Moss Event corp.
Moss Event co. is a founder-owned Ontario-based event styling and floral design service, offering tiered wedding packages from $250 bouquets to $5,000+ full design services, supported by an owned flower farm and direct-to-consumer website sales.
- Company typePrivate
- Founded2011
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What Moss Event corp. does
Moss Event co. is a founder-owned, Ontario-based event styling and floral design service business operating primarily in the Ottawa and Toronto markets. The company designs and executes wedding and event styling, offering a tiered portfolio that ranges from custom bridal and bridesmaids bouquets (starting at $250) and DIY Flower Farm Buckets ($150-$175) through to a premium Full Design Services package with a $5,000 minimum spend that includes consultations, a venue walk-through, and unlimited advice. A separate Direction package ($450) provides three 30-minute online consultations for clients who want planning guidance without full-service execution.
The business is differentiated by founder Kelly Newton's 13+ years of floral design experience (formal training at Seneca College in 2014, prior work at established flower shops in Ottawa and Toronto) and by the company's operation of its own flower farm, which supplies locally harvested seasonal blooms for both DIY bucket sales and premium event installations. The underlying technology is minimal: a Squarespace-hosted website with integrated e-commerce cart, a visual gallery, and FAQ content serves as the primary marketing and sales channel. There is no proprietary software, no API, and no AI component to the service delivery.
Commercially, Moss Event co. runs a direct-to-consumer go-to-market with no intermediaries: customers discover the business online, initiate contact via website forms or phone/email, and convert through a free 30-minute consultation that funnels into paid service packages. Payment is structured as a 25% non-refundable deposit plus three subsequent 25% installments at 90, 60, and 14 days before the event. The company has no external funding, no disclosed headcount beyond the founder, no patents, no awards, and no formal partnerships, operating as an independent sole proprietorship or small private business.
Moss Event corp. firmographics
Firmographics- Name
- Moss Event corp.
- Legal name
- Moss Event co.
- Website
- https://mosseventco.squarespace.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- Moss Event co. is a founder-owned Ontario-based event styling and floral design service, offering tiered wedding packages from $250 bouquets to $5,000+ full design services, supported by an owned flower farm and direct-to-consumer website sales.
- Ownership category
- akta.pro rank
Moss Event corp. industry classification
Industry- Product category
- Wedding Event Styling Services
- NAICS
- Florists (4593)
- akta.pro primary industry
- Wedding Design, Decor & Floral Planning (HSACABAH)
- akta.pro secondary industries
- Event Floral Design & Arrangements (HSACAOAA), Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF), Floral & Event Installations (HSACAAAC)
Keywords
Moss Event corp. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Full Event Design Services: Full event styling service with minimum spend of $5,000, includes 2 consultations, 1 venue walk-through, and unlimited advice. This represents the premium service tier.
- Event Direction Services: Direction package at $450 includes 3-30 minute online consultations and event plan updates after each meeting.
- Floral Bouquet Services: Bridal bouquets starting at $250, bridesmaids bouquets at $90. One-time product and service sale.
- Flower Farm Buckets: DIY flower buckets at $150-175 per bucket containing 60-80 seasonal stems, targeting DIY wedding planners.
- Flower Farm Design Services: Hourly floral design services at $60/hour with 2-hour minimum booking. Additional delivery, setup, and breakdown available for extra fees.
- Specialty Blooms Add-On: $50 add-on bundles for specialty flowers including roses, ranunculus, dahlias, lisianthus, and snapdragons (10-25 stems per bundle).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bridal and bridesmaids bouquets |
| Unit Pricing | Pay-as-you-go | Direction package with consultation sessions |
| One time/ perpetual license | Pay-as-you-go | Full event design services (premium tier) |
| Unit Pricing | Pay-as-you-go | Farm flower buckets for DIY events |
| Usage-based | Pay-as-you-go | Hourly floral design assistance |
| Unit Pricing | Pay-as-you-go | Specialty blooms add-on bundle |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Moss Event corp. product offering
Product offeringCore offering
Moss Event co. provides bespoke wedding and event styling services centered on custom floral design. Offerings range from à la carte bridal bouquets and bridesmaids bouquets to full-service event design packages, plus a flower farm program that supplies DIY buckets, hourly design assistance, and specialty bloom add-ons. The business combines locally harvested seasonal flowers with consultation-based planning to deliver cohesive event aesthetics for weddings and special occasions.
Product overview
Moss Event co. is an event styling company offering a portfolio of wedding and event design services. The core offerings include Full Design Services (a comprehensive custom package with consultations and venue walk-throughs at $5,000 minimum), Direction (planning guidance with three 30-minute consultations at $450), and Bouquet's (custom bridal and bridesmaids bouquets starting at $250). The company also operates a Flower Farm program offering DIY-friendly products including Flower Farm Buckets ($150-$175) for self-arrangement, hourly Flower Farm Design Services ($60/hour) for professional assistance, and Specialty Blooms add-ons ($50) for premium floral upgrades. The product portfolio ranges from full-service design to à la carte DIY floral options.
