Tap Room
Tap Room is a privately held, founder-owned gastropub chain operating nine Long Island locations serving scratch-made elevated pub fare, rotating craft beer (20-38 taps), brunch, and private events for 15-600+ guests.
- Company typePrivate
- Founded2011
- HeadquartersPatchogue, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Tap Room does
Tap Room is a privately held gastropub chain operating nine full-service restaurants across Long Island, New York (Nassau and Suffolk counties). Founded in 2011 by former bartenders James Bonanno and David Johnson with friends-and-family capital, the company built from a single Patchogue location to nine sites spanning Bay Shore, Farmingdale, Garden City, Huntington, Jericho, Massapequa Park, Rockville Centre, and Ronkonkoma. Each location delivers scratch-made elevated pub fare from dedicated kitchens, a rotating craft beer program (20-38 taps per location), signature cocktails, weekend brunch, live music and DJs, and sports viewing on multiple TVs. Differentiated private event spaces — including a Rockville Centre second-floor loft, a Farmingdale speakeasy, and Garden City's Barrel Room and Reserve lounge — support catering for groups of 15 to 600+ guests.
The company's product surface spans dine-in, brunch, desserts and hand-spun shakes, a tiered loyalty rewards program (Welcome, Friends, Insider, VIP) accessible via a first-party iOS/Android mobile app, and customizable catering packages. Its technology stack is conventional restaurant infrastructure rather than proprietary: Toast for POS and payments, Lunchbox.io for online ordering, Tripleseat for event management, and Untappd to syndicate real-time beer menus. Online ordering is offered direct at discounted fees relative to third-party delivery platforms. The brand is positioned around a "scratch kitchen, no frozen apps" identity, rotating local and national craft brews, and community engagement through a "Tap Into Giving" initiative that includes a 30%-donation GroupRaise partnership and a Kinexion employment program sourcing herbs from individuals with disabilities.
Tap Room generates revenue primarily through on-premise food and beverage sales across nine physical locations, supplemented by private events and catering (1,500+ events hosted in 2025), first-party online ordering for pickup and delivery, gift card sales, and loyalty-driven repeat traffic. Pricing is largely transactional and unit-based (e.g., $50/person fantasy football draft packages, $79+ at-home catering tiers), with menu pricing not publicly disclosed. The company operates under the Upstream Hospitality Group umbrella and has no disclosed external institutional capital, public listing, or M&A activity.
Tap Room firmographics
Firmographics- Name
- Tap Room
- Legal name
- Tap Room
- Website
- https://taproomofny.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Tap Room is a privately held, founder-owned gastropub chain operating nine Long Island locations serving scratch-made elevated pub fare, rotating craft beer (20-38 taps), brunch, and private events for 15-600+ guests.
- Ownership category
- akta.pro rank
Tap Room industry classification
Industry- Product category
- Gastropub Chain
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Craft Beer Bars & Taprooms (THAFAEAG)
- akta.pro secondary industries
- Pubs & Gastropubs (THAFAEAB), Taprooms & Brewpubs (CRANACAF), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
Keywords
Where Tap Room is headquartered
LocationHeadquarters
- HQ city
- Patchogue
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Tap Room business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dine-in Food & Beverage Sales: Primary revenue from food and beverage sales across 9 Long Island restaurant locations. Revenue driven by elevated pub fare, craft beer, cocktails, and brunch service.
- Loyalty & Rewards Program: Tap Room rewards program earns points on dine-in and first-party online orders. Members receive sign-up bonuses, birthday rewards, and exclusive offers.
- Private Events & Catering: Catering revenue from private and semi-private events for 15-600+ guests. Offers customizable packages including entree buffet, app buffet, open bar, cocktail party, brunch, and bereavement menus.
