WALKPLUS S.R.L.

What WALKPLUS S.R.L. does

WALKPLUS S.R.L. (doing business as Walkplus, legal entity Walk Plus Srls, P.IVA 03928380363) is an Italian limited liability company headquartered in Fiorano Modenese that operates a digital platform for multi-stage hiking and pilgrimage routes (cammini) in Italy. The company was founded in 2018, completed three years of research and development, and commercially launched the Walk+ mobile application in 2021 on iOS and Android. Its core product combines a free consumer navigation app with a paid B2B content management system (Walkplus CMS, admin.walkplus.it) used by Italian trail management organizations, walking associations, and a national park (Parco Nazionale della Majella) to monitor hikers in real time, collect geolocated incident reports, broadcast alerts, and manage listings of local businesses situated along the routes.

The underlying technology stack consists of a cross-platform mobile client (iOS and Android) supporting GPS navigation with adjustable precision, offline text-based directions, NFC reading for on-trail "portali" devices, and mapping with POI overlays; a cloud-based CMS for trail managers providing real-time hiker monitoring, geolocated report intake, alert distribution, and local business directory administration; and a physical layer of NFC-enabled ceramic "portali" deployed at points of historical, cultural, and commercial interest along supported trails. Authentication is supported via Google and Facebook OAuth. Outbound integrations include click-through booking links to Booking.com and Airbnb on cammini pages. The platform covers multi-stage routes across at least six Italian regions (Emilia-Romagna, Marche, Umbria, Tuscany, Abruzzo, Friuli-Venezia Giulia), including Cammino delle Abbazie, Il Cammino dei Cappuccini, Via degli Dei, Bologna Montana Art Trail, and local Fiorano Modenese routes.

WALKPLUS operates a hybrid go-to-market combining product-led growth (free app distribution via Google Play and the Apple App Store targeting individual hikers) with direct enterprise sales to trail managers and walking associations acquired through a dedicated "Scegli Walkplus" onboarding form. Revenue mechanics span three streams: (1) freemium consumer app with no direct end-user monetization; (2) subscription- or service-based contracts with trail management organizations for access to the CMS platform; and (3) referral/affiliate revenue through the Europ Assistance OUTDOOR NOPROBLEM outdoor insurance partnership offering a 10% discount to Walkplus users. The company is privately held and founder-operated with no disclosed external funding or institutional investors.

Name

WALKPLUS S.R.L.

Legal name

Walk Plus Srls

Website

https://walkplus.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

WALKPLUS S.R.L. is an Italian digital platform company providing a free mobile hiking guide app and a B2B trail management CMS that connect hikers with Italian trail management organizations, walking associations, and local businesses along multi-stage routes.

Ownership category

akta.pro rank

Product category

Hiking Trail Management Software

NAICS

Tour Operators (561520), All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA)

akta.pro secondary industry

Navigation, Lighting & Outdoor Electronics Retail (CRAMAMAF)

Keywords

• Hiking trail apps
• Outdoor navigation software
• Trail management platform
• NFC trail markers
• Pilgrim route guides

Headquarters

HQ city

Fiorano Modenese

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Free app for hikers (direct): The mobile app is free to download for end-users (hikers/pellegrinos). The company generates indirect revenue by driving tourism and commerce to partner trail managers and local businesses along routes, who benefit from increased foot traffic and promotional visibility.
2. B2B platform services for trail managers: Walkplus provides trail management organizations with a dedicated platform to monitor hikers, manage trail conditions, and involve local businesses. Revenue likely derives from subscription or service agreements with trail managers, municipalities, and tourism organizations.
3. Insurance partnership (Europ Assistance): Walkplus promotes an outdoor insurance product (OUTDOOR NOPROBLEM by Europ Assistance) offering 10% discount to Walkplus users, suggesting a referral or affiliate revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

WALKPLUS S.R.L. operates the Walk+ mobile application, an NFC-enabled multi-stage hiking and pilgrim route guide for individual hikers on iOS and Android. It also sells and operates the Walkplus CMS platform (cms.walkplus.it) for trail managers, municipalities, and tourism bodies to create, manage, and promote itineraries, and deploys proprietary ceramic NFC "portali" hardware markers along trails to enable offline interactive waypoints for hikers.

Product overview

Walk+ is a unified mobile application platform for multi-stage hiking trails (cammini) in Italy, combining a free consumer hiking app with a CMS platform for trail managers. The core product is the Walk+ Mobile Application, which provides GPS navigation, offline textual directions, NFC-enabled Portali for cultural information delivery, and geolocated reporting features. The companion Walkplus CMS (admin portal) enables trail managers to monitor hikers, send alerts, and manage local business listings. A blog section offers hiking tips. The platform operates across iOS and Android, with no named AI capabilities or public API.

Differentiator

Problem solved

Functional benefit

Products and services

• Walk+ Mobile Application (App per Escursionisti) Free iOS and Android consumer application that delivers curated multi-stage hiking and pilgrim routes (e.g., Cammini, Vie Francigene) with offline-capable navigation and NFC-triggered content at deployed portali waypoints. Targeted at individual hikers (escursionisti) undertaking long-distance itineraries.
• Walkplus CMS (Piattaforma per Gestori) Cloud-based Content Management System for trail managers (gestori) — typically municipalities, tourism boards, consortia, and trail organizations — to create, update, and publish multi-stage itineraries, manage hiker communications, and analyze engagement with their routes. Sold/subscribed to on a B2B basis.
• Portali NFC (Ceramic NFC waypoint markers) Proprietary ceramic NFC waypoint markers ("portali") physically installed along trails that hikers tap with their NFC-enabled phone to access curated content, updates, or alerts via the Walk+ app. Deployed as part of B2B engagements with trail managers and municipalities.

Quantifiable outcome

• 3000+ downloads within first few months of launch

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Europ Assistance (OUTDOOR NOPROBLEM insurance)minorGTM or Marketing PartnerWalkplus has a partnership with Europ Assistance for the OUTDOOR NOPROBLEM insurance product. Walkplus users receive a 10% discount on the insurance policy, which covers medical expenses, rescue costs, equipment and lesson refunds, and third-party liability for outdoor activities. The partnership appears to be a marketing/referral arrangement where Walkplus promotes the insurance to its user base.
• Trail management organizations and associations (cammini partners)coreChannel Partner/ Reseller/ DistributorWalkplus partners with trail management organizations (enti e gestori dei cammini) such as Associazione Università del Camminare (Cammino delle Abbazie), Frati Minori Cappuccini (Il Cammino dei Cappuccini), Appennino Slow (Via degli Dei), Viva il Verde (Bologna Montana Art Trail), Parco Nazionale della Majella (Cammino Grande di Celestino), and others. These organizations adopt Walkplus as their official app, integrating the platform into their trail management and hiker engagement strategy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/walkplus
• Facebookfacebook.com/walkplus
• LinkedInlinkedin.com/company/walkpluspro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WALKPLUS S.R.L.