MAKER'S CLEAN INC.

What MAKER'S CLEAN INC. does

Maker's Clean Inc. is a privately held, US-based direct-to-consumer e-commerce company that designs and sells premium microfiber cleaning cloths, towels, mop systems, and related home and auto cleaning accessories through its own Shopify storefront (makersclean.com). Founded in 2016 by professional home cleaner Melissa Maker, the company began with a single premium all-purpose microfiber cloth and has expanded into a multi-category catalog spanning cleaning cloths (Original All-Purpose, Waffle Weave, Glass & Electronics, Heavy-Duty DUO, Maker's Mini, Optical, Reusable Scrub), the award-winning Maker's Mop with replacement pads, a Bath Collection (towels, sheets, hair wraps, robes), an Auto Collection (vehicle cleaning kits), complementary cleaning tools (squeegees, brushes, gloves), and low-priced digital products (e-books and cleaning guides). The core product technology is a fixed 80% Polyester / 20% Polyamide microfiber platform with multiple weave patterns (waffle, flat-weave, plush/terry, checkered) and graded GSM weights (280–520) engineered for specific cleaning tasks, including proprietary designs such as the dual-sided DUO cloth and the 360-degree pivot Maker's Mop.

The company monetizes exclusively through one-time online purchases with no subscription component. Pricing is tiered by product line: individual cloths $7–$15, kitchen/utility cloths $15–$25, kits and bundles $25–$105, the Maker's Mop system $19–$69, and Bath Collection items $24–$290. Free shipping is offered on US orders over $125; flat-rate shipping applies to smaller US and all international orders. Customer segments are predominantly individual homeowners seeking reusable, sustainable alternatives to paper towels and disposable cleaning products, with secondary use cases in auto detailing and premium bath/beauty. The Maker's Mop is explicitly not marketed for commercial use, and professional cleaners are a known but secondary audience. There are no enterprise customers, no B2B contracts, no third-party retail partnerships, no parent company, and no disclosed funding rounds; the business appears to be founder-owned and bootstrapped. Marketing is driven entirely by Melissa Maker's personal brand authority and content marketing across YouTube, Instagram, Facebook, a blog, and email.

Name

MAKER'S CLEAN INC.

Legal name

Maker's Clean

Website

https://www.makersclean.com

Company type

Private

Operating status

Operating

Short description

Maker's Clean Inc. is a private, US-based direct-to-consumer e-commerce brand founded in 2016 that designs and sells premium microfiber cleaning cloths, towels, mop systems, and bath and auto cleaning accessories to individual consumers worldwide through its own website.

Ownership category

akta.pro rank

Product category

Home Cleaning Products

NAICS

Broom, Brush, and Mop Manufacturing (339994), Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYCRAJAIAD

Microfiber Cloths, Wipes & Cleaning Towels (Reusable)

Consumer Products & Retail/Household Products & Cleaning Supplies/Home Care Tools & Cleaning Accessories

SECONDARYCRAJAOAJ

Eco-Friendly Cleaning Tools & Accessories (Reusable/Compostable)

Consumer Products & Retail/Household Products & Cleaning Supplies/Eco-Friendly Cleaning Products

Keywords

• Microfiber cleaning cloths
• Home cleaning tools
• Reusable cleaning products
• Cleaning kits bundles
• Microfiber towels accessories

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for microfiber cleaning cloths, towels, mops, and accessories sold through e-commerce website. Products range from individual cloths ($7-15) to bundled kits ($25-105) to premium bath bundles ($290). Revenue is generated through individual transactions with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Maker's Clean designs and sells premium microfiber cleaning cloths, towels, mops, and related home and auto cleaning accessories made from an 80% Polyester, 20% Polyamide blend. The product line spans multiple weave patterns (waffle weave, flat-weave, plush/terry) and GSM weights (280–520 GSM) optimized for specific cleaning applications including kitchen, glass/electronics, dusting, and heavy-duty use. All products are sold directly to consumers through the company's own e-commerce website with international shipping.

