Supportersvereniging PSV

What Supportersvereniging PSV does

Supportersvereniging PSV is a Dutch supporters' association (vereniging) for PSV Eindhoven, self-described as the oldest supporters' association in the Netherlands, headquartered at the Philips Stadion in Eindhoven. It operates as a volunteer-governed non-profit with no paid headcount disclosed, generating revenue through annual membership fees rather than commercial products. Its core offering is a two-tier membership program: a base membership at €25 per season providing away-travel discounts, ten issues per year of club magazine De PSV Supporter, PSV Museum access, supporter activities, and priority on Eredivisie home-match tickets; and a combined PSV+ subscription at €45 per season that bundles base membership with PSV's digital platform benefits (PSV Play streaming, FANstore credit, unified account, digital tickets). A free companion product, the PSV Pool, lets members predict match outcomes, yellow cards, and goalscorers for prizes.

The business model is community-led go-to-market: members are recruited through the supver-psv.nl website, social media (Facebook, YouTube, X, Instagram), word-of-mouth, and live events at the stadium. Distribution is direct via the website and through PSV's official channels, with physical presence at the Supportershome (Philips Stadion) and organized bus/flight trips to away matches. A formal cooperation agreement ("Samen Sterker") with PSV football club institutionalizes the relationship; the association also partners with CAPO for supporter legal aid, PSV Foundation for social causes, and Stichting PSV Eeuwig Trouw Fonds for a memorial monument at the stadium. The technology footprint is minimal — a content website, social media accounts, and a basic prediction game — with no proprietary AI, software products, or disclosed APIs. There are no funding rounds, no external investors, no parent company, and no disclosed revenue figures.

Name

Supportersvereniging PSV

Legal name

Supportersvereniging PSV

Website

https://supver-psv.nl

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Supportersvereniging PSV is the volunteer-run, self-described oldest supporters' association in the Netherlands, serving PSV Eindhoven fans through annual memberships (€25-€45/season) that bundle away-travel discounts, club magazine access, museum entry, events, and PSV platform benefits.

Ownership category

akta.pro rank

Product category

Sports Fan Membership Services

NAICS

Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Fan Membership, Subscriptions & Patronage Platforms (MPACABAF)

akta.pro secondary industries

Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA), Sports Hospitality, VIP, Ticketing & Fan Experience Services (MPAKAKAG)

Keywords

• Fan membership programs
• Supporter association services
• Football club magazine
• Matchday travel services
• Supporter community events

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Membership fees: Primary revenue stream from annual membership dues. Two tiers offered: Supportersvereniging PSV membership at €25 per season, and a combined PSV+ subscription at €45 per season. Season ticket holders receive the PSV abonnement as standard and only need to purchase the Supportersvereniging PSV membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Supportersvereniging PSV is a volunteer-run supporters' association for PSV Eindhoven football club that sells annual memberships (€25 base tier, €45 combined PSV+ tier) granting fans discounted away-match travel, ten issues per year of clubblad De PSV Supporter, PSV FANstore discounts, free PSV Museum entry, exclusive supporter events, priority ticket access, and matchday experiences such as the Star of the Match Schaal and midfield banner carrier. The association also runs the digital PSV Pool prediction game and operates a physical Supportershome at the Philips Stadion in Eindhoven.

