Tirespot OÜ

What Tirespot OÜ does

Tirespot OÜ is an Estonian private limited company headquartered at Ehitajate tee 18/2 in Pärnu, operating a hybrid tire retail and automotive service business that combines an e-commerce storefront (tirespot.ee) with a single physical workshop. Founded under terms of service effective 21 February 2019, the company sells tires across the summer, winter, studded, studless, and all-season categories alongside installation and related automotive services. It uses Hunter Road Force balancing equipment as its primary service-side technology and offers a lifetime warranty on all tire purchases. The company holds the official representative position for Fortune Tires in Estonia and ships cross-border into Finland, Latvia, and Lithuania.

The business serves individual vehicle owners and small commercial operators as its primary customer base. Revenue is generated from per-unit tire product margin plus installation labor, with ESTO AS integrated at checkout to provide installment financing for higher-ticket orders. The operational footprint is intentionally lean — one physical service location plus an online storefront — keeping fixed costs low relative to multi-outlet competitors.

Strategic positioning centers on the exclusive Fortune Tires distribution arrangement, the lifetime warranty as a trust mechanism, and geographic expansion into the Baltic and Finnish markets. Brand credibility is reinforced by the Gaselli TOP 2024 (Estonian fastest-growing companies) recognition and the Trusted Company 2024 certification. The company is privately held with no disclosed funding rounds, management bios, or financial statements.

Name

Tirespot OÜ

Legal name

Tirespot OÜ

Website

https://tirespot.ee

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Tirespot OÜ is an Estonian tire retailer and automotive service provider operating a Pärnu-based workshop plus e-commerce storefront, selling summer, winter, and commercial tires under the exclusive Fortune Tires brand to consumers across Estonia, Finland, Latvia, and Lithuania.

Ownership category

akta.pro rank

Product category

Tire Retail and Automotive Services

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Services-Automotive Repair, Services & Parking (7500), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tire Recycling, Disposal & Sustainability Services (TLAKADAI)

Keywords

• Tire retail
• Automotive services
• Tire installation
• Wheel alignment
• Seasonal tire storage

Headquarters

HQ city

Pärnu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tire sales (e-commerce + retail): Sale of new tires (summer, winter, studded, lamell) for passenger cars, vans, and trucks, as well as rims and accessories. Sales occur both through the tirespot.ee e-commerce platform and at the physical Pärnu location.
2. Installation and service labor: Professional tire installation, replacement, balancing, alignment, and other automotive services rendered at the Pärnu facility. Services include tire change, wheel balancing, sillastend (alignment), oil change, climate conditioning, and more.
3. Financing services (ESTO järelmaks): The company offers installment payment options through ESTO AS, enabling customers to pay in installments. This drives higher average order values and conversions for tire purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tirespot OÜ is an Estonian tire retailer and automotive service provider operating the tirespot.ee e-commerce store alongside a physical workshop in Pärnu. The company sells summer, winter studded, winter studless (lamell), and all-season tires for passenger cars, vans, and trucks, plus rims and TPMS sensors, and renders professional tire installation, Hunter Road Force balancing, 3D wheel alignment, oil change, climate service, tire repair, wheel restoration, and seasonal tire storage.

Product overview

Tirespot OÜ is an Estonian tire retailer and automotive service company operating an e-commerce platform (tirespot.ee) combined with a physical service location in Pärnu. The core offering consists of tire sales across multiple product categories: summer tires (including Fortune PERFECTUS FSR-602, Fortune Viento FSR-702, Sailun ATREZZO ZSR2), winter tires (studded naastrehvid and studless lamellrehvid), and all-season tires. The product portfolio includes major international brands such as Michelin, Bridgestone, Goodyear, Yokohama, Falken, Hankook, Continental, Nokian, Pirelli, as well as value brands including Fortune (official Estonian representative), Tourador, Sailun, and Triangle. Complementary services include professional tire fitting with Hunter Road Force balancing technology, air conditioning service, oil changes, wheel alignment (3D sillastend), auto repair and maintenance, wheel restoration, tire repair, tire hotel storage, truck tire services, and TPMS sensor sales. Payment options include traditional card payments and installment plans via ESTO. The company also offers a lifetime tire warranty program and partners with Rehviringlus for old tire recycling.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Tires (Suverehvid) Seasonal tires designed for warm-weather driving across passenger cars, CUVs, and SUVs; the Tirespot catalog spans multiple brands including Michelin, Bridgestone, Goodyear, Continental, Yokohama, Hankook, Nokian, Pirelli, Fortune, Sailun, and Triangle.
• Studded Winter Tires (Naastrehvid)