Product overview

MAKER'S CLEAN INC. offers a portfolio of premium microfiber cleaning cloths, towels, and tools designed for home cleaning. The product line is centered around reusable microfiber cloths available in various sizes and weaves (Original All-Purpose, Waffle Weave, Glass & Electronics, Heavy-Duty DUO, Maker's Mini, Optical, and Reusable Scrub). The company also sells the award-winning Maker's Mop system with interchangeable pads, plus complementary cleaning tools (squeegees, brushes, gloves). Products are sold individually, in curated kits (Everything Kit, Kitchen Kit, Auto Kit, Starter Kit), or as comprehensive bundles (Whole Home Cleaning Bundle). The Bath Collection extends the brand into towels, robes, and hair care. Digital products include e-books and printable cleaning guides. All products are designed for machine washing and repeated reuse, positioning the brand around sustainability and quality. Founded in 2016 by a professional home cleaner, the company sells directly to consumers through their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Cloth (5-Pack) Waffle weave kitchen cloths sized at 10x10 inches, designed as a sustainable alternative to paper towels. Features unique texture for releasing dirt after rinsing and quick drying. Priced at $25.00 for a 5-pack.
• The Original All-Purpose Cleaning Cloth (2-Pack) Premium 16x16 inch microfiber cleaning cloth made of 80% Polyester, 20% Polyamide at 350 GSM. Designed for everyday cleaning tasks including wiping up spills, dusting, and trapping dirt and debris. Machine washable and reusable hundreds of times. Priced at $15.00 for a 2-pack.
• Waffle Weave Cloth (2-Pack) Ultra-absorbent waffle weave dish cloth measuring 24x36 inches at 320 GSM. Features quick-drying properties and oversized design for maximum drying power. Can also be used as pet towels, hand towels, or hair wraps. Priced at $25.00 for a 2-pack.
• Glass & Electronics Cloths (2-Pack) Flat-weave microfiber cleaning cloth at 16x16 inches and 280 GSM, designed for delicate surfaces. Ideal for cleaning glass, mirrors, smartphones, tablets, TVs, laptops, and vehicle glass without leaving streaks or lint. Priced at $15.00 for a 2-pack.
• Heavy-Duty DUO Cloth (2-Pack) Double-sided premium cleaning cloth at 16x24 inches and 520 GSM. Features ultra-thick deep pile terry on one side for polishing and absorbing, and all-purpose weave on the other for everyday dusting and cleaning. Priced at $25.00 for a 2-pack.
• Reusable Scrub Cloths Double-sided reusable cleaning cloths at 6x6 inches with tough scrubbing/scouring side and premium checkered weave for wiping. Sustainable replacement for disposable sponges, washable in washing machine. Priced from $15.00 for a 3-pack or 6-pack.
• Maker's Mini (2-Pack & 5-Pack) Compact 8x8 inch all-purpose microfiber cleaning cloths at 350 GSM. Quarter-size version of the Original All-Purpose Cloth, designed for on-the-go use in purses, glove boxes, diaper bags, and office desks. Priced from $7.00.
• Optical Cloth (2-Pack & 5-Pack) Pocket-sized flat-weave cleaning cloths at 8x8 inches, designed for cleaning delicate surfaces like eyeglasses, cell phones, and tablet screens. Available in Charcoal and Matcha colors. Priced from $7.00.
• Chenille Dusting & Wash Mitt Chenille microfiber dusting mitt with elastic wrist cuff. Traps dust with 360-degree cleaning action for baseboards, moldings, staircases, banisters, and light fixtures. Can also be used wet as a wash mitt for automobile exteriors. Priced at $12.00.
• The Maker's Mop Bundle Award-winning microfiber floor mop with 12-inch taco-shaped head, 360-degree pivot, and telescopic handle (adjustable 3-5 feet). Includes 2 Everyday Mop Pads and 2 Deep Clean Mop Pads. Safe for wet and dry use on all finished floors. Priced at $69.00.
• Deep Clean Mop Pad Replacement mop pad designed for stuck-on messes, sticky stains, stubborn dirt, and tiles. Machine washable and reusable. Priced at $19.00 each.
• Everyday Mop Pad Replacement mop pad for regular cleaning, dry mopping, sweeping, and cleaning walls, glass, and delicate surfaces. Machine washable and reusable. Priced at $19.00 each.
• The Everything Kit Premium cleaning cloth kit with all best-sellers in Small (5-pack) or Large (10-pack) options. Includes Original All-Purpose, Waffle Weave, Glass & Electronics, Maker's Mini, and Heavy-Duty DUO cloths. Priced from $29.00.
• Whole Home Cleaning Bundle Comprehensive cleaning bundle combining best-selling cloths with the Maker's Mop. Includes 8 premium cleaning cloths, 4 mop pads, and the mop itself. Priced at $105.00.
• The Kitchen Cleaning Kit Kitchen-focused cleaning kit with 7 premium cloths: 2 Original All-Purpose, 2 Waffle Weave, and 3 Reusable Scrub Cloths. Priced at $40.00.
• Starter Kit Entry-level 3-piece cleaning cloth kit featuring Original All-Purpose, Heavy-Duty DUO, and Glass & Electronics cloths in charcoal color. Priced at $25.00.
• Auto Kit Vehicle cleaning kit with 6 premium cloths: 2 Heavy-Duty DUO, 2 Original All-Purpose, and 2 Glass & Electronics cloths. Designed for cars, RVs, and outdoor vehicles. Priced at $50.00.
• Auto Detailing Kit Comprehensive auto detailing kit with 8 premium cloths and 1 Chenille Wash Mitt. Includes 2 DUO, 4 Original All-Purpose, and 2 Glass & Electronics cloths. Designed for car enthusiasts and deep cleaning. Priced at $74.00.
• Luxury Face Cloth & Eye Makeup Remover Set Luxury bath set combining face cloths with eye makeup remover pads. Part of the Bath Collection. Priced at $58.00.
• Waffle Weave Hair Towel Wrap Microfiber hair towel wrap in waffle weave pattern. Designed for drying hair. Part of the Bath Collection. Priced at $24.00.
• Bath Towel Microfiber bath towel from the Luxury Bath Collection. Priced at $50.00.
• Bath Sheet Extra-large microfiber bath sheet from the Luxury Bath Collection. Priced at $80.00.
• Waffle Weave Bathrobe Waffle weave bathrobe with crossover design and tie belt. Originally priced at $129.00, currently on sale for $67.00 (48% off).
• Window Cleaning Squeegee & Microfiber Scrubber Window cleaning tool combining squeegee with microfiber scrubber for streak-free glass cleaning. Priced at $49.00.
• Heavy Duty Rubber Gloves Heavy-duty rubber gloves with orange trim on cuffs for hand protection during cleaning. Priced at $9.00.
• Multi-Purpose Cleaning Scrub Brush Scrub brush with blue handle and black/blue bristles for cleaning various surfaces. Features large hanging loop on handle. Priced at $9.00.
• E-Book Bundle Bundle of e-books including bonus content covering cleaning guides, DIY cleaners, and cleaning systems. Originally $25.00, on sale for $20.00 (20% off).
• 50 DIY Cleaners E-Book E-book containing 50 DIY cleaner recipes and tips. Priced at $5.00.
• Spray Bottles Set of spray bottles with adjustable nozzles featuring Maker's branding. Priced at $7.00.

