Name

Santa Barbara Hotel Group

Legal name

Santa Barbara Hotel Group

Website

https://sbhotels.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Boutique hotel accommodations
• Hotel vacation packages
• Extended stay lodging
• Group hotel bookings
• Wedding venue accommodations

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Room Rentals: Primary revenue from overnight accommodations across four boutique hotels: Brisas del Mar (31 rooms), Lavender Inn by the Sea (23 rooms), Inn by the Harbor (43 rooms), and Best Western Plus Santa Barbara (122 rooms). Revenue generated through direct bookings, phone reservations, and third-party booking platforms.
2. Vacation Packages: Curated travel packages including accommodations combined with experiences such as wine tastings, sunset cruises, and dining credits. Examples include Romance on the Riviera Package ($50 dinner credit), Wine Lovers Package, and Four Days Three Nights in Paradise ($75 dining credit).
3. Group Accommodations: Group travel bookings for corporate travelers, wedding parties, bus tours, students, and sports teams with pre-arranged breakfast vouchers and complimentary room per 20 booked.
4. Gift Certificates: Gift certificate sales for hotel stays at individual properties, available via phone orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Santa Barbara Hotel Group operates a collection of four boutique hotels in Santa Barbara, California with 219 total rooms offering Mediterranean-style accommodations near beaches, the Funk Zone, and downtown. The collection sells overnight room rentals, curated vacation packages combining stays with wine tours, sunset cruises, and dining credits, plus specialized services for business travelers, weddings, medical patients, and groups under a unified no-resort-fees brand.

Product overview

The Santa Barbara Hotel Collection is a portfolio of four boutique hotels in Santa Barbara, California, offering a unified hospitality brand with distinct properties. The collection includes three independently branded boutique hotels (Brisas del Mar, Inn at the Beach; Lavender Inn by the Sea; Inn by the Harbor) positioned near the waterfront and Funk Zone, plus Best Western Plus Santa Barbara in downtown. Properties share common amenities including complimentary breakfast, wine receptions, and beach cruiser bikes, while offering various accommodation types from standard rooms to suites and townhouses. The portfolio is complemented by vacation packages (Wine Lovers Package, Sunset Cruise Package, Romance on the Riviera, Four Days Three Nights in Paradise), specialized travel services (business, medical, extended stay, group travel), and a unified booking platform. The collection serves leisure travelers, couples, families, and corporate and medical guests seeking accommodations on California's American Riviera.

Differentiator

Problem solved

Functional benefit

Products and services

• Brisas del Mar, Inn at the Beach A Mediterranean-inspired beachfront boutique hotel two blocks from Santa Barbara's West Beach, offering 31 rooms, suites, and penthouses with complimentary continental breakfast, afternoon wine hour, heated pool, fitness center, and complimentary beach cruiser bike rentals. Targeted at leisure travelers, couples, and families seeking walkable access to the waterfront and Funk Zone.
• Lavender Inn by the Sea A romantic seaside boutique hotel with 23 rooms and suites surrounded by fragrant lavender gardens, located two blocks from Santa Barbara's beaches and yacht harbor. Features complimentary continental breakfast, wine on the patio, complimentary bikes, and Bath & Body Works products. Targeted at couples seeking romantic getaways.
• Inn by the Harbor A Spanish Mediterranean-style boutique hotel with 43 non-smoking rooms and suites surrounded by lush gardens, located three blocks from Santa Barbara's waterfront. Offers outdoor pool, hot tub, courtyard sundeck, complimentary breakfast, wine reception, and beach cruiser bikes. Targeted at leisure and family travelers visiting the waterfront and Funk Zone.
• Best Western Plus Santa Barbara A Best Western Plus franchise hotel offering 122 rooms including standard rooms, 1- and 2-bedroom suites, and townhouses. Located on a quiet residential street near downtown Santa Barbara, with heated outdoor pool, hot tub, Live Oak Café restaurant, fitness center, and complimentary shuttle service to the airport, Amtrak, and Airbus. Targeted at business travelers, extended-stay guests, and medical travelers.
• Four Days, Three Nights in Paradise Package A curated 3-night vacation package including accommodations, $75 dining credit with Acme Hospitality, sunset cruise for 2 with Santa Barbara Sailing Center, Santa Barbara Wine Country Tour for 2 with visits to three wineries and transportation, McConnell's Ice Cream gift card, and a box of gourmet chocolates. Targeted at leisure travelers and couples seeking a comprehensive Santa Barbara experience.
• Wine Lovers Package A wine tasting experience package including 3 nights of accommodations, a guided Santa Barbara Wine Country Tour for 2 guests visiting three wineries with round-trip transportation, and a bottle of wine or sparkling cider. Requires a minimum 3-night stay. Targeted at leisure travelers and couples interested in Santa Barbara wine country.
• Sunset Cruise Package A package including 3-night accommodations and a sunset cruise for two aboard the Double Dolphin 50-foot catamaran with Santa Barbara Sailing Center, plus a bottle of wine from Santa Barbara Winery. Requires a minimum 3-night stay. Targeted at couples and leisure travelers seeking waterfront experiences.
• Romance on the Riviera Package A romantic getaway package including accommodations, $50 dinner credit at Bouchon restaurant, a bottle of Chardonnay or Pinot Noir from Santa Barbara Winery, and a box of gourmet chocolates. Requires a minimum 2-night stay with 3-day advance reservation. Targeted at couples on romantic getaways.
• Gift Certificates A gift certificate program available for all four hotel properties (Brisas del Mar, Lavender Inn by the Sea, Inn by the Harbor, and Best Western Plus Santa Barbara), allowing customers to purchase hotel stays for family and friends via phone order.
• Extended Stay Accommodations Monthly rental options available at Best Western Plus Santa Barbara, Brisas del Mar, and Inn by the Harbor featuring fully equipped kitchens, bi-weekly housekeeping, and discounted winter rates. Targeted at extended-stay guests including winter visitors, relocations, and long-vacation travelers.
• Medical Travel Accommodations Specialized accommodations for medical patients and families visiting Santa Barbara Cottage Hospital, Sansum Clinic, and Ridley-Tree Cancer Center. Includes discounted rates, complimentary shuttle service to medical appointments, and extended stay options. Targeted at medical travelers and families of patients.
• Group Travel Services Group booking services for corporate travelers, weddings, reunions, bus tours, and sports teams, including complimentary shuttle services, coach parking, no resort fees, pre-arranged breakfast vouchers, and one complimentary room per 20 booked. Targeted at tour operators, corporate groups, and sports/school group organizers.
• Business Travel Services Business travel services featuring complimentary Wi-Fi, spacious work areas, parking, electric charging stations, group accommodations, breakfast, pool access, and dry cleaning services for corporate guests. Targeted at individual business travelers and small corporate accounts visiting Santa Barbara.
• Wedding Accommodations Wedding party and guest accommodations across four boutique properties with room blocks ranging from 23 to 122 rooms (totaling 97 rooms at three hotels), complimentary breakfast, wine hour, and complimentary bikes at beach hotels. Targeted at wedding couples, planners, and bridal parties needing waterfront venue access.
• Airport Shuttle Service Complimentary shuttle transportation to and from Santa Barbara Municipal Airport (12 miles away), Amtrak Station, and Airbus stop, operating from 7:30 AM to 10:30 PM. Targeted at guests arriving by air or rail who stay at the Best Western Plus Santa Barbara property.

