HELUKABEL MIDDLE EAST DWC (HELU)

What HELUKABEL MIDDLE EAST DWC (HELU) does

HELUKABEL MIDDLE EAST DWC (HELU) is the United Arab Emirates-domiciled regional entity of HELU KABEL GmbH, a German-founded (1978) international manufacturer and supplier of industrial cables, wires, and cable accessories. The Dubai World Central entity serves as the Middle East regional hub within a global network of 76 locations across 43 countries, distributing products including control cables, motor and servo cables, continuous-flex cables for drag chain applications, industrial Ethernet and bus cables, fiber optic cables, cable glands, connectors, and pre-assembled cable assemblies. Sub-brands HELUCHAIN (drag chain systems), HELUTEC (connectors), HELULIGHT (industrial LED luminaires), HELUSOUND (audio/visual cables), and SOLARFLEX (solar PV cables) extend the portfolio into system-level solutions.

The underlying technology centers on engineered electrical connectivity for demanding industrial environments — continuous motion, chemical exposure, temperature extremes, and mechanical stress. HELUCHAIN systems combine matched cables and energy chains in plastic, steel, or hybrid configurations; HELUTEC connectors are configurable through an online configurator tool. The product portfolio also includes robotic dress pack systems, winding and measuring equipment, and digital tools such as product finders and EDI/EPLAN integration. Certifications include REACH, RoHS, DIN, and ECOLAB for food/beverage applications.

HELU generates revenue primarily through direct B2B sales of hardware products via field sales teams at global locations, an online shop (shop.helu.com) for standard in-stock items, and authorized distributor networks in select regions. The company serves at least eight verticals — industrial automation, food & beverage, renewable energy, oil/gas/chemical, railway, data centers, e-mobility, and marine/offshore — through enterprise field sales combined with application engineering support and custom cable manufacturing. Pricing is quote-based for custom/specialized products and unit-priced via the online shop for standard catalog items. The company recently rebranded from HELUKABEL to HELU, signaling strategic repositioning from a cable supplier toward a complete electrical connection systems provider.

Name

HELUKABEL MIDDLE EAST DWC (HELU)

Legal name

HELU KABEL GmbH

Website

https://helu.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

HELUKABEL MIDDLE EAST DWC is the UAE regional entity of HELU KABEL GmbH, a German-founded global manufacturer of industrial cables, drag chain systems, connectors, and cable assemblies serving industrial automation, renewable energy, railway, food & beverage, and oil & gas customers across 43 countries.

Ownership category

akta.pro rank

Product category

Industrial Cables & Wire

NAICS

Electrical Equipment Manufacturing (3353)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Data, Communications & Fiber Optic Cable (IMADAMAD)

Keywords

• Industrial cables
• Drag chain systems
• Cable accessories
• Renewable energy cables
• Railway cables

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Cable and Wire Sales: Primary revenue from manufacturing and selling industrial cables and wires including control cables, motor cables, data cables, fiber optic cables, and specialty cables. Revenue is generated through both standard product catalog sales and custom manufactured cables to specification.
2. Cable Accessories and Connectivity: Sales of cable glands (plastic, brass, EMC, stainless steel), connectors, ferrules, cable lugs, tools, and connection technology products.
3. Drag Chain Systems: Complete drag chain system solutions including energy chains in plastic, steel, and hybrid configurations, combined with compatible cable assemblies and installation-ready components.
4. Pre-Assembled Cable Assemblies: Custom cable assemblies including servo and feedback cables, spiral cables, connection and extension cables, and automation cordsets. Value-added assembly services with time and cost savings for customers.
5. Industrial LED Luminaires: LED industrial luminaires for machines and facilities including signal luminaires, machine luminaires, and workplace luminaires.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

HELU manufactures and supplies industrial cables, wires, cable accessories, drag chain systems, connectors, cable glands, pre-assembled cable assemblies, and complementary industrial products such as LED luminaires. The company sells standard catalog products and custom-manufactured cables to specification for industrial automation, infrastructure, renewable energy, transportation, and food and beverage sectors, distributing through direct sales, online shop, and authorized distributors.

Product overview

HELU (formerly HELUKABEL) is a leading international manufacturer and supplier of industrial cables, wires, and cable accessories with a global presence across 43 countries. The company operates a diversified product portfolio organized around core cable and connectivity solutions including Industrial & Machine Cables (single conductor, control, motor/servo, continuous motion, Ethernet/bus, data, fiber optic, and temperature-resistant cables), Building & Infrastructure Cables (installation, telecommunication, energy/power, network, and bus automation cables), and specialized solutions for Renewable Energy (wind and solar including SOLARFLEX), Transportation (automotive, marine, railway including Radox cables from Huber+Suhner), and Media/Event Technology. Supporting the core cable portfolio are complementary product lines including HELUCHAIN Drag Chain Systems (plastic, steel, and hybrid chains with compatible cables), HELUTEC Connectors (circular connectors and connection technology for copper and fiber optics), Cable Glands (plastic, brass, EMC, stainless steel, threadless), Cable Assemblies (pre-assembled cables including spiral and custom configurations), Robotic Dress Pack Systems, Industrial Luminaires under the HELULIGHT brand (LED machine, signal, and workplace luminaires), and Winding/Measuring/Warehouse Systems (Kabelmat, Aufmaster). The company also offers digital tools including Product Finders and Configurators. With 76 locations in 43 countries including production facilities, HELU positions itself as a complete electrical connection systems provider, having transitioned from the HELUKABEL brand to reflect its expanded systems-oriented approach.

Differentiator

Problem solved

Functional benefit

Brands

• HELUCHAIN: Drag chain systems and cables designed for continuous motion applications
• HELUTEC
• HELULIGHT
• HELUSOUND
• SOLARFLEX
• HELU Connectivity Solutions

Products and services

• Industrial & Machine Cables Comprehensive range of cables for industrial and machinery applications including single conductor cables, control and connection cables, motor and servo cables, continuous motion cables, industrial Ethernet and bus cables, data and computer cables, fiber optic cables, and temperature-resistant cables. Used by industrial OEMs and machine builders.
• HELUCHAIN Drag Chain Systems Complete drag chain systems including plastic chains, steel chains, and hybrid chains, paired with continuous-flex cables designed to withstand demanding movement, reduce wear, and enable fast installation. Used in industrial automation and machine building applications requiring dynamic motion.
• Cable Glands Cable glands available in plastic, brass, EMC (electromagnetic compatibility), stainless steel, and threadless configurations for secure cable entry and termination in various industrial environments. Used across industrial, food and beverage, and infrastructure applications.
• HELUTEC Connectors Proprietary connector product line including circular connectors and connection technology for copper and fiber optic cables, designed for industrial and office applications. Configurable through online configurator tool for custom connection solutions.
• Cable Assemblies Pre-assembled cables and plug assemblies including drive technology assemblies, automation cordsets, connection and extension cables, spiral cables, and custom cable assemblies for various industrial applications.
• Building & Infrastructure Cables Cables for building and infrastructure applications including installation cables, telecommunication and fire alarm cables, energy and power cables (including medium-voltage), fiber optic cables for infrastructure, bus cables for building automation, and network cables.
• Renewable Energy Cable Solutions (SOLARFLEX) Specialized cable solutions for renewable energy including wind power applications and solar/photovoltaic systems, featuring the SOLARFLEX product line with UV resistance and weather durability for outdoor energy installations.
• Transportation & Traffic Cable Solutions Cable solutions for transportation including automotive and commercial vehicles, marine and offshore applications, and railway industry and rail vehicles. Includes Radox cables distributed from Huber+Suhner for rail applications.
• Media & Event Technology (HELUEVENT) Specialized cables and connectivity solutions for media and event technology applications, including the HELUEVENT product line for broadcasting and live performances.
• Robotic Dress Pack Systems Complete dress pack systems for robotics applications, providing cable management and protection solutions for industrial robotic systems.
• Winding, Measuring & Warehouse Systems Equipment systems including Kabelmat winding machines and Aufmaster systems for efficient cable handling, measuring, and warehouse management.
• Industrial Luminaires (HELULIGHT) LED industrial lighting solutions including LED machine luminaires, LED signal luminaires, and the HELULIGHT product line for manufacturing and industrial environments, with smart process capabilities for industrial automation applications.
• TOPFLEX Variable Frequency Drive Cables Variable Frequency Drive (VFD) cables designed for motor and servo applications, offering superior electrical performance in demanding drive technology environments.
• TOPGEBER Feedback Cables Feedback cables for servo and motor applications, designed for precise signal transmission in automated machinery and robotics.

Named customers3 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Huber+SuhnercoreTechnology or IntegrationHELU distributes Radox cables from Huber+Suhner for rail vehicle construction applications. This partnership provides specialized railway industry cables meeting stringent fire safety and performance standards for transit applications, complementing HELU's mobility segment offerings.
• EKD SystemscoreStrategic or Co-development PartnerEKD Systems has been integrated with Sangel Systemtechnik under the HELU Connectivity Solutions brand, consolidating cable assembly and connection technology expertise within the HELU Group.
• Sangel SystemtechnikcoreStrategic or Co-development PartnerSangel Systemtechnik integrated with EKD Systems under HELU Connectivity Solutions brand, combining industrial cable assembly capabilities with connection technology solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leoni AG: German-headquartered cable and wiring systems manufacturer serving automotive, industrial, and infrastructure markets. Comparable in product portfolio breadth and customer overlap in industrial automation and transportation.
• Huber+Suhner: Swiss manufacturer of electrical and optical connectivity solutions including Radox railway cables (which HELU distributes). Comparable in railway, industrial, and connectivity product categories.
• Lapp Group: German family-owned manufacturer of cables, connectors, and cable accessories serving industrial automation. Closest comparable to HELU in scale, geographic presence, customer segments (machine building, factory automation), and product portfolio breadth.
• Belden: US-based manufacturer of specialty cables and connectivity solutions for industrial, broadcast, and enterprise networks. Comparable in industrial Ethernet, data cables, and broadcast/media technology product lines.
• igus: German manufacturer specializing in drag chain systems (energy chains) and chainflex continuous-flex cables. Direct competitor to HELUCHAIN product line and one of the most direct comparables in dynamic cable applications.

Broad incumbents

• Nexans: French global cable manufacturer with broad portfolio spanning energy transmission, telecom, and industrial cables. Larger incumbent with overlapping industrial cable business but significantly greater scale and more diversified end markets.
• Southwire Company: One of North America's largest wire and cable manufacturers. Overlaps with HELU in industrial and building wire categories but operates at substantially larger scale primarily focused on North American market.
• Prysmian Group: World's largest cable manufacturer serving energy, telecom, and industrial markets. Largest incumbent in the cable space; competes with HELU in industrial and infrastructure cable categories but at substantially greater scale.

Emerging players

• TPC Wire & Cable: US-based specialty cable manufacturer focused on industrial and harsh-environment applications. Comparable target market but smaller scale and more limited geographic presence than HELU.

Regional players

• Polycab India: India's largest cable manufacturer. Comparable in product breadth across industrial, power, and building cables but primarily serves the Indian market where HELU has a regional subsidiary.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/helukabel
• Facebookfacebook.com/profile.php

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HELUKABEL MIDDLE EAST DWC (HELU)