RIVET Coffee
RIVET Coffee is an Indiana-based specialty coffee roaster and café operator running three locations in Westfield and Zionsville, serving single-origin and blended coffees alongside house-made pastries, with nationwide e-commerce and subscription bean sales.
- Company typePrivate
- Founded2020
- HeadquartersWestfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What RIVET Coffee does
RIVET Coffee is a specialty coffee roastery and café operator headquartered in Westfield, Indiana, running three physical cafés — the original Cape Cod-roastery site at 337 Jersey Street in Westfield, the Westfield Public Library location at 17400 Westfield Blvd ("Rivet at the Library"), and the Zionsville site at the GR Brands Plaza — and serving both walk-in retail customers in suburban Indianapolis and online shoppers nationwide. Founded by Allie Commons during the COVID-19 pandemic in 2020, the company roasts single-origin and blended coffees in-house at its Westfield roastery, including differentiated products such as the Atlas Dark Roast (produced via a proprietary post-roast blending method that roasts three origins separately and blends them post-roast), the Rahal House Blend co-developed with IndyCar driver Graham Rahal, the Caravel Espresso Blend, and single-origins from Tanzania, Guatemala, Ethiopia, Sumatra, Papua New Guinea, and Colombia. Beyond coffee, the cafés serve espresso-based signature drinks (Cinnamon Maple Latte, Latte Miel, Angry Gourd Latte), cold brew, matcha, and a curated food program featuring Liege waffles, in-house pastries, sandwiches on Ghyslain brioche, bowls, and avocado toast. The Zionsville location was opened in 2024 in partnership with Graham and Courtney Rahal.
The company operates a hybrid direct-to-consumer go-to-market: in-café beverage and food sales across three sites, plus a Shopify-powered e-commerce storefront that ships roasted beans, gift cards, and Cold Brew Kegs ($137) nationwide via USPS Priority, with online pickup ordering handled through Square. Revenue streams include in-café sales, online bean retail at $17–$23 per 12oz bag (and 5lb bags around $85–$100), the $22/month Roasters Choice Subscription, the Rivet Rewards loyalty program (one "bean" per visit, $5 off after 10 visits), and both physical and digital gift cards. Primary customer segments are Westfield/Zionsville residents seeking a community coffee hub, specialty coffee enthusiasts seeking single-origin and pour-over quality, and at-home brewers buying beans for drip, French press, and espresso. Marketing relies on Facebook, Instagram, email newsletter, and the company website.
The technology stack is operationally standard rather than differentiating: Shopify for e-commerce, Square for POS, loyalty, online ordering, and digital gift cards, Google Analytics for site analytics, and USPS Priority for fulfillment. The company is privately held by the Commons family, with Allie Commons as owner and Caroline Commons (daughter-in-law) as manager; it is bootstrapped with no disclosed funding rounds, no parent company, and no subsidiaries. Headcount is reported in the 11–50 range, consistent with a small multi-unit retail operator.
RIVET Coffee firmographics
Firmographics- Name
- RIVET Coffee
- Legal name
- Rivet LLC
- Website
- https://rivetcoffee.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RIVET Coffee is an Indiana-based specialty coffee roaster and café operator running three locations in Westfield and Zionsville, serving single-origin and blended coffees alongside house-made pastries, with nationwide e-commerce and subscription bean sales.
- Ownership category
- akta.pro rank
RIVET Coffee industry classification
Industry- Product category
- Specialty Coffee Retail
- NAICS
- Coffee and Tea Manufacturing (31192), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
Keywords
Where RIVET Coffee is headquartered
LocationHeadquarters
- HQ city
- Westfield
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
RIVET Coffee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- In-café beverage and food sales: Revenue from serving specialty coffee drinks, teas, smoothies, and food items (Liege waffles, pastries, sandwiches, bowls) at three physical cafe locations in Westfield and Zionsville, Indiana.
- Coffee bean retail sales: Online sales of freshly roasted whole bean coffee in 12oz and 5lb bags. Includes single origin coffees and house blends. Ships via USPS Priority.
- Loyalty program: Rivet Rewards program where customers earn 'beans' (1 per visit) and receive $5 discount after 10 visits. Managed through Square POS.
