The Guide Liverpool
The Guide Liverpool is a private local media company operating a WordPress-based editorial platform and social channels that publish news, events, and video content for the Liverpool City Region, monetising via advertising and commercial video production services sold to local businesses.
- Company typePrivate
- Founded2015
- HeadquartersLiverpool, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What The Guide Liverpool does
The Guide Liverpool (legal entity: The Guide Ltd, UK company number 10093320) is a private local media company founded in 2015 and headquartered in Liverpool, United Kingdom, with a registered workforce of 1–10 employees. It operates theguideliverpool.com, a WordPress-based content platform publishing local news, what's-on guides, events calendars, food and drink reviews, nightlife coverage, theatre listings, and Beatles heritage content for the Liverpool City Region, including Southport and Wirral. The company distributes content through an active social media footprint spanning Instagram, TikTok, Twitter/X, YouTube, Facebook, and LinkedIn, supplemented by an email newsletter and a mobile application built by Peepl Ltd on Google Firebase with Peepl blockchain integration.
The business operates a dual-sided model: a free, ad-funded B2C editorial offering aimed at Liverpool residents and visitors, and a B2B commercial layer providing Business Advertising Services and commercial Video Production Services (event highlights, corporate explainers, video tours, drone footage) sold on a quote-based model to local businesses and third sector organisations. Additional platform features include a Business Directory and a searchable Events Calendar. A sister platform called 'The Northern Guide' extends editorial coverage to northern England beyond the Liverpool City Region.
The company has no disclosed funding rounds, no disclosed revenue, and no institutional investors or parent company identified. Ownership appears independent and operator-led. Pricing for advertising and video services is not publicly disclosed and is sold via direct outreach and the website. The underlying technology stack is conventional CMS plus third-party mobile infrastructure, with no disclosed proprietary technology, patents, AI capabilities, or data assets of material scale.
The Guide Liverpool firmographics
Firmographics- Name
- The Guide Liverpool
- Legal name
- The Guide Ltd
- Website
- https://theguideliverpool.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Guide Liverpool is a private local media company operating a WordPress-based editorial platform and social channels that publish news, events, and video content for the Liverpool City Region, monetising via advertising and commercial video production services sold to local businesses.
- Ownership category
- akta.pro rank
The Guide Liverpool industry classification
Industry- Product category
- Local Digital Media
- NAICS
- Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Representatives (541840)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
Keywords
Where The Guide Liverpool is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Guide Liverpool business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels3 records
Marketing channels8 records
The Guide Liverpool product offering
Product offeringCore offering
The Guide Liverpool operates a WordPress-based local news and events content platform for the Liverpool City Region, covering news, food and drink, nightlife, culture, theatre, family, and Beatles heritage content via its website, mobile app, and social media channels. The company monetizes through Business Advertising Services sold to local businesses (display and sponsored content on the website, app, and social channels) and Video Production Services creating commercial video content (event highlights, corporate explainers, video tours, drone footage) for businesses and third-sector organizations.
Product overview
The Guide Liverpool is a local media platform providing news, events, and entertainment coverage for Liverpool City Region. The core offering is its content website (theguideliverpool.com) which aggregates local news, what's on guides, food & drink reviews, theatre listings, Beatles heritage content, and regional coverage for Southport and Wirral. The company supplements its content platform with Video Production Services for commercial clients and Business Advertising Services for local businesses. Additional features include a Business Directory and Events Calendar. The company also operates a mobile app (built by Peepl Ltd) and maintains social media presence across Instagram, TikTok, Twitter, YouTube, Facebook, and LinkedIn.
Differentiator
Problem solved
Functional benefit
Brands
- The Northern Guide: A sister platform extending coverage to northern England regions beyond Liverpool City Region
Products and services
- The Guide Liverpool Website & Content Platform WordPress-based digital platform providing local news, events coverage, what's-on guides, and entertainment information for the Liverpool City Region, including coverage of food, nightlife, culture, theatre, Beatles heritage, Southport, and Wirral. Free to read for consumers.
- Video Production Services Commercial video content creation for businesses and third-sector organisations, including event highlights, corporate explainers, video tours, and drone footage, sold directly to clients as a bespoke service.
- Business Advertising Services Marketing solutions for businesses to advertise with The Guide Liverpool, reaching local audiences through the platform's digital presence on the website, mobile app, and social channels. Quote-based pricing.
Companies that use The Guide Liverpool
Customer profileSegments3 records
Ideal customer profiles2 records
The Guide Liverpool technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Guide Liverpool partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
The Guide Liverpool competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks2 records
Key highlights7 records
Customer concentration
The Guide Liverpool social profiles
Digital presenceThe Guide Liverpool financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Guide Liverpool leadership team
Management profileNumber of profiles
The Guide Liverpool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Guide Liverpool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Guide Liverpool
What does The Guide Liverpool do?
The Guide Liverpool operates a WordPress-based local news and events content platform for the Liverpool City Region, covering news, food and drink, nightlife, culture, theatre, family, and Beatles heritage content via its website, mobile app, and social media channels. The company monetizes through Business Advertising Services sold to local businesses (display and sponsored content on the website, app, and social channels) and Video Production Services creating commercial video content (event highlights, corporate explainers, video tours, drone footage) for businesses and third-sector organizations.
Is The Guide Liverpool a public or private company?
The Guide Liverpool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Guide Liverpool founded?
The Guide Liverpool was founded in 2015. It employs 1 to 10 people.
Where is The Guide Liverpool based?
The Guide Liverpool is headquartered in Liverpool, United Kingdom, in the Europe region.
Does The Guide Liverpool have an API?
No public API is recorded for The Guide Liverpool.
What industry is The Guide Liverpool in?
The Guide Liverpool's product category is Local Digital Media. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital). Its NAICS code is 516 and its SIC code is 2711.