STRIVING TO REACH EDUCATIONAL EXCELLENCE THROUGH SPORT

What STRIVING TO REACH EDUCATIONAL EXCELLENCE THROUGH SPORT does

Backfield In Motion is a Nashville-based 501(c)(3) nonprofit founded in 2000 by Joe Davis that delivers academic and athletic programming to at-risk youth enrolled in Metro Nashville Public Schools. The organization operates a portfolio of interconnected programs including After School Programs, Summer Enrichment Programs, ACT Prep Programs, and Adult Education, supported by integrated components such as Social and Emotional Learning (SEL) Activities, S.T.E.A.M. Activities, Enrichment Experiences, and a College and Career Readiness Curriculum. Instruction is delivered by certified, state-licensed teachers sourced through a partnership with Metro Nashville Public Schools, and the organization operates as one of the only programs in Davidson County to combine credentialed teaching staff with an athletics-based engagement model. All programs are provided free of charge to students and families, with enrollment managed on a first-come, first-served basis via school referrals and online sign-up.

The organization is governed by an 11-member volunteer Board of Directors and a separate Corporate Advisory Board that includes executives from Tennessee Titans, Nashville Soccer Club, Caterpillar Financial, Uncle Nearest, and First Bank. Operating leadership comprises a CEO/Executive Director (Dr. Todd Campbell), a Chief Operating Officer (Micah Kimble), and a Chief Academic Officer (Thomas Chappelle), supported by coordinators for community development, senior programs, and youth programs. Service delivery reaches 700+ students annually across 19 Metro Nashville Public Schools, and 25+ scholarships have been disbursed since program inception.

Backfield in Motion is funded entirely through philanthropic channels rather than tuition or fees. Revenue streams include government grants, foundation grants (Dollar General Literacy Foundation, The Boedecker Foundation, Care Foundation of America, Memorial Foundation, Scarlett Family Foundation), corporate contributions (HCA, Mars Petcare, Caterpillar Financial, Truist, Tennessee Titans Foundation, Nashville Predators Foundation, Nashville Soccer Club, New Balance, BTJ Insurance, JH1A, Johnson & Johnson), and individual donations processed through the Swipesimple platform. The organization is headquartered at 920 Woodland Street in Nashville, Tennessee, and restricts its geographic scope to Davidson County with no documented multi-market expansion.

Name

STRIVING TO REACH EDUCATIONAL EXCELLENCE THROUGH SPORT

Legal name

Backfield In Motion

Website

https://backfieldinmotion.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Backfield In Motion is a Nashville-based 501(c)(3) nonprofit that delivers free literacy, numeracy, athletic, and college-readiness programming to 700+ at-risk youth annually across 19 Metro Nashville Public Schools, funded by government grants, foundations, and corporate donations.

Ownership category

akta.pro rank

Product category

Youth Education Services

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (6117)

akta.pro primary industry

Alternative Education & Dropout Prevention / Re-Engagement Programs (EDANAJAF)

akta.pro secondary industry

Public Alternative, Continuation & Credit-Recovery Schools (EDAJAAAG)

Keywords

• Youth education services
• Literacy numeracy programs
• Athletic academic enrichment
• College career readiness
• After school programs

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Grants: Funding from various government sources dedicated to educational improvement and youth development
2. Nonprofit Foundation Grants: Support from foundations including Dollar General Literacy Foundation, The Boedecker Foundation, Care Foundation of America, Memorial Foundation, and Scarlett Family Foundation that share commitment to empowering at-risk youth
3. Private Donations and Corporate Support: Contributions from individual donors, corporate partners including HCA, Mars Petcare, Caterpillar Financial, and other businesses that provide funding and resources
4. Donations: Individual donations through Swipesimple platform and other fundraising channels

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Backfield in Motion is a 501(c)(3) nonprofit that delivers free academic and athletic programs to at-risk youth across 19 Metro Nashville Public Schools. The core offering combines literacy and numeracy instruction with athletic engagement, supplemented by social-emotional learning, S.T.E.A.M. activities, college/career readiness, and enrichment experiences, all provided at no cost to students and families.

Product overview

Backfield in Motion is a single unified nonprofit program that provides comprehensive educational and athletic services for at-risk youth in Metro Nashville. The organization operates a portfolio of interconnected programs including After School Programs, Summer Enrichment Programs, ACT Prep Programs, and Adult Education, supported by integrated components such as Social and Emotional Learning (SEL) Activities, S.T.E.A.M. Activities, Enrichment Experiences, and College and Career Readiness Curriculum. The programs work together as a continuum of services from elementary school through high school and beyond, using athletics as a motivating force to improve academic performance while providing holistic development support.

Differentiator

Problem solved

Functional benefit

Products and services

• After School Programs Free extended-learning after-school program providing literacy and numeracy instruction combined with athletic engagement for at-risk elementary and middle school youth enrolled in Metro Nashville Public Schools.
• Summer Enrichment Programs Free summer program continuing academic instruction and enrichment activities for at-risk youth during school breaks to prevent summer learning loss.
• ACT Prep Programs Free ACT test preparation course preparing high school students for the ACT exam as part of the college and career readiness track.
• Adult Education Program Free adult education program providing literacy and numeracy skills development for adult learners in the Nashville community.

