Unity Church of the Hills

What Unity Church of the Hills does

Unity Church of the Hills is a non-profit spiritual community affiliated with the Unity movement, operating from a single campus at 9905 Anderson Mill Rd. in Austin, Texas. Founded in 1992, the church delivers a New Thought Christian ministry centered on two weekly Sunday services — an 8:30am Contemplative Service and an 11:00am Contemporary Service — delivered in person and via YouTube livestream. It serves four named customer segments: spiritual seekers, families with children (whose age-appropriate programming spans nursery through Youth of Unity for grades 9–12), LGBTQIA+ individuals and allies seeking an affirming spiritual home, and spiritual practitioners pursuing meditation, prayer, and metaphysical study. The full offering includes Sunday services, the youth education curriculum, prayer support via Prayer Chaplains and Silent Unity's 24/7 prayer line, Spirit Circles and spiritual development classes, a three-week membership class, volunteer pathways, Celebration of Life ceremonies, weddings, and an on-site Metaphysical Bookstore supplemented by Bookshop.org and Libro.fm affiliate sales.

The church runs on a standard, non-proprietary technology stack: a Squarespace-hosted website (unityhills.org), Church Center for event registration, calendar, and volunteer signups, YouTube for livestreaming, and email/text messaging for community notifications. No AI/ML features, proprietary platform, app, or API is offered. The technology footprint is intentionally lightweight and commensurate with the stated 1–10 employee organization.

Revenue is generated through five streams: voluntary tithes and offerings (collected digitally via Pushpay, PayPal, Venmo, text-to-give, and stock gifts); bookstore sales (on-site plus affiliate channels); class, workshop, and event fees including love offerings; the 2015-established Endowment Fund; and legacy giving via the Arch Society through wills, trusts, and beneficiary designations. Go-to-market is community-led and event-driven — acquisition relies on word-of-mouth referral, service attendance, and outreach via the Beyond the Arch program, rather than paid marketing. The church is governed by a Board of Trustees led by President Joni Lorraine and operates under Senior Minister Rev. David Howard, who assumed the role on October 1, 2025, succeeding Rev. Cynthia Vermillion-Foster.

Name

Unity Church of the Hills

Legal name

Unity Church of the Hills

Website

https://unityhills.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Unity Church of the Hills is a non-profit, Unity-affiliated spiritual community in Austin, Texas delivering weekly Sunday services, youth and family programs, prayer support, spiritual development classes, and a metaphysical bookstore to congregants seeking inclusive, non-dogmatic spiritual practice.

Ownership category

akta.pro rank

Product category

Religious / Spiritual Services

NAICS

Religious Organizations (8131), Educational Services (611)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Spiritual worship services
• Youth religious education
• Prayer support ministry
• Metaphysical bookstore
• Spiritual development classes

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tithes and Offerings: Voluntary monetary contributions from congregants during Sunday services or through online giving platforms including Pushpay, PayPal, Venmo, and text-to-give. Recurring and one-time gifts support general church operations.
2. Bookstore Sales: Revenue from the Metaphysical Bookstore selling New Thought and metaphysical books, journals, gifts, jewelry, candles, and Unity publications. Online sales through Bookshop.org with 30% commission and Libro.fm audiobooks with 100% contribution.
3. Event and Class Fees: Fees for classes, workshops, events, and specialty programs. Love offerings for specific classes, events, or teachers.
4. Endowment and Legacy Gifts: Endowment Fund established in 2015 for permanent financial support. Legacy giving through wills, trusts, or beneficiary designations. Arch Society recognizes planned giving contributors.
5. Stock Gifts: The church accepts gifts of stock as donations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Unity Church of the Hills is a New Thought Christian spiritual community providing weekly Sunday worship services (8:30am Contemplative and 11:00am Contemporary), available in-person and via YouTube livestream. It offers structured Youth Education from nursery through 12th grade using a Living Curriculum, affirmative Prayer Support with Prayer Chaplains, spiritual development classes and Spirit Circles, a three-week membership class, weddings, Celebration of Life ceremonies, volunteer outreach, and a Metaphysical Bookstore selling books, gifts, and Unity publications. All programming is grounded in Unity Principles and an explicitly inclusive, LGBTQIA+-affirming philosophy.