Quantifiable outcome

• Hunter Road Force technology removes vibration and improves ride comfort even with new tires, by detecting manufacturing defects and installation issues standard balancers miss.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Fortune TirescoreStrategic or Co-development Partner · 3 December 2024Tirespot is the official (amatilek) representative of Fortune Tires in Estonia. Fortune is a global tire manufacturer established in 1976, offering a wide range of passenger, SUV, van, and truck tires. This partnership provides Tirespot with exclusive inventory access and priority on new product launches in the Estonian market. Fortune trucks and vans tires (e.g., Fortune 315/70R22.5) are featured with special pricing at Tirespot.
• Padelsquare PadelikeskusminorGTM or Marketing Partner · 11 February 2024Tirespot OÜ signed a cooperation agreement with Padelsquare Padelikeskus in Pärnu. The partnership includes a named Tirespot padel court at the Padelsquare facility, offering Tirespot customers and padel enthusiasts access to a dedicated sports court. This is a community-building and lifestyle partnership aimed at strengthening brand engagement.
• MTÜ Rehviringlus (Rehviringlus)minorOthersTirespot OÜ is a member of MTÜ Rehviringlus, a producer responsibility organization (PRO) established by Estonian tire companies. Rehviringlus collects and recycles end-of-life tires free of charge at collection points across Estonia. Tirespot participates by directing customers to proper tire disposal and recycling, supporting environmental compliance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rehvid.ee (Rehvid Online): Estonian e-commerce tire retailer selling passenger, SUV, van, and truck tires online with shipping across Estonia. Directly comparable to Tirespot on online tire sales, catalog breadth, and Baltic delivery model.
• Rehvikaubad: Estonian online tire and wheel retailer with a wide multi-brand catalog and Estonia-wide delivery, closely matching Tirespot's e-commerce-first go-to-market and consumer/SMB customer base.

Regional players

• MaksAuto (Maksaauto OÜ): Estonian used-car and auto-service operator; relevant peer as a domestic physical-location competitor offering tire changes, alignment, and general vehicle service to the same Estonian consumer base.
• 1a.ee (1A Auto): Estonian/Baltic online retailer of auto parts, accessories, and tires with broad catalog and delivery network — overlaps Tirespot on consumer online tire purchase behavior in the same geography.

Broad incumbents

• Autodoc: Major European online retailer of automotive parts, accessories, and tires with localized Estonian storefront. Comparable as a pan-European e-commerce tire channel competing for the same online buyer.
• Vianor: Large Nordic tire retail and service chain (Nokian-owned legacy brand) operating franchised and company-owned outlets across the Baltics, including Estonia. Comparable as an established omnichannel tire retailer with physical fitting services.
• Point S Estonia: International tire and auto-service franchise with Estonian partners selling tires and offering fitting, balancing, and alignment — directly comparable service stack and franchise-vs-independent angle.
• Euromaster: Pan-European tire and auto-service network with Estonian locations providing tire sales, fitting, alignment, and general maintenance — overlapping Tirespot's installation and repair services but at much greater scale.

Others

• MTÜ Rehviringlus: Estonian producer responsibility organization for end-of-life tire collection and recycling. Tirespot is a member; relevant as an ecosystem/regulatory counterparty rather than a sales competitor.

Emerging players

• Blackcircles.com: Click-and-collect online tire retailer with a network of partner fitting centers. Architecturally comparable to Tirespot's e-shop-plus-installation-bay hybrid model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQraQ6IgQp0fXAVa3eO24PQ
• Facebookfacebook.com/tirespot.ee
• Instagraminstagram.com/tirespot.ee

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tirespot OÜ