The Hub Bicycles

What The Hub Bicycles does

The Hub Bicycles (operating under the DBA "The Hub NYC") is a private e-bike retailer and service provider founded in 2020 and headquartered in Queens, New York, with a second showroom in Denver. The company operates a two-pronged business: a direct-to-consumer retail and rental operation targeting urban commuters, tourists, and individual delivery drivers, and a B2B Fleet Solutions vertical that leases commercial-grade heavy-duty e-bikes and e-trikes to last mile, food, cargo, and parcel delivery companies. Products span the proprietary Hub NYC E-Bike - a 500W heavy-duty delivery bike with built-in GPS tracking, electronic anti-theft, swappable 40+ mile battery, integrated lighting, and app control - alongside a multi-line AVENTON retail catalog (Level.2, Abound, PACE 500.3, Soltera.2, Sinch.2, Aventure.2), accessories, and tiered repair services.

The company monetizes across five distinct revenue streams: one-time e-bike and e-trike sales ($500-$2,800+), weekly and monthly subscription rentals with a $49 registration fee, professional repair services at $75-$300 per tune-up tier, daily rentals and guided tours (from $69-$99), and commercial fleet hardware leasing bundled with fleet management software, maintenance, and operations support. Distribution combines a Shopify e-commerce storefront, two physical showrooms, Calendly-driven test ride scheduling, and a dedicated enterprise sales motion for fleet deals. The company is a primary AVENTON dealer and partners with a leading global e-bike/e-scooter/IOT manufacturer and a heavy-duty e-trike manufacturer to source commercial-grade inventory.

Leadership consists of co-founders Martin Rahmani (CRO) and Steven Balinsky (CEO/COO, MS in Urban Sustainability), supported by an advisory bench drawn from the shared micromobility industry: Justin Dawe (CEO Scoot Networks, VP BIRD), Jeff Thomashow (BIRD, Scoot, CEO HOST Transportation, P3GM), and Jeff Silverstein (SVP, Advance Group, also an investor). Operations are staffed by LEVA certified mechanics. The company is privately held with no disclosed institutional funding.

Name

The Hub Bicycles

Legal name

The Hub Bicycles

Website

https://thehubbicycles.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hub Bicycles is a private e-bike retailer and service provider operating showrooms in NYC and Denver. It sells AVENTON and its proprietary Hub NYC delivery e-bike, rents e-bikes, offers repairs and tours, and provides fleet leasing and management to last mile delivery companies.

Ownership category

akta.pro rank

Product category

E-bike Retail and Mobility Services

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Personal and Household Goods Repair and Maintenance (8114)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), Bike Parts & Components Retail (CRAMAHAB), Bike Service, Repair & Maintenance Shops (CRAMAHAH), E-Bike Retail (CRAMAHAE)

Keywords

• E-bike retail
• Bicycle repair services
• E-bike rentals
• Delivery fleet solutions
• Guided bike tours

Headquarters

HQ city

Queens

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. E-Bike Sales: One-time sales of e-bikes and e-trikes to consumers and businesses. Includes AVENTON brand and other models ranging from $500 to $2,800+.
2. E-Bike Rentals: Weekly and monthly rental e-bike subscriptions for delivery drivers and commuters. Includes dedicated e-bike, routine maintenance, app access, and customer support. Registration fee of $49 applies.
3. Repair Services: Professional repair services for e-bikes and traditional bikes including tune-up packages (Basic $75, Annual $150, Overhaul $300) and individual repair services.
4. Fleet Solutions: Sales and leasing of commercial grade heavy-duty E-bikes and E-trikes for businesses. Includes fleet management software, maintenance, and operations support services.
5. Accessories Sales: Sales of e-bike accessories including bags, baskets, bells, brakes, grips, locks, pumps, tires, tubes, and other components.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Hub Bicycles is a multi-channel e-bike retailer and micromobility service provider that sells AVENTON-branded electric bicycles and its own proprietary Hub NYC E-Bike for delivery and commuter use. The company operates physical showrooms in NYC and Denver, a Shopify e-commerce store, weekly/monthly e-bike rental subscriptions for delivery drivers, tiered repair and tune-up services, guided e-bike tours, accessories sales, and a separate Fleet Solutions offering for last-mile delivery companies that bundles commercial-grade heavy-duty e-bikes and e-trikes with fleet management and maintenance services.