Product overview

Unity Church of the Hills is a spiritual community church offering a unified portfolio of religious and community services centered on Unity Principles. The core offering consists of weekly Sunday Services (Contemplative 8:30am and Contemporary 11:00am) available in-person and via YouTube livestream. Supporting services include Youth Education programs (Nursery through Youth of Unity grades 9-12) using Living Curriculum, a Metaphysical Bookstore, Prayer Support with Prayer Chaplains and Silent Unity connection, Spiritual Development Programs with Spirit Circles and workshops, A Path to Discovery membership class, Volunteer Services including Beyond the Arch outreach, Celebration of Life ceremonies, and an Online Giving Platform accepting multiple payment methods. The church also publishes blog content and newsletters for community engagement. All services are designed to support spiritual growth, community belonging, and the practical application of Unity teachings.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunday Worship Services
• Youth Education Program
• Metaphysical Bookstore
• Prayer Support Ministry
• Spiritual Development Programs
• A Path to Discovery Membership Class
• Volunteer Services
• Celebration of Life Services
• Online Giving Platform
• Livestream Services
• Wedding Ceremonies

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Agape International Spiritual Center: A large New Thought spiritual center rooted in Unity lineage offering affirmative prayer, livestream services, classes, and a metaphysical bookstore — virtually identical product bundle to UCOH but at substantially greater scale.
• Unity of San Antonio: A Unity-affiliated church in Texas offering Sunday services, youth education, and spiritual development classes — directly comparable New Thought offering in the same regional market dynamics as Austin.
• Metropolitan Community Church (MCC): An LGBTQIA+-affirming Christian denomination with congregations globally; competes with UCOH for affirming-spiritual-community seekers and offers a similar combination of worship, youth programs, and pastoral care.
• Unity Church of Dallas: Another Unity-movement church offering New Thought worship, classes, and youth programs in the Dallas–Fort Worth metro — the same denomination and pastoral pipeline (Rev. David Howard previously served in Dallas) that UCOH competes with for Texas congregants.
• Unity Church of Houston: Another Texas-affiliated Unity church offering New Thought services, classes, and youth education — directly comparable in operating model and target audience to Unity Church of the Hills.
• First Unitarian Church of Austin: A progressive, LGBTQIA+-affirming liberal religious congregation in Austin offering Sunday services, youth programs, and adult education — directly competing for the same inclusive-spiritual-seeker demographic in UCOH's home market.
• Centers for Spiritual Living: A New Thought denomination (formerly Religious Science) operating affiliated spiritual communities worldwide; offers the same affirmative prayer, metaphysics, and self-empowerment curriculum that Unity Church of the Hills does, competing for the same seeker demographic.

Broad incumbents

• Unity Worldwide Ministries: The central organization of the Unity movement that licenses and supports UCOH and ~900 sister Unity churches worldwide; provides the ministerial credentialing, Silent Unity prayer ministry, and brand standards that UCOH operates under.
• Lakewood Church: A nationally scaled Houston-based non-denominational Christian megachurch with livestream services, youth programs, bookstore, and digital giving — overlapping Christian worship and livestream distribution but operating at vastly greater scale than UCOH.

Regional players

• Eastside Unitarian Universalist Church (Austin): A progressive Austin-area UU congregation offering inclusive Sunday services and youth programs; competes locally with UCOH for the same liberal-leaning Austin families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@UnityhillsOrg
• Xx.com/unityucoh
• Facebookfacebook.com/UnityChurchOfTheHills
• LinkedInlinkedin.com/company/unity-church-of-the-hills

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unity Church of the Hills