WILDER CARBON LTD
Wilder Carbon Limited is a UK not-for-profit, founded in 2021 by Kent Wildlife Trust, that runs a voluntary nature-based carbon standard, a Carbon+ Habitat modelling tool, and an open-access unit registry to sell conservation-grade carbon credits from UK habitat restoration projects to vetted corporate buyers.
- Company typePrivate
- Founded2021
- HeadquartersMaidstone, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What WILDER CARBON LTD does
Wilder Carbon Limited is a UK private not-for-profit company (Company Number 13292942), founded in 2021 and incubated within Kent Wildlife Trust, that develops and operates a voluntary nature-based carbon standard, a habitat carbon modelling tool, and an open-access unit registry for the UK market. Its core products are the Wilder Carbon Standard for Nature and Climate (a high-integrity certification framework covering additionality, permanence, biodiversity uplift, and buyer ethicality, currently at Version 2), Conservation Grade Carbon Units sold only to Approved Buyers, the Carbon+ Habitat Tool (a multi-habitat calculator using best-available UK soil/vegetation carbon data integrated with the DEFRA Biodiversity Net Gain metric), and the Wilder Carbon Registry (an open-access web platform tracking unit issuance, ownership, retirement, and buyer compliance). Projects are delivered through a network of 15+ Trusted Deliverers (predominantly UK Wildlife Trusts plus Nattergal, Heal Rewilding, and Adonis Blue Environmental), with independent verification performed by UKAS-accredited Soil Association Certification; live projects include Honeygar Farm (80ha Somerset peatland), Heather Corrie Vale (50ha Kent wilding), Wilder Blean Woods Complex (1,500ha wood pasture), Wantsum Wetlands (130ha), and R&D initiatives on blue carbon and lowland peat.
The company monetises conservation-grade carbon units through a direct, consultative sales motion: prospective buyers must apply for Approved Buyer status, evidence net-zero commitments and active emissions reductions, select a specific project, agree to terms, and then purchase units at a premium, quote-based price. Wilder Carbon operates as a not-for-profit, meaning revenue is reinvested into restoration rather than distributed; a £100,000 Environment Agency/Defra Natural Environment Investment Readiness Fund grant (via Kent Wildlife Trust) seeded the initiative, with subsequent commercial activity funded through unit sales. Customers include GrowUp Farms (first Approved Buyer), Arup, Thakeham Homes, the University of Bristol, the University of Kent, WHEB Asset Management, 2150, and Jays Transport, spanning asset management, higher education, engineering, housebuilding, agriculture, and logistics. Strategic partners include Kita/Chaucer (world-first Buffer Insurance), Sumerian Foundation (planned UK Nature-based Solutions Facility), and Farm Carbon Toolkit (agricultural pathway).
WILDER CARBON LTD firmographics
Firmographics- Name
- WILDER CARBON LTD
- Legal name
- Wilder Carbon Limited
- Website
- https://wildercarbon.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Short description
- Wilder Carbon Limited is a UK not-for-profit, founded in 2021 by Kent Wildlife Trust, that runs a voluntary nature-based carbon standard, a Carbon+ Habitat modelling tool, and an open-access unit registry to sell conservation-grade carbon credits from UK habitat restoration projects to vetted corporate buyers.
- Ownership category
- akta.pro rank
WILDER CARBON LTD industry classification
Industry- Product category
- Voluntary Carbon Market Certification
- NAICS
- Support Activities for Forestry (11531)
- SIC
- Forestry (800)
- akta.pro primary industry
- Agroforestry & Perennial Cropping Systems (EUABABAD)
- akta.pro secondary industries
- Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon) (EUABACAH), Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification) (IMAMAJAE), Avoided Conversion & Ecosystem Protection (REDD+, Blue Carbon Conservation) (EUABABAC)
Keywords
Where WILDER CARBON LTD is headquartered
LocationHeadquarters
- HQ city
- Maidstone
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WILDER CARBON LTD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Carbon Unit Sales: Wilder Carbon generates revenue by selling Conservation Grade carbon units to Approved Buyers. The units are priced at a premium compared to traditional low-grade offset units. The company is structured as a not-for-profit entity, meaning the revenue supports the restoration of native UK habitats rather than generating profit for shareholders. Carbon units are generated by Wilder Carbon projects (Honeygar, Heather Corrie Vale, and pipeline projects) and sold to UK businesses demonstrably reducing their own emissions. Estimated Issuance Units (EIUs) may be sold in advance of full verification, with futures-style profit-sharing arrangements available for investors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Conservation Grade Carbon Units — sold per unit to Approved Buyers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
WILDER CARBON LTD product offering
Product offeringCore offering
Wilder Carbon develops and operates the Wilder Carbon Standard, a high-integrity voluntary certification framework for UK nature-based carbon projects, and sells Conservation Grade Carbon Units generated from habitat restoration to Approved Buyers (UK businesses). It supports this with the proprietary Carbon+ Habitat Tool for estimating carbon and biodiversity uplift across UK habitats, an open-access public Registry for unit ownership and compliance tracking, and a world-first Buffer Insurance Policy underwritten with Kita and Chaucer.
