Trussle Lab Ltd

What Trussle Lab Ltd does

Trussle Lab Ltd operates the UK online mortgage broker brand Better.co.uk, an FCA-authorised (firm reference 924229) digital platform headquartered in London with offices in Cardiff. The platform serves UK consumers across England, Wales and Scotland through a direct-to-consumer model, allowing customers to apply online at any time, be matched with a dedicated personal mortgage adviser (typically within five hours), and be scanned against eligibility for 18 lenders—including five of six high-street banks—via soft credit checks through Experian, Equifax, TransUnion, and the HD Decisions eligibility engine. Better.co.uk provides access to more than 100 lenders and over 12,000 mortgage deals, supplemented by an Enhanced Mortgage in Principle, ongoing deal monitoring via RateWatch, and a SmartBuyer service connecting customers to surveyors and conveyancers.

The company runs a fee-free model for most mortgage customers, monetising primarily through procuration (proc) commissions paid by lenders on completed mortgage transactions, with supplementary commission income from insurance and protection referrals through partners such as Uinsure (buildings and contents), Mortgage Advice Bureau (oversight), and named providers including Legal & General, Royal London, Aviva, LV, Vitality, Zurich, and AIG. A separate secured-loans product carries a £2,995 fee (£195 upfront, remainder added to the loan or paid on completion), and Homeowner Loans of £10,000–£500,000 address equity release. Distribution combines organic content/SEO (mortgage calculators, stamp duty and LTV calculators, learning centre guides), partner referrals from estate agents and new-home builders, and a refer-a-friend programme paying £100 vouchers to both referrer and referee.

Trussle Lab Ltd was founded in 2015/2016 as an online mortgage broker and was acquired in 2023 by Better, becoming a wholly owned subsidiary of Better HoldCo. The Trussle Lab Ltd legal entity was retained and now trades under Better.co.uk following the rebranding. Performance signals include a 4.8-star Trustpilot rating across 9,000+ reviews, 90% of customers awarding five stars, 89% of customers reporting savings, and an average reported monthly saving of £526 for remortgage customers (June 2024). The company is ICO-registered (ZA124882), UK-GDPR compliant, and FSCS-covered up to £85,000 per claim.

Name

Trussle Lab Ltd

Legal name

Trussle Lab Ltd

Website

https://better.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Trussle Lab Ltd operates Better.co.uk, an FCA-authorised UK online mortgage broker providing fee-free advice across 100+ lenders and 12,000+ deals, plus secured loans, insurance referrals, and homeowner monitoring tools for consumers in England, Wales, and Scotland.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

akta.pro secondary industry

Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)

Keywords

• Online mortgage broker
• Remortgage advisory
• Secured loan broker
• Mortgage comparison platform
• Protection insurance referral

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mortgage Commission: Paid by lenders when customers complete a mortgage or remortgage. Known as 'procuration' or 'proc' fee. Most brokers receive this regardless of whether they charge customers directly.
2. Insurance Commission: Commission received from insurance providers when customers purchase protection or insurance products through the platform.
3. Secured Loan Fee: Fee of £2,995 for secured loans, with £195 charged upfront and remainder either added to loan or paid on completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Trussle Lab Ltd operates Better.co.uk, an online fee-free mortgage brokerage that searches more than 12,000 mortgage deals from over 100 lenders and arranges mortgages, remortgages, secured loans, homeowner loans, and protection insurance referrals for UK consumers. Customers apply online, are paired with a personal mortgage adviser, and proceed through a fully digital application with no paperwork, supported by continuous rate monitoring (RateWatch) and credit-reference-agency-based eligibility checks.

Product overview

Better.co.uk, operated by Trussle Lab Ltd, is an online mortgage brokerage platform that offers a unified suite of mortgage-related services. The core platform provides fee-free mortgage brokering across 100+ lenders and 12,000+ deals, supplemented by tools including Mortgage in Principle, SmartBuyer (conveyancing/surveyor matching), Rate Watch (mortgage monitoring), and secured/homeowner loan products. The company also offers insurance protection products through referral partnerships, completing a full-stack home financing service from initial search through ongoing monitoring.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 89% of customers saved money using Better.co.uk
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered supporting, oversight, core and parent.

