Yadsale

What Yadsale does

Yadsale Technologies is a Nigeria-incorporated online marketplace platform, founded in 2024 and headquartered in Lagos, that connects individual buyers and sellers of new and used goods. The platform targets ordinary Nigerians engaged in informal commerce — selling categories spanning hair wigs, footwear, electronics, machinery, accessories, watches, handbags, clothes, jewelry, and gadgets — and positions itself as a digital analogue to the local open-air market with built-in trust mechanisms. Users register with phone number verification, list items with size, color, and quantity attributes, negotiate prices through offer and counteroffer flows, and complete transactions inside the platform.

The core technical product is the Yadsale Marketplace, supported by SafePay, an escrow-backed payment mechanism that routes buyer funds through a CBN-licensed third-party payment processor (Yadsale does not hold user funds). Funds are released to the seller upon buyer acceptance or after a 24-hour auto-acceptance window. A logistics aggregation layer integrates multiple third-party delivery partners, providing real-time delivery cost and ETA options and in-transit tracking. The platform is delivered as a web application with a content marketing layer (the Yadsale Blog) and a self-serve go-to-market motion, with social sharing and word-of-mouth as primary acquisition channels.

Yadsale monetizes through a transaction-based service fee charged on each completed transaction, displayed at checkout before purchase or sale. Fee amounts are not publicly disclosed. The company is privately held, has a team of 1-10 employees, and received a first funding round from LvlUp Ventures in April 2026. No revenue, GMV, or active user metrics are publicly disclosed, and the company is too early-stage to demonstrate meaningful scale signals.

Name

Yadsale

Legal name

Yadsale Technologies

Website

https://yadsale.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Yadsale is a Nigerian online marketplace connecting individual buyers and sellers of new and used goods, featuring SafePay escrow payments, price negotiation, and aggregated third-party delivery tracking for everyday informal commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Transaction Fees: A service fee is charged on each Transaction completed through the platform. The applicable fees are displayed clearly at checkout before purchase or sale completion. Fees are non-refundable except in specific circumstances outlined in the Fees & Payments Policy.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Yadsale is a Nigerian online marketplace that connects individual buyers and sellers for new and used goods. The platform features SafePay, an escrow-backed payment mechanism that holds buyer funds with a CBN-licensed payment processor until delivery is confirmed, plus price negotiation (offers and counteroffers), logistics aggregation with real-time delivery tracking, and a social discovery model.

Product overview

Yadsale operates as a unified marketplace platform connecting buyers and sellers for new and used goods. The core product is the Yadsale Marketplace, which incorporates SafePay (an escrow-backed payment mechanism) to protect transactions. The platform also includes a blog content section for user education and platform announcements. Yadsale positions itself as a safer alternative to informal social commerce, providing protected payments, delivery tracking, and negotiation features.

Differentiator

Problem solved

Functional benefit

Products and services

• Yadsale Marketplace A social online marketplace where individual Nigerian buyers and sellers can list items, negotiate prices through offers and counteroffers, complete transactions using the SafePay escrow mechanism, and track deliveries in real time. It targets everyday Nigerians engaged in informal commerce and is designed for peer-to-peer buying and selling of items such as hair wigs, footwear, electronics, machinery, accessories, watches, handbags, clothes, jewelry, and gadgets.

Quantifiable outcome

• Nearly 60% of Nigerian internet users have encountered some form of online scam (Nigerian Communications Commission)

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• CBN-Licensed Payment ProcessorcoreTechnology or IntegrationA CBN-licensed third-party payment service provider engaged by Yadsale to process payments and hold funds on behalf of Users through SafePay escrow. Yadsale does not hold User funds directly.
• Delivery PartnerscoreTechnology or IntegrationThird-party logistics providers made available to Users through Yadsale's logistics aggregation integration. Users are presented with delivery options including estimated times and costs. The contract for delivery is between the User and the selected Delivery Partner.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MercadoLibre: Latin America's largest marketplace, combining listings with integrated payments (Mercado Pago) and logistics (Mercado Envíos). Closest global analog of an end-to-end commerce + trust + logistics stack targeting informal sellers.
• Jumia Nigeria: Pan-African e-commerce incumbent operating a marketplace model in Nigeria with payments and logistics arms (Jumia Pay/Jumia Logistics); broader scope than Yadsale but overlaps heavily on the consumer C2C/social-seller transaction use case.
• Facebook Marketplace (Meta): Default social-commerce surface for many Nigerian informal sellers and buyers, leveraging pre-installed Meta apps. Competes for the same transactions but lacks escrow, haggling tooling and structured logistics integration.

Direct peers

• Jiji: Nigeria's largest C2C classifieds marketplace, allowing individuals and small sellers to list new and used goods across the same categories Yadsale targets (electronics, fashion, accessories), competing for the same informal-commerce buyer.
• Konga: Nigerian marketplace combining third-party seller listings with first-party retail across categories that overlap directly with Yadsale's catalog (fashion, electronics, beauty, home goods) and built-in logistics support.
• OLX Nigeria: Global classifieds platform operating in Nigeria with C2C listings for used and new goods across the same categories as Yadsale; closest analog on classifieds breadth but lacks Yadsale's escrow/trust and logistics-aggregation layer.

Regional players

• Meesho: Indian social-commerce marketplace enabling informal resellers to list and share products via WhatsApp/social channels with logistics and payments baked in; comparable as a model of trust-augmented informal reselling in a high-scam market.
• Carousell: Mobile-first C2C marketplace dominant in Southeast Asia with chat-based negotiation, similar two-sided dynamics to Yadsale but operating in different geographies; useful product/marketplace design comparable for Nigerian adjacency.

Emerging players

• WhatsApp Business / Catalog: Dominant channel for Nigerian informal sellers to list items, negotiate prices and accept payments (often via bank transfer or P2P). Competes head-to-head with Yadsale's social-sharing/value-proposition without offering trust infrastructure.
• Etsy: Global marketplace for individual sellers with built-in payments protection and buyer guarantees; structurally analogous trust layer for individual sellers, though targeting craft/vintage rather than general informal goods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yadsale

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yadsale