Wilshire
Wilshire is a global investment advisory firm founded in 1981 that provides consulting, OCIO, indexes, and analytics to institutional investors, financial advisors, and intermediaries. It oversees $1.6 trillion in assets under advisement and $176 billion under management across 10 offices.
- Company typePrivate
- Founded1981
- HeadquartersSanta Monica, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Wilshire does
Wilshire is a privately held global investment advisory and services firm founded in 1981 and headquartered in Santa Monica, California, with operations across 10 offices in more than 20 countries. The firm serves institutional investors — including corporate and state pension plans, insurance companies, endowments, foundations, central banks, and family offices — as well as financial advisors and intermediaries. Its core service lines are investment consulting (asset allocation, risk management, manager research, private markets advisory), Outsourced CIO (OCIO) discretionary management, managed portfolios, mutual funds, retirement solutions, and ESG research, supported by proprietary index and analytics products.
The firm's product platform centers on Wilshire TUCS — a cooperative benchmarking service with custodial organizations recognized as a definitive U.S. institutional plan benchmark — alongside the FT Wilshire US 5000 Index, the Wilshire Liquid Alternative Index family (with sub-indexes for Equity Hedge, Event Driven, Multi-Strategy, Global Macro, and Relative Value), and the Compass Portal investment database. Following the July 2025 acquisition of ParkLexington, Wilshire expanded into cost-transparency and operational optimization for investment managers; in April 2024 the firm divested its Wilshire Axiom, Atlas, Abacus, and iQComposite analytics products to Clearwater Analytics for approximately $40 million, with the combined offering now operating as Clearwater Wilshire Analytics. The firm is SEC-registered, a PRI signatory, and compliant with GDPR, CCPA, and EU SFDR.
Wilshire's business model blends several recurring revenue streams: subscription and percentage-of-AUA fees on investment consulting mandates, managed-services fees on OCIO and discretionary portfolios (against $176 billion AUM), licensing royalties on proprietary indexes, and professional services fees on private markets advisory engagements. Pricing is not publicly disclosed and is negotiated per enterprise engagement on an annual cadence. Distribution is conducted exclusively through direct enterprise field sales, inside sales, and proprietary client portals — there is no retail or self-service channel.
Wilshire firmographics
Firmographics- Name
- Wilshire
- Legal name
- Wilshire Advisors, LLC
- Website
- https://wilshire.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Short description
- Wilshire is a global investment advisory firm founded in 1981 that provides consulting, OCIO, indexes, and analytics to institutional investors, financial advisors, and intermediaries. It oversees $1.6 trillion in assets under advisement and $176 billion under management across 10 offices.
- Ownership category
- akta.pro rank
Wilshire industry classification
Industry- Product category
- Institutional Investment Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)
- akta.pro secondary industries
- Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC), Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns) (FSAAAJAJ), Investment Management Advisory (RIA) (FSAEAAAB), Endowment / OCIO-Style Multi-Manager Platforms (FSANAGAG)
Keywords
Where Wilshire is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wilshire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Investment Advisory and Consulting Services: Non-discretionary and advisory consulting services including strategic advice on asset allocation, risk management, investment policy development, manager evaluation, and investment structuring. Services provided to institutional investors such as pension funds, endowments, foundations, insurance companies, and family offices.
- Discretionary Management (OCIO): Outsourced CIO (OCIO) services providing discretionary management of investment portfolios for institutional clients. Also includes managed portfolios and mutual fund offerings.
- Index Licensing: Licensing of proprietary indexes including FT Wilshire 5000 Index and Wilshire Liquid Alternative Index family for use by third-party investment products.
- Analytics and Data Services: Proprietary analytics tools, risk and performance measurement solutions, and investment data services provided through platforms including Compass Portal and Wilshire TUCS.
- Private Markets Advisory: Customized non-discretionary advisory services across private equity, private debt, and real asset sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Enterprise institutional advisory mandates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Wilshire product offering
Product offeringCore offering
Wilshire provides investment advisory, consulting, OCIO/discretionary management, proprietary index products, and benchmarking analytics to institutional investors and financial intermediaries. The firm delivers strategic advice on asset allocation, risk management, manager research, and private markets access, supported by proprietary indexes (FT Wilshire 5000, Wilshire Liquid Alternative Index family) and benchmarking services (Wilshire TUCS). It also licenses its indexes to third parties for use in investment products.
Product overview
Wilshire is a leading global independent investment consulting and services firm that provides consulting services, analytics solutions, and customized investment products to plan sponsors, investment managers, and financial intermediaries. The company operates a multi-product platform centered on investment consulting, index products, and alternative assets. Core offerings include the Wilshire TUCS benchmarking service, the Wilshire Liquid Alternative Index family (with sub-indexes for Equity Hedge, Event Driven, Multi-Strategy, Global Macro, and Relative Value strategies), and the FT Wilshire US 5000 Index. Wilshire also provides OCIO services, managed portfolios, mutual funds, retirement solutions, and ESG research. Following the July 2025 acquisition of ParkLexington, Wilshire expanded its analytics capabilities to include cost transparency and optimization solutions for investment managers. The company also previously offered Wilshire Axiom, Wilshire Atlas, Wilshire Abacus, and Wilshire iQComposite analytics products (sold to Clearwater Analytics in 2024). Services are delivered through proprietary platforms including Compass Portal for investment database access.
Differentiator
Problem solved
Functional benefit
Brands
- ParkLexington: Optimization solutions for asset managers, acquired by Wilshire in July 2025 to enhance operations, profitability, and performance.
