Women in Real Estate

What Women in Real Estate does

Women in Real Estate (WIRE Portugal) is a private non-profit professional association founded in February 2022 in Lisbon, Portugal, dedicated to increasing the visibility, representation, and influence of women in management and C-level positions across the real estate and construction sectors. Its members occupy senior roles in asset management, financial services, real estate development, construction, public sector, consulting, legal, architecture, and engineering. The association was established following the model of WIRES in Spain and operates as the first and only Portuguese association of its kind.

WIRE Portugal's core product is its Associate Membership, priced at €300 per year with automatic renewal, granting access to networking events, mentorship programs, conferences, and industry advocacy. It supplements membership with the 2nd Mentoring Program (running October 2025 to June 2026), professional training courses delivered through APPII Academy (covering BIM, ESG and Carbon Footprint, and Real Estate Consulting), and participation in major industry events such as MIPIM, Expo Real, and SIL Lisboa. Revenue is generated exclusively through individual membership subscriptions and corporate sponsorships from major real estate and professional services firms including CBRE, JLL, Dils, Fidelidade Property, Krest Investments, and LX Partners. There is no proprietary technology, no AI or machine-learning capability, and no external funding — the association is governed by a Board of Directors led by Founding President Filipa Arantes Pedroso and Executive President Susana Pascoal, and operates as a member-funded community organization.

Name

Women in Real Estate

Legal name

Wire Portugal

Website

https://wireportugal.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

WIRE Portugal is a non-profit professional association founded in 2022 in Lisbon that supports women in management and C-level positions across the Portuguese real estate and construction sectors through membership, mentoring, training, and industry advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual Membership Fees: Annual membership quota of €300, automatically renewed. Non-payment within 30 days after deadline invalidates membership and ceases associated benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WIRE Portugal is a non-profit professional association that provides annual membership (€300/year) to women occupying management and C-level positions in the Portuguese real estate and construction ecosystem. Its core offering is the membership community, supplemented by a structured mentoring program, training courses (delivered in partnership with APPII Academy), industry events and conferences, and advocacy for female representation on industry panels.

Product overview

WIRE Portugal (Women in Real Estate) is a professional association for women in the Construction & Real Estate sector, offering membership with networking events, mentoring programs, and training courses. The core offering is the membership community connecting C-level and management professionals, supplemented by the 2nd Mentoring Program (October 2025-June 2026), professional training programs (BIM, ESG, Real Estate Consulting via APPII Academy), and participation in industry events and conferences.

Differentiator

Problem solved

Functional benefit

Products and services

• WIRE Portugal Membership Annual professional association membership for women occupying management and C-level positions in the Portuguese real estate and construction ecosystem, providing networking, visibility, career development, training access, and advocacy opportunities.
• 2nd WIRE Mentoring Program Structured mentoring program connecting young women professionals with senior WIRE associates in leadership positions, designed to accelerate career progression into leadership roles in real estate and construction.
• Training Programs (APPII Academy) Professional development training courses in partnership with APPII Academy, covering BIM in Real Estate Project Management, ESG and Carbon Footprint Evaluation, and Real Estate Consulting, offered to WIRE members.
• Events and Conferences Organization and participation in real estate industry events including WIRE conferences, panel appearances, and sector summits at MIPIM, Expo Real, SIL Lisboa, SRU Lisboa/Porto, Spain Real Estate Summit, and Estoril Real Estate Summit.

Quantifiable outcome

• Achieved female representation on industry conference panels
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and major.

• AESE Business SchoolcoreStrategic or Co-development Partner · 12 May 2025Partnership to reinforce female leadership in real estate and construction sector. Provides executive education programs with 10% discount for WIRE members.
• GRI ClubcoreStrategic or Co-development Partner · 11 April 2023Partnership allows WIRE to host 2 meetings annually in Portugal, participate in pan-European women meeting in Paris, and provides 10% discount on GRI products for WIRE members. GRI Club has 11,300+ executives in 100+ countries.
• Vida ImobiliáriacoreStrategic or Co-development Partner · 5 April 2023Protocol of collaboration for promotion of WIRE activities in Portugal. Vida Imobiliária is the largest platform for real estate editorial content, providing exposure through its portal, events, and media channels.
• APPII (Associação Portuguesa de Promotores e Investidores Imobiliários)coreStrategic or Co-development Partner · 23 February 2022Institutional partner that 'godfathered' WIRE at its founding; hosted the association at its offices. APPII is a major real estate developers and investors association in Portugal.
• Iberian PropertymajorGTM or Marketing PartnerMedia partner for opinion articles and industry coverage; collaborated on innovative art auction for social causes with WIRE Portugal.
• Sponsors (Abreu Advogados, Broadway Malyan, CBRE, Dils, Fidelidade Property Europe, Iad Portugal, Insula Capital, JLL, JRBotas, Krest Investments, LG, LX Partners, MAP Group, Victoria Seguros)majorGTM or Marketing PartnerCorporate sponsors providing financial and visibility support for WIRE Portugal activities and events.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WIRES Spain (Women in Real Estate Spain): The original Spanish association that inspired WIRE Portugal. Operates the same model: a professional network of senior women in real estate and construction, with mentoring, events, and corporate sponsorship. The most directly comparable peer because WIRE Portugal explicitly replicates this format.
• CREW Network (Commercial Real Estate Women): Global membership organization advancing women in commercial real estate with chapters across North America, Europe, and Asia. Comparable through its senior-women-in-real-estate mission, mentoring, and chapter-based sponsorship model — the international scale CREW represents the long-term ceiling WIRE Portugal could aspire to.
• NAWIC (National Association of Women in Construction): Long-standing association supporting women in the construction industry, with chapters, mentoring, and education programs. Strongly comparable mission (women in construction/real estate) with a more established operational structure WIRE Portugal could benchmark.

Broad incumbents

• ULI (Urban Land Institute): Global real estate research and education organization with active women's leadership initiatives and member networks. Overlaps with WIRE on advancing women in real estate, but at much broader scale and with a wider mandate beyond gender.
• FIABCI (International Real Estate Federation): International real estate federation with national chapters across Europe, including Portugal. Comparable as a senior-professional real estate association with event programming; overlaps with WIRE's audience but is broader and not gender-targeted.
• GRI Club: Global real estate investment and development club with 11,300+ senior executives across 100+ countries. WIRE Portugal has a formal partnership with GRI Club for hosting meetings and discounted member access. GRI is a peer organization serving a similar senior real estate audience but without the women-in-Real-Estate focus.
• RICS (Royal Institution of Chartered Surveyors): Global professional body for real estate, land, and construction professionals with established credentials, training, and networking. Comparable professional-association structure but not gender-specific; an adjacent peer WIRE members typically also belong to.
• APPII (Associação Portuguesa de Promotores e Investidores Imobiliários): Portugal's main real estate developers and investors association. WIRE Portugal's founding institutional partner and host of its original offices. A broader incumbent serving the same sector but without a gender-focus mandate; APPII Academy also delivers training programs that partially overlap with WIRE's offerings.

Emerging players

• BPW (International Federation of Business and Professional Women): Global federation of business and professional women's associations with chapters in many countries including Portugal. Comparable mission (advancing women in business and professions) but broader than real estate; an adjacent peer that may overlap at the cross-industry networking layer.
• Catalyst: Global nonprofit focused on advancing women in the workplace through research and employer partnerships. Thematically aligned with WIRE's gender-equity mission, but operates at a corporate-employer level rather than as a real-estate-specific member community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wire-portugal

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women in Real Estate