Santuario

Name

Santuario

Legal name

Santuario

Website

https://santuariohostels.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Eco-Conscious Hospitality & Regenerative Tourism Accommodations

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119), Nature Parks and Other Similar Institutions (71219)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Coastal & Island Eco-Resorts (THAAAHAG)

akta.pro secondary industries

Coastal & Marine Nature Lodges (THAGAIAH), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Eco-retreat accommodations
• Conscious hospitality
• Regenerative tourism
• Co-living sanctuaries
• Community-funded hotels

Headquarters

HQ city

Santa Marta

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel and Sanctuary Accommodations: The company generates revenue through offering accommodations at its network of conscious hotel properties. Guests book stays at destinations including Playa Bonita, Sierra Sagrada Co-living, and Getsemani. The community-funded model suggests that some revenue may also come from community investment contributions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Santuario operates a network of regenerative sanctuary destinations in Colombia offering accommodation, co-living, and transformation experiences. The portfolio includes beach (Playa Bonita), mountain (Sierra Sagrada Co-living), and urban (Getsemaní) locations, supplemented by land and self-regeneration programs and a community-funded membership model. Revenue is generated primarily from direct room bookings and experience packages booked through the company's own website using the Mirai reservation platform.

Product overview

Santuario is a community-funded conscious hotel chain operating as a network of regenerative sanctuary destinations. The portfolio includes three physical locations—Playa Bonita (beach), Sierra Sagrada Co-living (mountain), and Getsemaní (urban)—along with land and self-regeneration programs, a community model framework, and a ZINE publication. The company positions itself as a living laboratory where transformation unfolds through community, consciousness, and earth connection, offering accommodation and experiential services rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Playa Bonita: A sanctuary/destination location operated by Santuario
• Sierra Sagrada Co-living
• Getsemaní

Products and services

• Playa Bonita A beach sanctuary destination in Santa Marta, Colombia offering accommodation and community experiences focused on regeneration and connection with the coast. Targeted at conscious travelers seeking regenerative stays.
• Sierra Sagrada Co-living A mountain co-living sanctuary destination designed for community-centered work and personal transformation in a natural highland setting. Targeted at conscious travelers, digital nomads, and co-living residents.
• Getsemaní An urban sanctuary destination in the historic Getsemaní neighborhood offering cultural immersion and community connection experiences. Targeted at conscious travelers visiting urban Colombia.
• Land Regeneration Program Ecological practices drawing from ancestral wisdom and innovative techniques that enhance natural systems rather than deplete them, delivered across Santuario destinations and available to retreat participants.
• Self Regeneration Program Personal transformation services and practices supporting individual consciousness elevation through connection with place, people, and purpose, packaged with Santuario stays.
• Event Hosting at Santuario Destinations Hosting services for events and retreats at Playa Bonita and Sierra Sagrada Co-living destinations, targeted at group organizers and retreat facilitators.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Lapa Rios Lodge: Lapa Rios is a luxury eco-lodge in Costa Rica's Osa Peninsula focused on rainforest conservation and community partnership. Comparable to Santuario on regenerative tourism, biodiversity focus, and community-driven model.
• EcoCamp Patagonia: EcoCamp Patagonia is a sustainable, geodesic dome lodge in Chilean Patagonia offering nature-based travel experiences. Comparable to Santuario on eco-tourism values and experiential hospitality, though focused on a single region.

Direct peers

• Selina: Selina is a global hostel/hotel hybrid chain with a strong presence in Latin America, including Colombia. It directly overlaps with Santuario on budget-to-mid conscious traveler segments, multi-destination portfolio, and community-driven branding, making it the closest comparable.
• Habitas: Habitas is a luxury eco-retreat and wellness resort brand operating in nature-immersed destinations globally. Comparable to Santuario in regenerative hospitality positioning, community programming, and a curated content magazine driving brand engagement.

Emerging players

• Wanderjaunt / Outdoor / Collective Retreats: Collective Retreats operates luxury glamping and outdoor hospitality in nature-led destinations. Comparable to Santuario on curated experiential stays in natural settings and a multi-location "sanctuary" model.
• Finca Bellavista: Finca Bellavista is a community-owned treehouse eco-village in Costa Rica. Comparable to Santuario on community-funded regenerative hospitality and nature-immersed accommodation, though smaller and single-site.

Broad incumbents

• Six Senses Hotels Resorts Spas: Six Senses is an established luxury hospitality brand (owned by IHG) specializing in wellness, sustainability, and regenerative experiences. Comparable to Santuario on the wellness/regenerative angle but at a much higher price tier and broader scale.
• 1 Hotels: 1 Hotels is a luxury, sustainability-focused hotel brand with a nature-driven design ethos. Comparable to Santuario on environmental mission and premium positioning, though urban-skewing and broad portfolio rather than regenerative retreat.
• Beyond Green (by Preferred Hotel Group): Beyond Green is a curated global portfolio of sustainable hospitality brands. Comparable to Santuario as a distribution and standards layer for regenerative hospitality, though it is a network/marketing entity rather than a single operator.

Others

• Hostelworld (Selina-style hostels): Hostelworld is the largest online hostel booking platform. Comparable to Santuario on the hostel/hostel-hybrid accommodation category (the company's website uses santuariohostels.com), though it is a marketplace rather than an operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/santuario-hostels
• Instagraminstagram.com/playabonitahotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santuario