SNUG AND STILL LIMITED

What SNUG AND STILL LIMITED does

Snug and Still Limited is a privately held UK direct-to-consumer e-commerce retailer headquartered in Birmingham, England, operating exclusively through its own Shopify storefront at snugandstill.com. The company sells curated comfort and self-care products organised into themed collections: a zodiac-aligned Celestial line (hand-poured soy wax candles with wood wicks and natural gemstone beaded bracelets, one design per zodiac sign), practical comfort items (sherpa- and flannel-lined wearable blanket hoodies, 65%-wool bed socks, lavender wheat heating packs), and a portfolio of curated seasonal gift boxes — most prominently The Wintering Box at £99.99 as the signature hero SKU. Unit pricing spans £11 (socks) to £99.99 (signature box), with the highest-ticket core items (blanket hoodies and celestial bracelets) currently discounted up to 70%.

The business model is single-channel DTC retail targeting two overlapping consumer segments: self-care seekers oriented around slow-living rituals, and gift buyers seeking premium, ready-to-give offerings for occasions such as Mother's Day (where five dedicated SKUs are priced £15–£35) and birthdays. Customer acquisition is driven by an email newsletter funnel (10% off first order), seasonal promotional cycles (e.g., Pay Day Sale up to 70% off), and on-site merchandising; the website emphasises the brand narrative — "Because slowing down is a luxury" — and signals eco-friendly, recyclable packaging as a differentiator. Klarna buy-now-pay-later is integrated at checkout alongside Visa, Mastercard, American Express, Apple Pay, Google Pay, and Shop Pay, with free UK-mainland shipping above £25 and a 28-day return policy.

Operations appear bootstrapped and founder-controlled: no venture funding, parent entity, executive team, or headcount is disclosed, and shipping is restricted to the UK mainland via Evri and Royal Mail. No patents, trademarks, partnerships, certifications, regulatory actions, M&A, or leadership changes are present in the source data, and no mobile app, API, or AI/ML capability is referenced. The principal commercial concentration rests in winter gifting (Wintering Box) and the Mother's Day campaign, with both product categories and promotional cadence suggesting a deliberate seasonal-revenue posture rather than balanced year-round demand.

Name

SNUG AND STILL LIMITED

Legal name

Snug and Still Limited

Website

https://snugandstill.com

Company type

Private

Operating status

Operating

Short description

Snug and Still Limited is a UK-based direct-to-consumer e-commerce brand selling curated comfort and self-care products — including wearable blanket hoodies, zodiac-themed candles and bracelets, wool socks, and seasonal gift boxes — targeting UK gift buyers and self-care consumers through its own online storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for individual products and curated gift boxes. Products include wearable blanket hoodies (£69), soy candles (£32), gemstone bracelets (£24), wool socks (£11), heating packs (£12), and signature gift boxes (£39.99-£99.99). Revenue generated entirely through direct consumer transactions on e-commerce platform.
2. Gift Boxes and Bundles: Curated seasonal boxes including The Wintering Box (£99.99), The Inner Light Box (£49.99), Two Steps to Stillness Box (£47.99), and occasion-specific Mother's Day boxes (£15-£35). Gift wrapping and personalised message services available as add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Snug & Still is a UK direct-to-consumer brand that designs and sells handcrafted comfort, self-care, and gifting products through its own Shopify-based online store. The portfolio centres on wearable blanket hoodies, hand-poured soy candles, zodiac-aligned gemstone beaded bracelets, wool bed socks, and reusable lavender wheat heating packs, sold individually and as curated seasonal gift boxes such as The Wintering Box, The Inner Light Box, and Mother's Day collections. Products are designed in the UK and shipped to UK consumers with eco-friendly, recyclable packaging.

Product overview

Snug & Still is a UK-based direct-to-consumer brand offering curated comfort and self-care products. The product portfolio centers on zodiac-themed collections including celestial soy candles and gemstone bracelets, alongside practical comfort items like wearable blanket hoodies, wool socks, and heating packs. The company sells these both individually and as themed gift boxes, with the signature Wintering Box being the flagship offering. All products emphasize slow living, calm rituals, and personal wellbeing. The brand positions itself around gifting occasions, particularly Mother's Day, and offers personalization options including zodiac matching, gift wrapping, and custom messages.

