The Advocacy Group - TAG
The Advocacy Group - TAG Inc. is an Ontario-based indie publishing company that sells sapphic romance novels, novellas, and bookish merchandise directly to readers through its own website, operated by sole author K. Kenley.
- Company typePrivate
- Founded-
- HeadquartersChatham, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Advocacy Group - TAG does
The Advocacy Group - TAG Inc. is a privately held, single-author independent publishing company incorporated in Ontario, Canada, that operates as the in-house publishing platform for sapphic romance author K. Kenley (real name Kayla Shanks). The company sells books and bookish merchandise direct-to-consumer through its own Wix-hosted e-commerce website (theadvocacygroup.ca), targeting readers of sapphic/queer romance who value intentional healthy relationship dynamics, low-angst HEA endings, and comprehensive trigger warnings. The company evolved from healthcare advocacy work into fiction publishing, and currently lists a small frontlist of novels and novellas (The Hunt Master, Harper Uncovered, Rowan Unfolded) alongside bookish merchandise such as character stickers, art prints, and bookmarks.
The technology stack is intentionally minimal and entirely third-party: a Wix-based storefront handles e-commerce, BookFunnel delivers purchased ebooks to readers' preferred reading apps, and a print-on-demand partner fulfills international orders. There is no proprietary platform, no AI involvement in any content or artwork, and no integrations beyond the e-commerce-to-delivery handoff. The author personally handles writing, artwork, marketing, and order fulfillment; cover and interior artwork are outsourced to named illustrators (Ashton Artistryy, Valenntina_arts) rather than automated.
Revenue is generated through unit-priced direct sales — ebooks at $9.99 CAD, paperbacks at $16.99-$22.99 CAD, merchandise at $2.99-$9.99 CAD, and bundles at $24.99-$29.99 CAD — with a freemium newsletter-acquisition model that offers the Rowan Unfolded ebook free in exchange for email signup. Distribution is exclusively through the company's own website with no third-party retail or marketplace presence; physical Canadian orders are shipped directly (often signed and personalized), while international orders route through print-on-demand. The business is bootstrapped with no external funding, no headcount beyond the sole author-operator, and no disclosed revenue figures.
The Advocacy Group - TAG firmographics
Firmographics- Name
- The Advocacy Group - TAG
- Legal name
- The Advocacy Group - TAG Inc.
- Website
- https://theadvocacygroup.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Advocacy Group - TAG Inc. is an Ontario-based indie publishing company that sells sapphic romance novels, novellas, and bookish merchandise directly to readers through its own website, operated by sole author K. Kenley.
- Ownership category
- akta.pro rank
The Advocacy Group - TAG industry classification
Industry- Product category
- Independent Book Publishing
- NAICS
- Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)
- akta.pro secondary industry
- Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales) (MPAJAJAE)
Keywords
Where The Advocacy Group - TAG is headquartered
LocationHeadquarters
- HQ city
- Chatham
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Advocacy Group - TAG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Book Sales: Direct sales of ebooks, paperbacks, and bundles through the company's e-commerce website. Paperbacks include signed and personalized options. The Hunt Master Bundle includes signed book, map, bookmark, and sticker.
- Merchandise Sales: Sale of bookish merchandise including character stickers, art prints, and bookmarks featuring characters from the Love, Communicated series.
- Newsletter Subscriber Acquisition: Free ebook (Rowan Unfolded) offered to newsletter subscribers as lead magnet. By purchasing the free ebook, customers agree to sign up for the newsletter. This builds an email list for ongoing marketing and future releases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Hunt Master: Paperback - $22.99 CAD |
| Unit Pricing | Pay-as-you-go | The Hunt Master: eBook - $9.99 CAD |
| Unit Pricing | Pay-as-you-go | The Hunt Master Bundle - $29.99 CAD |
| Unit Pricing | Pay-as-you-go | Harper Uncovered: Paperback - $22.99 CAD |
| Unit Pricing | Pay-as-you-go | Rowan Unfolded: Paperback - $16.99 CAD |
| Freemium | Pay-as-you-go | Rowan Unfolded: eBook - Free (Newsletter subscribers only) |
| Unit Pricing | Pay-as-you-go | Eloise Unravelled: Paperback - $22.99 CAD (Pre-order) |
| Unit Pricing | Pay-as-you-go | Harper and Delaney 2" Stickers - $4.99 CAD |
| Unit Pricing | Pay-as-you-go | Rowan Unfolded Prints - $9.99 CAD |
| Unit Pricing | Pay-as-you-go | Rowan Unfolded Bookmark - $2.99 CAD |
| Unit Pricing | Pay-as-you-go | Rowan Unfolded Bundle - $24.99 CAD |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
The Advocacy Group - TAG product offering
Product offeringCore offering
The Advocacy Group - TAG Inc. self-publishes and sells sapphic romance novels written by in-house author K. Kenley, offered in ebook and signed/personalized paperback formats. The company also sells bookish merchandise (character stickers, art prints, bookmarks) and themed product bundles. Products are sold direct-to-consumer through the company's own e-commerce website, with digital delivery via BookFunnel and print-on-demand fulfillment for international orders.
