ALLOUT

What ALLOUT does

ALLOUT is a Japanese muscle entertainment and fitness performance collective operated by Smile Academy Inc. (株式会社スマイルアカデミー), a privately held company founded in June 2013 in Fukuoka with no external funding and 7,500,000 yen in initial capital. The business is built around a curated network of 500+ bodybuilders and muscle performers organized into regional teams in Tokyo, Osaka, Nagoya, Fukuoka, Sapporo, and Kagoshima, with a cross-border appearance in Taipei, Taiwan. The company's flagship product is the Muscle Café live event series — ticketed 2-hour muscle performance shows featuring contests, acrobatic displays, and audience-interaction formats such as princess-carry rides — held across major Japanese cities. ALLOUT also monetizes the same talent pool through a casting/booking service that supplies muscular performers to corporate events, TV programs, trade shows, and commercial campaigns for clients including Suzuki, Lenovo Japan, Lawson, Meiji (SAVAS), TikTok Lite, Shikoku Electric Power Group, iRobot, Pixie Dust Technologies, and Fuji TV, NTV, and ABEMA.

Complementing the entertainment business, ALLOUT operates an owned fitness infrastructure through wholly owned subsidiary businesses: Body Hackers Lab, a personal training gym chain with 13 locations in Fukuoka and 1 in Kumamoto, and Lulu Pilates, a one-on-one pilates studio chain with 8 Fukuoka locations. The company also sells branded merchandise through its thebase.in online shop, operates a free muscle photo asset library (Muscle Plus) with 10,000+ images that has spawned an NFT art line (Muscle Mosaic, sold on OpenSea since November 2021), and runs additional event formats including Muscle Taxi (trademarked princess-carry transportation) and Muscle Bon Odori (trademarked summer festival dance). Six registered trademarks (ALLOUT, Muscle Café, Muscle Taxi, Muscle Bon Odori, Pocket Trainer, BODY HACK) protect the core brand identities.

The business model combines transactional ticket sales, professional-services booking fees, recurring gym/pilates subscriptions, and merchandise sales. Go-to-market is event-driven and direct: casting inquiries come via the company website, ticket sales are processed through the official site, merchandise moves through thebase.in, and corporate partnerships are brokered by the Fukuoka headquarters and Tokyo office. The company is founder-controlled under CEO Nakatsumi Tomoki with Ohara Akihito (AKIHITO) serving as COO and the public face of the ALLOUT brand.

Name

ALLOUT

Legal name

株式会社スマイルアカデミー

Website

https://allout-japan.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

ALLOUT, operated by Smile Academy Inc., is a Japan-based muscle entertainment troupe and casting agency with 500+ performers across Tokyo, Osaka, Nagoya, and Fukuoka, producing Muscle Café live events, booking talent for corporate campaigns, and operating 14 personal training gyms and 8 pilates studios.

Ownership category

akta.pro rank

Product category

Live Entertainment and Talent Casting Services

NAICS

Fitness and Recreational Sports Centers (713940), Sporting and Athletic Goods Manufacturing (33992)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Weight Gain & Muscle-Building Nutrition (HSADAFAC)

akta.pro secondary industries

Fitness Equipment & Performance Accessories Retail (CRAMABAD), Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)

Keywords

• Muscle entertainment services
• Talent casting agency
• Personal training gyms
• Live event performance
• Fitness casting services

Headquarters

HQ city

Fukuoka (Yakuin)

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Muscle Café Event Tickets: Ticket sales for the Muscle Café live show events held in Tokyo, Osaka, Nagoya, Sapporo, Fukuoka and other cities. These are ticketed experience-style shows featuring muscle performances, contests, and audience interactions.
2. Casting/Booking Services: Providing muscular talent for corporate events, trade shows, promotional campaigns, TV appearances, and advertising shoots. Revenue generated from booking fees for bodybuilders and muscle performers.
3. Merchandise Sales: Sale of merchandise through the online shop (thebase.in) including original goods, apparel, and related products featuring ALLOUT branding.
4. Corporate Promotions: Muscle-themed promotional campaigns for brands and companies, including the Muscle Taxi (princess carry transportation service), Muscle Bon Odori summer festival events, and booth appearances at events.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

ALLOUT operates a muscle-themed entertainment and casting platform, organizing live Muscle Café events across Japan and providing muscular talent for corporate advertising campaigns, TV productions, and promotional activations. The company also operates a chain of personal training gyms (Body Hackers Lab) and pilates studios (Lulu Pilates), along with a digital photo materials service (Muscle Plus) and NFT art (Muscle Mosaic). Customers include both consumer event-goers and enterprise brand marketers seeking attention-grabbing muscle-themed promotional talent.