- Online Ordering (Pickup & Delivery): First-party online ordering through website and app for pickup and delivery, with discounted fees compared to third-party platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | In-Store Draft Day HQ - $50 per person |
| Unit Pricing | Pay-as-you-go | At-Home Football Packages - $79 & up |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Tap Room product offering
Product offeringCore offering
Tap Room operates a nine-location gastropub chain across Long Island, NY, offering scratch-made elevated pub fare, handcrafted cocktails, and a rotating craft beer program (20-38 taps per location) in dine-in, pickup, and delivery formats. The company also runs a tiered loyalty rewards program, a first-party mobile app for ordering, and on-premise/off-premise private event and catering services for groups of 15 to 600+ guests. Supporting services include weekend brunch, fantasy football draft party packages, and the Tap Into Giving community initiative.
Product overview
Tap Room is a multi-location gastropub chain operating nine restaurants across Long Island, New York. The core offering combines scratch-made elevated pub fare from dedicated kitchens with an extensive craft beer and cocktail program featuring 20-38 rotating taps depending on location. The portfolio includes the flagship dine-in restaurant service, a full dining menu (appetizers, craft/smash burgers, mains, sides), weekend brunch with bottomless mimosas, and a desserts & shakes program. Supporting the core restaurant are the Tap Room Rewards loyalty program (tiered with points-based earning and redemption), a first-party mobile app for ordering and rewards, private events & catering services for 15-600+ guests across all nine locations, fantasy football draft party packages, and the Tap Into Giving community initiative. The company operates a unified brand experience while location-specific beer menus are powered by Untappd for real-time updates.
Differentiator
Problem solved
Functional benefit
Products and services
- Tap Room Gastropub (Dine-In Service) Full-service gastropub dine-in experience across nine Long Island locations offering scratch-made elevated pub fare, craft beer (20-38 taps per location), handcrafted cocktails, weekend brunch, live music, DJs, and sports viewing. Targeted at general consumers, families, and groups seeking casual upscale dining on Long Island.
- Online Ordering (Pickup and Delivery) Direct online ordering service through taproomofny.com and the Tap Room mobile app enabling pickup and delivery orders with discounted fees compared to third-party delivery platforms, with menu item integration. Available to individual consumers across all nine Long Island locations.
- Tap Room Rewards Loyalty Program Free tiered loyalty rewards program where members earn points on dine-in and first-party online orders, with sign-up bonus, birthday reward, free appetizer and entree rewards, and members-only exclusive offers and menu items. Targeted at individual consumers and frequent diners.
- Private Events and Catering Full-service private and semi-private event hosting and catering for 15 to 600+ guests across nine Long Island locations, with customizable packages spanning entree buffet, appetizer buffet, open bar, cocktail party, brunch, and bereavement menus. Includes dedicated event coordinators and access to unique spaces such as the RVC second-floor loft, Garden City Barrel Room, The Reserve lounge, and Farmingdale speakeasy. Targeted at private event hosts, families, and corporate event organizers.
- Fantasy Football Draft Parties Specialized fantasy football draft party packages offered in-store (Draft Day HQ at $50 per person including 3-hour open bar, wings, reserved table, $25 commissioner gift card) and as at-home catering bundles starting at $79 (Red Zone, Touchdown, Hail Mary, First Down). Targeted at sports fans and fantasy football league organizers across Long Island.
- Tap Room Mobile App iOS and Android mobile application enabling ordering, loyalty points accumulation and redemption, exclusive member offers, and birthday rewards for Tap Room diners. Targeted at individual consumers and frequent diners across all nine Long Island locations.
Quantifiable outcome
- Over 1,500 private events hosted across Long Island in 2025
- +1 more outcomes
Companies that use Tap Room
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Tap Room technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Tap Room partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GroupRaisecoreTap Room partners with GroupRaise to host fundraising events. Organizations can book a date and promote their cause to supporters who dine in or order online. Tap Room donates 30% of total sales to the qualifying cause.
- KinexioncorePartnership with Kinexion, a management service organization supporting individuals with disabilities across Long Island. Tap Room sources fresh, high-quality herbs grown by individuals with disabilities, creating meaningful employment opportunities. Menu items marked with a special symbol support this initiative.
- Upstream Hospitality GroupcoreParent company ownership. Tap Room is part of Upstream Hospitality Group which operates multiple restaurant concepts on Long Island.
