TRUEMARK Construction & Renovations inc.

What TRUEMARK Construction & Renovations inc. does

TRUEMARK Construction & Renovations Inc. (operating as True Mark Construction) is a private, family-owned design-build home remodeling contractor founded in 2022 and headquartered in Columbia, Tennessee. The company is led by co-owners Daryl, who brings 25+ years of construction expertise, and Shelbie, whose background is in architectural and interior design. Its core services are kitchen remodeling, bathroom remodeling, and whole-home renovations, with architectural design services—3D rendering, material selections, space planning, furniture layout, and color palette selection—bundled into every project rather than offered separately. The stated differentiator is a design-first methodology in which the design is finalized before demolition begins, intended to yield more accurate bid pricing and minimize change orders.

The business operates a sales-led, project-based model selling directly to residential homeowners in Franklin, Brentwood, Columbia, TN, and surrounding areas. Pricing is quote-based and determined after an initial design consultation; the company does not publish rate cards or pricing tiers. Lead generation runs through a website contact form, supported by a project gallery, client testimonials (named homeowners such as Sara, Annabelle, Mona, Shari, and Linda), and an Instagram presence. The company is fully licensed, bonded, and insured, and executes projects using a professional crew supplemented by vetted subcontractors.

The underlying technology stack is conventional for a small residential contractor: a GoDaddy-hosted marketing website, contact-form lead capture, and standard project-management execution. The firm has no disclosed headcount, no external funding, no parent company, no patents or trademarks, no industry awards, and no partnerships. Revenue, customer count, and growth metrics are not disclosed. The business is fundamentally a locally-scaled residential services operation whose competitive position depends on the founders' combined design-construction expertise and local reputation rather than on proprietary technology, scale economics, or institutional capital.

Name

TRUEMARK Construction & Renovations inc.

Legal name

True Mark Construction

Website

https://truemark-construction.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

True Mark Construction is a private, family-owned design-build home remodeling contractor in Columbia, Tennessee, founded in 2022 by Daryl and Shelbie to deliver kitchen, bathroom, and whole-home renovations to residential homeowners in Franklin, Brentwood, Columbia, TN, and surrounding areas.

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Residential Remodelers (236118), Interior Design Services (541410), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Full Bathroom Remodel (Design-Build) (HSAPABAA), Architectural Reconfiguration & Structural Alterations (HSAPAEAB), Interior Design Services (BPAHAKAB)

Keywords

• Home remodeling services
• Kitchen remodeling
• Bathroom remodeling
• Design-build construction
• Whole home renovations

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Home Remodeling Services: One-time project-based revenue from kitchen remodeling, bathroom remodeling, and whole home renovation services. Design services are bundled with construction projects. Pricing is quote-based, determined after design consultation and scope definition.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Design-build home remodeling contractor specializing in kitchen remodeling, bathroom remodeling, and whole home renovations for residential clients. The company bundles architectural design services with every project, including 3D rendering, material selections (tile, plumbing, lighting, paint color), space planning, furniture layout, and color palette consultation, completing the design phase before demolition to ensure accurate pricing and minimize change orders.

Product overview

True Mark Construction is a design-build home remodeling construction company offering a unified suite of services centered on kitchen remodeling, bathroom remodeling, and whole home renovations. All projects include Architectural Design Services as a core component, featuring 3D rendering, material selections, space planning, and color palette consultations. The company operates with a professional crew and vetted subcontractors, serving Franklin, Brentwood, Columbia, TN and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling
• Bathroom Remodeling
• Whole Home Renovations
• Architectural Design Services

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Broad incumbents

• Power Home Remodeling: Large multi-category exterior and interior home remodeling company operating across multiple U.S. regions — much broader scale and offering set than True Mark, but overlaps on kitchen/bath interior work.
• Bath Fitter: National bathroom remodeling franchise using proprietary acrylic liners and one-day installations — adjacent bath remodel category with much greater scale but narrower scope than True Mark.
• Leaf Home (LeafFilter): Large vertically integrated home solutions company with bathroom remodeling and adjacent renovations — serves a comparable homeowner customer but at significantly greater scale and category breadth.

Others

• Houzz: Home renovation marketplace and design platform connecting homeowners with contractors and design professionals — not a contractor, but a key channel and competitive force shaping homeowner discovery for remodelers like True Mark.
• Sweeten: Vetted general contractor marketplace focused on residential renovations in select U.S. metros — intersects with True Mark as both an alternative customer-acquisition channel and potential future competitive threat in Tennessee.

Direct peers

• Case Design/Remodeling: Design-build remodeling firm offering kitchen, bath, and whole-home renovations with in-house design — closest direct competitor in design-led residential remodel service model.
• DreamMaker Bath & Kitchen: Franchise design-build remodeling network offering kitchen, bath, and whole-home renovations with bundled design services — directly comparable scope and bundled design approach to True Mark.
• Kitchen Tune-Up: Kitchen remodeling franchise offering tune-ups, refacing, and full remodels with an in-home design consultation — same kitchen-focused service category as True Mark's core offering.
• Re-Bath: National bathroom and kitchen remodeling franchise with structured design consultations and bundled installation; directly overlaps True Mark on bath remodels and design-led sales motion.

Emerging players

• Block (home renovation): Tech-enabled home renovation platform offering project planning, pricing, and contractor matching — emerging digitally-native model that competes for the same digitally-engaged homeowner segment True Mark targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRUEMARK Construction & Renovations inc.