Mazeru Share

What Mazeru Share does

Mazeru Share Co., Ltd. (Mazeru Share株式会社) is a Tokyo-headquartered, private B2B services company founded in February 2022 by Hiroyuki Matsukura, a former youngest executive officer of publicly listed influencer marketing firm Trenders Inc. The company operates an integrated four-division platform spanning KOL/talent production, web media operations, marketing services, and live commerce, with a flagship sub-brand called Soft Drink focused on men's beauty KOL management. Core customers are national cosmetics brands and beverage/food manufacturers in Japan seeking influencer marketing, communication planning, event direction, and video content production; secondary segments include men's beauty enthusiasts (via the Soft Drink Member LINE community) and, more recently, mature women aged 50+ (via the 美活フェス event series) plus Gen Z students (via the YOUTH Project financial literacy initiative).

The company monetizes through project-based professional services fees — including KOL/influencer talent bookings, PR strategy and communication planning, event planning and direction, video content production, and live commerce management — alongside web media advertising/brand partnerships on its men's beauty content properties. Go-to-market is sales-led and event-driven: the firm conducts direct B2B outreach to enterprise brand clients while operating industry events (Men's Beauty Plus, 美活フェス) to generate deal flow and PR visibility. Technology is not disclosed; operations are delivered as a curator-led services stack rather than a software/SaaS platform. The firm is founder-owned with no disclosed external institutional capital (¥1M registered capital), though management's prior experience at a public influencer marketing firm (Trenders, Mothers 2012) provides credible domain depth. Recurring event launches (2026 Men's Beauty Plus, 50代からの美活フェス) and the YOUTH Project partnership with Invalance Co., Ltd. indicate active expansion across verticals, customer segments, and channels, but no AI capabilities, data assets, or technology differentiators are documented in available sources.

Name

Mazeru Share

Legal name

Mazeru Share株式会社

Website

https://mazeru-share.jp

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Mazeru Share Co., Ltd. is a Tokyo-based B2B services company founded in February 2022 that operates men's beauty KOL production (Soft Drink sub-brand), web media, marketing services, and live commerce for cosmetics and F&B manufacturers in Japan.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising Agencies (541810)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

akta.pro secondary industries

Live Commerce & Shoppable Creator Campaigns (BPAFAHAL), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

Keywords

• Influencer marketing services
• KOL talent management
• Live commerce services
• Beauty media operations
• PR strategy consulting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. KOL Management & Production (タレントプロダクション事業): The company manages and cultivates Key Opinion Leaders (KOLs) and influencers specializing in men's beauty, providing talent representation, career development, and booking services to brands.
2. Media Operations (メディア事業): Operating web media focused on men's beauty content, generating revenue through content monetization, advertising, and brand partnerships.
3. Marketing Services (マーケティング): Providing PR strategy formulation, communication planning, influencer planning, event planning/direction, and video production/planning services to beauty, cosmetics, and F&B brands.
4. Live Commerce (ライブコマース事業): Managing live commerce operations including live streamer production, live streaming planning, and streamer management.

Go-to-market motion4 records

Distribution channels1 record

Marketing channels6 records

Core offering

Mazeru Share provides integrated influencer/KOL marketing services for beauty, cosmetics, and beverage/food brands. Its core offerings include (1) KOL production and management (via the Soft Drink sub-brand) specializing in men's beauty, (2) web media operations producing men's beauty content, (3) marketing services covering PR strategy, communication planning, influencer/event planning, and video production, and (4) live commerce services including live streamer production, live streaming planning, and streamer management. The company targets enterprise clients such as national cosmetics and beverage/food manufacturers.

Product overview

Mazeru Share is a multi-service company operating a unified platform with four core business divisions: PRODUCTION (KOL/talent management), MEDIA (web content publishing), MARKETING (PR, event, and video services), and LIVE COMMERCE (live streaming services). The company's flagship sub-brand is Soft Drink, a men's beauty KOL production operation. The four divisions operate in synergy—PRODUCTION supplies talent, MEDIA publishes content, MARKETING provides campaign execution, and LIVE COMMERCE enables e-commerce through live streaming—all centered on the men's beauty vertical.

