Steez
Steez is a UK-based Web3 creator platform enabling underground music artists to issue personalized tokens ($STZ) that fans buy and hold for token-gated content and communities. The platform operates in closed alpha on iOS and Android.
- Company typePrivate
- Founded2024
- HeadquartersLeicester, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Steez does
Steez, legally Steelo Labs Ltd., is a UK-based Web3 creator platform headquartered in London that enables artists — primarily in underground music — to issue personalized creator tokens (called "Steez" or $STZ) which fans purchase, hold, and trade to unlock exclusive content, token-gated community spaces, and direct engagement with the creator. The platform targets a dual-sided market of creators seeking lower commissions and content ownership versus fans ("superfans") seeking investment-aligned engagement, positioning its 10% minting fee and 7.5% resale fee as materially cheaper than TikTok, YouTube, and Twitch's 45-68% commission structures.
The product is delivered as a mobile application on iOS and Android plus a web platform at steelo.io, integrating four modules: Profile (creator identity via Lens Protocol), Village (token-gated chats and peer-reviewed articles), Gallery (token/NFT portfolio management with Uniswap v4 trading), and Bazaar (creator token marketplace), with a premium Steelo Pro tier gated by $STLO staking. The underlying infrastructure combines Polygon 2.0's ZkEVM side-chain with Ethereum Proof-of-Stake validation, Diamond Standard (EIP-2535) modular smart contracts, Safe{Core} smart wallets with a three-tier MultiSig Factor Authentication system, Arweave/IPFS for content storage, and Lido for $STLO staking. Steelo Improvement Proposals (SIPs) provide on-chain governance for $STLO holders.
The company is in closed alpha/prototype phase with six publicly named underground hip-hop creators (Dyme-a-Duzin, Lord Apex, Feux, Aylo, Le Mav, Jahz Armando) and a capped early sign-up cohort of 500 users receiving $STLO airdrops. Revenue mechanics are defined but not yet realized: 10% minting fees, 7.5% resale fees (with 5% redistributed to creator and community), creator subscriptions, creator placement advertising, and $STLO token sales. The platform is GDPR-, MiCA-, and FSMA-compliant but explicitly excludes US users, reflecting a regulatory-first posture concentrated in the UK and EU.
Steez firmographics
Firmographics- Name
- Steez
- Legal name
- Steelo Labs Ltd.
- Website
- https://steelo.io
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Steez is a UK-based Web3 creator platform enabling underground music artists to issue personalized tokens ($STZ) that fans buy and hold for token-gated content and communities. The platform operates in closed alpha on iOS and Android.
- Ownership category
- akta.pro rank
Steez industry classification
Industry- Product category
- Web3 Creator Economy Platform
- NAICS
- Software Publishers (5132)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Metaverse Virtual World Platforms (social worlds, land, UGC) (FSAPAGAD)
- akta.pro secondary industry
- Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH)
Keywords
Where Steez is headquartered
LocationHeadquarters
- HQ city
- Leicester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Steez business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Creator Token Minting Fee: Steez charges a 10% fee on creator token minting when creators first issue their $STZ tokens.
- Token Reselling Commission: 7.5% fee on token resales, of which 5% is redistributed back to the creator and community.
- Creator Subscriptions: Creators can offer subscription plans giving fans unrestricted access to content without token ownership requirements.
- Creator Placement Advertising: Platform generates revenue through paid placement of creators within the marketplace and discovery features.
- Steelo Token ($STLO) Sales: Revenue generated from the sale of the platform's native $STLO token.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Creator Token Minting: 10% platform fee |
| Transaction based/ take rate | Pay-as-you-go | Token Reselling: 7.5% platform fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Steez product offering
Product offeringCore offering
Steez operates a Web3 creator economy platform where individual creators (primarily underground musicians) issue personalized tokens ($STZ) that fans purchase to unlock exclusive content, token-gated community access, and direct creator engagement. The platform runs on Polygon 2.0's ZkEVM blockchain with a mobile-first application spanning iOS and Android, featuring a Bazaar marketplace for trading creator tokens, Village for community engagement, Gallery for wallet and portfolio management, and Profile for decentralized creator identity.
Product overview
Steez operates as a unified mobile application platform for exclusive creator communities. The core Steez App integrates four interconnected modules: Profile (creator identity and portfolio management), Village (community engagement via chats and articles), Gallery (token and NFT portfolio management), and Bazaar (creator token marketplace). The platform also includes premium tier Steelo Pro and supports a dual-token system comprising $STZ (individual creator tokens) and $STLO (platform governance token). Built on Polygon 2.0's ZkEVM blockchain with integrations to Lens Protocol, Uniswap v4, and Safe{Core}.
Differentiator
Problem solved
Functional benefit
Products and services
- Steez App A mobile and web application enabling fans to buy and sell creator tokens to unlock exclusive access to creator content, communities, and perks. The app serves as the primary platform for the Steelo ecosystem, integrating Profile, Village, Gallery, and Bazaar modules.
- $STZ Creator Tokens Personalized tokens issued by individual creators on the Steez platform. Fans purchase these tokens to access exclusive content, community spaces, and experiences. Each creator's $STZ functions as a unique currency for their community, with a cap of 500 tokens per year per creator based on the 1000 True Fans model.
