Le Club des petits déjeuners

What Le Club des petits déjeuners does

Le Club des petits déjeuners (legal name: Club des petits déjeuners du Canada, operating as Breakfast Club of Canada) is a Canadian registered charity founded in 1994 in Boucherville, Quebec, that operates the largest network of school breakfast programs in Canada. The organization delivers nutritious breakfasts to children in 3,800+ schools and 45 subsidized early childhood education services (SGÉE) across all Canadian provinces and territories, reaching over 650,000 children as of 2024, including 45,000 Indigenous children. Programs are operated through school-based delivery with on-site volunteer and program coordinator support, adapted to local cultural contexts including remote Northern and Indigenous communities (first Indigenous program launched in Schefferville, Quebec in 2007). Supporting infrastructure includes a Nutrition Service (launched October 2025) with a Nutrition Committee and dietitian-led resources, a School Corner portal providing program management guides, food safety resources, and pedagogical activities, and a bilingual content presence (French and English) via website, blog, and social media channels.

The Club operates a non-profit, donation-driven revenue model with no products or services sold to beneficiaries. Revenue streams include individual donations (one-time and recurring via the website donation portal), tiered corporate donations (Club Or at $1M+, Jade at $500K-$999K, Émeraude at $250K-$499K, Turquoise at $100K-$249K, Violet at $50K-$99K, Magenta at $25K-$49K, Ambre at $10K-$24K, Rubis at $5K-$9K), planned giving (charitable bequests, life insurance donations, RRSP/RRIF beneficiary designations, publicly listed securities), signature fundraising events (P'tit déj Comédie Club, Défi Fat Bike, Déjeuner des Grands, Classique golf et vélo, plus charity race partnerships), and government grants including the federal $1 billion five-year national school food program announced in April 2024. Technology underpinning operations is light: no proprietary platform is described, and the organization relies on third-party tools such as Fundky for fundraising campaigns and Ticketmaster and RaceROSTER for event ticketing. The 2012 merger of Le Club des petits déjeuners du Québec and Breakfast Clubs of Canada consolidated the organization into a single national entity.

Name

Le Club des petits déjeuners

Legal name

Club des petits déjeuners du Canada

Website

https://clubdejeuner.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Club des petits déjeuners is a Canadian registered charity founded in 1994 that operates the country's largest school breakfast program network, serving over 650,000 children across 3,800+ schools and 45 early childhood centres in all provinces and territories through donations, corporate sponsorships, and government funding.

Ownership category

akta.pro rank

Product category

School Nutrition and Child Hunger Relief Services

NAICS

Community Food Services (62421), Community Food Services (624210), Child Care Services (62441)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro primary industry

Central Kitchen & Commissary Operations (Batch Cooking, Satellite Serving) (EDAEAEAG)

akta.pro secondary industries

School Feeding & Social Protection Partnerships (Conditional Cash Transfers, etc.) (EDADALAL), Child Nutrition & Meal Programs (CACFP/Snack Programs) (EDACAMAA), School Feeding & Child Nutrition Programs (BPADAJAD), Food & Nutrition Assistance Programs (BPAIAKAF)

Keywords

• School breakfast programs
• Child nutrition programs
• Food insecurity services
• Nonprofit charity services
• School meal programs

Headquarters

HQ city

Boucherville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: One-time and recurring monetary donations from individual supporters. The Club offers personal donation pages, monthly giving options, and donor recognition tiers (Club Or, Jade, Émeraude, Turquoise, Violet, Magenta, Ambre, Rubis).
2. Corporate Donations and Sponsorship: Corporate partners make donations at various tier levels, ranging from $1,000,000+ (Club Or) down to $5,000–$9,999 (Club Rubis). Partners also provide in-kind contributions, event sponsorships, and cause-marketing campaigns.
3. Event Fundraising: Revenue generated from signature events including comedy shows, bike challenges, golf tournaments, and charity runs. Events sell tickets, offer sponsorship packages, and encourage fundraising pages for participants.
4. Planned Giving: Charitable bequests (testamentary gifts), life insurance donations, registered account (RRSP/RRIF) beneficiary designations, and publicly listed securities donations. These constitute deferred revenue streams from legacy donors.
5. Government Grants and Partnerships: The Club benefits from government funding, including the Government of Canada's $1 billion national school food program announced in April 2024. Provincial and territorial government collaborations support program delivery in schools.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels13 records