- Gift cards: Physical and digital gift cards sold at cafes and through Square for use on any purchases at the cafe or online.
- Coffee subscriptions: Roasters Choice Subscription for recurring delivery of coffee beans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 12oz coffee bags starting at $17-$23 |
| Unit Pricing | Pay-as-you-go | 5lb bulk coffee bags at higher unit price |
| Other | Pay-as-you-go | Loyalty program - earn beans for discounts |
| Subscription | Monthly | Roasters Choice Subscription at $22 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
RIVET Coffee product offering
Product offeringCore offering
RIVET Coffee is a specialty coffee bar and roastery that roasts coffee beans in-house and sells whole bean coffee online and at retail, while operating three café locations in Westfield and Zionsville, Indiana serving specialty espresso drinks, cold brew, teas, smoothies, Liege waffles, sandwiches, bowls, and house-made pastries.
Product overview
RIVET Coffee is a coffee bar and roastery operating as a single unified offering centered on specialty coffee. The product portfolio includes retail whole bean coffee products (roasted in-house at their Westfield roastery) sold online and at three cafe locations in Indiana, plus prepared beverages and food served at the cafes. Core coffee products include single-origin roasts (Tanzania Peaberry, Guatemala Medium Roast, Ethiopia Yirgacheffe, Sumatra Dark Roast, Papua New Guinea, Colombia) and signature blends (Rahal House Blend, Atlas Dark Roast Blend, Caravel Espresso Blend, Globe Trotter Blend). Additional offerings include a Cold Brew Keg for commercial/home use and a Roasters Choice Subscription service. Cafe beverages feature espresso drinks (Cinnamon Maple Latte, Latte Miel, Angry Gourd Latte), cold brew, matcha, and non-coffee options. Food offerings include Liege waffles, sandwiches (Tomato Caprese, Pimento Cheese Chicken Salad), bowls (Maple Harvest Quinoa), avocado toast, and house-made pastries. Supporting offerings include physical and digital gift cards managed through Square, and the Rivet Rewards loyalty program.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialty Roasted Whole Bean Coffee Freshly roasted whole bean coffee sold in 12oz and 5lb bags. Includes single-origin coffees (Tanzania Peaberry Light Roast, Guatemala Medium Roast, Ethiopia Natural Yirgacheffe, Sumatra Dark Roast, Papua New Guinea Wahgi Valley, Colombia, Decaf Colombia) and signature blends (Atlas Dark Roast Blend, Rahal House Blend Medium, Caravel Espresso Blend, Globe Trotter Coffee Blend). For home brewing methods including pour-over, drip, French press, and espresso.
- Cold Brew Keg A 5-gallon keg of cold brew coffee for commercial or home use, priced at $137.00.
- Roasters Choice Subscription A recurring monthly subscription service delivering the roaster's rotating selection of seasonal coffees to customers, priced at $22.00.
- Cafe Beverages Prepared specialty beverages served at the three cafe locations, including espresso drinks (Cinnamon Maple Latte, Latte Miel, Angry Gourd Latte), cold brew and nitro, matcha lattes, teas, and smoothies. Served for dine-in and takeout.
- Cafe Food Items Food items served at the cafes, including Liege waffles with toppings, in-house baked muffins and pastries, Tomato Caprese and Pimento Cheese Chicken Salad sandwiches on Ghyslain brioche, Maple Harvest Quinoa Bowl, Avocado Toast, and other seasonal items. Includes gluten-free choices.
- Gift Cards Physical gift cards sold at the cafes and digital gift cards distributed via Square, usable for purchases at the cafe or online.
Companies that use RIVET Coffee
Customer profileSegments4 records
Ideal customer profiles3 records
RIVET Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
RIVET Coffee partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major, core and minor.
- Graham and Courtney RahalmajorPartnership with IndyCar driver Graham Rahal and his wife Courtney Rahal to open the Zionsville RIVET location at GR Brands Plaza. The Rahals are local to the Zionsville area and their involvement helped establish the newest cafe location.