- Wilshire TUCS
- Wilshire Private Assets Fund
Products and services
- Investment Consulting
- OCIO (Outsourced CIO) Services
- Managed Portfolios
Companies that use Wilshire
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Wilshire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Wilshire partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Oak Hill Asset ManagementcoreWilshire Advisors and Oak Hill Asset Management launched a Canadian Feeder Fund offering access to Bridgewater's Pure Alpha Strategy through a Wilshire-managed account. Canadian investors can access Pure Alpha through this new structure.
- ParkLexington AdvisorsmajorWilshire acquired ParkLexington, a data and analytics firm specializing in improving investment manager profitability and performance. ParkLexington's optimization strategies complement and expand Wilshire's existing proprietary data, analytics, and cost analysis platform. ParkLexington clients have realized billions of dollars in cost savings.
- XTP Implementation ServicescoreWilshire acquired XTP Implementation Services to establish data, technology, and fee optimization services for asset owners. This acquisition enhanced Wilshire's cost transparency and analytics capabilities prior to the ParkLexington acquisition.
- Clearwater AnalyticsmajorClearwater Analytics partnered with Wilshire and acquired Wilshire's analytics assets including Axiom, Atlas, Abacus, and iQComposite for approximately $40 million (with ~$7M annual revenue). The combined platform operates as Clearwater Wilshire Analytics, providing enhanced risk and performance solutions for front and middle office clients.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Wilshire competitors and assessment
Company assessmentDirect peers
- Cambridge Associates: Cambridge Associates is a leading investment advisor to endowments, foundations, pensions, and family offices with deep OCIO and private markets research capabilities. Highly comparable to Wilshire in target customer base and advisory model.
- Verus: Verus is an institutional investment consulting firm providing advisory, OCIO, and manager research services to pensions, endowments, foundations, and corporate plans. Comparable in scale and service breadth to Wilshire's core franchise.
- NEPC: NEPC is an independent investment consulting firm focused on pensions, endowments, foundations, and healthcare institutions with full OCIO capabilities. A direct competitor in the U.S. institutional advisory market.
- Russell Investments: Russell Investments combines investment consulting, OCIO, multi-asset portfolios, and proprietary indexes/factor capabilities. Direct overlap with Wilshire across OCIO, manager research, and institutional mandates.
- Meketa Investment Group: Meketa is an independent investment consulting and OCIO firm serving public pensions, endowments, foundations, and corporate plans. Highly comparable to Wilshire in client mix and advisory/discretionary offering.
- Marquette Associates: Marquette Associates is an independent institutional investment consulting firm serving pension funds, endowments, foundations, and corporate plan sponsors. Direct competitor in U.S. advisory and OCIO mandates.
- Aon Investments: Aon's Investments business (built on the Hewitt EnnisKnupp franchise) is a top-tier institutional investment consultant and OCIO provider. Directly comparable to Wilshire across pension/endowment advisory and discretionary mandates.
- Mercer: Mercer is a global investment consulting and OCIO provider serving pensions, endowments, foundations, and insurers. It is Wilshire's most direct peer in institutional consulting, OCIO mandates, and multi-asset solutions for institutions.
Broad incumbents
- BlackRock: BlackRock is a global asset manager with a large institutional advisory and OCIO franchise (serving pensions, insurers, endowments) leveraging its index, ETF, and Aladdin technology platforms. Competes broadly with Wilshire for institutional OCIO and outsourced advisory mandates.
- State Street Global Advisors: State Street Global Advisors runs large institutional OCIO and outsourced advisory mandates alongside its index/ETF business. Competes broadly with Wilshire for institutional advisory and OCIO RFPs, leveraging significant scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wilshire social profiles
Digital presenceWilshire compliance and trust
Trust signalCompliance5 records
Wilshire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wilshire leadership team
Management profileNumber of profiles
Profiles6 records
Wilshire subsidiaries and ownership
Company hierarchySubsidiaries2 records
Wilshire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wilshire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wilshire
What does Wilshire do?
Wilshire provides investment advisory, consulting, OCIO/discretionary management, proprietary index products, and benchmarking analytics to institutional investors and financial intermediaries. The firm delivers strategic advice on asset allocation, risk management, manager research, and private markets access, supported by proprietary indexes (FT Wilshire 5000, Wilshire Liquid Alternative Index family) and benchmarking services (Wilshire TUCS). It also licenses its indexes to third parties for use in investment products.
Is Wilshire a public or private company?
Wilshire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wilshire founded?
Wilshire was founded in 1981.
Where is Wilshire based?
Wilshire is headquartered in Santa Monica, United States, in the North America region.
How does Wilshire make money?
Five revenue lines are on record. Investment Advisory and Consulting Services are the primary driver. The others are discretionary Management (OCIO), index Licensing, analytics and Data Services and private Markets Advisory.
Who are Wilshire's main competitors?
Direct peers on record are Cambridge Associates, Verus, NEPC, Russell Investments, Meketa Investment Group, Marquette Associates, Aon Investments and Mercer. Broad incumbents are BlackRock and State Street Global Advisors.
Does Wilshire have an API?
No public API is recorded for Wilshire.
What industry is Wilshire in?
Wilshire's product category is Institutional Investment Advisory Services. Its primary akta.pro industry code is FSAAACAG, Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions), with a secondary code of FSAAACAC, Portfolio Management–Led RIAs (Discretionary/Model-Based). Its NAICS code is 523940 and its SIC code is 6282.