Tea Lab Company

What Tea Lab Company does

Tea Lab Company Ltd is a UK-registered independent specialty tea brand founded in 2015 by identical twin designers Anna and Katie Mitchell and an experienced scientist, Julie, operating from a single production unit in Aspley Guise, Buckinghamshire. The company sources, blends, and packs 100% organic loose leaf teas, matcha, hojicha, herbal infusions, and rooibos/honeybush African teas, certified by the Organic Food Federation and packaged in amber glass jars and borosilicate test tubes. Product SKUs are organized by health-benefit category (Immunity, Energy, Sleep + Stress, Skin, Hormone Balance, Digestion) and include gift sets priced from £7 to £134, alongside a Letterbox Tea Mailer range and ancillary Pantry items (chocolate, honey).

The company operates a hybrid go-to-market spanning direct-to-consumer e-commerce through a Shopify storefront (tealab.co.uk, with free UK delivery over £45 and complimentary test tube samples over £20), a B2B wholesale channel supplying named hospitality accounts including 22-site Vita Student, Koyo London, The Marylebone Hotel, Picton & Co, Birch (Isle of Skye), and 7T House Bahrain, and a bespoke corporate gifting program. Underlying technology is standard e-commerce infrastructure (Shopify, Yotpo, GA, Snowplow) with no proprietary platform. Brand differentiation rests on the founders' multicultural narrative, artist collaborations (Mariette Kotze ink-wash packaging), sustainability messaging, and a 10% donation of rooibos/honeybush proceeds to Sheldrick Wildlife Trust.

Name

Tea Lab Company

Legal name

Tea Lab Company Ltd

Website

https://tealab.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Tea Lab Company is a UK-based independent brand (founded 2015, 1-10 employees) that blends and sells certified organic loose leaf teas, matcha, and herbal infusions via D2C e-commerce, hospitality wholesale, and corporate gifting, with 10% of rooibos/honeybush sales donated to elephant conservation.

Ownership category

akta.pro rank

Product category

Specialty Organic Loose Leaf Tea

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Tea Blending & Flavoring (AFAFADAG), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Organic loose leaf tea
• Matcha green tea
• Tea gift sets
• Wholesale tea supply
• Corporate tea gifting

Headquarters

HQ city

Aspley Guise

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through tealab.co.uk. Products include loose leaf teas, matcha, herbal infusions, gift sets, and tea accessories. Customers purchase individual items or curated gift packages with various price points from £7 to £134.
2. Wholesale B2B: B2B wholesale supply to cafes, hotels, restaurants, and retail stores. Offers loose leaf teas in branded eco paper tea bags. Freshly packed to order with bespoke and seasonal blend options. Production unit in Aspley Guise, Buckinghamshire.
3. Corporate Gifting: Bespoke corporate gifting programs for organizations. Custom blends, branded packaging, and curated tea selections for events and client appreciation.
4. Charitable Donation Pass-through: 10% of proceeds from rooibos and honeybush tea sales (retail, wholesale, and corporate gifting) donated to Sheldrick Wildlife Trust for elephant and rhino conservation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Tea Lab Company sources, blends, and packs organic loose leaf teas, matcha and hojicha, herbal infusions, rooibos, and tea-based gift sets at its Aspley Guise facility, and sells them through its own online storefront, a B2B wholesale program for hospitality, and bespoke corporate gifting. The range is Organic Food Federation certified, presented in sustainable amber glass and borosilicate packaging, and supported by a content library of tea recipes and partner training.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Loose Leaf Teas