- $STLO Steelo Token Platform-wide governance and utility token used for staking to participate in Steelo Improvement Proposals (SIPs), earning rewards for providing liquidity, and accessing Steelo Pro premium features. Facilitates platform-wide transactions and decentralized governance.
Quantifiable outcome
- 10% minting fee vs competitors taking 45-68%
- +2 more outcomes
Companies that use Steez
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Steez technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Steez partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Polygon 2.0 (ZkEVM)coreCore blockchain infrastructure partner providing ZkEVM side-chain CDK for secure, efficient consensus mechanism and significantly lower transaction fees compared to Layer 1 solutions. Inherits Ethereum PoS validator security.
- UniswapcoreIntegration for seamless token trading within the platform. Uniswap v4 powers near gasless trading experience for $STZ and $STLO token swaps, enabling efficient liquidity management.
- Lens ProtocolcoreDecentralized social network integration powering Steez Profile system. Enables portable creator identity across web3 platforms with blockchain-stored followers, content, and collaborations accessible across multiple platforms.
- Safe{Core}coreSmart wallet infrastructure providing MultiSig Factor Authentication system that abstracts web3 complexity for web2 users while enabling self-custody options for experienced crypto users.
- LidosupportingStaking infrastructure integration offering robust staking options for $STLO token holders to earn yield and participate in platform governance.
- Arweave/IPFSsupportingDecentralized storage solutions ensuring immutability and efficiency for content storage on the platform.
- OpenZeppelin / Consensys DiligencesupportingSecurity audit partners providing comprehensive audits of smart contracts and platform infrastructure to ensure safe and reliable platform operation.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Steez competitors and assessment
Company assessmentDirect peers
- Royal: Music tokenization platform that lets fans buy royalty shares in songs. Operates the same creator-token/financial-upside value proposition as Steez, though focused on song-level rather than creator-level tokens.
- Mirror: Web3 publishing platform with token-gated entries and creator monetization. Adjacent overlap on token-gated content, communities, and creator subscriptions.
- Sound.xyz: Web3 music platform where fans collect NFT 'Editions' from artists to unlock communities and content. Direct overlap with Steez's $STZ token-gating and Village community features.
- Glass Protocol: Creator-coin protocol that issues tradable social tokens for individual creators with built-in community rewards. Nearly identical core thesis to Steez's $STZ system.
- Zora: Open protocol for creator-minted tokens and NFTs with built-in marketplaces. Direct competitor in the creator-token infrastructure layer that Steez's Bazaar/Gallery modules are built on top of.
- Catalog: Music NFT platform enabling artists to sell 1-of-1 and edition tracks. Comparable focus on independent music creators and fan-investor economics, with tokenized collectibles replacing Steez's per-creator tokens.
- Audius: Decentralized music streaming platform with a creator-token/governance model (AUDIO token) and a fan-investor economy. Closest direct competitor to Steez in the music-creator-token category, though at significantly larger scale.
Emerging players
- Lens Protocol: Decentralized social graph on which Steez's Profile feature is built. Functions as both a partner and a competitor — creators could build similar tokenized experiences natively on Lens.
- Coinvise: Web3 platform enabling creators and communities to launch social tokens and managed treasuries. Overlaps with Steez's $STZ token issuance plus $STLO staking and SIP governance.
- Fanzee: Fan-token platform offering creators tokenized communities and engagement rewards. Comparable mechanics to Steez's $STZ/Village combination, with broader creator-vertical positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Steez social profiles
Digital presenceSteez compliance and trust
Trust signalCompliance3 records
Steez financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steez leadership team
Management profileNumber of profiles
Profiles2 records
Steez funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steez M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steez
What does Steez do?
Steez operates a Web3 creator economy platform where individual creators (primarily underground musicians) issue personalized tokens ($STZ) that fans purchase to unlock exclusive content, token-gated community access, and direct creator engagement. The platform runs on Polygon 2.0's ZkEVM blockchain with a mobile-first application spanning iOS and Android, featuring a Bazaar marketplace for trading creator tokens, Village for community engagement, Gallery for wallet and portfolio management, and Profile for decentralized creator identity.
Is Steez a public or private company?
Steez is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Steez founded?
Steez was founded in 2024. It employs 1 to 10 people.
Where is Steez based?
Steez is headquartered in Leicester, United Kingdom, in the Europe region.
How does Steez make money?
Five revenue lines are on record. Creator Token Minting Fee is the primary driver. The others are token Reselling Commission, creator Subscriptions, creator Placement Advertising and steelo Token ($STLO) Sales.
Who are Steez's main competitors?
Direct peers on record are Royal, Mirror, Sound.xyz, Glass Protocol, Zora, Catalog and Audius. Emerging players are Lens Protocol, Coinvise and Fanzee.
Does Steez have an API?
No public API is recorded for Steez.
What industry is Steez in?
Steez's product category is Web3 Creator Economy Platform. Its primary akta.pro industry code is FSAPAGAD, Metaverse Virtual World Platforms (social worlds, land, UGC), with a secondary code of FSAPAGAH, Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics). Its NAICS code is 5132 and its SIC code is 6199.