Eesti Jahimeeste Selts

What Eesti Jahimeeste Selts does

Eesti Jahimeeste Selts (EJS) is the national membership association representing hunters in Estonia, founded in 1967 and tracing its roots to the first Estonian hunting organizations established in Pärnu in 1869. Headquartered at Kuristiku 7, Tallinn, the non-profit organization serves individual licensed hunters and 13+ county and local hunting clubs (Hiiumaa, Ida-Virumaa, Järvamaa, Läänemaa, Põltsamaa, Põlva, Pärnumaa, Rakvere, Saaremaa, Tartu, Valgamaa, Viljandimaa, Võrumaa). Its membership collectively conducts hunting on approximately 85% of Estonia's hunting territory, giving EJS a quasi-official role in wildlife management, hunter training, and legislative advocacy. The organization operates a small professional staff led by President Margus Puust and Executive Director (tegevjuht) Tõnis Korts, with hunting advisor Marko Vinni.

EJS's core service infrastructure consists of two purpose-built digital systems: JAHIS, the hunting permit information system that manages hunting licenses, permits, and related documentation, and METSIS, an information and learning environment used for hunter education and certification tracking. The organization also publishes "Ajakiri Eesti Jahimees," described as Estonia's only hunting magazine. Revenue is generated through annual membership fees from individual hunters and affiliated clubs, magazine subscriptions and advertising, event ticket sales (notably the annual kokkutulek gathering, with early-bird and standard tiers), and an e-commerce storefront (e-pood) selling merchandise and accessories. The go-to-market motion is community-led, leveraging regional club affiliates, multi-channel content (website, Facebook, Instagram, YouTube, email newsletter, quarterly magazine), and partnerships with international bodies CIC (since 1992), FITASC (since 1997), and FACE (since 1999) for advocacy and competitive shooting representation.

Name

Eesti Jahimeeste Selts

Legal name

Eesti Jahimeeste Selts

Website

https://ejs.ee

Company type

Private

Founded year

1967

Operating status

Operating

Short description

Eesti Jahimeeste Selts is a non-profit membership association, founded in 1967, that represents most Estonian hunters and operates the national hunting permit system (JAHIS), a hunter learning platform (METSIS), and Estonia's only hunting magazine. It serves individual hunters and 13+ regional hunting clubs covering approximately 85% of Estonian hunting territory.

Ownership category

akta.pro rank

Product category

Hunting Association Services

NAICS

Hunting and Trapping (114210)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYAFAEALAC

Animal Welfare & Advocacy Organizations

Agriculture & Food Production/Animal Production & Aquaculture/Animal Welfare, Boarding & Production Support Services (non-veterinary)

Keywords

• Hunting association services
• Wildlife management
• Hunter training programs
• Hunting permit administration
• Hunting magazine publishing

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Annual membership fees from individual hunters and affiliated hunting clubs across Estonia
2. Magazine publishing: Publication and sale of 'Eesti Jahimees' magazine - Estonia's only hunting and wildlife magazine
3. Events and gatherings: Revenue from annual hunting gatherings (kokkutulek), competitions, and training events. Ticket sales for large events.
4. E-commerce sales: E-store (e-pood) selling merchandise including event memorabilia, clothing, and hunting accessories

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Eesti Jahimeeste Selts is a non-profit membership organization that represents Estonian hunters, provides hunter training and certification, manages hunting rights and permits, organizes hunting competitions and the annual kokkutulek gathering, and publishes Estonia's only hunting magazine (Eesti Jahimees). Members of EJS manage wildlife on approximately 85% of Estonia's hunting territory, and the organization acts as the official national voice in hunting legislation and international hunting bodies.

Product overview

Eesti Jahimeeste Selts (EJS) operates as a membership organization managing approximately 85% of Estonia's hunting territory. Its core digital infrastructure consists of two interconnected systems: JAHIS (hunting permit information system) and METSIS (information and learning environment), along with the publication of the Ajakiri Eesti Jahimees magazine. These products serve hunters across Estonia, providing permit management, training resources, and professional hunting content.

Differentiator

Problem solved

Functional benefit

Products and services

• JAHIS Hunting Permit Information System

Quantifiable outcome

• Members manage hunting on 85% of Estonia's hunting territory

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, strategic and minor.

