Suria FM
Suria FM is a Malaysian Malay-language FM radio station and digital platform, operated under Star Media Group, that broadcasts music, talk, and traffic content and monetizes through advertising packages sold to brands targeting Malay-speaking audiences in Malaysia.
- Company typePrivate
- Founded2005
- HeadquartersPetaling Jaya, Malaysia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Suria FM does
Suria FM is a Malaysian Malay-language FM radio station headquartered in Petaling Jaya and operated by Rimakmur Sdn. Bhd., a wholly-owned subsidiary of media conglomerate Star Media Group Berhad (the publisher of The Star). Founded in 2005, the station broadcasts music, talk, traffic updates, and entertainment under the brand tagline 'Muzik & Jiwa' (Music & Soul), with scheduled daypart programming including Pagi On Suria (morning drive with Ajak, Elly, and Fad), Vibe Suria, Playlist Suria, Chill Petang Suria, Kafe Suria, Suria Cinta, and the Carta Suria Top 40 chart show.
The station's technical surface combines licensed FM frequency transmission with digital streaming via the dengar.suria.my web endpoint, native mobile applications on iOS, Android, and Huawei App Gallery, a YouTube video channel (SuriaTV), and on-demand podcasts. Distribution is therefore hybrid: domestic FM plus global IP-based streaming, supported by an editorial portal covering articles, viral content, entertainment, and sports.
Monetization is exclusively advertising-driven through 'Pakej Pengiklanan' packages sold to brands seeking to reach Malay-speaking audiences in Malaysia. The station supplements spot advertising with on-ground brand activations in partnership with consumer-facing companies such as Sunway Theme Parks, Paradigm REIT Malls, and AirAsia Buds, and operates inside Star Media Group's broader cross-platform media portfolio.
Suria FM firmographics
Firmographics- Name
- Suria FM
- Legal name
- Rimakmur Sdn. Bhd.
- Website
- https://suria.my
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Suria FM is a Malaysian Malay-language FM radio station and digital platform, operated under Star Media Group, that broadcasts music, talk, and traffic content and monetizes through advertising packages sold to brands targeting Malay-speaking audiences in Malaysia.
- Ownership category
- akta.pro rank
Suria FM industry classification
Industry- NAICS
- Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD)
Keywords
Where Suria FM is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Markets served
Suria FM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising Revenue: Suria FM generates revenue through advertising packages (Pakej Pengiklanan) sold to businesses and brands seeking to reach its listeners. Advertisers can access the station's audience of Malay-speaking Malaysians through radio spots and promotional content.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Suria FM product offering
Product offeringCore offering
Suria FM is a Malaysian radio station that broadcasts Malay-language music, talk, entertainment, and traffic content via FM radio frequencies, digital streaming at dengar.suria.my, and mobile apps on iOS, Android, and Huawei platforms. It monetizes its listener base by selling advertising packages (Pakej Pengiklanan) to brands and businesses seeking to reach Malay-speaking Malaysians. The station operates a portfolio of daily scheduled programs (Pagi On Suria, Vibe Suria, Playlist Suria, Chill Petang Suria, Kafe Suria, Suria Cinta, Carta Suria Top 40, Hello Suria) and supplementary podcasts (Pena Suria, Jangan Tegur, Rockmantika Off-Air, [UN]Discovered, Sembang Anak Muda).
Product overview
Suria FM is a Malaysian radio station operated by Star Media Group (Rimakmur Sdn. Bhd. – 199101002521). The station streams both audio and video content, organized into scheduled daily program segments (Pagi On Suria, Vibe Suria, Playlist Suria, Chill Petang Suria, Kafe Suria, Suria Cinta, Carta Suria Top 40, Hello Suria), a music chart system (Carta Suria Top 40), and a news/editorial portal covering entertainment, viral content, sports, and general articles. The station is accessible via live radio frequencies, online streaming at dengar.suria.my, mobile applications on iOS, Android, and Huawei platforms, and social media channels.
Differentiator
Problem solved
Functional benefit
Brands
- Suria FM: Malaysian radio station branded as Suria FM – Muzik & Jiwa
Companies that use Suria FM
Customer profileSegments1 record
Ideal customer profiles2 records
Suria FM technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Suria FM partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Star Media GroupcoreSuria FM is powered by Star Media Group (Dikuasakan oleh Star Media Group), a major Malaysian media conglomerate. Star Media Group operates The Star newspaper and various media properties, providing corporate backing and synergies across radio, print, and digital platforms.