Product overview

Supportersvereniging PSV is a membership-based supporters association organized around three core offerings: (1) a base membership (€25/season) providing travel discounts, the club magazine, museum access, event invitations, and ticket priority; (2) a premium combined PSV+ membership (€45/season) bundling the base membership with PSV Play streaming, FANstore credit, and unified platform access; and (3) the PSV Pool prediction game, a free companion feature where members predict match outcomes, yellow cards, and goalscorers for PSV matches across all competitions to earn points and win prizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Supportersvereniging PSV Membership Annual membership priced at €25 per season for individual PSV Eindhoven supporters, granting discounts on bus and plane travel to away matches, ten issues per year of clubblad De PSV Supporter, two shopping evenings with 20% discount at the PSV FANstore (physical and online), unlimited free access to the PSV Museum, invitations to supporter activities (feestavonden, pubquizzen, bingo, darttoernooi, Ladies Night, ALV), chance to present the Star of the Match Schaal, chance to stand at the midfield banner before matches, chance at two free tickets per home match, savings via the PSV FANstore spaarsysteem, priority on Eredivisie home match tickets (phase 3), support for social causes (PSV Foundation, Grand Diner), first-line CAPO rechtshulp support for match incidents, 30% discount at Washin7, and 15% discount at Bufkes Trudoplein.
• PSV+ Combined Membership (Supportersvereniging PSV & PSV+) Premium annual combined membership priced at €45 per season (vs €50 if purchased separately) that bundles the Supportersvereniging PSV membership with PSV+ benefits: priority on season tickets, €5 FANstore credit plus savings on every purchase, access to PSV Play exclusive video content (live matches, highlights, documentaries), exclusive win campaigns and events, single account across all PSV platforms (website, PSV App, FANstore), easy stadium access via digital tickets in the PSV App, and a Mijn PSV environment to manage preferences. Ordered through PSV.nl.
• PSV Pool Free-to-play prediction game for members and other participants to predict results, yellow card counts and goalscorers for PSV matches across all competitions, earning points and competing for prizes over the course of the season. The game has its own registration page, score tables, sub-classifications (einduitslag, doelpunten PSV, gemiddelden) and a dedicated WK Poule variant for the 2026 World Cup, with prizes published on a dedicated prizes page.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• PSV (Philips Sport Vereniging)coreStrategic or Co-development PartnerSupportersvereniging PSV has a formal cooperation agreement with PSV football club, made public via a signed accord ('Samen Sterker'). The association supports atmosphere actions at matches, assists with player appearances at the Supportershome, participates in joint sfeeracties, and channel members toward PSV's official platforms (PSV App, PSV Play, FANstore, PSV.nl). PSV includes the association's membership in its PSV+ combined subscription offering.
• CAPO (Centrale Accommodatie Personeelsdiensten Organisatie / supporter rechtshulp)minorOthersThe association provides first-line legal support (CAPO rechtshulp) to members for incidents around PSV matches. CAPO assists with legal advice and support for supporters facing issues related to match incidents.
• Stichting PSV Eeuwig Trouw FondsminorOthersThe association channels donations to the Stichting PSV Eeuwig Trouw Fonds for the construction of a memorial monument (gedenkplek) at the Philips Stadion. The gedenkplek is being realized with financial support from supporters.
• PSV FoundationminorOthersAs part of membership benefits, supporters contribute to social causes including the PSV Foundation. The association explicitly states members 'steunen maatschappelijke doelen zoals de PSV Foundation'.
• Drinkers Pub (Eindhoven)minorOthersDrinkers Pub, located at Kerkstraat 11 in Eindhoven, co-sponsors Eeuwig Trouw TV video content produced by the association. Listed as 'mede mogelijk gemaakt door: Drinkers Pub'.
• Supporterscollectief NederlandminorStrategic or Co-development PartnerThe association participates in Supporterscollectief Nederland and various working groups (werkgroepen) through its volunteers, notably aspirant bestuurslid Wynona van Gelder.
• PSV Vrouwen (PSV Women)minorStrategic or Co-development PartnerThe association has a dedicated volunteer (Simone Wouters) who represents the Supportersvereniging at PSV Vrouwen matches and is involved in atmosphere support for women's team games.
• Jong PSVminorStrategic or Co-development PartnerThe association organizes atmosphere support (sfeerbeleving) for Jong PSV matches at the Herdgang, invites opponent supporters' associations, and has a dedicated working group focused on increasing atmosphere at Jong PSV games.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Peñas Madridistas: Network of official Real Madrid supporter clubs (peñas) globally. Comparable to Supportersvereniging PSV as a long-established, club-affiliated fan membership organization with travel, hospitality, and event-based benefits.
• Bayern-Fanclubs (FC Bayern München): Recognized Bayern Munich fan clubs network with official club integration. Comparable to PSV's association in delivering member benefits through travel, magazine, and club-aligned activities in a major European football market.
• Vrienden van Ajax: Loyal supporters association for AFC Ajax, the other major Eredivisie club alongside PSV. Operates an analogous membership-based model selling fan subscriptions with travel discounts, club magazine, and matchday privileges; directly comparable as a Dutch top-flight supporters club with a similar volunteer-driven structure.
• Liverpool FC Official Supporters Clubs: Global network of official Liverpool FC supporter branches, structurally similar to Dutch supporters associations with paid membership, travel, and event privileges. Comparable model for international expansion potential of Supportersvereniging PSV.
• Feyenoord Supportersvereniging Het Legioen: Official supporters association for Feyenoord Rotterdam, the third pillar of Dutch traditional top football. Sells annual memberships with travel, merchandise, and match-ticket benefits — directly comparable in mission, structure, and price-point range to Supportersvereniging PSV.
• Penyes Barcelonistes: Federation of FC Barcelona supporters clubs (penyes) worldwide. A globally scaled analog of the Dutch supporters-association model, monetizing fan loyalty through paid membership, travel, and event privileges; relevant as a comparable peer for the international ambition potential of the PSV association.
• Manchester United Supporters' Trust (MUST): Independent, fan-owned supporters trust for Manchester United with paid membership, away-travel coordination, and structured dialogue with club ownership. Relevant as a comparable governance-and-membership model outside the Netherlands.

Others

• Stichting PSV Eeuwig Trouw Fonds: Charitable foundation receiving donations channelled by Supportersvereniging PSV for the gedenkplek (memorial monument) at the Philips Stadion. Adjacent ecosystem partner rather than a competitor.
• Supporterscollectief Nederland: Umbrella organization of Dutch football supporters associations, of which Supportersvereniging PSV is a participating member via volunteers like Wynona van Gelder. Comparable as a peer-level coordination body within the same supporter-association ecosystem.
• PSV Foundation: PSV's official charitable foundation, which receives support as part of the membership benefit package. Adjacent in the PSV supporter ecosystem; comparable as a stakeholder but not a commercial peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/supverpsv
• YouTubeyoutube.com/user/supverpsv
• Facebookfacebook.com/SupportersverenigingPSV
• Instagraminstagram.com/supverpsv
• LinkedInlinkedin.com/company/supportersvereniging-psv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supportersvereniging PSV