SENKO Trading Co., Ltd.

What SENKO Trading Co., Ltd. does

SENKO Trading Co., Ltd. (センコー商事株式会社) is a Japan-based logistics-focused general trading company that supplies energy, logistics equipment, IT, construction, environmental, purchasing, trade, and design solutions to corporate customers across Japan. Established in April 1965 as a fuel supply arm of the SENKO Group, the company has evolved over six decades into a multi-category solution provider serving approximately 4,300 corporate fuel card clients alongside enterprise customers in automotive manufacturing (Toyota, Suzuki, Nissan, Hino, Bridgestone), electronics (Hitachi, Sony), logistics real estate (GLP), and apparel. It operates as the core trading subsidiary of SENKO Group Holdings Co., Ltd. — a conglomerate of 194 companies and 26,671 group employees — and conducts sales through 12 regional offices across Japan (Tokyo headquarters; Osaka, Nagoya, Fukuoka regional branches; and sales offices in Sendai, Saitama, Chiba, Fuji, Hakusan, Moriyama, Kurashiki, and Nobeoka). Its go-to-market combines direct consultative selling with group-company channel distribution, and includes both transactional services (fuel cards, e-procurement via BPshop) and project-based solutions.

The company's product portfolio spans eight categories and includes several internally developed or co-developed proprietary technologies. Core proprietary offerings include millimeter-wave radar collision avoidance sensors for trucks (jointly developed with Carmate, won the 36th Nikkan Jidosha Shimbun Products Award 2023), the AI-powered human detection camera (computer vision-based pedestrian detection for industrial sites), the キャリ太郎 tow-type AGV (magnetic-tape-guided automated guided vehicle, up to 500 kg load), and patented environmental products including AdCool AQUA reflective ceramic coating (Patent No. 4796326, JIS-certified, deployed across 5 million+ m² of building surfaces) and AIRECO air conditioning filters (Patent No. 7302726, claimed 20–30% electricity reduction). Other notable product platforms include the Goody!TV VOD/live streaming service (proprietary secure video platform, ¥90,000/year VOD tier), the CicroMate circular economy platform aggregating waste plastic recycling across apparel supply chains, and the Daihen disaster prevention battery package (first Japan fire-certified product, awarded the Prime Minister's Award at Japan Resilience Award 2026).

SENKO Trading generates revenue through a mix of hardware sales (logistics equipment, AGVs, coatings, sensors), transactional fees (fuel card transactions across ~4,300 partner stations, BPshop e-procurement margins), recurring subscriptions (Goody!TV streaming), trade and brokerage services, and project-based solutions (construction, design, IT development). FY2024 revenue was ¥47,424 million with operating profit of ¥1,135 million; FY2023 revenue was ¥46,068 million and FY2022 was ¥47,680 million. The company employs 127 staff as of September 2025, with revenue-per-employee near ¥373 million — reflecting a hybrid trading-distributor model rather than a services-heavy structure. In April 2026, the company merged with SENKO International Trading Co., Ltd. to consolidate international trading operations, and in June 2026 launched distribution of the Daihen-certified disaster prevention battery package — signals of an ongoing shift from a domestic fuel-and-equipment trader toward a broader infrastructure, environment, and international trade platform.

Name

SENKO Trading Co., Ltd.

Legal name

SENKO SHOJI Co., LTD.

