International Sport and Culture Association

What International Sport and Culture Association does

International Sport and Culture Association (ISCA) is a non-governmental, not-for-profit umbrella association founded in 1995 and headquartered in Copenhagen, Denmark. ISCA operates as a membership-based organization with Full Members and Premium Members drawn from national sport federations, grassroots sport clubs, and physical activity promotion organizations in 40+ countries across Europe, Latin America, the Middle East, Africa, and Asia. Its mission is to empower physical activity stakeholders to address the global inactivity challenge by facilitating international collaboration, capacity building, and advocacy.

ISCA delivers its value through a portfolio of recurring global programs and events, headlined by the annual MOVE Congress (networking conference), the NowWeMOVE worldwide campaign, and MOVE Week. It also runs thematic initiatives including the IRTS Network (Integration of Refugees Through Sport), Physical Literacy for Life, ABCs of Mental Health, ChangeMakers, GenGreen, MOVING for Health, Placemaking and Sport, Icehearts Europe, Real European Sport Model, the European School Sport Day (a registered trademark), and No Elevators Day. Supporting infrastructure includes the ISCA Online Learning Platform (learn.isca.org), a free e-learning environment hosting courses on grassroots sport diplomacy, IRTS, placemaking, HEPA/HealthyLifestyle4All, European Fitness Badge, MOVEment Spaces, Icehearts Europe, and the RESM Advocacy Compass.

The revenue model combines recurring annual membership fees (Full and Premium tiers, pricing set by the General Assembly and not publicly disclosed) with project-based funding from EU programs such as Erasmus+ and NordPlus, through which ISCA acts as coordinator or partner on 80+ international collaboration projects. ISCA is governed by its members via a General Assembly, with Jacob Schouenborg serving as Secretary General.

Name

International Sport and Culture Association

Legal name

International Sport and Culture Association

Website

https://isca.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

ISCA is a Copenhagen-based, non-governmental umbrella association founded in 1995 that empowers 40+ countries' grassroots sport and physical activity organizations through membership, global programs (MOVE Congress, NowWeMOVE, MOVE Week), an online learning platform, and EU-funded projects.

Ownership category

akta.pro rank

Product category

Sports and Recreation Advocacy

NAICS

Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

International Sport Federations (IFs) (MPAKAFAB)

akta.pro secondary industries

Regional/Continental Confederations & Associations (MPAKAFAD), Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

Keywords

• Grassroots sport promotion
• Physical activity advocacy
• Recreational sport networking
• International sport federation
• Physical literacy programs

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: ISCA operates as a membership-based organization with Full Members and Premium Members paying annual fees. Membership fees fund the association's operations and international collaboration projects.
2. Project funding (EU and international programs): ISCA receives funding through international collaboration projects funded by programs such as Erasmus+ and NordPlus. The organization acts as coordinator or partner in these projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ISCA is a non-governmental, not-for-profit umbrella association that connects grassroots sport, recreation, and physical activity organizations worldwide. It offers Full and Premium membership tiers, delivers international collaboration projects, and runs global campaigns, conferences, and an online learning platform to build member capacity and promote physical activity.

Product overview

ISCA is a non-governmental, not-for-profit umbrella association that offers a portfolio of programs, campaigns, and an online learning platform to promote physical activity worldwide. The core offerings include the annual MOVE Congress networking conference, the NowWeMOVE global campaign, and MOVE Week annual event. Additional initiatives cover IRTS (Integration of Refugees Through Sport), Physical Literacy for Life, European School Sport Day, No Elevators Day, European Week of Sport coordination, ISCA Awards, and various health and inclusion programs (ABCs of Mental Health, ChangeMakers, Real European Sport Model, GenGreen, MOVING for Health, Placemaking and Sport, Icehearts Europe). Supporting these programs is the ISCA Online Learning Platform (learn.isca.org) which offers courses including Grassroots Sport Diplomacy, IRTS courses, HEPA & HealthyLifestyle4All, European Fitness Badge, MOVEment Spaces, Icehearts Europe training, and the Real European Sport Model - Advocacy Compass.

Differentiator

Problem solved

Functional benefit

Brands

• MOVE Congress: One of the most dynamic conferences in the world focusing solely on recreational sport and physical activity.
• NowWeMOVE
• MOVE Week
• IRTS Network
• European School Sport Day
• No Elevators Day

Products and services

• MOVE Congress
• NowWeMOVE Campaign
• MOVE Week
• MOVE Transfer
• IRTS Network
• Physical Literacy for Life
• ISCA Online Learning Platform
• ISCA Membership
• Icehearts Europe
• ISCA Awards

Quantifiable outcome

• 80+ international collaboration projects completed or ongoing
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered major, core and minor.

• European Week of Sport (#BeActive)majorStrategic or Co-development PartnerISCA is a partner of the #BeActive European Week of Sport and is appointed as the National Coordinating Body in Denmark. This is a flagship EU initiative promoting physical activity.
• National Sport Federations and AssociationscoreStrategic or Co-development PartnerISCA's membership includes 40+ national sport federations and associations worldwide, including Premium Members like DGI (Denmark), Deutscher Turner-Bund (Germany), Canadian Tire Jumpstart Charities (Canada), and others who collaborate on international projects.
• Icehearts FinlandmajorStrategic or Co-development PartnerISCA partnered with the Finnish support programme for vulnerable children, Icehearts, along with 10 EU partners to expand the Icehearts initiative Europe-wide. Joint development of training materials and programme implementation.
• inFocusminorStrategic or Co-development PartnerISCA and inFocus co-created the Integration of Refugees Through Sport: Theory of Change online course as part of the IRTS Networking Platform project.

Scale indicators5 records

Recent moves3 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/isca_tweet
• LinkedInlinkedin.com/company/international-sport-and-culture-association
• Facebookfacebook.com/ISCApage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Sport and Culture Association