Differentiator
Problem solved
Functional benefit
Products and services
- Bridal and Bridesmaids Bouquets Custom-designed bridal and bridesmaids bouquets for weddings. Bridal bouquets start at $250 and bridesmaids bouquets start at $90 each. Targeted at brides and couples selecting floral arrangements for the wedding party.
- Direction Event planning guidance package priced at $450 including three 30-minute online consultations to help clients articulate their vision and develop a comprehensive event plan, updated after each meeting. Designed for couples needing professional direction without full design services.
- Full Design Services Comprehensive custom event design service with a minimum spend of $5,000, including 2 consultations, 1 venue walk-through, and unlimited advice for complete event planning. Targeted at couples seeking full-service styling from concept to execution.
- Flower Farm Buckets DIY floral buckets containing approximately 60-80 freshly harvested seasonal stems per bucket, including focal flowers, filler blooms, and foliage. Priced at $150-$175 depending on flower varieties and season. Targeted at budget-conscious couples and DIY event planners who want to arrange their own florals with locally grown, farm-fresh blooms.
- Flower Farm Design Services Hourly professional floral arrangement assistance for clients who have purchased DIY farm flowers. Charged at $60 per hour with a 2-hour minimum booking, including design time and on-site arranging. Delivery, setup, and breakdown available for additional fees.
- Specialty Blooms Add-On Premium floral add-on offering specialty blooms such as roses, ranunculus, dahlias, lisianthus, and snapdragons. Includes approximately 10-25 stems per bundle priced at $50. Targeted at DIY clients wanting premium flower upgrades for their arrangements.
Companies that use Moss Event corp.
Customer profileSegments2 records
Ideal customer profiles2 records
Moss Event corp. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Moss Event corp. partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Moss Event corp. competitors and assessment
Company assessmentEmerging players
- The Bouqs Co. Online direct-to-consumer florist emphasizing farm-sourced, sustainable flowers with subscription and one-off purchases — comparable on farm-to-customer supply chain and DTC website-centric model.
Direct peers
- Pollen Floral Design: Toronto-area wedding and event florist specializing in custom bridal bouquets and full event styling with tiered service offerings — directly comparable in target customer, product mix, and price points.
- Birch & Bone Floral: Canadian wedding and event florist offering full design services, bouquets, and installations — directly comparable in product offering, target customer (wedding couples), and tiered pricing structure.
- My Luscious Backyard: Toronto urban flower farm offering DIY flower buckets, custom floral design, and event florals — overlapping strongly with Moss's farm-sourced, DIY-plus-design hybrid model in Ontario.
- Wildly Beautiful Florals: Ottawa-area wedding florist offering bridal bouquets, event design, and custom installations — competing in the same local market with comparable tiered service packages and bridal focus.
- Floralora: Ontario-based flower farm and floral design studio offering DIY flower buckets, custom wedding florals, and full event design — closely mirroring Moss Event co.'s farm-to-event hybrid model in the same Canadian market.
Broad incumbents
- Farmgirl Flowers: Larger US-based sustainable florist sourcing from American flower farms with direct-to-consumer delivery — comparable on farm-sourced sustainability positioning and DTC GTM, but at significantly greater scale.
Regional players
- Quinn's Flowers: Long-established Ottawa florist serving weddings, events, and daily occasions — comparable on product category and Ottawa geography, though broader in customer base beyond weddings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Moss Event corp. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moss Event corp. leadership team
Management profileNumber of profiles
Profiles1 record
Moss Event corp. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moss Event corp. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moss Event corp.
What does Moss Event corp. do?
Moss Event co. provides bespoke wedding and event styling services centered on custom floral design. Offerings range from à la carte bridal bouquets and bridesmaids bouquets to full-service event design packages, plus a flower farm program that supplies DIY buckets, hourly design assistance, and specialty bloom add-ons. The business combines locally harvested seasonal flowers with consultation-based planning to deliver cohesive event aesthetics for weddings and special occasions.
Is Moss Event corp. a public or private company?
Moss Event corp. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moss Event corp. founded?
Moss Event corp. was founded in 2011.
How does Moss Event corp. make money?
Six revenue lines are on record. Full Event Design Services are the primary driver. The others are event Direction Services, floral Bouquet Services, flower Farm Buckets, flower Farm Design Services and specialty Blooms Add-On.
Who are Moss Event corp.'s main competitors?
The Bouqs Co. is listed as an emerging player. Direct peers are Pollen Floral Design, Birch & Bone Floral, My Luscious Backyard, Wildly Beautiful Florals and Floralora. Farmgirl Flowers is listed as a broad incumbent. Quinn's Flowers is listed as a regional player.
Does Moss Event corp. have an API?
No public API is recorded for Moss Event corp..
What industry is Moss Event corp. in?
Moss Event corp.'s product category is Wedding Event Styling Services. Its primary akta.pro industry code is HSACABAH, Wedding Design, Decor & Floral Planning, with a secondary code of HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 4593.