What Busty Boob Tape does

Busty Boob Tape is a UK-based, founder-led direct-to-consumer e-commerce brand operating on Shopify and selling a niche line of adhesive intimate-apparel products to individual consumers. The portfolio consists of 8 color variants of boob tape priced at $35/roll and 3 variants of reusable silicone nipple covers priced at $21/set (11 SKUs in total), with a flagship silicone nipple covers item rated for up to 100 reuses. The product is specified for fuller-busted women (DD through K cup), uses a medical-grade hypoallergenic adhesive, comes in 10cm-wide rolls, and is rated waterproof and sweatproof for up to 8 hours of wear. The brand is positioned around dual inclusion — combining bust-size engineering with what it describes as an 8-shade, porcelain-to-ebony color range intended to address the historical exclusion of larger-busted women and women of color from the intimate apparel category.

The company is privately held, bootstrapped, and reportedly operated by a 1–10 employee team out of 128 City Road, London, under founder Tanya Samuel. Go-to-market is product-led: customer reviews on the storefront, an occasion-based content blog (weddings, festivals, carnivals, summer holidays), a 7-platform social media presence, an UpPromote-powered affiliate program, and a Beans iD student discount partnership drive acquisition and retention. Revenue mechanics span one-time DTC sales, subscription/recurring deliveries, pre-order and 'try before you buy' schemes, and a wholesale page for B2B resale; the storefront supports 9 currencies and ships to 14+ countries across Europe, North America, Japan, and the UAE.

No outside funding, M&A activity, patents, awards, or AI/ML capabilities are disclosed. Inputs, supply chain partners, manufacturing ownership, regulatory clearances, and audited financials are not documented in the source data.

Name

Busty Boob Tape

Legal name

Busty Boob Tape

Website

https://bustyboobtape.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Busty Boob Tape is a UK-based, bootstrapped DTC e-commerce brand selling medical-grade, waterproof boob tape and reusable silicone nipple covers engineered for fuller-busted women (DD to K cup) in 8 inclusive skin-tone shades, shipping internationally to 14+ countries via its own Shopify storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Busty Boob Tape sells its products (boob tape and nipple covers) directly to consumers through its Shopify-powered online storefront. Revenue is generated through one-time product purchases at fixed price points. The company also offers a subscription model for repeat deliveries, pre-order options, and a 'try before you buy' scheme.
2. Subscription / Recurring Deliveries: The store offers subscription-based purchasing for repeat deliveries, where customers receive recurring orders based on a chosen frequency. Payment is processed per delivery, with some subscriptions potentially auto-renewing.
3. Wholesale / B2B: Busty Boob Tape has a wholesale program page, indicating B2B sales to retailers or distributors as an additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Busty Boob Tape manufactures and sells medical-grade, hypoallergenic adhesive breast lift tape (boob tape) and reusable silicone nipple covers through its own Shopify-powered e-commerce store. The core product line consists of Best Boob Tape in 8 shade variants (Fearless, Passion, Dream, Empowered, Fierce Terra, Hope, Unstoppable, Courage) spanning skin tones from porcelain to ebony, plus 3 shade variants of reusable silicone nipple covers. The product is specifically engineered for fuller-busted women (DD to G+ cup), offering 10cm wide tape rolls with up to 8 hours of waterproof and sweatproof hold.

Product overview

Busty Boob Tape is a specialized intimate apparel company offering a focused product portfolio centered on adhesive breast lift tape engineered specifically for larger breasted women (DD to G cup and beyond). The core offering consists of 8 color variants of waterproof, sweat-proof boob tape (Fearless, Passion, Dream, Empowered, Fierce Terra, Hope, Unstoppable, and Courage) spanning 8 skin tones from porcelain to ebony for inclusive shade matching. Complementing the tape range are 3 variants of reusable silicone nipple covers (Tanned Skin, White/Light Skin, and Brown/Dark Skin shades) that work as add-on accessories to enhance comfort and create a seamless look. All products are made with hypoallergenic medical-grade adhesive and are designed to provide up to 8 hours of reliable wear. The company operates a direct-to-consumer e-commerce model, shipping to 8 countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Best Boob Tape (8 Shade Variants)
• Silicone Nipple Covers (3 Shade Variants)

Quantifiable outcome

• Up to 8 hours of reliable wear even during rigorous physical activity, heat, and water exposure
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Beans iDminorGTM or Marketing PartnerBusty Boob Tape has partnered with Beans iD to offer exclusive student discounts (15% off) to verified students and graduates. Students verify their status through Beans iD's verification platform and receive a unique discount code to apply at checkout. This partnership targets a budget-conscious demographic (students and recent graduates) with an aspirational brand message that style and confidence should not require a large budget.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ThirdLove: ThirdLove is a major intimate apparel and bra brand known for half-cup sizing inclusivity. It serves the same fuller-busted customer base as Busty Boob Tape and represents a broad incumbent that could expand into the boob tape category.
• Savage X Fenty: Savage X Fenty is a large lingerie and intimate apparel brand with strong inclusive shade and size positioning. It competes for the same customer occasions (backless, strapless, festival wear) and could enter the boob tape category with scale advantages.

Direct peers

• Risky Business: Risky Business is a DTC brand selling boob tape and body tape products. It targets a similar customer segment and uses comparable shade-range and occasion-based marketing, making it a direct peer in the breast tape category.
• Style Tapes: Style Tapes offers double-sided fashion tape and breast tape products for the same use cases. It is a smaller, direct peer in the boob tape and fashion adhesive category.
• Booby Tape: Booby Tape is an Australian-origin boob tape brand with international distribution. It is a direct competitor offering breast lift tape in multiple shades with a comparable e-commerce and influencer-led GTM motion.
• Topless Tape: Topless Tape sells breast lift tape and fashion adhesive products through DTC e-commerce. It is a direct competitor to Busty Boob Tape in the boob tape category with a similar Shopify-led, influencer-driven model.
• Hollywood Fashion Tape: Hollywood Fashion Tape is a leading direct-to-consumer boob tape and fashion tape brand. It is the most established player in the same product category as Busty Boob Tape, with broader shade options and larger marketing spend, but does not specialize in the fuller-busted (DD-G+ cup) niche.

Emerging players

• Brassy Bra: Brassy Bra sells adhesive bras and breast tape as an emerging DTC brand. It targets similar occasion-driven use cases (weddings, backless outfits) with a comparable product philosophy to Busty Boob Tape.
• Nippies by Bristols 6: Bristols 6 makes reusable silicone nipple covers (Nippies), directly overlapping with Busty Boob Tape's silicone nipple cover line. It is a niche DTC brand in the same broader intimate apparel accessory category.

Others

• Niagara Medley: Not applicable — replaced with a more relevant peer: 3M is a global adhesives manufacturer supplying medical-grade adhesive tape technology. It is an enabling/ecosystem player whose products underpin the category but does not directly compete in the boob tape consumer brand space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TanyaS306056105
• YouTubeyoutube.com/@bustyboobtape
• Facebookfacebook.com/3ustyboobtape
• Instagraminstagram.com/bustyboobtape
• TikToktiktok.com/@bustyboobtape
• Pinterestpinterest.com/bustyboobtape
• LinkedInlinkedin.com/company/bustyboobtape

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Busty Boob Tape