Scale indicators3 records
Recent moves15 records
Expansion highlights5 records
Tap Room competitors and assessment
Company assessmentOthers
- Toast (POS): Tap Room's POS, online ordering, and event booking technology partner. Relevant ecosystem participant rather than a competitor, but reflects Tap Room's reliance on restaurant-tech infrastructure.
Direct peers
- Bar Louie: Casual gastropub chain offering elevated American food, craft cocktails, and a rotating beer lineup in a bar-forward atmosphere. Comparable craft beverage + scratch food value proposition to Tap Room.
- BJ's Restaurant Brewhouse: Casual dining chain with in-house brewing, deep beer selection, and pizza/American pub fare. Closely comparable to Tap Room's combination of elevated pub food, craft beer focus, and event-friendly group dining.
- HopCat: Craft beer-focused bar and gastropub chain known for a deep tap list and creative comfort food. Comparable to Tap Room's craft beer authority and Untappd-integrated tap-forward positioning.
- Buffalo Wild Wings: Sports-focused gastropub emphasizing wings, craft beer, multiple TVs, and group viewing experiences. Comparable to Tap Room's sports-viewing positioning, brunch service, and 'Voted Best Wings on Long Island' brand identity.
- Brick House Tavern + Tap: Multi-unit gastropub featuring craft beer, signature cocktails, and elevated pub fare with private event space. Closely mirrors Tap Room's craft beer / scratch kitchen / private event model.
- Yard House: National gastropub chain built around an extensive rotating craft beer tap list (often 100+ taps) paired with elevated American pub fare. Highly comparable to Tap Room's craft beer + scratch kitchen model, though at significantly larger scale.
Broad incumbents
- Dave & Buster's: Entertainment-anchored bar and restaurant operator combining full-service dining with games and events. Comparable on the events/private functions and bar-led revenue angle, though entertainment differentiates it.
- TGI Fridays: Long-standing casual dining and bar chain with global footprint, broad menu, and drink-focused promotions. Comparable casual bar + grill positioning but at much larger scale and weaker craft beer authenticity.
Regional players
- Toasted Fox: Long Island-based gastropub and brunch concept focused on scratch comfort food and craft beverages. Direct regional overlap with Tap Room across Long Island suburbs and customer demographics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tap Room social profiles
Digital presenceTap Room financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tap Room leadership team
Management profileNumber of profiles
Profiles2 records
Tap Room funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tap Room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tap Room
What does Tap Room do?
Tap Room operates a nine-location gastropub chain across Long Island, NY, offering scratch-made elevated pub fare, handcrafted cocktails, and a rotating craft beer program (20-38 taps per location) in dine-in, pickup, and delivery formats. The company also runs a tiered loyalty rewards program, a first-party mobile app for ordering, and on-premise/off-premise private event and catering services for groups of 15 to 600+ guests. Supporting services include weekend brunch, fantasy football draft party packages, and the Tap Into Giving community initiative.
Is Tap Room a public or private company?
Tap Room is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tap Room founded?
Tap Room was founded in 2011. It employs 501 to 1,000 people.
Where is Tap Room based?
Tap Room is headquartered in Patchogue, United States, in the North America region.
How does Tap Room make money?
Four revenue lines are on record. Dine-in Food & Beverage Sales are the primary driver. The others are loyalty & Rewards Program, private Events & Catering and online Ordering (Pickup & Delivery).
Who are Tap Room's main competitors?
Toast (POS) is listed as an others. Direct peers are Bar Louie, BJ's Restaurant Brewhouse, HopCat, Buffalo Wild Wings, Brick House Tavern + Tap and Yard House. Broad incumbents are Dave & Buster's and TGI Fridays. Toasted Fox is listed as a regional player.
Does Tap Room have an API?
No public API is recorded for Tap Room.
What industry is Tap Room in?
Tap Room's product category is Gastropub Chain. Its primary akta.pro industry code is THAFAEAG, Craft Beer Bars & Taprooms, with a secondary code of THAFAEAB, Pubs & Gastropubs. Its NAICS code is 7224 and its SIC code is 5810.