Insightful Media Company

What Insightful Media Company does

Insightful Media Company is a privately held, founder-owned professional services firm based in Las Vegas, Nevada, offering content creation, on-camera talent, live event hosting, video production, documentary storytelling, and career and media consulting. The company is owned and operated exclusively by co-founders Dayna Roselli and Sean McAllister, both longtime Las Vegas broadcasters, and serves businesses and brands seeking professional media representation, polished on-camera presence, and personalized content strategies for social media and live events. Its core value proposition rests on the founders' combined 40 years of broadcasting experience across major network affiliates (CBS, NBC, ABC, FOX) in New York and Las Vegas, including Sean McAllister's Emmy Award and Emmy nomination for FOX5 Las Vegas's MORE show.

The business operates as a project-based professional services firm with no disclosed pricing tiers, rate cards, or recurring subscription arrangements; engagements are quoted individually through a website contact form. Distribution is direct-to-client via project inquiry, with marketing anchored on the founders' personal brands, a YouTube portfolio of work samples and on-camera reels, and the 'Vegas Revealed' podcast and TV show sub-brand co-hosted by both founders. No proprietary technology platform, AI/ML capabilities, integrations, patents, certifications, or external institutional investment are disclosed. The operating geography is limited to Nevada/USA, and the company shows no evidence of subsidiaries, parent company control, acquisitions, or material restructuring since founding.

Name

Insightful Media Company

Legal name

Insightful Media Co.

Website

https://insightfulmediaco.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Insightful Media Company is a Las Vegas-based, founder-owned media services firm offering on-camera talent, content creation, video production, live event hosting, and media consulting to businesses and brands seeking professional broadcast representation.

Ownership category

akta.pro rank

Product category

Professional Media Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Entertainment Booking & Speaker/Talent Management (HSACAAAI)

akta.pro secondary industry

Thought Leadership & Executive Visibility (BPAFADAG)

Keywords

• Media production services
• On-camera talent
• Video production
• Media consulting
• Live event hosting

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Media Services: Project-based professional services including on-camera talent acquisition, live event hosting, video production, documentary storytelling, and career and media consulting. Revenue is generated through individual client engagements rather than recurring subscription arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Insightful Media Company provides professional media services to businesses and brands, including content creation for social media, on-camera talent for events and broadcasts, live event hosting, video production, documentary storytelling, and career and media consulting such as interview preparation and crisis communication coaching. The company also produces and co-hosts the "Vegas Revealed" podcast and TV show as a flagship content property. Services are delivered personally by the two co-founders and quoted on a project-by-project basis.

Product overview

Insightful Media Company is a media production and talent agency offering a portfolio of interconnected services built around broadcasting expertise. The core offerings include Content Creation, On-Air Talent, Video Production, Documentary Storytelling, and Career & Media Consulting. The company also operates the Vegas Revealed podcast and TV show as a flagship sub-brand. Services are designed for individuals and businesses seeking professional media representation, content production, and communication skills development.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Creation Personalized social media content creation services designed to tell client stories and convey brand messages through non-conventional approaches tailored to each client's brand, using the founders' experience with social media platforms.
• On-Air Talent Professional on-camera talent services available as a team or individually for events, businesses, or brands, proficient in scripted and ad-lib situations, with backgrounds in hard news and breaking news coverage.
• Video Production Professional video production services handling the full production pipeline from concept development through final delivery, for clients needing polished video content.
• Documentary Storytelling Documentary-style narrative production services that capture and present real-world stories in compelling visual formats for clients seeking long-form branded or editorial content.
• Live Event Hosting Professional live event hosting services providing on-camera representation for events, leveraging the founders' experience as broadcast hosts.
• Career & Media Consulting Consulting services that prepare clients for media appearances, including interview skills training and crisis communication coaching, drawing on the founders' combined 40 years of broadcasting industry experience.
• Vegas Revealed Podcast and TV Show Ongoing podcast and TV show co-hosted by founders Dayna Roselli and Sean McAllister, covering Las Vegas lifestyle, entertainment, and local culture, and serving as a flagship content property for the company.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Edelman: Global public relations firm with media training, executive visibility, and content production services. Adjacent incumbent that overlaps with Insightful Media's consulting and brand storytelling offerings.
• Creative Artists Agency (CAA): Global talent agency with deep bench in on-camera talent, broadcasting, and event appearances. A broader incumbent that competes for the same high-profile on-camera talent engagements Insightful Media serves.
• William Morris Endeavor (WME): Global talent and entertainment agency representing broadcasters, hosts, and speakers. Comparable incumbent that operates at much greater scale in the same on-camera talent and live event hosting space.

Direct peers

• Allied Global Marketing: Entertainment and media marketing agency offering public relations, content creation, and event marketing. Compares to Insightful Media's combination of content creation, video production, and brand storytelling services.
• BigSpeak Speakers Bureau: Speaker and talent booking agency for corporate events, with associated media services. Comparable to Insightful Media's on-camera talent and live event hosting offerings.
• Buchanan Public Relations: Boutique public relations firm offering media relations, executive visibility, and content strategy. Compares to Insightful Media's media consulting and brand storytelling offering.
• Harry Walker Agency: Specialist speaker and talent bureau representing high-profile on-camera personalities for events, corporate engagements, and media appearances. Directly comparable to Insightful Media's on-camera talent and live event hosting services.
• 5W Public Relations: Full-service PR agency providing media training, executive visibility, and content services. Comparable to Insightful Media's career/media consulting and content creation offerings.
• National Speakers Bureau: Bureau booking professional speakers and broadcast personalities for corporate events. Compares on the talent/booking/hosting axis that Insightful Media's co-founders serve.
• Behrman Communications: PR and media relations firm with strong emphasis on media training and executive communications. Directly comparable to Insightful Media's media consulting and crisis communication coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@insightfulmediaco
• Facebookfacebook.com/InsightfulMediaCo
• LinkedInlinkedin.com/company/insightful-media-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insightful Media Company