What Sofemme does

Sofemme Ltd is a UK-based, founder-led direct-to-consumer company that designs and sells luxury human hair wigs to women experiencing hair loss, with a primary focus on medical hair loss from cancer (chemotherapy), alopecia, and other conditions. The company is registered in England and headquartered in the Altrincham area of Greater Manchester, with a private consultation studio in Altrincham, Cheshire, and worldwide reach through virtual consultations. Its catalog comprises approximately 14 ready-to-ship wigs priced between £1,300 and £1,600, spanning lengths of 12"-20" and sizes S/M/L, alongside a made-to-order custom line with 4-8 week delivery that allows bespoke sizing, color, lace type (Swiss lace, transparent lace, silk top), and cap construction (glueless, lace front, silk-lined).

The product uses premium human hair with technical features including invisible skin-like lace fronts, silk top construction for scalp realism, and natural hair density, which the company positions against synthetic and budget alternatives. The e-commerce stack is built on Shopify at sofemme.co.uk, with checkout integrations spanning Klarna, PayL8R (via Dopple), Shop Pay, Apple Pay, Google Pay, PayPal, and the major card networks. The company is registered as an Introducer Appointed Representative of Social Money Ltd t/a Dopple under FCA reference 675283 and is registered with the ICO under ZA026178.

The business model is direct one-time sales of high-AOV wigs (£1,300-1,600), supported by a complimentary 1-1 consultation service (in-person at the Altrincham studio and virtually worldwide) that drives conversion through a consultative, relationship-led motion. Acquired units are non-custom stock wigs (28-day money-back guarantee, 14-day return window) or non-refundable custom/bespoke builds. The customer base is individual consumers, with a stated emphasis on word-of-mouth referrals and emotional support during the hair loss journey. Headcount is 1-10, the company is bootstrapped with no disclosed external funding, and operations are run by the founder and sole Director, Sophie Turvey.

Name

Sofemme

Legal name

Sofemme Ltd

Website

https://sofemme.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Sofemme Ltd is a UK-based, bootstrapped direct-to-consumer brand that designs and sells luxury human hair wigs (£1,300-£1,600) to women experiencing medical hair loss, combining ready-to-ship SKUs, bespoke custom orders, and 1-1 consultations delivered in Altrincham and virtually worldwide.

Ownership category

akta.pro rank

Product category

Luxury Human Hair Wigs

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industries

Wig Styling, Customization & Maintenance (HSALAAAL), Hair & Wig Replacement Systems (Hairpieces/Toupees) (HSALAAAK), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Luxury human hair wigs
• Medical hair loss solutions
• Custom wig consultations
• Ready-to-ship wigs
• Alopecia hair replacement

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Human Hair Wig Sales: One-time sales of premium human hair wigs ranging from £1,300 to £1,600. Products include ready-to-ship wigs (available in 4-9 days) and custom/made-to-order wigs (4-8 weeks delivery). Both stock and bespoke/customised options available.
2. Consultation Services: Personalised 1-1 consultations (private in Manchester/Altrincham area and virtual worldwide) to guide customers through wig selection, fitting, cutting, and styling. Consultation appears to be a complimentary service that drives product sales.
3. Payment Processing Partnership: Partnership with Dopple (Social Money Ltd) for payment solutions including Klarna pay-later options, enabling flexible payment options for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sofemme designs, customises, and sells luxury human hair wigs—ready-to-ship and made-to-order—for women experiencing hair loss from cancer, alopecia, and other medical conditions, supported by personalised 1-1 consultations (in-person at its Altrincham studio and virtually worldwide) and a bespoke fitting, cutting, and styling service. Each wig is built from premium human hair using invisible lace, silk-top, and Swiss lace construction, customised to the customer's face shape, skin tone, and lifestyle, with prices ranging from £1,300 to £1,600 per unit.

Product overview

Sofemme is a specialist provider of luxury human hair wigs for women experiencing hair loss from cancer, alopecia, or other medical conditions. The company operates two complementary product lines: (1) Ready-to-Ship wigs—pre-made human hair wigs available in lengths from 12" to 20", sizes S/M/L, and configurations including Swiss lace front with silk top construction, sold directly from inventory with 7-9 day shipping; and (2) Custom-Made wigs—bespoke human hair wigs customized to each customer's face shape, skin tone, and lifestyle, ordered through private 1-1 consultation (in Altrincham, Cheshire or virtually worldwide) with 4-6 week delivery. Named ready-to-ship styles include Charlotte, Keira, Katy, Grace, Harriet, Eva, Lily, Sophie (14" and 18"), Blossom, Maura, Ashley, Kayla, and Lauren, with features such as transparent/translucent lace, glueless caps, and European human hair construction. The company also provides aftercare guidance and offers a 28-day money-back guarantee on stock wigs.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready-to-Ship Luxury Human Hair Wigs Pre-made luxury human hair wigs available for immediate online purchase and shipping within 4–9 days, targeting women experiencing hair loss from cancer, alopecia, or other medical conditions. Available in lengths from 12" to 20" and sizes S/M/L, with construction options including Swiss lace front, silk top, transparent/translucent lace, and glueless caps; priced between £1,300 and £1,600 per unit.
• Made-to-Order Custom Wigs Bespoke human hair wigs customised to the customer's face shape, skin tone, and lifestyle via a private 1-1 consultation, with custom sizing, colours, and alterations, typically delivered within 4–8 weeks (most often 4–6 weeks). Pricing is approximately £1,600 per unit and the pieces are non-refundable due to their custom nature.
• 1-1 Wig Consultation Service Private, no-pressure consultations (in-person at the Altrincham studio or virtually worldwide) covering wig selection, fitting, cutting, and styling, led personally by founder Sophie Turvey and offered free of charge as part of the wig purchase journey.
• Charlotte – 12" Wig Ready-to-ship luxury human hair wig in 12-inch length, priced at £1,300.
• Keira – 20" Wig Ready-to-ship luxury human hair wig in 20-inch length, priced at £1,600.
• Katy – 14" Wig Ready-to-ship luxury human hair wig in 14-inch length, size S, priced at £1,400.
• Grace – 18" Wig Ready-to-ship luxury human hair wig made from European human hair with Swiss lace front, silk top construction, transparent lace colour, glueless style cap, in 18-inch length, size M, priced at £1,550.
• Maura – 16" Wig Ready-to-ship luxury human hair wig with lace front and silk lining for a realistic hairline and comfortable fit, in 16-inch longest-layer length with 20.5–21" adjustable sizing, priced at £1,550.
• Lily – 14" Wig Ready-to-ship luxury human hair wig in 14-inch length, size S, priced at £1,550.
• Lauren – 15" Wig Ready-to-ship luxury human hair wig with curly texture, in 15-inch length, size M, priced from £1,300.
• Kayla – 19" Wig Ready-to-ship luxury human hair wig in 19-inch length, size S, priced from £1,600.

Quantifiable outcome

• 28-day money-back guarantee ensures customer satisfaction
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify powers Sofemme's e-commerce platform at sofemme.co.uk, providing the online store infrastructure, payment processing integration, and website functionality for product sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Great Lengths: Global premium human hair extensions brand, supplied through certified salons. Tangentially comparable in premium human hair sourcing and craftsmanship, but its core product is extensions rather than wigs.

Emerging players

• Wigs.com: US-focused direct-to-consumer wig retailer with a large online catalogue spanning fashion and medical hair loss. Comparable as an e-commerce-led wig retailer, though with broader price range and less premium/consultative focus.
• Racoon International: UK-based premium hair extension and hair loss brand. Comparable in human-hair products and salon-channel distribution, though the focus is heavier on extensions than wigs.
• Simona's Wigs (Simona L): Specialist wig provider serving women with medical hair loss, offering custom wigs and consultation services. Comparable in the medical hair loss niche and bespoke service model, though primarily US-based.

Direct peers

• Trendco: One of the UK's longest-established wig retailers, offering a broad catalogue of human hair and synthetic wigs via multiple salons and online channels. Comparable in product category and customer base, with a wider assortment and physical salon footprint.
• Lucinda Ellery Consultancy: UK-based specialist in hair loss solutions for women, offering proprietary Intralace hair replacement systems and a private, consultation-led service model. Directly comparable in target customer (women with medical hair loss), premium positioning, and consultative delivery.
• Trevor Sorbie (My New Hair): UK-based premium hair brand with a strong charitable programme training stylists in medical hair loss wig fitting. Comparable in the medical hair loss category, with both salon service and product offerings.

Broad incumbents

• Hairdreams: Austrian-headquartered premium hair brand offering human hair wigs, hairpieces, and extensions globally through salon partners. Comparable in premium human hair materials and craftsmanship, but operates at much greater scale and through a B2B salon channel rather than direct-to-consumer.
• Aderans: Japan-based global leader in wigs and hair solutions, with a wide range of products for medical and fashion hair loss. Comparable in product category and medical hair loss focus, but operates at vastly greater scale and across multiple geographies.

Regional players

• Daniel Galvin Hair Couture: UK-based luxury hair brand offering premium hair pieces, extensions, and bespoke salon services. Comparable in the premium hair category and bespoke service model, though with a more fashion-driven customer base than a medical hair loss focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/61554402593400
• Instagraminstagram.com/_sofemme_
• LinkedInlinkedin.com/company/sofemme

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sofemme