Website

https://senko-shoji.co.jp

Company type

Private

Founded year

1965

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Koto

HQ country

Japan

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Energy / Fuel Sales: Sale of petroleum products including gasoline, diesel, kerosene, and heavy oil through a nationwide network of gasoline stations via co-branded fuel cards. Provides fuel cards enabling unified pricing across ~4,300 partner gas stations. Revenue from card transaction fees and fuel supply margins.
2. Logistics Equipment and Materials: Sale and distribution of logistics equipment including collision avoidance sensors, safety equipment, warehouse tools, AGVs, cooling systems, and packaging materials. Products are sold directly through sales teams and via the company's e-commerce/catalog channels.
3. Construction and Building Solutions: Sale of construction materials (ready-mix concrete, steel), renovation services for logistics facilities, elevator modernization, emergency generator installation, and FGHP-light super-insulation building solutions. Also provides property management (PM) and construction management (CM) services.
4. Electronic Purchasing System (BPshop): Internet-based purchasing platform ('BPshopねっと') enabling centralized procurement for clients. Revenue model based on transaction processing fees and procurement margin on supplies including office supplies, logistics materials, and custom products. Manages purchasing from order through acceptance.
5. Catalog Mail Order / Direct Sales: Operates 'Yume Truck' online shopping and catalog business delivering food products, gifts, seasonal items, and daily goods to consumers and corporate gift buyers. E-commerce and catalog sales of approximately 3 catalogs per year.
6. IT Solutions and Digital Services: Provides website development, system development, digital marketing (search advertising, social media), VOD/live streaming platform services (Goody!TV), and IT equipment sales and installation. Revenue from service fees and platform subscriptions.
7. Environment and Infrastructure: Circular economy platform CicroMate for waste plastic recycling; heat-reflective coatings; energy-saving air conditioning filters; LP gas generators; tire chains. Revenue from product sales, particularly the AdCool AQUA coating and environmental products.
8. Trade and International Business: Import/export of goods leveraging strong European broker networks and port/airport custom brokers. Trade services connecting Japanese and international markets through SENKO Group's domestic logistics network.
9. Design, Branding, and Creative Services: Creative services including graphic design, video production, web design, promotional materials, and the Goody!TV video platform. Revenue from project fees for creative production and annual platform subscription fees for Goody!TV.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

SENKO Trading Co., Ltd. is a logistics-focused general trading company operating as a core subsidiary of SENKO Group Holdings. The company distributes and sells logistics equipment and materials, energy and fuel products (corporate fuel cards, petroleum), construction solutions, environmental and infrastructure products (heat-reflective coatings, AGVs, circular economy platforms), IT services (video streaming, web development), purchasing systems (BPshop), trade services, and creative/branding services to enterprise customers across Japan.

Product overview

SENKO Trading Co., Ltd. operates as a logistics-focused general trading company offering a diverse portfolio of products and services across eight main categories: (1) Logistics equipment and materials including millimeter wave collision prevention sensors (ミリ波退突センサー, 小型ミリ波退突防止センサー), cleaning products (NEWラックワイプ), forklift safety equipment (LED line lights, arch lights, evapo coolers), and warehouse solutions (AGV キャリ太郎, pallet levelers, earthquake-resistant items); (2) Energy solutions featuring corporate fuel cards (汽油カード) and petroleum product sales with in-tank delivery; (3) Environment and infrastructure products including heat-reflective coatings (アドクールAQUA), LP gas generators, AIRECO air conditioner filters, and the CicroMate circular economy platform; (4) Purchasing systems through BPshopねっと e-procurement platform; (5) IT solutions including Goody!TV video streaming platform and website/system development; (6) Planning and design services; (7) Trade and overseas business; and (8) Construction solutions. The company serves primarily B2B customers in logistics, manufacturing, and distribution sectors.

Differentiator

Problem solved

Functional benefit

Brands

• 夢トラック (Yume Truck): Online shopping platform for gifts, catalog items, and products
• Goody!TV
• CicroMate (サイクロメイト)
• MIROKU Energy Cube

