Robinson Club

Name

Robinson Club

Legal name

Robinson Club GmbH

Website

https://robinson.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Robinson Club GmbH is a TUI Group subsidiary operating 27 premium all-inclusive club resorts across 15 countries, serving European families, couples, and singles seeking bundled holiday experiences with sports, wellness, and culinary programming.

Ownership category

akta.pro rank

Product category

All-Inclusive Resort Holidays

NAICS

Hotels (except Casino Hotels) and Motels (72111), All Other Traveler Accommodation (721199), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury All-Inclusive Resorts (THAGAKAC)

akta.pro secondary industries

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA), Adults-Only All-Inclusive Resorts (THAGAKAB), Sports, Golf & Activity-Based All-Inclusive Resorts (THAGAKAK)

Keywords

• All-inclusive resort holidays
• Club resort accommodations
• Package holiday bookings
• Family resort vacations
• Premium leisure hospitality

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Package Holidays: Robinson Club generates revenue primarily through package holiday bookings that bundle flights, transfers, and resort accommodation. These are sold via TUI tour operators and the robinson.com website. The brand's association with TUI Group ensures integrated travel distribution.
2. Hotel-Only Bookings: Direct hotel-only bookings through robinson.com, where guests book accommodation without flights or transfers. Pricing varies by resort, room type, board basis, and season. Prices range from approximately £265 to over £1,037 per person for 7-night stays.
3. ROBINSON STARS Loyalty Programme: The ROBINSON STARS loyalty programme generates repeat bookings and customer retention through reward points earned on stays. Members receive exclusive offers and discounts, driving recurring revenue from returning customers.
4. Ancillary Services: Revenue from ancillary offerings including room upgrades (Wunschzimmer/preferred room selection), optional experiences (ROBINSON NOVA hot air balloon), optional Flex Tarif for fee-free rebooking or cancellation, car rentals (TUI CARS), and travel insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Robinson Club sells all-inclusive premium resort holidays at 27 club resorts across 15 countries, combining 4-star-equivalent accommodation, meals, sports, entertainment, and (at family resorts) childcare into a single booking. Customers can book hotel-only directly through robinson.com and the ROBINSON app, or package holidays (flights, transfers, accommodation) distributed through the TUI Group tour-operator network, supported by ancillary paid services such as Flex Tarif, Wunschzimmer preferred-room selection, and the ROBINSON NOVA hot-air-balloon experience.

Product overview

ROBINSON Club is a resort holiday company offering all-inclusive vacation experiences across 27 club resorts in 15 countries worldwide. The portfolio includes three distinct club formats: FOR FAMILY (families with children), FOR ALL (all ages), and FOR ADULTS ONLY (18+). The core product combines 4-star hotel service with sports activities, wellness (WellFit Spa), and culinary experiences. Supporting the resorts, ROBINSON offers a mobile app for guest engagement, the ROBINSON STARS loyalty program, optional services like Flex Tarif (flexible booking) and Wunschzimmer (room selection), digital services including online check-in and customer accounts, and the ROB-MAG digital magazine. The brand also features ROBINSON NOVA hot air balloon experiences and sustainability initiatives through the ROBsponsible program.

Differentiator

Problem solved

Functional benefit

Brands

• ROBINSON NOVA: Hot air balloon experience offering premium holiday moments
• FOR FAMILY
• FOR ALL
• FOR ADULTS ONLY
• ROBINSON STARS
• WellFit
• All Inclusive made by ROBINSON

Products and services

• ROBINSON Club Resorts (All-Inclusive Resort Holidays) All-inclusive premium resort holiday experience combining 4-star-equivalent accommodation, meals, branded beverages, sports, wellness, entertainment, and (at family resorts) childcare across 27 resorts in 15 countries. Sold as hotel-only bookings via robinson.com or as package holidays (flights, transfers, accommodation) via TUI Group tour operators.
• ROBINSON NOVA Hot Air Balloon Experience Optional paid premium hot-air-balloon experience offered at select ROBINSON resorts, providing aerial views and a signature holiday moment bookable as an add-on.
• Flex Tarif Optional paid add-on that allows guests to rebook or cancel their booking without fees, providing flexibility for travellers whose plans may change.
• Wunschzimmer (Preferred Room Selection) Optional paid upgrade that lets guests select their preferred room location within a Robinson Club resort for an enhanced stay experience.
• Group and Incentive Bookings (MICE) Dedicated meetings, incentives, conferences, and events offering for corporate clients at Robinson Club resorts, accessed through mice.robinson.com for team events, conferences, and incentive travel.

Quantifiable outcome

• Up to 95% discount for children on applicable bookings
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• TUI GroupcoreStrategic or Co-development PartnerRobinson Club GmbH is a subsidiary of TUI Group, one of the world's largest tourism groups. TUI Group provides integrated distribution (flights, transfers, package holidays), capital resources, brand backing, and operational infrastructure. The data controller is Robinson Club GmbH, part of the TUI Group, and guest data is shared within the TUI Group for marketing and service purposes. Associated TUI companies include TUI Deutschland, TUI Austria, TUI Cruises, TUI MAGIC LIFE, and others.
• TUI Care FoundationminorStrategic or Co-development PartnerThe TUI Care Foundation supports responsible tourism and is referenced on the ROBINSON website under the 'TUI Care Foundation' section, highlighting the brand's commitment to sustainable and socially responsible tourism practices.
• ROBINSON STARS Programme PartnersminorOthersThe ROBINSON STARS loyalty programme allows members to earn points on bookings, enter tournaments (ROBINSON STARS Tournament with prize holidays to win), and access exclusive member offers. The programme operates across all Robinson Club resorts.
• Tour Operators and Travel AgenciescoreChannel Partner/ Reseller/ DistributorRobinson Club relies on TUI Group's tour operator network and independent travel agencies to distribute package holidays (accommodation + flights + transfers). Package holiday customers are directed to contact their tour operator. Travel agencies access Robinson Club through a dedicated hotline.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RobinsonClubResorts
• Instagraminstagram.com/robinsonclub
• Xx.com/robinson_club
• LinkedInlinkedin.com/company/robinson-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robinson Club