• UinsuresupportingOthers · 1 January 2024Partnership with Uinsure for buildings and contents insurance referrals. Uinsure is located at The XYZ Building, 2 Hardman Blvd, Manchester, M3 3AQ. Better.co.uk receives a percentage of commission earned by Uinsure when customers purchase insurance through this referral.
• Mortgage Advice BureauoversightImplementation/ SI/ Consulting PartnerMortgage Advice Bureau may receive customer application details as part of due diligence and oversight conducted on Better.co.uk's operations.
• HD DecisionscoreTechnology or IntegrationThird-party eligibility scanning service that uses information from Credit Reference Agencies (CRAs). Performs soft credit searches to assess customer eligibility for mortgage products without affecting credit score.
• Experian (through Castlight)coreTechnology or IntegrationCredit reference agency used for soft credit searches and affordability checks as part of enhanced Mortgage in Principle process. Checks credit history and affordability with 18 lenders including 5 out of 6 high street banks.
• EquifaxcoreTechnology or IntegrationCredit reference agency for identity verification and credit checks as part of anti-money laundering requirements and mortgage eligibility assessment.
• TransUnioncoreTechnology or IntegrationCredit reference agency for identity verification and credit checks as part of eligibility assessment and fraud prevention.
• HooyusupportingTechnology or IntegrationIdentity verification service used as part of anti-money laundering checks required by regulation.
• Better HoldCoparentOthersParent company of Better.co.uk (Trussle Lab Ltd). Better.co.uk is a wholly owned subsidiary of Better HoldCo. Better announced acquisition of Trussle (Trussle Lab Ltd) in 2024.
• 90+ Mortgage LenderscoreOthersAccess to over 90 mortgage lenders from which Better.co.uk sources and arranges mortgages for customers. Lenders include major banks and specialist lenders. Selection based on service performance and speed of mortgage offers.
• Insurance ProviderssupportingOthersProtection and insurance products offered from providers including Legal & General, Royal London, Aviva, LV, Vitality, Zurich, and AIG. Better.co.uk receives commission from providers when arranging policies.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mojo Mortgages: UK online mortgage broker (4.5 Trustpilot) offering whole-of-market mortgage and protection comparison through a digital platform; competes directly with Better.co.uk for online-originated UK residential mortgage customers.
• London & Country Mortgages: One of the UK's largest mortgage brokers, also rated on Trustpilot alongside Better.co.uk (4.6 stars); offers a comparable whole-of-market panel and digital/hybrid advice experience targeting UK home buyers and remortgagors.
• Habito: UK digital-first mortgage broker offering fee-free or flat-fee residential mortgage advice with a similar online application and adviser model; competes head-to-head with Better.co.uk in the same product, customer, and channel.
• Tembo: UK online mortgage broker focused on first-time buyers, remortgages, and home-purchase assistance; ranked alongside Better.co.uk as joint top-rated on Trustpilot (4.9 stars), competing directly for the same digitally-engaged UK borrower.
• John Charcol: Long-established UK mortgage broker offering whole-of-market advice including complex and niche borrower cases; competes with Better.co.uk for UK residential and buy-to-let mortgage customers with overlapping lender panels.
• Trussle (legacy brand): Original Trussle brand was a UK online mortgage broker founded 2015, now operating as Better.co.uk following 2023 acquisition; included as a peer reference to its prior standalone competitive positioning in the UK digital mortgage market.

Broad incumbents

• Mortgage Advice Bureau: Largest UK mortgage broker network with thousands of advisers across the country; provides due-diligence oversight for Better.co.uk and competes broadly for residential and buy-to-let mortgage customers through a hybrid (digital + adviser) model.
• L&C Mortgages (legacy London & Country brand operations): Established UK mortgage broker with broader product set and adviser network; provides scale comparison point for Better.co.uk's digital-first proposition in the same residential mortgage distribution market.

Regional players

• Zuto (formerly Car Loan 4U): UK online broker focused on car finance rather than mortgages, but shares the digital-first, whole-of-panel, soft-credit-check broker model that Better.co.uk applies to the UK mortgage market.

Others

• experian (Mortgage Innovation / Experian UK): Credit reference agency that powers Better.co.uk's soft-credit Mortgage in Principle and HD Decisions eligibility scanning; an enabling technology partner rather than a competitor, but illustrative of the broader data and analytics ecosystem supporting UK digital mortgage distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trussle

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trussle Lab Ltd