Products and services

• Gasoline Card (ガソリンカード) Corporate fuel card service providing nationwide uniform pricing at partnered gas stations for gasoline, diesel, and kerosene. Used by enterprise fleet operators.
• Petroleum Product Sales (石油販売/インタンク) Petroleum product sales including in-tank delivery via tanker trucks for customers with storage tanks.
• BPshop Electronic Purchasing Platform (BPshopねっと) B2B e-procurement platform enabling consolidated purchasing management from quotation to order acceptance and inspection. Targets corporate purchasing departments.
• Goody!TV VOD/LIVE Streaming Platform Enterprise video streaming platform with VOD and live streaming capabilities, featuring security settings and annual fixed pricing. Targets enterprise customers for video distribution and webinar hosting.
• Website and System Development (HP制作・システム開発) Website development and system development services including LP creation, SEO, digital marketing, and system integration for enterprise clients.
• CicroMate Circular Economy Platform (廃プラ資源循環) Circular economy platform for waste plastic collection and recycling involving apparel industry partners. Aggregates collection and recycling operations through logistics partners.
• Construction and Building Solutions (建築・建設) Sale of construction materials (ready-mix concrete, steel), renovation services for logistics facilities, elevator modernization, emergency generator installation, and building solutions. Also provides property management (PM) and construction management (CM) services.
• Branding Video Production (ブランディング動画制作) Video production services for branding including company introductions, service explanations, facility tours, and TV commercials.
• Design Services (デザインサービス) Design services including graphic design, printing, web design, video/photo production, and exhibition support for corporate clients.
• Trade and International Business (貿易・ビジネス) Import/export of goods leveraging European broker networks and port/airport custom brokers. Trade services connecting Japanese and international markets through SENKO Group's domestic logistics network.
• Millimeter Wave Collision Prevention Sensor (ミリ波退突センサー) Truck collision prevention sensor using millimeter wave radar with 144° detection angle for rear collision avoidance. Jointly developed with Carmate Co., Ltd.
• Compact Millimeter Wave Collision Prevention Sensor (小型ミリ波退突防止センサー) Compact millimeter wave radar-based collision prevention sensor for trucks, detecting obstacles and pedestrians during reversing with 179° detection angle and up to 150cm range.
• AI-powered Human Detection Camera (人検知AIカメラ) AI-powered human detection camera that distinguishes between humans and objects, alerting when people enter predefined detection zones. Configurable detection zones with smartphone-based setup.
• AdCool AQUA Heat-reflective Coating (遮熱塗料アドクールAQUA) Heat-reflective ceramic coating with patented technology combining reflection and heat dissipation for 2-7°C indoor temperature reduction and 10-35% air conditioning load reduction.
• Carrier-taro AGV (Automated Guided Vehicle) (キャリ太郎) Tow-type AGV using magnetic tape routing, with up to 500kg towing capacity, 6-8 hours continuous operation, and laser sensor obstacle detection. Original product designed for warehouse automation.
• MIROKU Energy Cube (MIROKUエネルギーキューブ) Fuel improvement device using neodymium magnet technology based on linear levitation expertise. Permanent magnetic force with no degradation; approximately 1-year payback for commercial vehicles.
• AIRECO Clean Air Conditioning Filter (AIRECOクリーン) Air conditioner filter panel using high-purity montmorillonite and patented technology (Patent No. 7302726) to reduce electricity consumption by 20-30% year-round. 5-year warranty.
• Gasoline Card Network Service Fuel cards usable at ~4,300 partner gas stations nationwide; co-branded with multiple oil companies. No joining fee or annual fee for clients.
• Disaster Prevention Battery Package (防災用蓄電池パッケージ) Daihen-developed emergency battery system with Japan's first fire service certification for disaster prevention equipment, providing power during emergencies and peak shaving during normal operation.

