The Fircroft Trust

What The Fircroft Trust does

The Fircroft Trust is a UK-registered charity (Charity Number 1167428) founded in 1967 and headquartered in Surbiton, Surrey, that delivers community-based social care services for adults with learning disabilities, autism, and mental wellbeing issues across Kingston upon Thames and surrounding South West London boroughs. Its core service portfolio comprises three operating units: the Fircroft Community Wellbeing Hub in Surbiton (community activities, Man Shed workshop, Hub Shop, and the Lifting Spirits programme); Firs Court in Chessington (a CQC-registered residential care and supported living service for adults with complex needs and learning disabilities, rated 'Good' by the Care Quality Commission); and the Tolworth Charity Shop, which sells donated goods and provides supported employment pathways. The organisation applies Positive Behaviour Support (PBS) as its underlying service methodology, delivered by staff with NVQ Level 5 and PBS Level 3 qualifications under a person-centred, strengths-based model. It also operates a 24/7 Mental Health Crisis Line covering Kingston, Merton, Richmond, Sutton, and Wandsworth.

The Trust generates revenue through a hybrid nonprofit model with three streams: (1) fees commissioned by local authorities and NHS/health partners for residential care, supported living, and community wellbeing services (the largest and most predictable stream); (2) charitable income from individual donations via JustGiving, community fundraising events, corporate giving, grants from charitable trusts and foundations (including the National Lottery Community Fund, Kingston Community Foundation, and Albert Gubay Charitable Foundation), and legacy bequests; and (3) retail revenue from the Tolworth charity shop. Go-to-market is referral-led from local authorities and health partners, with awareness and donor acquisition driven by organic social media (Facebook, Instagram, X, TikTok), community events, and corporate partnerships. The organisation is governed by a Board of Trustees and led by CEO Kay Harris, with a leadership team of 11–50 employees.

The competitive position rests on a nearly 60-year operating history in Kingston, regulatory credibility (CQC 'Good' rating, registered charity status), and a community ecosystem touchpoint network spanning the Wellbeing Hub, charity shop, and fundraising channels. The Trust is a small, regionally focused operator with no disclosed subsidiaries, no M&A activity, and no external investment — capital is sourced from retained reserves, commissioning fees, and diversified grant funding.

Name

The Fircroft Trust

Legal name

The Fircroft Trust

Website

https://thefircrofttrust.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

The Fircroft Trust is a UK-registered charity founded in 1967 that supports adults with learning disabilities, autism, and mental health issues in Kingston upon Thames and surrounding boroughs through residential care, supported living, community wellbeing programs, and a charity shop.

Ownership category

akta.pro rank

Product category

Social Care and Disability Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Residential Intellectual and Developmental Disability Facilities (62321)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industry

Disability Services & Independent Living Support (BPAGAEAG)

Keywords

• Supported living services
• Learning disability care
• Mental health support
• Residential care services
• Community wellbeing programs

Headquarters

HQ city

Surbiton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Public Sector Commissioning: Services commissioned by local authorities and health partners for residential care, supported living, and community well-being services.
2. Donations and Fundraising: Individual donations via JustGiving, community fundraising events, corporate donations, and grants from charitable trusts and foundations.
3. Charity Shop Revenue: Revenue generated from the charity shop in Tolworth selling donated goods including furniture, clothing, and electricals. Also accepts donated items.
4. Legacy Donations: Bequests and legacies left in wills including residual bequests, specific bequests, and contingent bequests.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Fircroft Trust is a UK-registered charity (No. 1167428) founded in 1967 that delivers community-based supported living, registered residential care, and wellbeing programmes for adults with learning disabilities, autism, and mental health challenges across Surrey and South West London. Services are delivered through the Wellbeing Hub in Surbiton, Firs Court registered care service in Chessington, and a charity shop in Tolworth, all using a Positive Behaviour Support (PBS) person-centred approach.

Product overview

The Fircroft Trust operates as a community-based social care charity offering a coordinated portfolio of services for adults with learning disabilities, autism, and mental wellbeing issues. The core offerings include the Wellbeing Hub in Surbiton providing community activities and mental health support, Firs Court in Chessington offering registered residential care and supported living services, and a Charity Shop in Tolworth providing retail employment opportunities. The organization employs Positive Behaviour Support methodology across its services. The Trust operates under a single unified brand with location-specific services rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Brands

• The Fircroft Community Wellbeing Hub: The Wellbeing Hub based in Surbiton providing a variety of sessions and support services to help people connect with others and become integral parts of their local communities.

Products and services

• Wellbeing Hub A community hub in Surbiton providing weekly activities and support services for adults with mental health issues and learning disabilities, including the Man Shed workshop programme, social connection opportunities, and community integration support.
• Firs Court (Residential Care and Supported Living) Registered care and supported living service in Chessington offering residential care for adults with complex needs and supported living for adults with learning disabilities, rated 'Good' by the Care Quality Commission (CQC).
• The Fircroft Trust Charity Shop Charity retail shop in Tolworth Broadway selling donated goods including furniture, clothing, and electricals, providing supported employment, work experience, and volunteering opportunities for service users and community members.
• Lifting Spirits Programme Weekly free activities programme at the Wellbeing Hub in Surbiton for people in Kingston living with mental health issues, designed to improve wellbeing, self-confidence, and provide social connection through fun group activities.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Kingston Community LotteryminorGTM or Marketing PartnerLocal lottery scheme where The Fircroft Trust is a supported cause.
• Care Quality Commission (CQC)coreStrategic or Co-development PartnerRegulatory body that inspects and rates The Fircroft Trust's care services. Firs Court has achieved a 'Good' rating from CQC.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hft: National charity supporting adults with learning disabilities through supported living, residential care, and community services across England — directly comparable in mission, service mix, and PBS-style approaches to The Fircroft Trust.
• United Response: UK charity providing supported living, residential care, and community-based services for people with learning disabilities, autism, and mental health needs — overlapping customer base and service model with Fircroft.
• MacIntyre: National charity providing lifelong support for people with learning disabilities and autism, including registered residential care and community programmes — highly comparable in PBS-style, person-centred methodology.
• Certitude: London-based charity supporting people with learning disabilities, autism, and mental health needs through supported living and community services — directly comparable operating geography and population.
• Lifeways: UK provider of supported living and residential care for adults with learning disabilities, autism, and mental health needs — closely comparable operating model and commissioner relationships.

Broad incumbents

• Mencap: UK's largest learning disability charity, providing supported living, residential care, advocacy, and community services — overlapping mission and customer base but at a national scale far exceeding Fircroft.
• Sense: National charity supporting people with complex disabilities including learning disabilities, autism, and deafblindness through residential, community, and wellbeing services — overlapping population and service types.
• Turning Point: National social enterprise providing learning disability, autism, and mental health services including supported living and community programmes — overlapping service lines at greater national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FircroftTrust
• Facebookfacebook.com/thefircrofttrust
• Instagraminstagram.com/thefircrofttrust
• TikToktiktok.com/@thefircrofttrust
• LinkedInlinkedin.com/company/the-fircroft-trust

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fircroft Trust