Product overview
The Advocacy Group - TAG is a Canadian publishing company that serves as an in-house platform for author K. Kenley. The company publishes sapphic romance novels with healthy relationship dynamics and intentional storytelling. The product portfolio consists primarily of authored books (novels and novellas) available in both ebook and paperback formats, along with bookish merchandise. Core titles include The Hunt Master (fantasy romance), Harper Uncovered and Rowan Unfolded (contemporary romance), and the upcoming Eloise Unravelled. Products are sold directly through the TAG website with various format options (ebooks delivered via BookFunnel, signed/ personalized paperbacks), and merchandise such as character stickers, art prints, and bookmarks. The company has an upcoming launch of Eloise Unravelled (July 2026) and recently released Harper Uncovered (January 2026) and Rowan Unfolded (November 2025).
Differentiator
Problem solved
Functional benefit
Products and services
- The Hunt Master: Paperback Fantasy romance novel (signed and personalized paperback, $22.99 CAD) about Kahlen, the Hunt Master, and Morrigan, daughter of the High Priestess. A low-angst cozy fantasy with spice about reincarnation and soul-ties. Includes a map of main locations drawn by the author in Procreate.
- The Hunt Master: ebook Digital ebook ($9.99 CAD) of The Hunt Master, delivered via BookFunnel. Same story as the paperback featuring Kahlen and Morrigan. No refunds for digital products; no physical copy shipped.
- The Hunt Master Bundle Bundle ($29.99 CAD including shipping within Canada) containing signed and personalized paperback of The Hunt Master, a map of main locations drawn by the author, a character sticker, and a double-sided bookmark. Cover art by Ashton Artistryy.
- Harper Uncovered: Paperback Romance novel paperback ($22.99 CAD) about Harper Chance and Delaney Woods, a demisexual woman who loves rally cross. Signed by the author with personalization available. Part of the Love, Communicated series.
- Rowan Unfolded: e-book Free debut ebook ($0.00) available exclusively for newsletter subscribers, delivered via BookFunnel. A novella about Rowan Lancet and Larissa Batham about finding love after choosing self-love and therapy. Low angst HEA with hint of spice. Customer agrees to newsletter signup on purchase.
- Rowan Unfolded: Paperback Physical paperback ($16.99 CAD) of the debut novella Rowan Unfolded, 186 pages with easy-to-read font. Signed by the author with personalization available. The ebook version is free for newsletter subscribers.
- Eloise Unravelled: Paperback Pre-order romance novel paperback ($22.99 CAD) about Eloise Parish and Gwen, a story about healing and finding love after loss. Signed and personalized copies available. Expected to ship by July 20, 2026.
- Harper and Delaney 2" Stickers Two-pack of 2" x 2" stickers ($4.99 CAD) featuring Harper and Delaney characters from the novel Harper Uncovered. Artwork by Ashton Artistryy. Sold as collectible bookish merchandise.
- Rowan Unfolded Prints Set of 2 art prints ($9.99 CAD) sized 4" x 6", one of Rowan and one of Larissa from the Rowan Unfolded novella. Artwork by Valenntina_arts. Sold as bookish merchandise and collectible.
- Rowan Unfolded Bookmark Bookmark ($2.99 CAD) featuring Rowan Unfolded artwork, showing both front and back of the bookmark. Can be bundled with the paperback and art prints.