- ShopifycoreShopify powers the RIVET Coffee online e-commerce store, providing the platform for selling coffee beans, gift cards, and subscriptions online.
- SquarecoreSquare provides online ordering for pickup, digital gift cards, and manages the Rivet Rewards loyalty program for the coffee company.
- USPSminorUnited States Postal Service is used for shipping web and wholesale orders via USPS Priority shipping.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
RIVET Coffee competitors and assessment
Company assessmentDirect peers
- Colectivo Coffee: Midwest-based specialty roaster and multi-café operator with a strong regional footprint. Geographic and scale adjacency to RIVET makes it a useful comp for unit economics at the small-chain level.
- Calvin Fletcher's Coffee Company: Indianapolis specialty roaster and café operator with multiple locations, house-roasted beans, and a focus on single-origin coffees. Directly comparable to RIVET in scale, geography, and product mix.
- Quills Coffee: Indianapolis-based specialty coffee roaster and multi-café operator. Quills is the most direct local comp to RIVET: similar third-wave positioning, in-house roasting, café-and-bean retail model, and overlapping Indianapolis metro customer base.
- Ruby Coffee Roasters: Specialty roaster offering single-origin and blend coffees with DTC e-commerce and subscription. Similar in scale and product portfolio to RIVET, useful as a comp on subscription and DTC unit economics.
- Verve Coffee Roasters: Specialty roaster and café operator with single-origin and blend SKUs, subscriptions, and DTC e-commerce. Closely comparable business model and product breadth to RIVET.
- Blue Bottle Coffee: Premium third-wave coffee roaster and café operator with a single-origin and blend portfolio sold DTC and through cafés. Represents the upper bound of RIVET's potential scale and brand trajectory.
- La Colombe Coffee Roasters: Specialty roaster operating cafés and a national DTC and wholesale network. Comparable to RIVET in product mix and channel strategy, with cold brew as a flagship SKU similar to RIVET's Cold Brew Keg offering.
- Stumptown Coffee Roasters: Specialty coffee roaster with cafés in multiple U.S. cities, single-origin and signature blend portfolio, and DTC e-commerce. Closely matches RIVET's combined roastery + café + online model.
- Intelligentsia Coffee: Direct-trade specialty roaster with cafés and wholesale distribution. Comparable to RIVET in roasting approach, signature blend and single-origin SKU structure, and café-plus-DTC model.
Broad incumbents
- Starbucks: Largest global coffee chain with significant specialty positioning through Starbucks Reserve. Sets the competitive ceiling and pricing anchor for the entire specialty coffee category in which RIVET operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
RIVET Coffee social profiles
Digital presenceRIVET Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
RIVET Coffee leadership team
Management profileNumber of profiles
Profiles2 records
RIVET Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RIVET Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RIVET Coffee
What does RIVET Coffee do?
RIVET Coffee is a specialty coffee bar and roastery that roasts coffee beans in-house and sells whole bean coffee online and at retail, while operating three café locations in Westfield and Zionsville, Indiana serving specialty espresso drinks, cold brew, teas, smoothies, Liege waffles, sandwiches, bowls, and house-made pastries.
Is RIVET Coffee a public or private company?
RIVET Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RIVET Coffee founded?
RIVET Coffee was founded in 2020. It employs 11 to 50 people.
Where is RIVET Coffee based?
RIVET Coffee is headquartered in Westfield, United States, in the North America region.
How does RIVET Coffee make money?
Five revenue lines are on record. In-café beverage and food sales are the primary driver. The others are coffee bean retail sales, loyalty program, gift cards and coffee subscriptions.
Who are RIVET Coffee's main competitors?
Direct peers on record are Colectivo Coffee, Calvin Fletcher's Coffee Company, Quills Coffee, Ruby Coffee Roasters, Verve Coffee Roasters, Blue Bottle Coffee, La Colombe Coffee Roasters, Stumptown Coffee Roasters and Intelligentsia Coffee. Starbucks is listed as a broad incumbent.
Does RIVET Coffee have an API?
No public API is recorded for RIVET Coffee.
What industry is RIVET Coffee in?
RIVET Coffee's product category is Specialty Coffee Retail. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 31192 and its SIC code is 2080.