Theatre New Brunswick
- Company typePrivate
- Founded1974
- HeadquartersFredericton, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Theatre New Brunswick firmographics
Firmographics- Name
- Theatre New Brunswick
- Legal name
- Theatre New Brunswick
- Website
- https://tnb.nb.ca
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Theatre New Brunswick industry classification
Industry- Product category
- Performing Arts / Regional Theatre
- NAICS
- Theater Companies and Dinner Theaters (71111), Fine Arts Schools (61161)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Regional & Repertory Theatre Companies (MPAGABAB)
- akta.pro secondary industries
- Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Theatre Education, Training & Conservatories (MPAGABAN), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where Theatre New Brunswick is headquartered
LocationHeadquarters
- HQ city
- Fredericton
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Theatre New Brunswick business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Theatre School Tuition: Tuition fees for theatre school programs ranging from single-semester classes to full-year programs for students Grades K-12, with prices from $185 to $1100 plus HST depending on program duration and type.
- Young Company School Bookings: Schools book TNB Young Company performances for student audiences, with pricing based on number of performances ranging from $550-$1650 plus HST.
- Mainstage Performance Tickets: Ticket sales for mainstage theatre productions at the TNB venue for general public audiences.
- Venue Rental: Rental of TNB facilities and performance spaces to external groups and organizations.
- Donations: Charitable donations from supporters, with a dedicated donation section on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Playtime Theatre - Grades K-2 |
| Subscription | Annual | Junior Acting - Grades 3-5 |
| Subscription | Annual | Junior Musical Theatre - Grades 3-5 |
| Subscription | Multi-year contract | Intermediate Musical Theatre - Grades 6-8 |
| Subscription | Multi-year contract | Intermediate Acting - Grades 6-8 |
| Subscription | Multi-year contract | Senior Acting - Grades 9-12 |
| Subscription | Multi-year contract | Senior Musical Theatre - Grades 9-12 |
| Unit Pricing | One time/ perpetual license | Young Company One Performance |
| Unit Pricing | One time/ perpetual license | Young Company Two Performances (same location) |
| Unit Pricing | One time/ perpetual license | Young Company Three Performances (same location) |
| Unit Pricing | One time/ perpetual license | Theatre Workshop Add-on |
| Subscription | Annual | Summer Camps |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Theatre New Brunswick product offering
Product offeringCore offering
Theatre New Brunswick is a not-for-profit regional theatre company that produces and presents professional mainstage theatre productions, delivers a touring school program (TNB Young Company) bringing live theatre to New Brunswick public schools, and runs a year-round youth theatre training program (TNB Theatre School) with tiered classes from kindergarten through Grade 12. The organization also offers summer theatre camps, venue rental, and a script submission program for playwrights.
Product overview
Theatre New Brunswick is one of Canada's oldest regional theatre companies, offering a portfolio of interconnected performing arts programs. The core offerings include main season professional productions, the TNB Young Company touring program bringing professional theatre to school-age audiences across the province, and the TNB Theatre School providing structured year-round training from Playtime Theatre (kindergarten) through Senior Acting and Senior Musical Theatre. Summer camps, winter/spring programs, venue rental, and script submission opportunities round out the service portfolio. Together, these programs fulfill the company's mission to create extraordinary theatre, celebrate local artists, and provide outstanding theatre education for youth and emerging artists.
Differentiator
Problem solved
Functional benefit
Brands
- TNB Young Company: A touring youth theatre company that performs in public schools across New Brunswick for students grades 1-12, founded in 1974.
- TNB Theatre School
Products and services
- TNB Main Season Productions Professional theatre productions presented annually as part of Theatre New Brunswick's main programming season, featuring original and adapted plays that celebrate New Brunswick theatre content and artists, performed for general public audiences at the TNB venue in Fredericton.
- TNB Young Company A touring theatre program that brings live professional theatre to public schools across New Brunswick for student audiences Grades 1-12, performing in communities from Grand Manan to Campbellton with educational, relevant productions such as The Velveteen Rabbit and A Canyon Contained.
- TNB Theatre School Year-round theatre training program for youth and emerging artists offering structured courses in acting, musical theatre, and performance skills across multiple skill levels from kindergarten through Grade 12, with term-based subscription tuition.
- Summer Theatre Camps Week-long summer day camps for various age groups (Grades K-12) providing intensive theatre training in acting, musical theatre, and leadership skills during the summer months, including the Leader in Training program for Grade 6+ students.
- Venue Rental Rental of Theatre New Brunswick's facilities and performance spaces at 55 Whiting Road, Fredericton, to external groups, organizations, and event producers.