Product overview

The Hub Bicycles is an e-bike retailer and service provider operating physical locations in New York City and Denver. Their product portfolio consists of the proprietary Hub NYC E-Bike (a heavy-duty delivery e-bike with built-in GPS, anti-theft device, swappable battery, and app support) offered alongside a comprehensive range of AVENTON-branded e-bikes including commuter models (Level.2, Level), cruiser bikes (PACE 500.3, Pace 350.2), cargo bikes (Abound), fat-tire models (Aventure.2, Aventure), and folding bikes (Sinch.2, Sinch), as well as lightweight city bikes (Soltera.2, Soltera). The company also sells third-party accessories including bags, baskets, bells, brakes, locks, pedals, grips, handlebars, tubes, pumps, and helmets. Services include repair/maintenance (Basic Tune-Up, Annual Tune-Up, Overhaul Tune-Up), e-bike rentals (daily and subscription), e-bike tours, and fleet solutions for commercial delivery operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hub NYC E-Bike (proprietary delivery e-bike)
• AVENTON Commuter E-Bikes (Level series)
• AVENTON Cruiser E-Bikes (Pace series)
• AVENTON Abound Cargo E-Bike
• AVENTON Aventure Fat Tire E-Bikes
• AVENTON Sinch Folding E-Bikes
• AVENTON Soltera City E-Bikes
• AVENTON Ramblas eMTB Borealis
• Fly E-Bikes Fly 11 PRO
• Bicycle Repair Tune-Up Services (Basic, Annual, Overhaul)
• Delivery E-Bike Rental Subscription
• City and Fat-Tire E-Bike Daily Rentals

Quantifiable outcome

• 3x more deliveries using Hub NYC e-bikes compared to conventional bikes
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• AVENTONcoreTechnology or IntegrationAward winning California-based E-bike manufacturer. The Hub Bicycles sells AVENTON e-bikes including Level.2, Abound, PACE, Soltera, Sinch, and Aventure models. AVENTON is the primary brand carried by the retailer.
• Leading Global E-bike/E-scooter ManufacturercoreTechnology or IntegrationLeading global manufacturer of E-bikes, E-scooters, battery and IOT technology. Referenced as a trusted partner providing commercial-grade heavy-duty e-bikes and e-trikes for fleet solutions.
• Heavy-Duty E-Trike ManufacturercoreTechnology or IntegrationManufacturer of the most heavy-duty e-trike in the world. Partner providing commercial-grade e-trikes for delivery fleet operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rad Power Bikes: Rad Power Bikes is the largest direct-to-consumer e-bike brand in North America, selling commuter, cargo, and utility e-bikes online and through retail showrooms. Highly comparable as an e-bike retailer selling to both consumers and delivery/fleet customers with multi-revenue operations.
• Aventon: Aventon is the core e-bike brand Hub retails and a primary competitor in the e-bike space; sells direct and through dealers, overlapping heavily on commuter, cargo, and fat-tire e-bike SKUs and target customer segments (commuters, delivery riders).
• Zoomo: Zoomo builds e-bike fleet solutions specifically for delivery riders and last-mile fleets (sale, lease, subscription), and operates in NYC and other US metros — the closest direct competitor to Hub's commercial fleet/rental business model.
• Pedego Electric Bikes: Pedego is a multi-store e-bike franchise selling e-bikes, accessories, service, and rentals through dealer locations across the US — highly comparable multi-store retail/service/accessories model targeting commuters and recreational riders.

Emerging players

• Super73: Super73 is a lifestyle-oriented e-bike brand selling commuter and recreational e-bikes DTC and through select dealers. Comparable in product overlap and urban consumer target, though more recreation-focused than Hub's delivery-driver emphasis.
• Velotric: Velotric is a fast-growing direct-to-consumer e-bike brand selling commuter, cargo, and fat-tire e-bikes online. Comparable in target customer (commuters, utility riders) and competitive product overlap; competes on price and accessibility.

Broad incumbents

• Trek Bicycle Corporation: Trek is a major global bicycle and e-bike manufacturer and retailer with hundreds of branded stores selling e-bikes, offering repairs, accessories, and fleet/commercial services. Comparable across all three pillars (sales, service, accessories) but at vastly larger scale.
• Specialized Bicycle Components: Specialized designs, manufactures, and retails premium e-bikes (Turbo line) and operates branded stores and service centers. Overlaps as a major e-bike retailer with strong service infrastructure, though focuses on premium performance segments.
• Lime: Lime operates large-scale shared e-bike and e-scooter fleets across multiple US cities, including New York. Comparable as a competing e-mobility provider for commuters and delivery riders in shared-mobility mode, with stronger capital base and geographic reach.

Regional players

• Citi Bike (Lyft Bikes & Scooters): Lyft operates Citi Bike and other docked bikeshare systems including e-bikes in NYC, the same metro where Hub's NYC showroom is located. Adjacent competitor for urban commuter e-bike trips and an alternative mode for short-distance riders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HubNYC
• LinkedInlinkedin.com/company/the-hub-bicycles
• Instagraminstagram.com/thehub.nyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hub Bicycles