Differentiator

Problem solved

Functional benefit

Products and services

• Snug Wearable Blanket Hoodie with Heating Pack Oversized wearable blanket hoodie lined with premium sherpa fleece and flannel fleece, bundled with a reusable lavender wheat heating pack, designed for warmth and comfort during cold weather and sold at £69 per unit.
• Celestial Soy Candle for Every Zodiac Sign Hand-poured soy candle collection in twelve zodiac-themed scents aligned to each sign's emotional energy, featuring wood wicks and a 36-hour burn time, priced at £32 per unit.
• Celestial Gemstone Beaded Bracelet for Every Zodiac Sign Natural stone beaded bracelets intentionally designed for each of the twelve zodiac signs, with stones chosen to align with the emotional strengths and energetic needs of each sign, priced at £24 per bracelet.
• The Wintering Box - The Snug Signature Box Brand's signature curated gift set bundling a wearable blanket hoodie, a natural lavender wheat pack, a celestial soy candle, and cloud wool bed socks, positioned as a winter-comfort seasonal box priced at £99.99.
• The Inner Light Box Curated duo gift box pairing a zodiac-aligned celestial candle with a matching gemstone bracelet plus herbal chamomile tea, designed as a quiet introspective gifting experience priced at £49.99.
• Two Steps to Stillness Box Curated Snug box assembled for relaxation and calm moments, priced at £47.99.
• The Warming Ritual Box Curated gift box designed for warming comfort rituals combining heat, scent, and cosy apparel.
• Cloud Wool Bed Socks for Still Days Premium wool bed socks made with 65% wool content for warmth and comfort, available in multiple colours and UK sizes 5-8 and 8-11, priced at £11 per pair.
• Natural Lavender Wheat Pack - Reusable Warm and Cool Wrap Reusable heating and cooling therapy pillow filled with wheat and lavender, wrapped in checked linen fabric, designed to be heated in a microwave or cooled in a freezer, priced at £12.
• Mother's Birthday Serenity Spa Night Gift Box for Mum Spa-themed Mother's Day gift box containing a heating pack, a zodiac-aligned celestial candle, a self-heating eye mask, ruby jasmine body mist, chamomile tea, and a gift card, priced at £35.
• Mother's Birthday Gift Box for Mum - Too Sweet for Mum Mother's Day gift box containing a beaded bracelet, a 'Mum' floral ceramic mug, lavender and blueberry bedtime tea, ashwagandha gummies, and a Mother's Day card, priced at £35.
• Treat Mum Gift Box - Cosy Socks, Candle and Self Care Set Cosy-comfort Mother's Day gift box containing wool bed socks, a celestial scented candle, marshmallow lip balm, a candy heart bath bomb, and a Mother's Day card, positioned as a self-care set under £40.
• Mother's Birthday Cosy Tea Gift Box for Mum - Mug, Peach Tea and Card Tea-themed Mother's Day gift box containing a floral 'Mum' ceramic mug, white tea peach and rose tea, and a Mother's Day card.
• Mother's Birthday Cosy Tea Gift Box for Mum - Mug, Lavender Tea and Card Tea-themed Mother's Day gift box containing a floral 'Mum' ceramic mug, lavender and blueberry bedtime tea, and a Mother's Day card.
• Gift Cards and Postcards Gift cards and postcards available across multiple price points, with personalised message options, Mother's Day cards, and greeting cards offered as standalone purchase and add-on options.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Oliver Bonas: UK-based lifestyle gift and home retailer selling candles, jewellery, socks, and curated gift sets. Closely mirrors Snug & Still's multi-category gifting model with similar ASPs and target customer.
• Piglet in Bed: UK DTC brand selling linen loungewear, bedding, and sleep essentials. Comparable in loungewear/sleep comfort category and curated gifting approach targeting similar self-care buyers.
• DUSK: UK home fragrance and bedding retailer with own-brand candles, diffusers, and sleep-focused comfort products. Direct overlap in candle category and 'cosy' positioning.
• NEOM Organics: UK-based premium wellness and home fragrance brand selling candles, diffusers, and wellbeing gift sets. Closely comparable to Snug & Still across DTC gifting, soy candles, and curated self-care boxes.
• This Works: UK sleep and wellbeing brand offering aromatherapy products, candles, and sleep aids. Comparable in the self-care ritual positioning and gift-set merchandising approach.
• Cosy Cottage Candles: UK-based small-batch candle and home fragrance brand selling gift sets. Comparable in hand-poured soy wax positioning and seasonal gift-box merchandising.
• Wax Lyrical: UK home fragrance manufacturer and retailer specialising in candles and diffusers. Comparable in candle product category and UK DTC/mail-order distribution model.

Broad incumbents

• Etsy UK: Global marketplace for handmade, vintage, and personalised goods including zodiac jewellery, candles, and curated gift boxes. Competes indirectly for astrology- and self-care-driven gifting searches in the UK.
• The White Company: Established UK premium home and lifestyle retailer offering candles, loungewear, blankets, and curated gifting. Operates broadly across Snug & Still's niche with significantly larger scale and multi-channel distribution.
• Not On The High Street: UK curated gifting marketplace aggregating independent brands selling candles, jewellery, and homewares. Competes with Snug & Still for the same gift-buyer intent but as a multi-seller platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SNUG AND STILL LIMITED