Quantifiable outcome

• Products can trap up to 99% of bacteria
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• E-Cloth: E-Cloth is a direct competitor in premium microfiber cleaning cloths and towels, using similar high-GSM woven microfiber to replace disposable cleaning products. The brand competes head-to-head with Maker's Clean in DTC channels targeting eco-conscious consumers seeking reusable home cleaning solutions.
• Norwex: Norwex sells premium microfiber cleaning products including cloths, mops, and bath towels, distributed through a consultant network. Comparable to Maker's Clean in product category, premium positioning, and reusable/sustainability messaging, though they use a multi-level marketing channel rather than pure DTC.
• Marley's Monsters: Marley's Monsters is a DTC brand selling reusable unpaper towels, cleaning cloths, and sustainable home essentials. Like Maker's Clean, they target eco-conscious consumers seeking reusable alternatives to disposable cleaning products and share a similar premium-but-accessible positioning.

Emerging players

• Public Goods: Public Goods is a DTC household essentials brand selling cleaning products, personal care, and home goods through a membership model. Comparable in DTC premium positioning and sustainable product mix, though broader in category scope than Maker's Clean's cleaning-focused catalog.
• Blueland: Blueland is a DTC sustainable cleaning brand selling tablet-based cleaning formulations and reusable spray bottles. Comparable in DTC premium positioning and sustainability messaging, though focused on chemical cleaning products rather than microfiber tools like Maker's Clean.
• Scrub Daddy: Scrub Daddy is a DTC cleaning tools brand famous for its smiley-faced sponge and broader cleaning product line. Comparable in DTC premium cleaning tools positioning and founder-led brand momentum, though focused on sponges and accessories rather than microfiber cloths.
• Twist (Spongeables): Twist is a sustainable cleaning tools brand offering sponge replacements and cleaning accessories with a DTC focus. Comparable in reusable/sustainability positioning and DTC channel strategy targeting eco-conscious consumers.

Broad incumbents

• Caldrea / Mrs. Meyer's Clean Day: Mrs. Meyer's Clean Day (owned by SC Johnson) sells premium household cleaning products with a botanical positioning. Comparable in premium household cleaning branding and target consumer, though a mass-market incumbent with broader distribution and chemical formulations rather than microfiber tools.
• Scotch-Brite (3M): Scotch-Brite is 3M's mass-market cleaning tools brand offering sponges, scrubbers, and microfiber cloths. Comparable in core product category (cleaning tools/cloths), though a broad incumbent operating at scale across mass retail rather than DTC premium positioning.

Regional players

• Microfiber Wholesale: Microfiber Wholesale is a bulk and B2B supplier of microfiber cleaning products for commercial and professional cleaning markets. Comparable in core microfiber product technology, though focused on commercial/B2B distribution rather than DTC premium positioning like Maker's Clean.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/channel/UCavC-k4oeiHUcuvH5cWd5zQ
• Facebookfacebook.com/MakersClean
• Instagraminstagram.com/makers.clean
• LinkedInlinkedin.com/company/maker-s-clean-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAKER'S CLEAN INC.