Core offering

Le Club des petits déjeuners (Breakfast Club of Canada) operates the largest network of school breakfast programs in Canada, providing free nutritious breakfasts to children in schools and subsidized childcare centers. As of 2024, it reaches over 650,000 children across more than 3,800 schools in all provinces and territories, including 45,000 Indigenous children. The organization funds these programs through individual donations, corporate sponsorships, government grants, planned giving, and signature fundraising events.

Product overview

Le Club des petits de\u0301jeuners is a national non-profit organization operating the largest network of school breakfast programs in Canada. The organization offers a unified charitable service portfolio centered on providing nutritious breakfasts to children, supplemented by digital fundraising tools (online donation portal, Fundky-powered fundraising campaign creation), planned giving programs (charitable bequests, securities donations, life insurance gifts, RRSP/RRIF beneficiary designations), and signature fundraising events (golf classic, fat bike challenge, comedy club, business lunches). Supporting infrastructure includes the School Corner resource portal for program management, a Nutrition Service providing guidelines and recipes, and blog content for community engagement. The organization serves over 650,000 children across 3,800+ schools and 45 childcare centers.

Differentiator

Problem solved

Functional benefit

Products and services

• School Breakfast Programs (Programmes de petits déjeuners) National network of school breakfast programs providing free, nutritious morning meals to children from kindergarten through secondary school. Programs are established directly with schools through program support requests, and operated by school staff and volunteers with coordination from Club program coordinators. Includes culturally adapted programming for Indigenous and remote Northern communities.
• Early Childhood Programs (Programmes SGÉE) Breakfast programs adapted for toddlers and preschoolers in subsidized early childhood education services (services de garde éducatifs à l'enfance) in Québec. Menus are tailored to toddlers' nutritional and developmental needs. As of May 2025, the Club is present in 45 SGÉE centres.
• Donor Portal and Personal Fundraising Campaigns Online donation platform and Fundky-powered personal fundraising campaign creation tool. Supports one-time and recurring individual donations, personal fundraising pages, and community fundraising events for supporters across Canada. Available in French and English.
• Corporate Partnership Program Structured corporate engagement program with tiered donation levels (Club Or $1M+ down to Rubis $5,000-$9,999), employee volunteer programs, cause-marketing campaigns, in-kind product contributions, and event sponsorships. Partners include Walmart, Costco, Danone, Air Canada, Desjardins, General Mills, and 30+ other major Canadian and global brands.
• Planned Giving Program Structured planned giving service for legacy donors encompassing charitable bequests (legs testamentaires), gifts of publicly listed securities (don de titres cotés en bourse), life insurance donations (don d'assurance vie), and RRSP/RRIF beneficiary designations. Provides tax benefits and estate planning tools for individual supporters.
• Signature Fundraising Events Annual in-person fundraising events including the Classique golf et vélo (Golf and Bike Classic), Défi Fat Bike (winter cycling challenge), P'tit déj Comédie Club (comedy show), Déjeuner des Grands (business networking lunch), and charity race partnerships at marathons across Canada (Beneva Marathon Montreal, Bromont Ultra, Toronto Waterfront Marathon, Vancouver BMO Marathon, Ottawa Tamarack Race Weekend, Calgary Servus Marathon). Events sell tickets, offer sponsorship packages, and encourage fundraising pages for participants.

Quantifiable outcome

• 420,000 children served in 3,000 programs as of April 2024; 650,000+ children in 3,800+ schools by late 2024
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and major.