Product overview
Wilder Carbon Ltd operates a nature-based carbon removal platform centered on the Wilder Carbon Standard, which certifies conservation-grade carbon units from UK habitat restoration projects. The core offerings include Conservation Grade Carbon Units (verified by Soil Association Certification), the Carbon + Habitat Tool for carbon/biodiversity estimation, and the Wilder Carbon Registry for transparent tracking. The company works with Trusted Deliverers (wildlife trusts and conservation organizations) to deliver projects including Honeygar Farm, Heather Corrie Vale, Wilder Blean Woods Complex, and Wantsum Wetlands. Additional offerings include R&D projects on marine and peatland carbon, project developer training, and a world-first buffer insurance policy with Kita. The not-for-profit model connects ethical UK businesses seeking to meet Net Zero targets with landscape-scale habitat restoration projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Conservation Grade Carbon Units Voluntary carbon units certified under the Wilder Carbon Standard, generated from UK habitat restoration projects. Sold to UK-based Approved Buyers who are demonstrably reducing their own emissions and are publicly committed to Net Zero targets.
- Wilder Carbon Standard for Nature and Climate High-integrity certification framework for UK nature-based carbon projects covering project quality (additionality, permanence, no leakage, biodiversity uplift), buyer ethicality, and end-to-end transparent process.
- Carbon+ Habitat Tool
Quantifiable outcome
- 676 million tonnes of atmospheric CO2 locked by 2050 if carbon-rich UK habitats are restored to full ecological functionality — roughly twice the UK's total carbon emissions in 2020
- +4 more outcomes
Companies that use WILDER CARBON LTD
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
WILDER CARBON LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WILDER CARBON LTD partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Soil Association CertificationcoreSoil Association Certification is Wilder Carbon's third-party validation and verification partner, having developed a robust validation and verification process for all Wilder Carbon projects. They rigorously assessed the Wilder Carbon standards, tools, and procedures to ensure assurance on key issues such as additionality, permanence, and buyer ethicality. Two pathfinder projects (Honeygar and Heather Corrie Vale) have been validated under the Wilder Carbon scheme by Soil Association Certification.
- KitacoreKita is a specialist carbon insurance company that partnered with Wilder Carbon to create the world's first 'Buffer Insurance' policy for Wilder Carbon's buffer pool, with insurance capacity provided by Chaucer. This policy protects the integrity of Wilder Carbon's buffer against depletion events, ensuring buyers of carbon credits remain whole in the event of unexpected reversals in underlying carbon projects.
- Farm Carbon ToolkitmajorWilder Carbon and Farm Carbon Toolkit entered into a strategic partnership to establish a farm-focused approach to developing natural climate solutions projects. The partnership aims to provide farmers and land managers with an end-to-end solution to assess, plan, deliver, and fund a transition to more sustainable farming practices that reduce carbon footprints whilst benefiting nature, climate, and society.
- Kent Wildlife TrustcoreKent Wildlife Trust incubated Wilder Carbon and is the parent organisation. KWT is a Trusted Deliverer delivering multiple Wilder Carbon projects (Heather Corrie Vale, Wantsum Wetlands, Wilder Blean Woods Complex, Mercer's Farm) and contributed to the development of the Wilder Carbon Standard and mechanism.
- Somerset Wildlife TrustcoreSomerset Wildlife Trust is a Trusted Deliverer for the Wilder Carbon Honeygar project (80-hectare former dairy farm restoration in Somerset Levels). SWT supported the development of the Wilder Carbon mechanism and contributes to the Wilder Carbon community of practice.
- NattergalmajorNattergal is a Trusted Deliverer for Wilder Carbon projects and has collaborated with Arup on the Boothby Wildland project, a landmark initiative aimed at stimulating private investment in UK nature restoration carbon sequestration.
- Heal RewildingmajorHeal Rewilding is listed as a Trusted Project Deliverer in the Wilder Carbon collaborators network, working on natural climate solutions projects within the Wilder Carbon ecosystem.