- Sunway Theme ParkscoreSuria FM collaborated with Sunway Theme Parks for the 'YBae Suria Turun Padang' community outreach program held at Masjid Asy-Syarif, Meru, Klang. The program included Ramadan iftar activities, gotong royong community service, and distribution of donations. Presenters from Suria FM participated alongside Sunway Theme Parks representatives.
- Paradigm REIT MallsminorSuria FM partnered with Paradigm REIT Malls for the 'Ceria Raya Mesra Bumi' campaign, where Paradigm REIT Malls collaborated with Suria FM to engage families through receipt redemption programs and on-ground activities during the Raya celebration period.
- AirAsia BudsminorAirAsia Buds supported the Paradigm REIT Malls Raya celebration experience that also involved Suria FM, providing lifestyle rewards and promotional elements to enhance the festive experience for mall visitors.
Recent moves1 record
Expansion highlights4 records
Suria FM competitors and assessment
Company assessmentDirect peers
- IKIM.FM: Malaysian radio station with religious and lifestyle Malay-language programming, comparable in domestic market positioning and Malaysian advertising competition.
- ERA FM: Leading Malay-language radio station in Malaysia operated by Astro. Directly competes with Suria FM for the same Malay-speaking mass-market audience and national advertising budgets.
- Fly FM: Malaysian radio station (Astro) targeting younger urban listeners with contemporary music; competes with Suria FM for the same drive-time advertising slots in the same geography.
- Sinar FM: Malaysian Malay-language radio station with a similar contemporary music and lifestyle positioning, competing for the same listener demographic and advertisers.
- THR Raaga: Malaysian Malay-language radio station broadcasting contemporary Malay music and entertainment, comparable in format and target audience to Suria FM.
- One FM (Malaysia): Malaysian radio station targeting the Chinese and broader Malaysian audience with Chinese and English programming; competes for local advertising dollars in the same market.
- Melody FM: Malaysian radio station with multi-language programming including Malay; competes in the same Malaysian local advertising market as Suria FM.
- Hot FM (Malaysia): Malaysian Malay-language radio station also owned by Star Media Group. Competes directly with Suria FM for Malay-speaking listeners and advertisers, making it the closest intra-portfolio comparable.
Broad incumbents
- Spotify: Global audio streaming platform competing with Suria FM for Malaysian listeners' share of ear and a portion of Malaysian audio advertising budgets, particularly among younger demographics.
- Astro Radio: Malaysia's largest radio network operating ERA, Sinar, Hitz, Mix, Lite, Melody, THR Raaga, GoXUAN and more. As a multi-station incumbent, it competes against Suria FM across most dayparts and demographics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Suria FM social profiles
Digital presenceSuria FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suria FM leadership team
Management profileNumber of profiles
Profiles10 records
Suria FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suria FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suria FM
What does Suria FM do?
Suria FM is a Malaysian radio station that broadcasts Malay-language music, talk, entertainment, and traffic content via FM radio frequencies, digital streaming at dengar.suria.my, and mobile apps on iOS, Android, and Huawei platforms. It monetizes its listener base by selling advertising packages (Pakej Pengiklanan) to brands and businesses seeking to reach Malay-speaking Malaysians. The station operates a portfolio of daily scheduled programs (Pagi On Suria, Vibe Suria, Playlist Suria, Chill Petang Suria, Kafe Suria, Suria Cinta, Carta Suria Top 40, Hello Suria) and supplementary podcasts (Pena Suria, Jangan Tegur, Rockmantika Off-Air, [UN]Discovered, Sembang Anak Muda).
Is Suria FM a public or private company?
Suria FM is a private company. It is currently operating.
When was Suria FM founded?
Suria FM was founded in 2005. It employs 51 to 100 people.
Where is Suria FM based?
Suria FM is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does Suria FM make money?
One revenue line is on record: advertising Revenue.
Who are Suria FM's main competitors?
Direct peers on record are IKIM.FM, ERA FM, Fly FM, Sinar FM, THR Raaga, One FM (Malaysia), Melody FM and Hot FM (Malaysia). Broad incumbents are Spotify and Astro Radio.
Does Suria FM have an API?
No public API is recorded for Suria FM.
What industry is Suria FM in?
Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 51611 and its SIC code is 4832.