Product overview

ALLOUT is a Japanese muscle entertainment and fitness performance collective offering experiential events and fitness services. The core product is the Muscle Cafe event series featuring muscle gentleman performances, combined with services like Muscle Taxi (princess-carry transportation), Muscle Bon Odori (festival dance performances), and Muscle Promotion (casting services). Related operations include Body Hackers Lab (13 personal training gyms in Fukuoka/Kumamoto), Lulu Pilates (8 pilates studios), and Muscle Plus (free muscle photo library with over 10,000 images plus NFT art). The company is operated by Smile Academy Inc. and maintains networks in Tokyo, Nagoya, Osaka, and Fukuoka.

Differentiator

Problem solved

Functional benefit

Products and services

• Muscle Café (マッスルカフェ)

Quantifiable outcome

• National network of bodybuilders available for casting

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Body Hackers Lab (ボディハッカーズラボ)coreStrategic or Co-development PartnerPersonal training gym chain operated by Smile Academy Inc. with 13 locations in Fukuoka and 1 in Kumamoto. Serves as the training base and talent pipeline for ALLOUT members. Also operates Luru Pila one-on-one pilates studio with 8 locations.
• Mineo (マイネオ)minorGTM or Marketing PartnerCollaborative event with budget smartphone brand mineo featuring ALLOUT members at promotional activities in Shibuya.
• Smile Academy Inc. (株式会社スマイルアカデミー)coreOthersParent company of ALLOUT. Operates web production, regional activation projects, matchmaking casting business, NFT art sales using muscle free materials, event planning/advertising agency, personal training gym operations, and 24-hour gym operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gold's Gym Japan: Iconic global fitness brand with Japanese operations. A broad incumbent in the same fitness-center category as Body Hackers Lab, with a much larger footprint and stronger international brand association with bodybuilding culture.
• KONAMI Sports Club: One of Japan's largest fitness club chains, providing a comparable fitness-center operating model to Body Hackers Lab and Lulu Pilates. Larger and broader in scope than ALLOUT, but a direct overlap on facility-based fitness services in Japan.
• Yoshimoto Kogyo: Japan's largest comedy/entertainment production company with a strong live events and talent agency business. Comparable to ALLOUT on live event production (Muscle Café) and on talent management for brand campaigns and TV appearances.
• Avex Group: Major Japanese entertainment conglomerate with deep involvement in talent management, live events, music, and brand marketing campaigns. Overlaps with ALLOUT on the entertainment-plus-corporate-promotion business model at substantially larger scale.

Direct peers

• Amuse Inc. Leading Japanese talent management and entertainment company. Directly comparable to ALLOUT's casting/talent agency side (muscle performer bookings for CMs, TV, events) at a much larger scale and with broader talent categories.
• RIZAP Group: Japanese personal training and fitness brand most analogous to ALLOUT's Body Hackers Lab gyms, with a similarly aggressive TV/marketing-driven brand strategy and high-visibility CM work. Both combine personal training with brand-as-marketing, though RIZAP is much larger and publicly listed.
• Tipping Point (formerly Tipping Point / Tipness): Japanese fitness chain offering personal training and group programs. Comparable to Body Hackers Lab on the personal training service line and overlaps on the Japanese market for fitness memberships.
• JOYFIT: Mid-sized Japanese fitness chain with multiple studio formats. Comparable to ALLOUT on the fitness-center operations side (Body Hackers Lab, Lulu Pilates), though a much larger, more standardized chain without the casting/entertainment business.
• Anytime Fitness Japan: 24-hour fitness franchise in Japan. Overlaps with ALLOUT on gym operations and personal training, though distributed differently (franchise model vs. owned Body Hackers Lab) and without the muscle-entertainment angle.

Emerging players

• FEELCYCLE: Japan's leading boutique indoor cycling fitness brand, similar in scale and positioning to Lulu Pilates. A peer on the boutique fitness studio side of ALLOUT's operations, with a strong social media and lifestyle brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ALLOUT_smile
• YouTubeyoutube.com/channel/UCrsTMU7s5uUEr-rihhR_wWw
• Facebookja-jp.facebook.com/ALLOUT.kinnikusinsi
• Instagraminstagram.com/allout.team

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALLOUT