NOBA

Name

NOBA

Legal name

MTÜ Nordic Baltic Art Center NOBA

Website

https://noba.ac

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Art Marketplace

NAICS

Art Dealers (459920)

akta.pro primary industry

Collectibles, Art & Antiques C2C (CRAFAKAG)

akta.pro secondary industry

Full-Service Artist Management (MPAIAGAA)

Keywords

• Contemporary art marketplace
• Nordic Baltic art sales
• Art exhibition discovery
• Emerging artist promotion
• Curated online gallery

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Art Sales Commission: NOBA generates revenue through direct sales of artworks on its platform. Artists list works at fixed prices; NOBA facilitates transactions. The platform emphasizes no auction premiums and no hidden fees — the displayed price is final. The site aggregates over 6,000 artworks from approximately 500 artists across the Nordic and Baltic region.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

NOBA runs a curated online art marketplace that enables direct, fixed-price sales of contemporary artworks from approximately 500 Nordic and Baltic artists, alongside a regional exhibition map covering more than 250 exhibitions monthly. The platform supports art discovery, purchasing, gift card sales, and an annual Young Artist Award competition in partnership with eight regional art academies.

Product overview

NOBA operates as a curated contemporary art marketplace and information platform for the Nordic and Baltic region. The core offering consists of the NOBA Art Marketplace (enabling direct artwork sales from approximately 500 artists), the NOBA Exhibition Map (aggregating regional exhibitions), the NOBA Award (annual competition for art academy graduates), and NOBA Art News (editorial coverage). Additional modules include Gift Cards for art gifting, an Art Institution Management Portal for galleries to manage listings, and an Artist Submission Portal for onboarding new creators.

Differentiator

Problem solved

Functional benefit

Products and services

• NOBA Art Marketplace Online curated marketplace for Nordic and Baltic contemporary art, listing over 6,000 artworks from approximately 500 artists with fixed-price sales, no auction premiums, and delivery services for buyers across the region and globally.
• NOBA Exhibition Map
• NOBA Award (Nordic-Baltic Young Artist Award) Annual competition showcasing recent graduates from Nordic and Baltic art academies, providing visibility and awards for emerging artists and connecting the platform with 8 leading regional academies.
• NOBA Art News (Kunstilood)
• NOBA Gift Card
• Art Institution Management Portal
• Artist Submission Portal

Quantifiable outcome

• Over 6,000 artworks from ~500 artists available on the platform
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Uniarts HelsinkicoreStrategic or Co-development Partner · 1 January 2026Uniarts Helsinki is a key partner in the annual Nordic-Baltic Young Artist Award competition. Its graduating students are eligible to participate in the award, gaining visibility on the NOBA platform.
• Turu Rakenduskõrgkool (Turku University of Applied Sciences)coreStrategic or Co-development Partner · 1 January 2026Turu Rakenduskõrgkool participates in the annual Nordic-Baltic Young Artist Award, with its graduates featured on the NOBA platform through the competition.
• Umeå Kunstiakadeemia (Umeå Academy of Fine Arts)coreStrategic or Co-development Partner · 1 January 2026Partner academy in the Nordic-Baltic Young Artist Award competition, contributing graduates to the annual competition hosted on NOBA.
• KonstfackcoreStrategic or Co-development Partner · 1 January 2026Sweden's leading art university is a partner in the Nordic-Baltic Young Artist Award, with graduates showcased on the NOBA platform.
• Eesti Kunstiakadeemia (Estonian Academy of Arts)coreStrategic or Co-development Partner · 1 January 2026One of the founding partners of the Nordic-Baltic Young Artist Award. Its TASE annual graduation festival is regularly featured on NOBA through photo galleries and coverage.
• Kõrgem Kunstikool PallascoreStrategic or Co-development Partner · 1 January 2026Partner art academy in the Nordic-Baltic Young Artist Award, contributing graduate artists to the NOBA platform and competition.
• Läti Kunstiakadeemia (Art Academy of Latvia)coreStrategic or Co-development Partner · 1 January 2026Partner academy in the Nordic-Baltic Young Artist Award. Its 'Definition' graduate exhibition was covered by NOBA with a photo gallery featuring 130+ emerging artists.
• Vilniuse Kunstiakadeemia (Vilnius Academy of Art)coreStrategic or Co-development Partner · 1 January 2026Partner academy in the Nordic-Baltic Young Artist Award, participating in the annual competition with its graduate artists showcased on NOBA.
• AkzoNobelminorGTM or Marketing Partner · 1 January 2025AkzoNobel sponsors an art prize awarded to Estonian artists. In 2025, the prize (€6,000) was awarded to Marje Üksine for her solo exhibition 'Maalides vabaks'. NOBA covered the award announcement on its platform.
• Eesti Kaasaegse Kunsti Arenduskeskus (Estonian Contemporary Art Development Center)minorStrategic or Co-development PartnerThe development of the art institution manager account interface was supported by the Estonian Contemporary Art Development Center through the EAS European Regional Development Fund.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Artsper: Artsper is a European online contemporary art marketplace connecting collectors with a curated selection of galleries and artists. It is a direct peer to NOBA in the curated online contemporary art sales space, with similar target buyers and product positioning.
• Artmajeur: Artmajeur is an online art gallery selling original artworks and prints directly from artists with fixed pricing and international shipping. It is a direct peer to NOBA in the online artist-to-collector fixed-price marketplace category.
• Singulart: Singulart is an online art gallery that sells curated original works from emerging and established artists directly to collectors worldwide. It is a direct peer operating in the same fixed-price online contemporary art marketplace niche as NOBA.
• Saatchi Art: Saatchi Art is an online art gallery selling original works directly from artists at fixed prices, serving a similar SMB/individual collector audience as NOBA. It is a direct peer in the online, fixed-price, artist-to-collector art marketplace category.

Emerging players

• Artory: Artory is an art market database and registry using blockchain to track provenance and transaction history for collectors and dealers. It is an emerging player with partial overlap to NOBA in serving collectors seeking transparency and market data around art transactions.

Broad incumbents

• 1stDibs: 1stDibs is a leading online marketplace for luxury items including fine art, furniture, and jewelry from vetted dealers. It is a broad incumbent that overlaps with NOBA's marketplace model at the higher end of art collectibles.
• Artnet: Artnet is a long-established online art marketplace and auction database with price research and gallery networks. It is a broad incumbent offering overlapping marketplace-plus-information functionality for collectors, comparable to NOBA's marketplace and exhibition discovery model.
• Etsy: Etsy is a global online marketplace for handmade and vintage goods including original art and prints. It serves as a broad incumbent competing with NOBA at the lower-priced original art and print end of the market through its massive buyer base.
• Artsy: Artsy is the largest global online art marketplace and reference platform, aggregating galleries, auction houses, and art fairs. It is a broad incumbent comparable to NOBA in its core marketplace-plus-editorial model, though Artsy operates at far larger scale and is not regionally focused on the Nordic-Baltic area.

Regional players

• Haus Gallery: Haus Gallery is an Estonian contemporary art gallery representing Baltic artists and hosting exhibitions. It is a regional player comparable to NOBA as an Estonian-Nordic art sales channel, though operating through a traditional gallery model rather than an online marketplace.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NOBAkunst
• Instagraminstagram.com/noba_nordic_baltic_art
• LinkedInlinkedin.com/company/nordic-baltic-art-center-noba

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOBA