House of Savin

What House of Savin does

House of Savin is a privately held British luxury bridal fashion house founded in 2013 in London's Whitechapel by Andrey Savin. The company operates two sub-brands — Savin London (the core bridal line) and Savin Privé (a premium tier) — alongside a separate Couture vertical (TOM I and TOM II) and a Veils and accessories line. Its core product is hand-painted, made-to-order wedding gowns, produced through a two-atelier model: master artisans in Como, Italy hand-paint florals directly onto fine tulle, while London-based seamstresses individually cut, drape, construct, and hand-finish each gown in the in-house atelier, with a second dedicated atelier operated via SIA SAVIN in Latvia. Signature techniques include hand-painted florals, corset construction, hand-finished details (silk buttons, ribbon lace-ups), and transformer gown designs allowing multiple styling options from a single dress.

The business model is hybrid. Direct-to-consumer sales are conducted via the houseofsavin.com e-commerce storefront (built on Shopify) with quote-based bespoke pricing, private bridal appointments, and access via concierge email. Wholesale revenue is generated through a curated network of over 40 luxury independent bridal salons globally (USA, UK, Ireland, Canada, Europe, Japan, Australia, Korea), supplemented by seasonal trunk shows hosted by retail partners. Revenue streams include bespoke bridal gowns, ready-to-wear bridal and eveningwear collections, and accessories such as cathedral veils, detachable sleeves, and scarves, all sold as one-time purchases. Pricing is opaque and quote-based, consistent with luxury couture positioning.

Customer segments are two-pronged: end consumers are discerning brides seeking one-of-a-kind, artisanal bridal wear, while business customers are the 40+ luxury independent boutiques stocking the brand. Distribution is global — the website ships to 30+ countries — and the company has invested in marketing through Instagram (using #seemeinsavin and #signaturegown), a Real Weddings blog, email newsletters, and PR coverage of runway presentations. Recognition includes selection for Walpole's Brands of Tomorrow programme (2022) and a historic Kensington Palace runway show in April 2025, the first such presentation by a bridal brand inside the King's State Apartments. Ownership is founder-controlled with no disclosed institutional investment, no funding rounds, and no parent company in the source data.

Name

House of Savin

Legal name

House of Savin Limited

Website

https://houseofsavin.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

House of Savin is a privately held British luxury bridal house founded in 2013, designing and hand-painting made-to-order wedding gowns through ateliers in London and Europe, and selling them direct-to-consumer plus through over 40 luxury independent bridal salons worldwide.

Ownership category

akta.pro rank

Product category

Luxury Bridal Couture

NAICS

Apparel Manufacturing (315)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

Keywords

• Luxury bridal couture
• Hand-painted wedding gowns
• Bespoke bridal wear
• Bridal atelier services
• Bridal accessories and veils

Headquarters

HQ city

Basildon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bespoke Bridal Gowns: One-time purchase of bespoke bridal gowns crafted entirely around each bride, individually cut, draped, and constructed for each client. Gowns are made-to-order to ensure each piece is cherished and avoids unnecessary overproduction. Pricing is quote-based and not publicly disclosed.
2. Ready-to-Wear Bridal Collections: Pre-designed bridal gown collections available through retail partners and online, including bridal, eveningwear, and accessories such as veils, sleeves, and capes. Sold as one-time purchases.
3. Accessories and Add-ons: Separate accessories including cathedral veils, detachable lace sleeves, crepe de chine scarves, and other bridal accessories available for purchase to complement main gown purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

House of Savin designs, manufactures, and sells luxury bridal gowns and eveningwear through two labels—Savin London and Savin Privé—featuring signature hand-painted florals, bespoke couture, transformer designs, and an accompanying Veils collection. Each gown is individually cut, draped, and constructed in the company's in-house London and Latvia ateliers, sold direct-to-consumer via e-commerce and private appointments, and wholesale to over 40 luxury independent bridal salons worldwide.

