Worth & Worth

Name

Worth & Worth

Legal name

Worth & Worth

Website

https://hatshop.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Handcrafted Hats

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (31599), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYCRAAAJAE

Hats, Caps & Headwear

Consumer Products & Retail/Apparel, Footwear & Accessories/Accessories (Bags, Belts, Hats, Scarves, Small Leather Goods)

SECONDARYIMAOAFAA

Headwear Manufacturing (Hats/Caps/Beanies)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Accessories Manufacturing (Hats/Gloves/Belts/Scarves)

SECONDARYCRAKAEAG

Luxury Hats & Headwear

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Accessories (Leather Goods, Sunglasses, Small Leather Goods)

Keywords

• Handcrafted hats
• Custom headwear
• Luxury millinery
• Premium panama hats
• Felt hats

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Hats: Direct retail and e-commerce sales of handcrafted men's and women's hats across multiple categories including beaver felt, hare felt, hand-dye, straw, Montecristi Panama hats, and caps.
2. Custom/Bespoke Hat Orders: Made-to-measure custom hats crafted to individual specifications within 3-4 weeks. Personal consultation with designer drives premium pricing.
3. Accessories and Shoes: Sales of complementary products including pocket squares, hatbands, feathers, and a capsule shoe collection with Modernvice.
4. Gift Cards: Physical and virtual gift card sales driving future revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Worth & Worth designs, manufactures, and sells handcrafted men's and women's hats (beaver felt, hare felt, hand-dyed, straw, and Montecristi Panama hats), plus complementary accessories and footwear. The company operates a flagship atelier and showroom at 263 Bowery in New York City and an e-commerce storefront at hatshop.com, offering ready-to-ship inventory as well as made-to-measure custom hats delivered in 3-4 weeks following a personal consultation with designer Orlando Palacios.

Product overview

Worth & Worth is a heritage hatmaker offering handcrafted men's and women's hats alongside complementary accessories and footwear. The core portfolio spans multiple hat categories—Beaver Felt, Hare Felt, Hand-Dyed, Straw, and Montecristi Panama hats—organized by gender (Women's, Men's) and material type. Specialized collections include the Ready to Ship line (pre-made, ships in 5-7 days) and the bespoke Cowboy Collection. Value-added services include Custom Hat Orders (3-4 week turnaround with personal Orlando Palacios consultation) and Virtual Consultation (complimentary online fitting). The product range extends to accessories (pocket squares, hatbands, feathers), gift cards, and a footwear capsule 'Head to Toe' collaboration with Modernvice. The company positions itself as a centuries-old craftsperson keeping hat-making traditions alive through handmade NYC production.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Hats Handcrafted women's hats in multiple materials including 100% sustainably sourced Beaver Fur Felt, Hare Felt, hand-dyed indigo creations, Straw hats, and premium Montecristi Panama hats, plus luxury women's caps. Designed for fashion-forward individuals seeking unique, timeless headwear.
• Men's Hats Handcrafted men's hats in multiple materials including Beaver Fur Felt, Hare Felt, hand-dyed indigo hats, Straw hats, premium Montecristi Panama hats, and luxury men's caps (wool, cashmere, corduroy, driving). Built for strength and durability with traditional craftsmanship.
• Montecristi Panama Hats Premium Panama hats woven from Ecuadorian Carludovica palmata straw using centuries-old Montecristi weaving techniques. Weaves range from 14 puntos (artisan quality) to 60 puntos (Superfino). Superfino hats can take up to a year to weave by master artisans; pricing ranges from $695 to $25,000.
• Cowboy Collection Bespoke cowboy hat collection handcrafted from sustainably sourced materials in small batches for exclusivity. Designed for those seeking statement Western-style headwear.
• Custom Hat Service Made-to-measure custom hats crafted to individual specifications within 3-4 weeks, following a personal consultation with designer Orlando Palacios at the NYC atelier or virtually. Pricing determined through consultation.
• Virtual Consultation Complimentary online fitting experience with head-designer Orlando Palacios to guide hat selection and sizing for remote customers.
• Hat Accessories Hat accessories including pocket squares, interchangeable hatbands, and feathers designed to complement Worth & Worth hats.
• Men's Shoes Capsule collection of handcrafted shoes made in NYC in collaboration with Modernvice, featuring hand-engraved leather soles, hand-stitched inner soles, and the finest materials as part of the 'Head to Toe' line.
• Women's Shoes Handcrafted women's boots including Presley boots and Cavallino cowboy boots with artisan finishing.
• Gift Cards Physical and virtual gift cards available for purchase to drive future revenue and gift gifting for hat enthusiasts.

Quantifiable outcome

• 100% sustainably sourced beaver fur felt hats built to last a lifetime
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ModernvicecoreStrategic or Co-development PartnerCapsule collection collaboration 'head to toe' creating a limited-edition line of handcrafted shoes in NYC. Each shoe features hand-engraved leather soles, hand-stitched inner soles, and the finest materials. The exclusive collection is available online and at the W&W flagship store.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Akubra: Australian heritage hatmaker (est. 1874) famous for felt cowboy/outback hats with strong craftsmanship and direct-to-consumer retail. Comparable as a heritage hat brand with proprietary manufacturing, though serving primarily Australian/NZ markets.

Direct peers

• Goorin Bros. San Francisco-based heritage hat shop (est. 1895) operating multiple retail locations with handcrafted hat collections and custom services. Comparable as a multi-store heritage hatmaker with custom fitting and modern DTC presence.
• Christys' London: British heritage hatmaker with centuries of history producing felt and straw hats for premium retailers and bespoke clients. Directly comparable in heritage positioning and hat craftsmanship, particularly for felt headwear.
• Borsalino: Italian heritage hatmaker founded in 1857, producing handcrafted felt and Panama hats at luxury price points with celebrity and film heritage. Most direct global comparable to Worth & Worth's premium handcrafted positioning and century-old craftsmanship narrative.
• Lock & Co. Hatters: London-based heritage hatters (est. 1676), widely regarded as the world's oldest hat shop. Comparable as a heritage hatmaker serving bespoke clients, royal warrants, and luxury customers with made-to-measure services.
• Tilley: Canadian heritage hat brand known for handcrafted, lifetime-guaranteed travel and outdoor hats. Comparable in the heritage, durability-focused, direct-to-consumer hat category with custom/specialty positioning.
• Optimo Hats: Chicago-based bespoke hatmaker renowned for handcrafted, made-to-measure hats serving Hollywood and luxury clientele. Directly comparable as a small-scale bespoke hatmaker with celebrity customers and traditional craftsmanship.

Broad incumbents

• Stetson: Iconic American hat brand founded in 1865, now owned by a private equity-backed parent. Broader incumbent in the heritage hat category, with mass-to-premium positioning and significantly larger scale than Worth & Worth.
• Bailey Hat Company: Hollywood-credentialed American hatmaker with broad wholesale and retail distribution across felt, straw, and fashion hats. Comparable in product breadth and Hollywood/entertainment industry ties, though at larger scale and broader price points.

Emerging players

• Lack of Color: Australia-based contemporary hat brand with strong DTC e-commerce and social media presence targeting fashion-forward millennial and Gen Z luxury buyers. Comparable as a modern, premium-positioned hat brand though at lower craftsmanship tier and higher trend focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/worthandworth
• Instagraminstagram.com/worthandworth
• LinkedInlinkedin.com/company/hat-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Worth & Worth