Quantifiable outcome

• 700+ students served annually
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Metro-Nashville Public SchoolscoreStrategic or Co-development PartnerPrimary educational partner providing access to students across 19 schools and certified teachers for the program. Metro-Nashville Public Schools is the largest school district served by the organization.
• Tennessee Department of EducationcoreStrategic or Co-development PartnerState educational authority partner ensuring program alignment with Tennessee Department of Education standards. Programs prepare students for TNReady assessments.
• Nashville After Zone AlliancecoreStrategic or Co-development PartnerPartner providing after-school programming support and resources for youth development activities.
• Mars PetcaremajorGTM or Marketing PartnerCorporate partner providing funding and resources to support program operations and student enrichment activities.
• Tennessee TitansmajorGTM or Marketing PartnerNFL team partner providing community support through Vice President of Community Impact Tina Ruffin on Corporate Advisory Board.
• Litton Alumni AssociationminorStrategic or Co-development PartnerAlumni association providing support and resources for students at Isaac Litton Middle School.
• Matthew's Team SportsminorGTM or Marketing PartnerSports organization partner supporting athletic programming.
• Nashville Predators FoundationmajorGTM or Marketing PartnerNHL team foundation providing community support and resources for youth programs.
• Nashville Soccer ClubmajorGTM or Marketing PartnerMLS team partner providing community engagement through Senior Director of Community Engagement Brandon Hill on Corporate Advisory Board.
• New BalanceminorGTM or Marketing PartnerAthletic footwear company providing in-kind support for athletic programs.
• Thyme CareminorStrategic or Co-development PartnerHealthcare partner with SVP Mark Lombardi providing strategic guidance on Board of Directors.
• Tennessee State University (TSU)minorStrategic or Co-development PartnerUniversity partner with Director of Athletics Mikki Allen serving on Board of Directors for athletic programming.
• Centennial High SchoolminorStrategic or Co-development PartnerHigh school partner with Principal Kevin Dyson serving on Board of Directors.
• Williamson County SchoolsminorStrategic or Co-development PartnerSchool district partner with Executive Director Jeremy Qualls serving on Board of Directors.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Communities In Schools of Tennessee: National nonprofit affiliate providing integrated student supports inside public schools. Comparable in placing programming inside district schools for at-risk youth, though broader in scope (mental health, attendance, basic needs) and less athletics-centric.

Direct peers

• Nashville Public Education Foundation: Local education fund supporting Nashville public schools and community partners. Comparable in the Metro Nashville focus on equity, college readiness, and out-of-school-time programming for at-risk youth, with shared corporate partner base.
• YMCA of Middle Tennessee: Regional YMCA operating after-school, summer, and youth sports programs across Nashville. Comparable in combining academic support with athletic programming for at-risk youth, and in relying on community/grant funding in the same metro.
• Boys & Girls Clubs of Middle Tennessee: Regional affiliate of Boys & Girls Clubs of America serving youth in Nashville with after-school academic, athletic, and SEL programming. Directly comparable nonprofit youth-development model operating in the same metro and competing for the same district partners, foundation grants, and corporate sponsors.
• KIPP Nashville: Charter network operating KIPP Nashville Collegiate High School and KIPP Nashville College Prep — both Backfield in Motion partner schools. Comparable mission of college readiness for low-income students in Nashville, with overlapping scholar populations and foundation funders.
• Big Brothers Big Sisters of Middle Tennessee: Mentorship-driven nonprofit serving Nashville-area youth. Comparable target population (at-risk youth) and reliance on volunteer mentors, foundations, and corporate sponsors, with similar outcome-based reporting to funders.
• Nashville After Zone Alliance (NAZA): Metro Nashville Public Schools–affiliated after-school coordinating entity that funnels students into partner providers — including Backfield in Motion. Direct peer and channel partner competing for the same district funding pool.
• PENCIL Foundation: Nashville-based nonprofit linking public-school students with community resources, mentorship, and academic support. Comparable in operating inside Metro Nashville Public Schools and serving similar at-risk student populations with foundation/corporate funding.

Emerging players

• Junior Achievement of Middle Tennessee: Workforce-readiness and financial-literacy programming delivered inside schools. Comparable in serving Metro Nashville students with college/career readiness programming and similar foundation and corporate sponsorship model.

Regional players

• Goodwill Industries of Middle Tennessee: Regional nonprofit operating workforce training, adult education, and youth programs across Middle Tennessee. Comparable in combining adult education, career pathways, and corporate partnerships in the same geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BIMNash
• YouTubeyoutube.com/user/BIMNash1
• Facebookfacebook.com/BIMNash
• Instagraminstagram.com/backfieldinmotion?igsh=MWptdWM4dXB6eWdkMQ==
• LinkedInlinkedin.com/company/backfield-in-motion-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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