• Kaitseliit (Estonian Defence League)coreStrategic or Co-development Partner · 1 January 2026Joint organization of annual hunting gatherings. Organizations share values and have significant member overlap - over 10% of EJS members are also Kaitseliit members. Cooperation agreement in place for logistics, venues (Nurmsi drone center), and event organization.
• Eesti Maaülikool (Estonian University of Life Sciences)strategicStrategic or Co-development Partner · 1 January 2024Partnership established in 2024 for West Nile virus spread research in Estonia. Collaboration on wildlife disease monitoring.
• RMK (State Forest Management Center)minorStrategic or Co-development Partner · 1 January 2002In 2002, conducted joint gathering with RMK as lead partner at Varemurru, Pärnumaa. RMK provides hunting grounds and forestry expertise.
• FACE (Federation of Associations for Hunting and Conservation of the EU)coreOthers · 1 January 1999EU-level hunting and conservation organization. EJS has been a member since 1999. FACE works on hunting legislation in the European Parliament and Commission.
• FITASC (Federation Internationale De Tir Aux Armes Sportives de Chasse)coreOthers · 1 January 1997World shooting sport organization for hunting. EJS member through Estonian Hunting Port Association. Provides rights to participate in European and World Championship competitions.
• CIC (Conseil International de la Chasse et de la Conservation du Giber)coreOthers · 1 January 1992International hunting organization representing hunters worldwide. EJS has been a member since 1992. CIC focuses on global hunting and wildlife conservation.
• Eesti Jahipordi Liit (Estonian Hunting Port Association)coreChannel Partner/ Reseller/ DistributorRepresents hunting ports in Estonia. Connected to FITASC membership. Coordinates hunting port activities.
• County hunting associations (Hiiumaa, Ida-Virumaa, Järvamaa, Läänemaa, Põltsamaa, Põlva, Pärnumaa, Rakvere, Saaremaa, Tartu, Valgamaa, Viljandimaa, Võrumaa)coreChannel Partner/ Reseller/ DistributorRegional affiliate organizations that represent hunters at county level and organize local hunting activities and competitions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• British Association for Shooting and Conservation (BASC): UK's largest shooting and conservation membership body, with insurance, training, and policy advocacy. Broader and more commercialised, but functionally similar in serving hunters and shooting-sport members.
• Deutscher Jagdverband (German Hunting Association): Germany's national hunting umbrella organization. Operates in the same space (advocacy, training, certification) but at a significantly larger scale, providing a benchmark for mature national-hunting-association operations.

Direct peers

• Svenska Jägareförbundet (Swedish Hunters' Association): Sweden's national hunting membership organization providing training, wildlife management, and policy advocacy. Closely mirrors EJS's combination of member services, training programmes, and government engagement.
• Lietuvos medžiotojų ir žvejų draugija (Lithuanian Hunters' and Fishermen's Society): Lithuania's national hunting and fishing membership organization, with a similar combined advocacy, training, and wildlife-management role across a small Baltic country.
• Suomen Metsästäjäliitto (Finnish Hunters' Association): National membership association representing Finnish hunters, with analogous structure: training, hunting permits, magazine, regional clubs, and advocacy role. Most direct comparable by mandate and operating model.
• Latvijas Mednieku savienība (Latvian Hunters' Association): Latvian national hunters' association; Baltic neighbour with cross-border cooperation on EJS-led MooseBelt project. Directly comparable mandate and scale in a similar Baltic market.
• Norges Jeger- og Fiskerforbund (Norwegian Hunters' and Anglers' Association): Norwegian national association for hunters and anglers, providing training, certification, advocacy, and member media. Direct functional analogue to EJS in a Nordic small-market context.
• Danmarks Jægerforbund (Danish Hunters' Association): Danish national hunters' association offering member services, hunter education, magazine, and policy representation. Operates as a membership-based advocacy body, structurally aligned with EJS.

Others

• Federation of Associations for Hunting and Conservation of the EU (FACE): EJS is a member of FACE; FACE is the EU-level umbrella for national hunting associations. Comparable as a higher-tier peer that aggregates the same member profile EJS represents nationally.
• Conseil International de la Chasse et de la Conservation du Gibier (CIC): International hunting and conservation organisation of which EJS is a member. Functions as a global peer ecosystem and policy counterpart for EJS's conservation and sustainable-use advocacy work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/EestiJS
• Facebookfacebook.com/EestiJahimeesteSelts
• Instagraminstagram.com/eestijahimeesteselts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eesti Jahimeeste Selts