- Rowan Unfolded Bundle Bundle ($24.99 CAD including shipping within Canada) containing signed and personalized paperback of Rowan Unfolded, two art prints (Rowan and Larissa), and a bookmark. $5 CAD discount is automatically applied.
Quantifiable outcome
- 100% HEA endings guaranteed in all books
Companies that use The Advocacy Group - TAG
Customer profileSegments3 records
Ideal customer profiles3 records
The Advocacy Group - TAG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
The Advocacy Group - TAG partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Advocacy Group - TAG competitors and assessment
Company assessmentBroad incumbents
- IngramSpark: Book distribution and print-on-demand platform offering indie authors access to retail and library channels. A potential growth lever for TAG if it chose to expand beyond the own-website D2C model.
- Amazon Kindle Direct Publishing (KDP): Dominant self-publishing platform that TAG could potentially use for distribution but currently does not. Represents the structural alternative for indie romance authors and the primary competitive pressure on D2C-only models.
- Carina Press: Harlequin's digital-first romance imprint, with explicit inclusion of LGBTQ+ and sapphic titles. Broader incumbent operating at scale across all romance subgenres but with overlapping reader demographic and similar digital-delivery model.
Others
- BookFunnel: Ebook delivery and reader-acquisition platform currently used by TAG for digital fulfillment. Functions as infrastructure/enabler rather than competitor, but represents an ecosystem dependency.
Direct peers
- NineStar Press: LGBTQ+ independent publisher of romance and speculative fiction. Comparable to TAG as a smaller-scale indie publisher serving queer romance readers with digital-first and print distribution models.
- Bold Strokes Books: Established independent LGBTQ+ fiction publisher producing romance and genre fiction for queer readers. Directly comparable to TAG as a publisher specializing in queer romance, though operating at significantly larger scale with broader genre coverage.
- Ylva Publishing: Independent publishing house focused on lesbian fiction and sapphic romance. Closest direct comparable to K. Kenley's K. Kenley Author brand in terms of target audience (sapphic readers) and content positioning (lesbian/queer romance with strong character arcs).
- Desert Palm Press: Independent publisher specializing in lesbian romance and sapphic fiction. Direct competitor for the same niche reader base that K. Kenley targets with the Love, Communicated series.
Emerging players
- Talia Hibbert: Inde rom-com author who built a sizable readership through digital-first publishing and direct fan engagement, then expanded to traditional publishing. A possible trajectory analog for an indie romance author scaling from D2C.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Advocacy Group - TAG social profiles
Digital presenceThe Advocacy Group - TAG financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Advocacy Group - TAG leadership team
Management profileNumber of profiles
Profiles1 record
The Advocacy Group - TAG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Advocacy Group - TAG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Advocacy Group - TAG
What does The Advocacy Group - TAG do?
The Advocacy Group - TAG Inc. self-publishes and sells sapphic romance novels written by in-house author K. Kenley, offered in ebook and signed/personalized paperback formats. The company also sells bookish merchandise (character stickers, art prints, bookmarks) and themed product bundles. Products are sold direct-to-consumer through the company's own e-commerce website, with digital delivery via BookFunnel and print-on-demand fulfillment for international orders.
Is The Advocacy Group - TAG a public or private company?
The Advocacy Group - TAG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Advocacy Group - TAG founded?
The Advocacy Group - TAG was founded in -1. It employs 1 to 10 people.
Where is The Advocacy Group - TAG based?
The Advocacy Group - TAG is headquartered in Chatham, Canada, in the North America region.
How does The Advocacy Group - TAG make money?
Three revenue lines are on record. Book Sales are the primary driver. The others are merchandise Sales and newsletter Subscriber Acquisition.
Who are The Advocacy Group - TAG's main competitors?
Broad incumbents on record are IngramSpark, Amazon Kindle Direct Publishing (KDP) and Carina Press. BookFunnel is listed as an others. Direct peers are NineStar Press, Bold Strokes Books, Ylva Publishing and Desert Palm Press. Talia Hibbert is listed as an emerging player.
Does The Advocacy Group - TAG have an API?
No public API is recorded for The Advocacy Group - TAG.
What industry is The Advocacy Group - TAG in?
The Advocacy Group - TAG's product category is Independent Book Publishing. Its primary akta.pro industry code is MPAJAAAB, Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.), with a secondary code of MPAJAJAE, Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales). Its NAICS code is 513130 and its SIC code is 2731.