What WE AND AI LTD does

We and AI Ltd is a UK non-profit charitable company limited by guarantee (Registration Number 13376771), founded in 2020 and headquartered in London, that develops critical AI literacy programmes, research, and resources focused on the societal impacts of artificial intelligence. The organisation targets those least included in AI decisions and most vulnerable to automation, datafication, and power asymmetries, and operates a volunteer-driven model across community educators, citizen advisers, and academic collaborators.

Its core products include the Better Images of AI free image library, the Living with AI five-week online course (originally co-developed with the Scottish AI Alliance), the AI Resist List global resistance database (a merger of notinevitable.ai with the Distributed AI Research Institute and the Refugee Law Lab at York University), the 4R framework for challenging AI inevitability narratives, the 'Investigating the Invisible' podcast, and Critical AI Literacy Workshops. It also edits Topical Collections for Springer’s AI and Ethics Journal and publishes an Open Letter calling for public AI literacy investment in the UK. We and AI does not develop proprietary AI technology; it produces research, education, and advocacy outputs.

Revenue is sourced from donations, grants, and a small professional services line offering paid ethical AI workshops and community user research to businesses, public sector bodies, and third-sector organisations. All core educational content, courses, image library, and the AI Resist List are provided free to the public. Distribution is entirely digital via weandai.org, livingwithai.me, betterimagesofai.org, airesistlist.org, SoundCloud, Spotify, and event-based engagement.

Name

WE AND AI LTD

Legal name

We and AI Ltd

Website

https://weandai.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

We and AI Ltd is a London-based UK non-profit founded in 2020 that delivers critical AI literacy programmes, research, workshops, and free public resources addressing the societal impacts of artificial intelligence for vulnerable communities, policymakers, academics, and organisations.

Ownership category

akta.pro rank

Product category

AI Literacy Education and Advocacy

akta.pro primary industry

AI & Emerging Technology Literacy (EDAAAIAJ)

akta.pro secondary industry

Responsible AI, AI Governance & Compliance Services (BPAEAHAJ)

Keywords

• AI literacy education
• Critical AI research
• AI ethics advocacy
• Nonprofit AI initiatives
• AI policy commentary

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Grants: We and AI is a charitable company limited and nonprofit organization that relies on donations and grant funding. The organization invites donations of skills, resources, and funds from supporters and partner companies.
2. Free Educational Content and Courses: We and AI provides free resources, publications, online courses (Living with AI), workshops, and community programmes at no cost to participants. The organization also offers professional services such as ethical AI workshops to businesses for a fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

We and AI is a UK non-profit that develops and distributes critical AI literacy programmes, free online courses, research publications, workshops, podcasts and advocacy resources focused on the societal impacts of artificial intelligence. Its core offerings include the Better Images of AI free image library, the Living with AI five-week online course, the AI Resist List database, the 4R framework on resisting AI inevitability narratives, the 'Investigating the Invisible' podcast, ethical AI workshops and advisory services to organisations, and edited Topical Collections in the AI and Ethics Journal.

Product overview

We and AI is a non-profit organization dedicated to AI literacy for critical thinking, operating as a research, education, and advocacy organization rather than a technology product company. The core offerings include: the Better Images of AI image library (free image repository for inclusive AI visuals), the Living with AI online course (a five-week free public course on AI fundamentals developed with the Scottish AI Alliance), the AI Resist List (a database of global resistance to extractive AI mapped against nine pillars), and the 4R Framework (conceptual tool for resisting AI inevitability narratives). Supporting offerings include the 'Investigating the Invisible' podcast, Critical AI Literacy Workshops (community educator and deepfakes workshops), notinevitable.ai research repository, and advocacy initiatives including contributions to media outlets and an Open Letter on Public AI Literacy. The organization also publishes edited research collections in the AI & Ethics Journal on topics including AI hype and resistance practices.

Differentiator

Problem solved

Functional benefit

Brands

• Better Images of AI: A non-profit collaboration coordinating a free library of more inclusive and transparent images of AI that anyone can use, along with a community blog exploring visual narratives of AI.
• AI Resist List
• notinevitable.ai