Quantifiable outcome

• Donated equivalent of over 1,000 bottles of special formula milk to Sheldrick Wildlife Trust
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sheldrick Wildlife TrustcoreOthers · 1 January 2019Charitable partnership supporting elephant and rhino conservation in Kenya. Tea Lab donates 10% of proceeds from all rooibos and honeybush tea sales (retail, wholesale, and corporate gifting). In 2019, Tea Lab adopted Enkesha (baby elephant rescued from poacher's snare). In 2025, adopted Rokka (orphan rescued during aerial patrol). Together with customers, donations have funded equivalent of 1,000+ bottles of special formula milk for orphaned elephants.
• Mariette KotzeminorStrategic or Co-development PartnerArtist collaboration with Mariëtte Kotzé from Cape Town, South Africa. Specializes in ink-wash painting and alternative photography. Created artwork for 6 tea packaging designs: River Delta (Dream Catcher), Think Of You (English Breakfast), Forgotten Haze (Cloud 9), Pour Another (Satemwa Green), Familiar Parable (Namaste), and Lift Off (Blue Grey). Artwork rights licensed for commercial use on product packaging.
• Organic Food FederationcoreOthersUK organic certification body. Tea Lab is certified by the Organic Food Federation (OFF), ensuring ingredients and practices meet recognized organic standards from cultivation to packaging. Allows use of 'Certified Organic' labeling and organic certification badges on packaging.
• Deukes HoneyminorChannel Partner/ Reseller/ DistributorSupplier of artisan monofloral honeys featured in Tea Lab Pantry collection. Products include Raw Acacia Honey, Sage Honey, and Sunflower Honey. Honeys complement tea drinking experience and are sold through tealab.co.uk.
• The ChocolatierminorChannel Partner/ Reseller/ DistributorSupplier of single-origin chocolate bars featured in Tea Lab Pantry collection. Products include Dark Chocolate Candied Orange, Salted Caramel Chocolate, White Chocolate Raspberry, and Chocolate Salted Butter Caramels. Complement tea pairing occasions.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Pukka Herbs: UK herbal tea brand (now Unilever-owned) with a strong organic, ayurvedic, wellness-led proposition. Larger incumbent in the same functional/herbal tea category Tea Lab targets, with much broader distribution and marketing scale.
• Whittard of Chelsea: Long-established UK specialty tea retailer with broad catalogue, own stores, and gifting range. Comparable to Tea Lab on premium loose leaf assortment and gifting but operates at much greater scale and a more traditional brand.
• Clipper Tea: UK organic and Fairtrade tea brand (owned by Wessanen/MWF). Overlaps with Tea Lab on organic certification, everyday black/green teas, and sustainability positioning, but operates at much larger scale and broader grocery distribution.
• Mariage Frères: Heritage French premium tea house with very large loose leaf catalogue, branded retail salons, and gifting. Comparable to Tea Lab on premium loose leaf assortment, luxury packaging, and global gifting, though at far greater scale and longer-established brand.

Direct peers

• Teapigs: UK-based premium tea brand selling whole-leaf teas, matcha, and gift sets direct to consumers and via hospitality. Closest direct competitor to Tea Lab on positioning, format (whole leaf and matcha), and UK gifting focus.
• The Tea Makers of London: London premium loose leaf tea brand with single-origin focus and own blends, sold DTC and to hospitality. Comparable to Tea Lab on premium positioning, gift sets, and bespoke blends for foodservice clients.
• Bird & Blend Tea Co. UK premium tea brand with strong DTC, physical retail stores, and a focus on blends, fun flavors, and gifting. Overlaps with Tea Lab on premium loose leaf positioning, content-led brand building, and emphasis on tea as a gifting/occasion product.
• T2 Tea: Premium tea brand with strong retail store presence, distinctive packaging, and a focus on loose leaf blends, matcha, and gifting. Comparable to Tea Lab on brand-led premium retail, gifting, and matcha focus, though scaled much larger and primarily Australasian.
• Canton Tea: UK specialty loose leaf tea retailer and wholesaler with a curated catalogue of single-origin and blended teas. Direct competitor to Tea Lab in the premium loose leaf DTC + wholesale channel, especially for hospitality buyers.

Regional players

• Tregothnan Tea: English-grown tea brand from Cornwall, UK, with premium loose leaf and gift sets. Comparable on premium positioning and UK-origin storytelling, though focused on domestic-grown rather than blended/sourced organic teas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tealabcompany
• Facebookfacebook.com/tealabcompany
• Instagraminstagram.com/tealabcompany
• Pinterestpinterest.com/tealabcompany
• LinkedInlinkedin.com/company/tealabcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tea Lab Company