thisbank
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
thisbank firmographics
Firmographics- Name
- thisbank
- Legal name
- thisbank
- Website
- https://thisbank.co.uk
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
thisbank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (52211), Savings Institutions and Other Depository Credit Intermediation (52218)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Retail-focused Neobanks (Mass Market) (FSABAFAA)
- akta.pro secondary industries
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)
Keywords
Where thisbank is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
thisbank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Savings Account Interest: Thisbank offers savings products including easy access savings at 3.76% and fixed-term accounts up to 3.99%, generating revenue through the interest rate spread between what they pay savers and earn on lent capital.
- Personal Loans: The bank provides personal loans to retail customers, generating interest income. The bank has cultivated over 45,000 retail lending customers through partnerships with over 100 retailers.
- ISA Products (Planned): Future plans include offering ISAs (Individual Savings Accounts) as additional savings products for UK customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Easy Access Savings Account |
| Subscription | Pay-as-you-go | Fixed-Term Savings Accounts |
| Subscription | Pay-as-you-go | ISA Products (Planned) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
thisbank product offering
Product offeringCore offering
Thisbank is a branchless UK digital bank that offers Easy Access Savings Accounts at 3.76% interest and Fixed-Term Savings Accounts at up to 3.99%, alongside Personal Loans distributed through partnerships with over 100 UK retailers. The bank targets average British savers with a loyalty pricing guarantee that existing customers will never receive worse rates than new customers, and plans to expand into ISA products and broader credit offerings.
Product overview
Thisbank is a branchless UK bank offering a focused portfolio of savings and lending products. The core offerings include Easy Access Savings Accounts (3.76%) and Fixed-Term Savings Accounts (up to 3.99%), along with personal loans distributed through retailer partnerships. The bank operates on a people-first, human-centric model and guarantees loyal customers will never receive worse rates than newcomers. Future plans include ISA products and broader credit expansion.
Differentiator
Problem solved
Functional benefit
Products and services
- Easy Access Savings Account A savings account offering a 3.76% interest rate with easy access to funds, designed for average British savers seeking competitive returns without lock-in periods. Targeted at individual retail consumers who want a competitive headline rate combined with instant liquidity.
- Fixed-Term Savings Account A savings product offering up to 3.99% interest rates for fixed-term deposits, providing higher returns for customers willing to lock in their funds for a set period. Targeted at individual UK savers willing to trade liquidity for a higher yield, with the loyalty rate guarantee applying to existing term depositors at renewal.
- Personal Loans Retail lending products offered through partnerships with over 100 UK retailers, cultivating over 45,000 retail lending customers. Targeted at individual UK consumers seeking personal loans via retail point-of-sale or checkout financing channels, with future ambitions to expand into broader consumer credit offerings.
Quantifiable outcome
- Achieved profitability in under a year
- +1 more outcomes
Companies that use thisbank
Customer profileSegments2 records
Ideal customer profiles2 records
thisbank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
thisbank partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Over 100 RetailersminorThisbank has partnered with over 100 retailers to cultivate retail lending customers. Through these partnerships, the bank has built a base of over 45,000 retail lending customers, suggesting a B2B2C distribution model for personal loans.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
thisbank competitors and assessment
Company assessmentDirect peers
- Marcus by Goldman Sachs: UK digital savings brand from Goldman Sachs offering competitive fixed-term and easy access savings. Direct overlap with thisbank's core mass-market savings proposition and rate-led acquisition strategy.
- Monzo Bank: Large UK digital-only retail bank offering savings pots, lending and a fully branchless customer experience. Comparable digital-first model and target of mass-market UK consumers.
- Starling Bank: UK digital-only challenger bank with a full retail product suite, strong brand and significant deposit base. Comparable branchless model and mass-market UK retail focus.
- Atom Bank: UK branchless digital bank offering savings products and lending through a fully digital channel. Most directly comparable challenger in terms of branchless model, mass-market savings focus and product overlap with thisbank.
- Tandem Bank: UK digital-only bank offering savings accounts alongside personal and mortgage lending. Closely comparable as a UK digital bank with a savings-plus-lending product set targeting retail customers.
- Charter Savings Bank: UK online-only savings bank offering a range of fixed-term and easy access savings products. Highly comparable as a digital, rate-led savings competitor in the same UK mass-market segment.
- Aldermore Bank: UK challenger bank providing savings accounts and lending products, originally operating on a branchless/online distribution model. Comparable product mix and target customer segment.
- Paragon Bank: UK challenger bank with a strong savings franchise alongside specialist lending. Comparable product mix and a similar challenger-bank positioning against high-street incumbents.
Emerging players
- OakNorth Bank: UK challenger bank primarily focused on commercial lending but also offering savings products. Comparable as a digitally-led UK challenger with a savings franchise, though commercial lending differs from thisbank's retail credit focus.
Broad incumbents
- Chase UK: UK digital retail banking arm of JPMorgan Chase, offering savings and current accounts to mass-market customers. Comparable digital-only distribution but backed by a much larger incumbent balance sheet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
thisbank financial estimates
Financial estimateRevenue estimate
Valuation estimate
thisbank leadership team
Management profileNumber of profiles
Profiles1 record
thisbank funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
thisbank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about thisbank
What does thisbank do?
Thisbank is a branchless UK digital bank that offers Easy Access Savings Accounts at 3.76% interest and Fixed-Term Savings Accounts at up to 3.99%, alongside Personal Loans distributed through partnerships with over 100 UK retailers. The bank targets average British savers with a loyalty pricing guarantee that existing customers will never receive worse rates than new customers, and plans to expand into ISA products and broader credit offerings.
Is thisbank a public or private company?
thisbank is a private company. It is classified as private equity controlled and is currently operating.
When was thisbank founded?
thisbank was founded in 2024. It employs 51 to 100 people.
Where is thisbank based?
thisbank is headquartered in London, United Kingdom, in the Europe region.
How does thisbank make money?
Three revenue lines are on record. Savings Account Interest is the primary driver. The others are personal Loans and ISA Products (Planned).
Who are thisbank's main competitors?
Direct peers on record are Marcus by Goldman Sachs, Monzo Bank, Starling Bank, Atom Bank, Tandem Bank, Charter Savings Bank, Aldermore Bank and Paragon Bank. OakNorth Bank is listed as an emerging player. Chase UK is listed as a broad incumbent.
Does thisbank have an API?
No public API is recorded for thisbank.
What industry is thisbank in?
thisbank's product category is Retail Banking. Its primary akta.pro industry code is FSABAFAA, Retail-focused Neobanks (Mass Market), with a secondary code of FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 52211 and its SIC code is 6021.