- Swallowtail ConsultingminorSwallowtail Consulting is a Licensed Consultant for Wilder Carbon, providing specialist consultancy services to project developers seeking to align with the Wilder Carbon Standard.
- ArupmajorArup partnered with Nattergal to fund the Boothby Wildland project and advance UK nature-based carbon removal, representing landmark private investment in Wilder Carbon-aligned projects. Arup is also an Approved Buyer under the Wilder Carbon Standard.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
WILDER CARBON LTD competitors and assessment
Company assessmentBroad incumbents
- Verra (VCS): The world's largest voluntary carbon standard (Verified Carbon Standard). Comparable as a competing certification infrastructure for nature-based credits, but operates globally rather than being UK-specialist.
- South Pole Group: Major global carbon project developer and advisory. Comparable as a developer/seller of nature-based credits to large corporates, with UK corporate relationships overlapping Wilder Carbon's Approved Buyer base.
- Gold Standard: Global voluntary carbon standard with strong emphasis on co-benefits and sustainable development. Comparable as a competing integrity-focused certification scheme that UK buyers also recognise.
- Natural Capital Partners (now part of South Pole): Previously an independent UK-anchored carbon credit provider to corporates; now part of South Pole. Historically the most direct UK-based competitor in corporate carbon credit sales.
Direct peers
- Plan Vivo: UK-founded voluntary carbon standard focused on nature-based and community-led land-use projects. Closely comparable to Wilder Carbon because both certify high-integrity nature-based credits with co-benefits and work through local delivery partners.
- Forest Carbon: UK-based social enterprise focused on woodland creation carbon credits. Closely comparable to Wilder Carbon's woodland/wilding pathway in the UK voluntary market and target buyer type.
Emerging players
- Sylvera: UK-based carbon ratings and analytics firm that assesses the quality of carbon credits, including nature-based assets. Adjacent rather than direct: it rates the same units Wilder Carbon issues and serves overlapping corporate buyers.
- BeZero Carbon: London-based carbon credit ratings agency. Comparable as an integrity/quality layer on top of voluntary nature-based credits sold to UK and European corporate buyers.
- Pachama: Tech-enabled nature-based carbon credit marketplace using remote sensing and ML. Comparable as a route to market for nature-based credits, though US-headquartered and not UK-specialist.
Others
- Nattergal: UK rewilding company that is both a Wilder Carbon Trusted Deliverer and an independent project originator. Relevant as a delivery-side peer developing large-scale UK nature restoration projects under the Wilder Carbon Standard and adjacent schemes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WILDER CARBON LTD social profiles
Digital presenceWILDER CARBON LTD compliance and trust
Trust signalCompliance3 records
WILDER CARBON LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
WILDER CARBON LTD leadership team
Management profileNumber of profiles
Profiles7 records
WILDER CARBON LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WILDER CARBON LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WILDER CARBON LTD
What does WILDER CARBON LTD do?
Wilder Carbon develops and operates the Wilder Carbon Standard, a high-integrity voluntary certification framework for UK nature-based carbon projects, and sells Conservation Grade Carbon Units generated from habitat restoration to Approved Buyers (UK businesses). It supports this with the proprietary Carbon+ Habitat Tool for estimating carbon and biodiversity uplift across UK habitats, an open-access public Registry for unit ownership and compliance tracking, and a world-first Buffer Insurance Policy underwritten with Kita and Chaucer.
Is WILDER CARBON LTD a public or private company?
WILDER CARBON LTD is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WILDER CARBON LTD founded?
WILDER CARBON LTD was founded in 2021.
Where is WILDER CARBON LTD based?
WILDER CARBON LTD is headquartered in Maidstone, United Kingdom, in the Europe region.
How does WILDER CARBON LTD make money?
One revenue line is on record: carbon Unit Sales.
Who are WILDER CARBON LTD's main competitors?
Broad incumbents on record are Verra (VCS), South Pole Group, Gold Standard and Natural Capital Partners (now part of South Pole). Direct peers are Plan Vivo and Forest Carbon. Emerging players are Sylvera, BeZero Carbon and Pachama. Nattergal is listed as an others.
Does WILDER CARBON LTD have an API?
No public API is recorded for WILDER CARBON LTD.
What industry is WILDER CARBON LTD in?
WILDER CARBON LTD's product category is Voluntary Carbon Market Certification. Its primary akta.pro industry code is EUABABAD, Agroforestry & Perennial Cropping Systems, with a secondary code of EUABACAH, Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon). Its NAICS code is 11531 and its SIC code is 800.