Product overview

House of Savin is a British luxury bridal brand founded in 2013, operating two main labels: Savin London and Savin Privé. The brand offers artisanal bridal couture featuring signature hand-painted wedding gowns crafted in London and Europe. The portfolio includes multiple collections (Romance, Ethereal Blooms, Floral Alchemy, Botanica, The White Loft, She Walks in Beauty) showcasing ballgowns, A-line silhouettes, and transformer gowns with hand-painted florals, French Chantilly lace, and intricate beadwork. A complementary Veils collection offers 21 distinct veil styles. The company operates two dedicated in-house ateliers and provides private bridal appointments and bespoke gown creation services. Products are sold through over 40 luxury independent bridal salons globally and via direct appointments.

Differentiator

Problem solved

Functional benefit

Brands

• Savin London: The main bridal label offering a modern vision of bridal fashion with deeply personal and intimate designs.
• Savin Privé

Products and services

• Savin London Bridal Gowns Main bridal label offering hand-painted wedding gowns and contemporary bridal couture with signature hand-painted florals, bespoke designs, and collections such as Botanica, The White Loft, She Walks in Beauty, and Moment of Light. Targeted at discerning brides seeking unique, artisan-crafted gowns.
• Savin Privé Bridal Gowns

Quantifiable outcome

• Over 40 luxury bridal retailers worldwide
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

One partnership is on record.

• Como, Italy Master ArtisanscoreStrategic or Co-development PartnerMaster artisans in Como, Italy (the historic heart of European silk and textile artistry) hand-paint florals directly onto fine tulle for House of Savin gowns. This fusion of Italian artistry and London couture craftsmanship is a signature technique of the brand.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Vera Wang Bridal: Iconic American luxury bridal house with deep department-store and boutique distribution globally. Comparable as a category-defining luxury bridal incumbent, though serving a broader price and customer spectrum than House of Savin's couture focus.
• Pronovias: Spanish-headquartered global bridal group with extensive boutique and wholesale network worldwide. Comparable as a broad incumbent competing for the same luxury bridal salon shelf space and bride mindshare.
• Elie Saab Bridal: Lebanese haute couture house with a bridal collection featuring embellished couture gowns. Comparable on luxury couture craftsmanship and bridal-week presence, though bridal is part of a wider couture and ready-to-wear portfolio rather than the sole focus.

Direct peers

• Marchesa (Bridal): British-American couture brand with a bridal line emphasising romantic, hand-embroidered gowns. Direct peer in the couture bridal category with similar artisanal positioning and red-carpet-adjacent brand identity.
• Inbal Dror: Israeli couture bridal label known for hand-embroidered, embellished gowns sold through luxury boutiques globally. Direct competitor in the high-end bridal couture space with similar wholesale-driven international distribution.
• Galia Lahav: Israeli couture bridal house specialising in hand-crafted, luxury made-to-order gowns sold globally through high-end boutiques. Closest direct peer to House of Savin given the couture positioning, made-to-order model, and global wholesale network across the US, Europe, and Asia.
• Reem Acra Bridal: Lebanese-American bridal and ready-to-wear couture brand sold through luxury department stores and boutiques worldwide. Comparable on couture positioning, romantic aesthetic, and global multi-channel distribution.
• Zuhair Murad Bridal: Lebanese haute couture house with a dedicated bridal line characterised by intricate embellishment and couture craftsmanship. Comparable to House of Savin on luxury positioning, atelier-led production, and global bridal-week presence.
• Monique Lhuillier Bridal: American luxury bridal and ready-to-wear designer with a global boutique and trunk-show network. Comparable to House of Savin on romantic luxury aesthetic, made-to-order model, and premium wholesale partnerships.
• Berta Bridal: Israeli luxury bridal couture brand selling through premium boutiques worldwide with a focus on bespoke, fashion-forward gowns. Comparable to House of Savin on couture positioning, signature aesthetic, and international boutique distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/houseofsavin
• LinkedInlinkedin.com/company/house-of-savin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Savin