What Insanely Cozy Designs does

Insanely Cozy Designs is a Brooklyn-based, direct-to-consumer apparel brand founded in 2025 by Dave Buchwald. The company sells customizable hats, hoodies, t-shirts, and tanks embroidered or printed with clinically accurate ICD-10 and DSM-5 diagnostic codes, offering over 1,000 made-to-order combinations across 56 mental health and addiction diagnoses organized into 14 categories. The product portfolio is structured as three core collections — Hat Therapy (six headwear styles), Shirt Therapy (seven shirt and hoodie styles), and Pride Therapy (LGBTQ+ apparel featuring retired ICD-10 codes F64 and F66) — each browsable through shop-by-diagnosis pages on the company's Shopify storefront. Customers configure products by selecting garment type, diagnosis code, color, size, and thread color, with unit pricing ranging from approximately $28 for tanks to $78 for the Relax Hoodie, plus $4 flat-rate shipping (free over $99).

The business operates as a single-channel, owned e-commerce brand with no wholesale, marketplace, or retail presence, shipping to the United States, Canada, and Mexico. It is founder-owned and bootstrapped, with no disclosed institutional capital. A charitable giving component underwrites the brand's social-impact positioning: 10% of Pride Therapy revenue is donated to The Trevor Project. The underlying technology is a standard Shopify product configurator paired with made-to-order apparel fulfillment; there is no proprietary AI, software platform, or data asset described, and the company's defensibility rests on its curated code-to-design library and founder-led brand narrative rather than technology or network effects.

Name

Insanely Cozy Designs

Legal name

Insanely Cozy Designs

Website

https://insanelycozydesigns.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Insanely Cozy Designs is a Brooklyn-based, direct-to-consumer apparel brand selling customizable hats, shirts, and hoodies embroidered with ICD-10 and DSM-5 mental health diagnostic codes, targeting neurodivergent individuals, mental health advocates, and the LGBTQ+ community.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Apparel Sales: E-commerce sales of customized hats, hoodies, t-shirts, and tanks featuring ICD-10 and DSM-5 diagnostic codes. Products are made-to-order with customization options for garment type, diagnosis code, color, and size.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Insanely Cozy Designs designs, makes to order, and sells directly customizable hats, hoodies, t-shirts, and tanks embroidered or printed with clinically accurate ICD-10 and DSM-5 diagnostic codes. Customers configure products by selecting garment style, diagnosis code, color, and size, generating 1,000+ combinations across 56 mental health and addiction diagnoses in 14 categories. The Pride Therapy line features retired ICD-10 gender identity and sexual orientation codes paired with pride flag designs, with 10% of that line's revenue donated to The Trevor Project.

Product overview

Insanely Cozy Designs is a Brooklyn-based apparel brand offering a customizable streetwear line featuring clinically accurate ICD-10 and DSM-5 diagnostic codes. The product portfolio consists of three core offerings: Hat Therapy (customizable caps and beanies), Shirt Therapy (t-shirts, tanks, and hoodies), and Pride Therapy (LGBTQ+ themed apparel with retired diagnostic codes). All products feature embroidered or printed diagnostic codes that customers can personalize by selecting their specific diagnosis code, garment type, color, and thread color. The brand offers over 1,000 made-to-order combinations across 56 mental health and addiction diagnoses, with a social impact component where 10% of Pride Therapy revenue benefits The Trevor Project.

Differentiator

Problem solved

Functional benefit

Products and services

• Hat Therapy Customizable headwear collection featuring embroidered ICD-10 and DSM-5 diagnostic codes across six hat styles (Classic Dad Hat, Vintage Cap, Organic Baseball Cap, Vintage Corduroy Cap, Pom-Pom Beanie, Cuffed Beanie), targeted at individuals with mental health and addiction diagnoses who want to express their specific code as wearable identity.
• Shirt Therapy Apparel collection of ICD-10 coded tops and layering pieces, including Staple T-Shirt, Pompom Beanie Tee, Cuffed Beanie Tee, Women's Racerback Tank, Unisex Tank Top, Relax Hoodie, and Full-Zip Hoodie, allowing customers to configure diagnosis code, garment, color, and size on the Shopify storefront.
• Pride Therapy LGBTQ+ themed apparel line combining retired ICD-10 codes F64 (gender identity) and F66 (sexual orientation) with pride flag designs across multiple collections, where 10% of Pride Therapy revenue is donated to The Trevor Project to support crisis intervention for LGBTQ+ youth.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• The Trevor ProjectcoreOthers10% of Pride Therapy revenue is donated to The Trevor Project, a crisis intervention organization for LGBTQ+ youth. This is a charitable giving partnership tied specifically to Pride Therapy product sales.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• TomboyX: Gender-affirming apparel brand with strong LGBTQ+ and Pride Therapy customer overlap; comparable as a DTC identity-expression apparel company serving the same LGBTQ+ community segment.
• Everpress: Limited-run streetwear platform for independent creators launching themed apparel drops; comparable as a DTC streetwear model for niche identity-driven collections similar to the diagnosis-coded drops.
• Represent: Custom DTC streetwear platform allowing customers to personalize apparel with graphics and text, comparable as a direct-to-consumer custom apparel manufacturer targeting identity-driven buyers.
• Recovery Brand: Apparel brand focused on recovery and sobriety identity, directly comparable as a lifestyle-coded apparel company targeting a specific clinical/identity community (people in recovery) via DTC e-commerce.

Broad incumbents

• Custom Ink: Large established custom apparel manufacturer serving groups, teams, and individuals with made-to-order decorated apparel; comparable as a broader incumbent in the personalized apparel category.
• Spreadshirt: Custom apparel and accessories platform offering made-to-order decorated garments; comparable as a broader custom-apparel incumbent with overlapping configurator and made-to-order mechanics.
• Redbubble: Global print-on-demand marketplace where independent artists sell apparel and accessories with custom designs; comparable as a broad platform enabling code/graphic apparel distribution without inventory risk.
• TeePublic: Print-on-demand apparel marketplace with a large catalog of graphic tees and hoodies including awareness-themed designs; comparable as a broader incumbent offering identity- and cause-themed apparel DTC.

Others

• Printful: Print-on-demand and embroidery fulfillment provider commonly used by Shopify-based DTC apparel brands; comparable as the underlying infrastructure layer that Insanely Cozy Designs could use for fulfillment at scale.

Emerging players

• Sober Wear: Niche apparel brand selling sober and recovery-themed clothing; comparable as an emerging player in identity-coded apparel targeting a clinical/adherence community similar to addiction remission buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insanely Cozy Designs