TOJHÀ
TOJHÀ is an Australian direct-to-consumer fashion brand founded in 2022 by Tahlia Hards, designing contemporary bridalwear, bridesmaid dresses, and occasion ready-to-wear sold globally via its Shopify storefront.
- Company typePrivate
- Founded2022
- HeadquartersAltona, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What TOJHÀ does
TOJHÀ Pty Ltd is an Australian direct-to-consumer fashion brand founded in 2022 by Tahlia Hards and headquartered in Williamstown North, Victoria (ABN 71657253104). The company designs and sells contemporary women's occasion wear, with its core proposition centred on bridal and bridesmaid dresses (notably the signature November Dress, released across eight colourways), bridal gowns, and a growing ready-to-wear assortment that includes tops, skirts, pants, sets, denim, knitwear, outerwear, and gift cards. Pricing spans roughly $160 AUD for tops to $650 AUD for premium gowns, positioning the brand in the mid-market occasion segment.
Operations are run on a Shopify-powered e-commerce storefront with international localisation (AUD/USD) and global shipping via FedEx, supported by Australia Post domestically. The brand reaches customers through owned social channels (Instagram, Facebook, TikTok), an email newsletter with a 10% first-order incentive, and a Love Series content library of real-bride testimonials. Manufacturing is based in China, and all products are sold directly to end consumers with no wholesale or retail intermediaries.
The business is founder-owned, privately held, and unfunded. It has expanded from a single bridesmaid silhouette into a four-season collection cadence (Pre-Spring '26 TERREA, Winter '26 REVERIE, Pre-Fall '26 VELOIR, Resort '25 PALMERA) and serves customers in Australia, New Zealand, the United States, and other international markets. Customer segments include brides, bridesmaids, wedding guests, mothers of the bride/groom, and bump-friendly maternity shoppers. The company has 1-10 employees, no disclosed revenue, no external investment, and no third-party AI or platform partnerships disclosed.
TOJHÀ firmographics
Firmographics- Name
- TOJHÀ
- Legal name
- TOJHÀ Pty Ltd
- Website
- https://www.tojha.com.au
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TOJHÀ is an Australian direct-to-consumer fashion brand founded in 2022 by Tahlia Hards, designing contemporary bridalwear, bridesmaid dresses, and occasion ready-to-wear sold globally via its Shopify storefront.
- Ownership category
- akta.pro rank
TOJHÀ industry classification
Industry- Product category
- Women's Bridal & Occasion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Bridal & Occasionwear (CRAAAFAI)
- akta.pro secondary industry
- Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)
Keywords
Where TOJHÀ is headquartered
LocationHeadquarters
- HQ city
- Altona
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
TOJHÀ business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Product Sales: Direct e-commerce sales of contemporary women's dresses, gowns, and occasion wear. Products are sold as one-time purchases with prices ranging from approximately $260 to $650 AUD. The brand also offers gift cards in denominations of $50, $100, $150, $200, and $250.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price dresses and gowns |
| Unit Pricing | Pay-as-you-go | Gift cards (E-Vouchers) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
TOJHÀ product offering
Product offeringCore offering
TOJHÀ is a contemporary Australian fashion label that designs and sells women's occasion wear, bridal gowns, bridesmaid dresses, and ready-to-wear apparel (dresses, tops, skirts, pants, sets, denim, outerwear, knitwear) directly to consumers through its Shopify-powered e-commerce website. The brand releases seasonal capsule collections (TERREA, REVERIE, VELOIR, PALMERA) and a dedicated Bridal Suite serving brides, bridesmaids, wedding guests, mothers of the bride/groom, and maternity customers, with prices ranging from approximately $260 to $650 AUD.
Product overview
TOJHÀ is a contemporary Australian fashion brand founded in 2022 by Tahlia Hards, specializing in women's occasion wear, bridal fashion, and elevated everyday dressing. The brand offers a unified portfolio of ready-to-wear products including dresses, gowns, tops, skirts, pants, sets, denim, and outerwear. The product range is organized into seasonal collections (TERREA Spring '26, REVERIE Winter '26, VELOIR Pre-Fall '26, PALMERA Resort '25) and dedicated categories such as The Bridal Suite (brides, bridesmaids, wedding guest, mother of the bride) and Bump Friendly maternity wear. The brand is known for architectural silhouettes, structured fabrications (neoprene, bonded crepe), and modern design elements, with pricing ranging from approximately $160 AUD for tops to $650 AUD for premium gowns. All products are manufactured in China, with the e-commerce platform powered by Shopify.
Differentiator
Problem solved
Functional benefit
Products and services
- Skirts Women's skirts including the Mahana Skirt and Nico Skirt, offered in various lengths and styles.
- Tops Contemporary women's tops including the Asmara Shirt and Mahana Top, designed for occasion and everyday styling.
- Dresses Contemporary women's dresses in maxi, midi, mini, and floor-length silhouettes, crafted from neoprene, crepe, tulle, satin, and mesh for occasion and evening wear; serves brides, bridesmaids, wedding guests, and formal event attendees.