Differentiator

Problem solved

Functional benefit

Brands

• Soft Drink: Men's beauty KOL production (男士美容KOLプロダクション). Manages and trains Key Opinion Leaders focused on men's beauty.

Products and services

• PRODUCTION (Talent Production / タレントプロダクション事業) KOL (Key Opinion Leader) production business focused on men's beauty; cultivates and manages influencers and creators specializing in men's grooming and beauty, supplying talent to brand clients.
• MEDIA (メディア事業) Web media operation publishing content related to men's beauty, disseminating information and beauty tips targeting male audiences; supports brand partnerships and content monetization.
• MARKETING (マーケティング) Comprehensive marketing services including PR strategy development, communication planning, influencer planning, event planning and direction, and video content planning and production for beauty, cosmetics, and F&B brands.
• LIVE COMMERCE (ライブコマース事業) Live commerce services including live producer services, live streaming planning, and live streamer management, enabling brand clients to execute live commerce activations.
• Soft Drink (Sub-brand / Men's Beauty KOL Production) Men's beauty KOL production sub-brand that cultivates and manages beauty KOLs and creators, and operates a Soft Drink Member community for men's beauty enthusiasts via official LINE.

Quantifiable outcome

• 92% of Gen Z financial literacy workshop participants reported increased interest in building mechanisms for passive income

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Invalance Co., Ltd.minorStrategic or Co-development Partner · 5 March 2026Invalance Co., Ltd. served as content partner for Mazeru Share's YOUTH Project financial literacy workshop for Generation Z. Invalance delivered lectures on topics including inflation, income mechanisms, and passive income. The partnership addresses growing concerns about financial literacy among young people amid rising prices and the '2 million yen retirement problem.'

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• VAZ Inc. Tokyo-based influencer and short-video talent agency running a multi-vertical creator roster and TikTok-focused management, comparable to Mazeru Share's KOL production and beauty-vertical focus.
• Kiii Inc. Japanese influencer marketing agency with a data-driven matching platform and managed campaign services for beauty, fashion, and lifestyle brands - direct overlap with Mazeru Share's MARKETING services.
• Geekly Inc. Listed Japanese influencer marketing agency operating an influencer matching platform and managed services. Closely comparable to Mazeru Share's MARKETING and influencer planning offerings for consumer brand clients.
• UUUM Inc. One of Japan's largest creator talent agencies, listed on the TSE. Manages a roster of YouTube and video influencers and provides integrated marketing, commerce, and media services - the same end-to-end model Mazeru Share is building in men's beauty.
• Find Inc. Beauty and lifestyle-focused influencer marketing firm in Japan offering casting, campaign execution, and SNS strategy - comparable to Mazeru Share's client set and marketing services structure.
• Studio Coup Co., Ltd. Japanese influencer marketing agency providing KOL casting, campaign planning, and content production for beauty and cosmetics brands, overlapping the influencer planning and PR services pillar of Mazeru Share.
• Trenders Inc. Listed Japanese influencer marketing and PR firm where Mazeru Share's CEO worked for over a decade and helped drive the 2012 Mothers IPO. Operates a near-identical stack of KOL production, marketing services, and media monetization for consumer brands.
• BitStar Co., Ltd. Japanese influencer talent agency and creator support platform providing management, content production, and e-commerce enablement for video and live creators, directly overlapping Mazeru Share's PRODUCTION and LIVE COMMERCE pillars.

Broad incumbents

• Dentsu Group Inc. Japan's largest advertising and PR holding group with established influencer marketing practices and brand relationships across beauty and F&B. Directly overlaps with Mazeru Share's strategic communications and influencer campaign services, but at vastly larger scale.
• CyberAgent Inc. Large Japanese internet conglomerate operating AbemaTV, Ameba, and a sizeable digital advertising and influencer network. A broader incumbent whose ABEMA creator initiatives and AI-driven matchmaking compete across the same brand-creator stack Mazeru Share targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazeru Share