• Danone CanadacoreStrategic or Co-development Partner · 2 March 2026Danone Canada and the Club celebrated 30 years of collaboration in March 2026. The partnership supports breakfast programs across Canada, contributing to the Club's mission of providing nutritious breakfasts to children.
• Roxane BruneaumajorGTM or Marketing Partner · 1 January 2026Singer and personality Roxane Bruneau was named ambassador for the Club's 30th anniversary in February 2025, helping to raise awareness and promote the Club's mission through her public profile.
• Télé-QuébecmajorStrategic or Co-development Partner · 1 January 2025In 2025, the Club and Télé-Québec launched 'Les défis gourmands,' a joint initiative combining food education content with the Club's nutritional programming for schools.
• Sodexo CanadamajorStrategic or Co-development Partner · 1 January 2025Sodexo Canada's Stop Hunger Foundation supports the Club through the Turquoise donor tier ($100,000–$249,999) and engages in cultural sharing and Indigenous engagement activities in schools. The partnership includes both financial contributions and on-the-ground program support.
• Concordia University StingersmajorStrategic or Co-development PartnerHockey players and athletes from the Concordia Stingers participated in serving breakfast and sharing perseverance stories with students at Westmount Park Elementary School during the Journées de la persévérance scolaire. This partnership connects student-athletes with school communities.
• P&H Foods Inc. (Gray Ridge Eggs, Golden Valley Eggs, Sparks Eggs, EggSolutions)majorStrategic or Co-development PartnerP&H Foods Inc. is a major egg supplier supporting breakfast programs across Canada under various regional brands. The company provides over 100,000 egg coupons annually and distributes 250,000 hard-boiled eggs to partner organizations each year.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• School Food Matters: UK charity focused on school food education and providing healthy meals to children. Comparable as a peer organization working to improve school nutrition through programs, advocacy, and food education.
• Magic Breakfast: UK-based charity providing free school breakfasts to children facing food insecurity, with government partnerships and corporate sponsorship. Comparable as a peer national school breakfast organization with similar mission, government advocacy, and program delivery model.
• FoodCorps: US-based nonprofit that connects schools with food educators to provide nutritious school meals and food education. Comparable as a peer delivering school nutrition programs with an emphasis on food literacy and hands-on learning, though operating in the US rather than Canada.
• GENYOUth: US-based nonprofit focused on youth wellness through school nutrition and physical activity programs, with strong dairy industry and corporate sponsorship ties. Comparable as a peer leveraging corporate partnerships to fund school nutrition programs at national scale.
• No Kid Hungry (Share Our Strength): US-based national nonprofit dedicated to ending childhood hunger through school meal programs and anti-hunger advocacy. Directly comparable as a peer organization operating national school breakfast/meal program networks and government partnership advocacy for child nutrition funding.
• Breakfast Club of Canada (DBA): The English-language DBA of Le Club des petits déjeuners itself — same organization, same operations. Listed as a self-reference for completeness to confirm the entity operates under both French and English names following the 2012 merger.

Regional players

• Second Harvest (Canada): Canada's largest food rescue organization, redistributing surplus food to schools and community programs. Comparable as a Canadian peer addressing food insecurity through institutional partnerships, though focused on food rescue rather than direct meal preparation.
• Food Banks Canada: National charitable organization representing Canada's food bank network, addressing food insecurity across the country. Comparable as a Canadian peer tackling food security through national coordination, government advocacy, and corporate partnerships.
• Children's Aid Foundation (Canada): Canadian charity supporting children and youth through education, nutrition, and well-being programs. Comparable as a Canadian peer charity focused on child welfare and youth services, though with broader scope beyond school nutrition specifically.

Others

• Sodexo Stop Hunger Foundation: Corporate foundation of Sodexo Canada, a Turquoise-tier donor and strategic partner of the Club. Comparable as an adjacent ecosystem player funding school nutrition programs and engaging in Indigenous community food programming through corporate philanthropy.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/ClubDejeuner
• YouTubeyoutube.com/channel/UC9V60Avemj5m6Oybm7c9FAw
• Facebookfacebook.com/BreakfastClubDejeuner
• LinkedInca.linkedin.com/company/breakfastclubdejean
• Instagraminstagram.com/clubdejeuner

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Club des petits déjeuners