- Bridal Collection Wedding dresses and bridal gowns designed for modern brides, including options for the bride, bridesmaids, mother of the bride, and wedding guests; the dedicated Bridal Suite anchors the brand's occasionwear identity.
- Bridal & Event Gowns Floor-length formal gowns and evening dresses featuring architectural silhouettes, draping details, and luxurious fabrications including neoprene, tulle, and satin, designed for bridal and event dressing.
- Pants Women's trousers including the Alani Pant and Arlo Jean, designed as part of coordinated sets or standalone pieces.
- Sets Coordinated outfit sets pairing tops, skirts, and pants for complete occasion looks.
- Denim Premium denim including the Arlo Jean and Finn Denim Jacket, part of the ready-to-wear collection.
- Outerwear Outerwear pieces including the Finn Denim Jacket, designed for layering and completing occasion outfits.
- Gift Cards (E-Vouchers) E-Voucher Gift Cards available in denominations of $50, $100, $150, $200, and $250 AUD, valid for 3 years from purchase, redeemable across the TOJHÀ online store.
Companies that use TOJHÀ
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
TOJHÀ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TOJHÀ partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
TOJHÀ competitors and assessment
Company assessmentDirect peers
- Aje: Australian contemporary fashion label offering elevated occasion and ready-to-wear pieces. Comparable to TOJHÀ on architectural silhouettes, contemporary positioning, and Australian fashion customer base.
- Grace Loves Lace: Australian contemporary bridal label repositioning wedding dresses away from traditional formal aesthetics. Closely comparable to TOJHÀ on target customer (modern bride), DTC-led distribution, and architectural/relaxed design language.
- Karen Willis Holmes: Established Australian bridal designer offering bridal and bridesmaid gowns through DTC and select stockists. Comparable to TOJHÀ across bridal/bridesmaid occasion wear, contemporary positioning, and Australian origin.
- Sheike: Australian contemporary women's fashion brand specializing in occasion and event wear with a strong DTC and social presence. Overlaps with TOJHÀ on occasion dresses, target demographic (modern women), and Instagram-led marketing.
- Coco & Lola: Australian occasion-wear and bridesmaid label with structured dresses across multiple colorways. Comparable to TOJHÀ on bridesmaid dress collections, colorway-led merchandising, and price positioning.
- Rebecca Vallance: Australian designer known for occasion and event wear with structured silhouettes and elevated price points. Comparable to TOJHÀ on architectural design, occasion dress focus, and premium price tier ($300+ AUD).
- Elliatt: Australian contemporary womenswear label offering dresses and occasion wear across seasonal collections. Overlaps with TOJHÀ on contemporary women's apparel, multi-season DTC cadence, and modern aesthetic.
- Dissh: Australian contemporary womenswear brand with strong dresses and occasion wear category. Comparable to TOJHÀ on women's occasion wear, DTC-led model, and seasonal collection cadence.
- Pallas Couture: Australian contemporary bridal and evening wear label offering gowns for brides and special occasions. Comparable to TOJHÀ on bridal/occasion wear focus, contemporary positioning, and Australian origin.
Emerging players
- Sisters Collective: Australian bridesmaid-focused label with mix-and-match silhouettes. Comparable to TOJHÀ on bridesmaid coordination, colorway-led collections, and target audience (bridal party shoppers).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TOJHÀ social profiles
Digital presenceTOJHÀ financial estimates
Financial estimateRevenue estimate
Valuation estimate
TOJHÀ leadership team
Management profileNumber of profiles
Profiles1 record
TOJHÀ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TOJHÀ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TOJHÀ
What does TOJHÀ do?
TOJHÀ is a contemporary Australian fashion label that designs and sells women's occasion wear, bridal gowns, bridesmaid dresses, and ready-to-wear apparel (dresses, tops, skirts, pants, sets, denim, outerwear, knitwear) directly to consumers through its Shopify-powered e-commerce website. The brand releases seasonal capsule collections (TERREA, REVERIE, VELOIR, PALMERA) and a dedicated Bridal Suite serving brides, bridesmaids, wedding guests, mothers of the bride/groom, and maternity customers, with prices ranging from approximately $260 to $650 AUD.
Is TOJHÀ a public or private company?
TOJHÀ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TOJHÀ founded?
TOJHÀ was founded in 2022. It employs 1 to 10 people.
Where is TOJHÀ based?
TOJHÀ is headquartered in Altona, Australia, in the Oceania region.
How does TOJHÀ make money?
One revenue line is on record: product Sales.
Who are TOJHÀ's main competitors?
Direct peers on record are Aje, Grace Loves Lace, Karen Willis Holmes, Sheike, Coco & Lola, Rebecca Vallance, Elliatt, Dissh and Pallas Couture. Sisters Collective is listed as an emerging player.
Does TOJHÀ have an API?
No public API is recorded for TOJHÀ.
What industry is TOJHÀ in?
TOJHÀ's product category is Women's Bridal & Occasion Apparel. Its primary akta.pro industry code is CRAAAFAI, Luxury Bridal & Occasionwear, with a secondary code of HSACABAF, Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination). Its NAICS code is 4581 and its SIC code is 5621.