We Cater Food on Wheels

Name

We Cater Food on Wheels

Legal name

We Cater Food on Wheels

Website

https://wecaterfoodonwheels.com

Company type

Private

Founded year

1986

Operating status

Operating

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Mobile Food Services (722330), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ)

akta.pro secondary industries

Food Truck & Mobile Catering Coordination (HSACAGAG), Food Trucks (Motorized) (THAFAHAA), Festival, Fair & Event Mobile Concessions (THAFAHAI)

Keywords

• Mobile catering services
• Food truck catering
• Event catering
• Corporate event catering
• Wedding catering

Headquarters

HQ city

Toronto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Catering and Food Truck Services: The company generates revenue through catering services for events including weddings, parties, corporate functions, and school events. Customers select 1-3 food items from a menu or request custom menu items. Pricing appears to be quote-based and customized per event size and menu selection.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

We Cater Food on Wheels delivers mobile catering and food truck services for events such as weddings, corporate functions, private celebrations, and school events. Customers select 1–3 menu items or request custom items from an internationally experienced culinary team, and the company provides on-site preparation, full-service staff, custom boxes, utensils, and garbage removal. Vegan and gluten-free options are available, and service is performed at private venues throughout the Toronto area.

Product overview

We Cater Food on Wheels operates as a single unified catering and food truck service rather than a platform-plus-modules architecture. The core offering is a mobile food truck service supplemented by event catering packages. The service portfolio includes four distinct catering offerings: the foundational Catering and Food Truck Service for general events, Celebrations Catering for weddings and milestone events, Unforgettable Moments Catering for private celebrations like birthdays and BBQs, and Professional Events Catering for corporate functions. All offerings share common elements including customizable menus (1-3 food items), professional staff, custom boxes, utensils, and garbage removal, with vegan and gluten-free options available. The company also provides a Catering Menu reservation system for booking services.

Differentiator

Problem solved

Functional benefit

Products and services

• Catering and Food Truck Service Mobile catering and food truck service for special events and parties, offering customizable menus with 1-3 food items, professional staff, custom boxes, utensils, and garbage removal. Vegan and gluten-free options are available upon request, and service is provided on private property in the Toronto area.
• Celebrations Catering Catering service for weddings, anniversaries, and milestone events, featuring custom menus tailored to client tastes and budgets, from hors d'oeuvres to dessert, with dedicated staff for seamless event execution.
• Unforgettable Moments Catering Catering for birthdays, anniversaries, BBQs, bar/bat mitzvahs, and similar celebrations, offering diverse menu options from outdoor barbecues to elegant passed hors d'oeuvres and full sit-down dinners.
• Professional Events Catering Corporate catering service for executive meetings, corporate dinners, and business occasions, offering signature protein boxes, hot lunches, and customizable dinner menus for professional events.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Daniel et Daniel Catering & Events: Toronto-based full-service catering and event company serving weddings, corporate functions, and private celebrations — directly comparable customer segments, service model, and geographic market as We Cater Food on Wheels.
• The Food Dudes: Toronto catering company providing custom menus and event catering for corporate, wedding, and private clients — directly comparable in service offering, customization model, and target customers.
• Fidel Gastro's: Toronto food truck and catering operation offering on-site event catering for corporate and private events with custom menus — directly comparable mobile food truck + event catering model and Toronto geography.
• Caplansky's Deli Truck: Toronto-based mobile deli food truck that also caters private events and corporate functions — comparable food-truck-plus-catering hybrid model serving the same Toronto market.
• e11even Events: Toronto-based event and catering company specializing in corporate functions, weddings, and private celebrations — comparable customer base, service model, and geographic market.

Broad incumbents

• Mark McEwan Catering: Toronto premium catering arm of the Mark McEwan brand, serving high-end corporate and private events — comparable in service type and geography but at a materially higher price tier and brand scale.
• Oliver & Bonacini Events: Established Toronto hospitality group offering large-scale event catering, weddings, and corporate functions across premium venues — comparable in customer base (corporate, weddings) but operates at materially larger scale and broader portfolio.

Emerging players

• Smoke's Poutinerie: Canadian food-service brand with mobile/truck-based offerings and event catering capabilities — comparable mobile food format but with a narrower, single-category menu specialization versus We Cater's full-event catering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Cater Food on Wheels