- Script Submissions Program allowing playwrights to submit scripts for consideration for future Theatre New Brunswick productions, reviewed by Artistic Director Natasha MacLellan and Young Company Directors.
Quantifiable outcome
- Nearly 1,000,000 New Brunswick students have experienced live theatre through TNB Young Company
Companies that use Theatre New Brunswick
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Theatre New Brunswick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Theatre New Brunswick partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Theatre New Brunswick competitors and assessment
Company assessmentDirect peers
- Canadian Stage: Toronto-based performing arts company producing theatre, dance, and music programming with educational outreach. Comparable Canadian regional theatre with a multi-discipline season and youth/education programming.
- Soulpepper Theatre: Toronto-based Canadian regional theatre company producing a season of plays and operating youth and education programming. Highly comparable as a long-running Canadian regional theatre with mainstage productions, training/education programs, and a not-for-profit funding structure.
- Arts Club Theatre Company: Vancouver-based regional theatre producing a multi-stage season with education programming. Comparable Canadian regional theatre with a similar combination of mainstage productions, venue operations, and youth education/outreach.
- Citadel Theatre: Edmonton-based regional theatre producing mainstage plays and musicals plus extensive education and outreach programming. Comparable mix of professional productions, school/youth touring, and tuition-based theatre school offerings.
- Alberta Theatre Projects: Calgary-based Canadian regional theatre producing a season of plays with education programming. Comparable as a long-established Canadian regional theatre combining mainstage productions and outreach/education in a single market.
- Neptune Theatre: Halifax-based regional theatre producing mainstage productions and running a theatre school. One of the closest geographic and operational peers to TNB among Atlantic Canadian regional theatres, with a comparable professional-season-plus-education model.
- Royal Manitoba Theatre Centre: Winnipeg-based regional theatre running a multi-play season with associated education and youth programs. Closely comparable Canadian regional theatre model combining mainstage productions, training, and school outreach in a single province-scale market.
Emerging players
- Young People's Theatre (YPT): Toronto-based theatre dedicated to producing performances for young audiences, with parallel education and outreach programming. Comparable specifically to TNB's Young Company touring and Theatre School offerings, though operating at larger scale and focused exclusively on youth programming.
Broad incumbents
- Shaw Festival: Another major Canadian regional repertory theatre operating a professional season with educational programming. Directly comparable business model combining mainstage productions, education, and donations, though based in Niagara-on-the-Lake rather than Atlantic Canada.
- Stratford Festival: Canada's largest and best-known regional repertory theatre, producing a classical and contemporary season. Comparable as one of Canada's oldest professional regional theatre organizations with a multi-stream revenue model including ticket sales, education programs, and donations, though at significantly larger scale than TNB.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Theatre New Brunswick social profiles
Digital presenceTheatre New Brunswick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Theatre New Brunswick leadership team
Management profileNumber of profiles
Profiles3 records
Theatre New Brunswick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Theatre New Brunswick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Theatre New Brunswick
What does Theatre New Brunswick do?
Theatre New Brunswick is a not-for-profit regional theatre company that produces and presents professional mainstage theatre productions, delivers a touring school program (TNB Young Company) bringing live theatre to New Brunswick public schools, and runs a year-round youth theatre training program (TNB Theatre School) with tiered classes from kindergarten through Grade 12. The organization also offers summer theatre camps, venue rental, and a script submission program for playwrights.
Is Theatre New Brunswick a public or private company?
Theatre New Brunswick is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Theatre New Brunswick founded?
Theatre New Brunswick was founded in 1974. It employs 11 to 50 people.
Where is Theatre New Brunswick based?
Theatre New Brunswick is headquartered in Fredericton, Canada, in the North America region.
How does Theatre New Brunswick make money?
Five revenue lines are on record. Theatre School Tuition is the primary driver. The others are young Company School Bookings, mainstage Performance Tickets, venue Rental and donations.
Who are Theatre New Brunswick's main competitors?
Direct peers on record are Canadian Stage, Soulpepper Theatre, Arts Club Theatre Company, Citadel Theatre, Alberta Theatre Projects, Neptune Theatre and Royal Manitoba Theatre Centre. Young People's Theatre (YPT) is listed as an emerging player. Broad incumbents are Shaw Festival and Stratford Festival.
Does Theatre New Brunswick have an API?
No public API is recorded for Theatre New Brunswick.
What industry is Theatre New Brunswick in?
Theatre New Brunswick's product category is Performing Arts / Regional Theatre. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies, with a secondary code of MPAGABAH, Classical & Contemporary Theatre (Plays/Drama). Its NAICS code is 71111 and its SIC code is 8200.