BPD Healthcare

What BPD Healthcare does

BPD Healthcare is a tech-enabled marketing, communications, and consulting firm serving large healthcare organizations in the United States, including health systems, academic medical centers, hospitals, pharmaceutical companies, and healthcare innovators. Founded in 2002/2003 (originally as Brown Parker & DeMarinis Advertising) and headquartered in Boca Raton, Florida, the firm reports partnerships with more than 250 U.S. health systems over two decades and was acquired in October 2025 by MJH Life Sciences, the largest privately held medical media company in North America. BPD continues to operate as an independent, wholly-owned subsidiary under CEO Jason Brown, and the company's work is said to reach more than 100 million consumers online and offline each year.

The firm's core technology is its proprietary Signals Intelligence platform, an AI-powered data intelligence system built on more than 240 million consumer records (with 800+ data points per profile) and 7 million matched physician NPIs, augmented by claims data, market data, and the ability to ingest client patient data through a clean room. In May 2026, BPD launched the Healthcare Enterprise Growth System, which uses this platform to align six growth functions (brand, patient demand, physician referrals, workforce, philanthropy, and payor strategy) into a coordinated operating model informed by real-time market signals. Supporting assets include the INCITE strategy framework, the Institutional Trust Index for predicting market share changes, the monthly BPD Research Initiative national survey, and proprietary AI capabilities for predictive modeling, propensity scoring, recommendation, and generative content.

BPD generates revenue through professional services organized into four streams: strategic advisory (market assessment, audience research, ROI modeling); marketing and communications (brand strategy, campaign execution, omnichannel media buying, in-house video production); data and analytics (audience creation, campaign management, real-time dashboards, AI planning); and reputation management (crisis, M&A, and payor/provider communications). Pricing is quote-based with a direct enterprise sales motion targeting C-suite healthcare buyers; the firm manages $100M+ in paid media spend annually and reports 1,300+ completed engagements in issues, crisis, and payor relations. Named clients include AdventHealth, HCA Healthcare, MD Anderson Cancer Center, Johns Hopkins Medicine, UChicago Medicine, Northern Light Health, Baptist Health South Florida, and 3M, with documented outcomes such as a 23:1 ROI patient acquisition campaign and communications support on $40B+ in M&A transactions since 2020.

Name

BPD Healthcare

Legal name

Brown Parker & DeMarinis Advertising

Website

https://www.bpdhealthcare.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

BPD Healthcare is a tech-enabled marketing, communications, and consulting firm serving U.S. health systems, hospitals, pharmaceutical companies, and healthcare innovators with proprietary AI data intelligence, patient acquisition, and brand strategy services.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Health Services (8000)

akta.pro primary industry

Hospital Shared Services, GPOs & System Support Organizations (HLAFAAAO)

Keywords

• Healthcare marketing services
• Brand strategy consulting
• Patient acquisition campaigns
• Healthcare data analytics
• Reputation management services

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Advisory Services: Business strategy consulting including market assessment, audience research, ROI modeling, strategic budget allocation, organizational strategy, and professional development
2. Marketing & Communications Services: Integrated marketing, brand strategy, brand creative and content development, service line marketing, campaign development and execution, omnichannel media buying, in-house video production, internal activation
3. Data & Analytics Services: Data solutions including hyper-targeted audience creation, messaging strategy, campaign management, real-time dashboards, ROI reporting, AI planning and education
4. Reputation Management Services: Issues and crisis management, mergers and acquisitions communications, payor/provider communications, internal communications

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

BPD Healthcare is a healthcare-focused marketing, communications, data and consulting firm that helps health systems, hospitals, pharmaceutical companies and healthcare innovators grow market share. Its core offering is the AI-powered Healthcare Enterprise Growth System, an enterprise operating model that aligns brand, patient demand, physician referrals, workforce, philanthropy, payor strategy and community impact through the proprietary Signals Intelligence Platform. Supporting service lines include marketing and communications strategy, brand and marketing activation, data and analytics, reputation management, and business strategy advisory.

Product overview

BPD Healthcare is a tech-enabled healthcare marketing and communications partner serving healthcare institutions. The company operates as a wholly-owned subsidiary of MJH Life Sciences and offers an integrated suite of services built around its proprietary Signals Intelligence platform. The core product is the Healthcare Enterprise Growth System, an AI-powered model that aligns six growth functions (brand, patient demand, physician referrals, workforce, philanthropy, payor strategy, community impact) into a coordinated operating model. This system is powered by the Signals Intelligence platform, which draws from 240M+ consumer records and 7M+ physician records with real-time market signals. Supporting the platform is the BPD Research Initiative, a monthly national survey program providing consumer behavioral intelligence. The service portfolio includes Marketing & Communications Strategy, Data & Analytics, Brand & Marketing Activation, Reputation Management, and Business Strategy—all leveraging the INCITE framework for evidence-based strategy development. The company also produces industry research publications (The Patient Next Door, The Culture Reset, Crossing The Einstein Divide), the Joe Public 2030 book, The No Normal Show podcast, and hosts the Joe Public Retreat annual conference. BPD's solutions consistently deliver 5-10x ROI in patient acquisition campaigns and 10x+ returns for clients utilizing the Signals Intelligence platform.