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Santa Barbara Sailing CentercoreStrategic or Co-development PartnerSanta Barbara Sailing Center provides sunset cruise experiences for hotel guests as part of the Sunset Cruise Package and Four Days Three Nights in Paradise Package. The partnership offers Double Dolphin 50-foot catamaran cruises for two guests departing from Santa Barbara waterfront.
• Santa Barbara Wine Country TourscoreStrategic or Co-development PartnerSanta Barbara Wine Country Tours provides guided wine tasting experiences through Santa Barbara wine country for hotel guests. Tours include visits to three wineries with transportation to and from the hotel, included in Wine Lovers Package and Four Days Three Nights in Paradise Package.
• Bouchon RestaurantminorGTM or Marketing PartnerBouchon, a California French cuisine restaurant, is featured in the Romance on the Riviera Package with $50 dinner credit. Located in Santa Barbara, Bouchon is promoted as one of the most romantic restaurants in the area.
• Acme HospitalityminorGTM or Marketing PartnerAcme Hospitality restaurants in Santa Barbara provide $75 dining credit as part of the Four Days Three Nights in Paradise Package. Acme operates multiple restaurants in the Santa Barbara area.
• McConnell's Ice CreamminorGTM or Marketing PartnerLocal Santa Barbara ice cream purveyor providing gift cards as part of the Four Days Three Nights in Paradise Package, showcasing local artisanal food products.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Hotel Casa Del Mar: Independent boutique hotel in Santa Monica, California with coastal positioning and Mediterranean-inspired design - directly comparable California coastal boutique competitor sharing SBHG's primary leisure and group segments.

Direct peers

• Provenance Hotels: Independent boutique hotel collection operating multiple branded properties across U.S. cities with strong local-identity positioning, similar in scale and operating model to Santa Barbara Hotel Group's 4-property boutique portfolio.
• Sage Hospitality Group: Hospitality group operating and managing independent boutique hotels and restaurants across U.S. markets - a comparable boutique-collection operating model with restaurant-amenity integration.
• Charlestowne Hotels: Hospitality management company operating a portfolio of independent boutique hotels with destination-driven positioning, comparable in operating philosophy to a multi-property boutique collection.
• Salamander Hotels and Resorts: Multi-property boutique and luxury resort collection with a small number of distinctive, independently-styled properties - directly comparable to SBHG's 4-property boutique portfolio structure.

Broad incumbents

• Auberge Resorts Collection: Luxury boutique resort collection operating destination properties with experience-driven programming (wine, culinary, outdoor) - a scaled analogue of SBHG's wine-tour and sunset-cruise package model.
• 21c Museum Hotels: Accor's boutique hotel collection combining art, design, and local programming - comparable in its emphasis on curated guest experiences and locally-rooted boutique hospitality.
• Hersha Hospitality Trust: Hotel REIT owning boutique and lifestyle properties across gateway markets - relevant comparison for valuation and operating benchmarks in the boutique-hotel investment category.
• Two Roads Hospitality: Independent lifestyle and boutique hotel management company operating lifestyle brands - directly comparable business model of operating multiple boutique properties under unified marketing.
• Kimpton Hotels & Restaurants: IHG's boutique hotel brand operating dozens of design-forward properties across the U.S. with restaurant-and-experience programming - a scaled analogue of SBHG's boutique hospitality + experience-partnership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/SBHotelGroup
• Facebookfacebook.com/SantaBarbaraHotelGroup
• Instagraminstagram.com/sbhotelcollection
• LinkedInlinkedin.com/company/sb-hotel-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Barbara Hotel Group