Quantifiable outcome

• 13 harm types mapped from AI chatbot use to individual users
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Better Images of AIflagshipStrategic or Co-development PartnerBetter Images of AI is a non-profit collaboration coordinated by We and AI that runs a free library of more inclusive and transparent images of AI, along with a community blog exploring visual narratives of AI. We and AI co-produces content for this initiative, including reviews of AI metaphors and visualisations.
• Scottish AI AlliancecoreStrategic or Co-development PartnerWe and AI worked with the Scottish AI Alliance to design content for their 'Living with AI' free online course aimed at giving the general public of Scotland (and beyond) an introduction to AI from a socio-technical perspective.
• Ada Lovelace InstitutecoreStrategic or Co-development PartnerIn late 2024, We and AI was commissioned by the Ada Lovelace Institute on their 'Making good' project to provide a critical AI literacy programme, engaging communities in Belfast, Brixton, and Southampton through deliberative engagement.
• AI and Ethics Journal (Springer)coreStrategic or Co-development PartnerWe and AI has edited multiple Topical Collections for the AI and Ethics Journal, including collections on 'The Ethical Implications of AI Hype' and 'AI Resistance, Refusal, Reclamation and Reimagining'. Tania Duarte serves as Lead Guest Editor for these collections.
• Distributed AI Research Institute (DAIR)flagshipStrategic or Co-development PartnerWe and AI merged its AI Resist List project (notinevitable.ai) with a similar project led by the Distributed AI Research Institute (DAIR), the Refugee Law Lab at York University, and journalist Karen Hao. The merged AI Resist List (airesistlist.org) is a global documentation of resistance to extractive AI.
• Refugee Law Lab, York UniversityflagshipStrategic or Co-development PartnerPart of the AI Resist List merger collaboration alongside the Distributed AI Research Institute and Karen Hao, focusing on documenting global resistance to AI across nine thematic pillars.
• AI Now InstituteminorStrategic or Co-development PartnerDr Kerry McInerney, Senior Research Fellow at the AI Now Institute and Leverhulme Centre for the Future of Intelligence at Cambridge, contributed to the AI and Ethics Journal Topical Collection on AI hype as a panellist in the We and AI-hosted research webinar.
• AI4MediaminorStrategic or Co-development PartnerAI4Media is referenced as a contributor of imagery and visual content for the Better Images of AI library, and individuals affiliated with AI4Media have contributed to We and AI's content and events.
• CogX FestivalminorGTM or Marketing PartnerWe and AI participated as an exhibitor and speaker at CogX Festival 2021, a Global Leadership Summit and Festival of AI Transformational Technology, hosting a virtual booth and sharing information about its projects and the free Living with AI course.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• AI4Media: AI4Media is a European Horizon 2020 research project advancing AI for the media industry and studying AI's societal impact. It is an emerging peer that has already collaborated with We and AI via the Better Images of AI image library and event content.

Direct peers

• Ada Lovelace Institute: Ada Lovelace Institute is an independent research institute focused on AI ethics, data justice, and public participation in technology governance. It is both a peer in AI ethics research and an existing We and AI commissioning partner, making it the closest functional comparator for research-and-advocacy output.
• AI Now Institute: AI Now Institute produces interdisciplinary research on the social implications of AI, focusing on accountability, rights, and governance. It is a direct peer in independent AI critique and policy research, with overlapping contributor networks (e.g., Kerry McInerney has collaborated with We and AI).
• Responsible AI Institute: Responsible AI Institute is a nonprofit that develops frameworks and certifications for responsible AI deployment. It is a direct peer in translating AI ethics into organizational practice and tooling, though with a stronger enterprise certification orientation than We and AI's literacy focus.
• Distributed AI Research Institute (DAIR): DAIR is a community-led, independent AI research institute working on the harms of AI and centering voices from affected communities. It is a direct peer that jointly runs the AI Resist List with We and AI, sharing both mission and contributor community.
• Centre for AI Safety (CAIS): CAIS is a research-driven organization focused on AI risks and societal harms. It is a direct peer in the AI ethics and safety space, though with a more technical safety orientation than We and AI's literacy-and-resistance focus.

Broad incumbents

• Stanford HAI (Stanford Institute for Human-Centered Artificial Intelligence): Stanford HAI is a large university-based institute researching, developing, and advising on human-centered AI. It is a broad incumbent peer that overlaps with We and AI's research, policy, and ethics work but at materially greater institutional scale and US-centric reach.
• Mozilla Foundation: Mozilla Foundation runs programs including the Responsible CS Challenge and Mozilla.ai, focused on trustworthy AI, internet health, and public-interest technology. It is a broad incumbent peer operating at much larger scale in adjacent digital-ethics and AI-governance territory.
• The Alan Turing Institute: The UK's national institute for data science and AI, with a substantial interest in AI ethics, public engagement, and responsible innovation. It is a broad incumbent peer with significantly larger funding and headcount in the same UK AI ethics ecosystem.
• Partnership on AI: Partnership on AI is a multi-stakeholder nonprofit convening industry, civil society, and academia on responsible AI. It is a broad incumbent peer operating in the same responsible-AI space but with much larger institutional backing and a wider portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/we-and-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WE AND AI LTD