Quantifiable outcome

• AdCool AQUA reduces air conditioning load by 10-35% and indoor temperature by 2-7°C
• +7 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Daiden Co., Ltd. (株式会社ダイヘン)coreTechnology or Integration · 12 June 2025SENKO Shoji distributes Daiden's disaster prevention battery package product, the first in Japan to receive fire department certification. Sales and installation proposals coordinated with the Japan Association for Promotion of General/Emergency Dual-Use Storage Battery Equipment (全日本・非常用兼用蓄電池設備推進協会). Product won the Prime Minister's Award at the Japan Resilience Award 2026.
• CicroMate Platform Partners (Onward Kashiyama, Sanyo-Shokai, Ships)coreStrategic or Co-development Partner · 1 December 2023SENKO Shoji and SENKO Group HD collaborate with Onward Kashiyama, Sanyo-Shokai, and Ships on the CicroMate circular economy platform for waste plastic recycling. Uses Tokyo Delivery and Across Transport logistics networks for arterial-venous integrated collection and recycling of waste plastics from apparel supply chains.
• SENKO Group Holdings Co., Ltd. (センucoグループホールディングス株式会社)flagshipStrategic or Co-development Partner · 1 December 2023SENKO Shoji is the core logistics general trading company within the SENKO Group (194 companies, 26,671 employees). Parent company provides group synergies, shared logistics infrastructure, and cross-selling opportunities across group companies.
• Carmate Co., Ltd. (株式会社力ーメイト)coreStrategic or Co-development Partner · 8 March 2023Joint development of the ミリ波退突センサー (millimeter-wave collision avoidance sensor) for trucks. The product took 3 years of joint development. Carmate (Tokyo-listed company, ticker 7296) brings automotive accessory expertise; SENKO Shoji brings logistics industry insights. The sensor won the Large Vehicle Products Award at the 36th Nikkan Jidosha Shimbun Products Award 2023.
• Multiple Oil Companies (石油元売会社)coreChannel Partner/ Reseller/ DistributorSENKO Shoji maintains partnerships with multiple major oil companies enabling the issuance of co-branded fuel cards usable at ~4,300 gas stations across Japan. Cards offer unified contract pricing for fleet operators.
• Tokyo Delivery Co., Ltd. (東京納品代行株式会社)coreStrategic or Co-development PartnerProvides arterial logistics (supply-side transport) for the CicroMate waste plastic recycling circular economy platform, collecting waste plastics from apparel companies' logistics operations.
• Across Transport Co., Ltd. (アクロストランスポート株式会社)coreStrategic or Co-development PartnerProvides venous logistics (return-side transport) for the CicroMate waste plastic recycling platform, collecting waste plastics from apparel brand retail locations.

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Sojitz Corporation: Japanese general trading company (sogo shosha) with a similarly diversified portfolio spanning energy, industrial products, and trading across multiple regions. Comparable in business-model breadth to SENKO Shoji but operating at much larger scale; useful as a direct trading-company peer.
• ASKUL Corporation: B2B office and indirect-materials procurement platform in Japan. Comparable as a direct competitor in the e-procurement / catalog distribution segment where SENKO Shoji operates BPshop and its mail-order catalog business.
• Trusco Nakayama Corporation: Japanese industrial MRO and tools distributor with a strong logistics-warehouse customer base. Comparable in distributing warehouse safety equipment, tools, and logistics consumables to SENKO Shoji's logistics equipment/materials line.
• Misumi Group Inc. Japanese B2B e-commerce company specializing in factory automation, mechanical components, and indirect materials. Directly comparable to SENKO Shoji's BPshop e-procurement and logistics-equipment distribution business in serving factory and warehouse operators.
• MonotaRO Co., Ltd. Japan's leading industrial MRO e-commerce platform serving factories, warehouses, and logistics operators. Directly comparable to SENKO Shoji's BPshop e-procurement platform and Yume Truck catalog business in serving indirect-material procurement for industrial customers.

Regional players

• Sanwa Holdings Corporation: Japanese building materials and interior fittings distributor with logistics-warehouse construction exposure. Comparable as a domestic distributor serving the same Japanese facility-construction and warehouse-equipment customer base as SENKO Shoji's construction division.
• Sankyu Inc. Japanese logistics and warehousing services company with comparable domestic enterprise customer base. Peer in the Japanese logistics-services market where SENKO Shoji sells equipment and energy solutions.

Broad incumbents

• Toyota Tsusho Corporation: Japanese trading company with strong automotive and mobility ties. Comparable as a logistics-and-mobility-focused sogo shosha with broad product distribution; serves as a larger incumbent reference for SENKO Shoji's automotive safety sensor and fleet services lines.
• LOGISTEED Holdings (formerly Hitachi Transport System): Major Japanese third-party logistics provider serving manufacturers and retailers. Comparable as a logistics-customer ecosystem peer; both companies overlap in serving Japanese enterprise logistics operations for automation, safety, and energy solutions.
• Nippon Express Holdings: Japan's largest logistics company and sister member of the SENKO Group ecosystem. Comparable as a domestic logistics incumbent; both companies serve overlapping Japanese logistics-customer segments for safety equipment and operational supplies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/senko_shoji.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SENKO Trading Co., Ltd.