Differentiator

Problem solved

Functional benefit

Brands

• Healthcare Enterprise Growth System: An AI-powered enterprise growth model that aligns six core growth functions—brand, patient demand, physician referrals, workforce, philanthropy, and payor strategy—into a coordinated operating model.
• Signals Intelligence Platform
• BPD Research Initiative

Products and services

• Healthcare Enterprise Growth System AI-powered enterprise growth model that aligns six core growth functions into a coordinated operating model built on the Signals Intelligence Platform with real-time market signals and a shared data layer. For large healthcare organizations seeking unified enterprise growth.
• Signals Intelligence Platform

Quantifiable outcome

• Patient acquisition campaigns deliver 5-10x average ROI; best-in-class campaigns achieve 23:1 ROI
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The Agency Network (TAN)coreStrategic or Co-development Partner · 25 January 2026BPD Healthcare was appointed to lead The Agency Network, both entities operating under MJH Life Sciences umbrella. The reorganization aims to consolidate marketing and communications expertise to better serve healthcare and life sciences brands. BPD Healthcare is positioned as the lead agency within the network, integrating TAN's commercialization expertise with BPD's experience across health systems, providers, and communities.
• MJH Life SciencescoreStrategic or Co-development Partner · 22 October 2025MJH Life Sciences, the largest privately held medical media company in North America, acquired BPD Healthcare in October 2025. BPD Healthcare continues operating independently under its brand as a wholly-owned subsidiary, with CEO Jason Brown remaining and reporting to MJH chairman and CEO Michael J. Hennessy Jr. The transaction combines MJH's content and engagement reach with BPD's data-driven communications capabilities.
• Robert Wood Johnson FoundationminorStrategic or Co-development PartnerPartnership to produce documentary 'Everybody's Work' for the SHIFT Nursing project addressing systemic racism in healthcare. The film was created as a response to industry data showing 6 in 10 nurses have witnessed or experienced racism and discrimination from peers.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ogilvy Health (WPP): Healthcare-focused arm of WPP offering brand strategy, advertising, PR, and digital health services to pharma, biotech, and health systems. Closely comparable in service mix and target customers to BPD's marketing and communications offerings.
• Publicis Health: Publicis Groupe's healthcare marketing and communications network offering brand strategy, media, creative, and data services to pharma and health systems. Directly comparable to BPD's integrated healthcare marketing suite.
• Syneos Health Communications: Healthcare-focused agency network offering advertising, public relations, medical communications, and patient engagement services to pharma and health systems. Comparable in service breadth and customer base.
• Havas Health & You: Havas's global health and wellness network offering creative, media, digital, and communications services to health systems, payers, and pharma. Comparable offering to BPD's integrated enterprise growth services.
• McCann Health: Interpublic Group's global health agency offering brand strategy, advertising, medical communications, and consulting. Comparable in pharma/health-system client mix and integrated service model.
• CDM (Omnicom): Omnicom's healthcare creative and communications network serving pharma, biotech, and health systems with creative, digital, and brand strategy. Comparable in healthcare-only focus and enterprise client base.
• Saatchi & Saatchi Wellness: Publicis Groupe's health and wellness agency offering brand strategy, advertising, and digital marketing to OTC and healthcare clients. Comparable as a healthcare-specialized creative and brand agency.
• Intouch Group: Healthcare marketing agency specializing in pharma, biotech, and health systems with strong digital, data, and creative capabilities. Comparable to BPD in enterprise health clients and data-driven approach.

Broad incumbents

• Deloitte Digital (Healthcare practice): Larger consulting/advisory firm offering healthcare marketing transformation, customer experience, and digital strategy as part of a broader services portfolio. Comparable in healthcare enterprise advisory but operates at a much larger scale.
• Accenture Song (Health): Accenture's experience agency serving healthcare clients with brand strategy, customer experience, and digital transformation. Comparable in offering enterprise growth and marketing transformation to health systems, though as part of a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BPDHealthcare
• Facebookfacebook.com/BPDHealthcare
• Instagraminstagram.com/bpdhealthcare
• TikToktiktok.com/@bpdhealthcare
• LinkedInlinkedin.com/company/bpdadvertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BPD Healthcare