The Golf Stable
The Golf Stable is a Kansas City-based golf performance academy offering TPI-based instruction, fitness and biomechanics training, simulator memberships, and custom club fitting to golfers of all skill levels, from a single Prairie Village, Kansas facility with virtual training extension.
- Company typePrivate
- Founded2015
- HeadquartersPrairie Village, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Golf Stable does
The Golf Stable is a single-location golf performance academy operating from the lower level of a bank building in Prairie Village, Kansas, within the Kansas City metropolitan area. It was founded by Kevin Ward, a former professional golfer who competed on Nationwide, Hooters, Gateway, and Canadian tours, and is built on the Titleist Performance Institute (TPI) methodology, integrating golf instruction with fitness, biomechanics, and recovery. The facility houses tour-level training hardware including Foresight launch monitors, Trackman radar, Sportsbox 3D Golf, K-Vest 3D motion capture, JC Video swing analysis, and SAM/PuttLAB putting analysis, which together support the TPI assessment, swing instruction, and data-driven practice workflow. A custom club-fitting service rounds out the offering across Titleist, Miura, TaylorMade, Callaway, and U.S. Kids Golf equipment.
The business operates a recurring-revenue membership model centered on the Performance Academy (in-person at the Kansas City Performance Center or via a virtual training platform) and Golf Simulator Memberships, supplemented by one-time club fittings, gift cards, and private events for corporate and charity clients. Recovery services (Rapid Reboot compression therapy, Hyper Volt) are bundled as a member benefit. Distribution is direct, regional, and primarily physical: prospective members submit inquiry forms, pricing is quote-based rather than publicly disclosed, and lead generation runs through Instagram, Facebook, the Golf Underground Radio podcast, and word-of-mouth driven by instructor credibility. The team is small (1-10 employees), family-led (founder Kevin Ward plus fitness instructor Sara Ward), and includes TPI-certified coaches with developmental-tour playing experience, alongside an active PGA Tour Latin America player (Harry Hillier). Revenue is not disclosed, no institutional funding has been raised, and the company operates as an independent, founder-owned private business.
The Golf Stable firmographics
Firmographics- Name
- The Golf Stable
- Legal name
- The Golf Stable
- Website
- https://thegolfstable.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Golf Stable is a Kansas City-based golf performance academy offering TPI-based instruction, fitness and biomechanics training, simulator memberships, and custom club fitting to golfers of all skill levels, from a single Prairie Village, Kansas facility with virtual training extension.
- Ownership category
- akta.pro rank
The Golf Stable industry classification
Industry- Product category
- Golf Instruction & Performance Training
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Training Aids & Swing Analytics Retail (CRAMAGAG)
- akta.pro secondary industries
- Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI), Golf Clubs & Club Fitting Retail (CRAMAGAA)
Keywords
Where The Golf Stable is headquartered
LocationHeadquarters
- HQ city
- Prairie Village
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Golf Stable business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Infrastructure, Personnel, Operations
Revenue model
- Performance Academy Membership: Monthly membership providing unlimited daily training sessions focused on posture, alignment, swing fundamentals, mobility, flexibility, strength, and swing speed. Includes in-person training at Kansas City Performance Center or virtual access.
- Golf Simulator Membership: Membership providing unlimited simulator sessions with access to tour-level technology and top courses worldwide for year-round training.
- Club Fitting Services: Custom club fitting experience using latest club fitting technology with unbiased approach to find optimal club combinations for unique swings.
- Private Events: Event hosting services for business meetings, charity events, golf outings including hitting bay access, simulator use, and catering coordination.
- Fitness Memberships: Golf-specific fitness memberships for training and recovery services.
- Gift Cards: Gift cards available for club fittings, swing/putting lessons, gear, and fitness memberships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Performance Academy - In-Person |
| Subscription | Monthly | Virtual Training |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
The Golf Stable product offering
Product offeringCore offering
The Golf Stable operates a golf performance academy in Prairie Village, Kansas City, providing TPI-based assessments, golf instruction, simulator practice sessions, custom club fitting, golf-specific fitness training, and recovery services. Its core deliverable is a monthly membership program combining unlimited in-person or virtual training sessions that integrate fitness, biomechanics, swing fundamentals, and club fitting for individual golfers of all skill levels.
Product overview
The Golf Stable is a golf performance academy offering a multi-module platform built around TPI (Titleist Performance Institute) methodology. The core offerings include the Golf Performance Academy (combining golf instruction with fitness/biomechanics training), Golf Simulator Memberships (using Foresight, Trackman, and Sportsbox 3D Golf technology), and custom Club Fitting services. Additional modules include Recovery Services (Rapid Reboot compression and Hyper Volt therapy), Private Events hosting, and the Golf Underground Radio Podcast. The platform operates from a Kansas City Performance Center with both in-person and virtual training options.
Differentiator
Problem solved
Functional benefit
Brands
- Golf Underground Radio: A weekly golf podcast featuring PGA tour professionals, Hall of Fame athletes, and rock star business leaders.
- Performance Academy
- Golf Simulator Membership
Products and services
- Golf Performance Academy Ongoing training program combining golf instruction with fitness and biomechanics, providing unlimited daily training sessions per month focused on posture, alignment, swing fundamentals, mobility, flexibility, strength, and swing speed. Available in-person at the Kansas City Performance Center or via virtual training for remote members.
- Golf Simulator Membership Monthly membership providing unlimited indoor simulator sessions with access to tour-level technology (Foresight launch monitors, Trackman radar, JC Video, and Sportsbox 3D Golf) for ball and club data, video analysis, 3D biomechanics, and play on top courses worldwide.
- Custom Club Fitting Custom club fitting service that uses the latest club fitting technology with an unbiased approach to identify optimal club combinations for each golfer's unique swing. Offered across Titleist, Miura, TaylorMade, Callaway, and U.S. Kids Golf equipment brands.
- Private Events Event hosting services for business meetings, charity events, and golf outings at The Golf Stable's indoor venue, including use of hitting bays for up to 15 guests, Trackman simulator access, and catering coordination.
- Gift Cards Gift cards available for purchase that can be redeemed for club fittings, swing/putting lessons, gear, and fitness memberships at The Golf Stable.
Companies that use The Golf Stable
Customer profileSegments3 records
Ideal customer profiles3 records
The Golf Stable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
The Golf Stable partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- TrackmancoreTrackman radar technology provides full flight tracking with tour-grade accuracy for ball and club data during simulator sessions and practice.
- Foresight SportscoreForesight launch monitors provide precise club delivery and ball launch data measured at impact for simulator training and practice sessions.
- Midwest Golf InnovationscoreLogo partner displayed on website footer. Midwest Golf Innovations appears to be a regional golf technology/equipment partner providing products or services to The Golf Stable ecosystem.
- Titleist Performance Institute (TPI)coreTPI certification is central to The Golf Stable's methodology. All instructors hold TPI Level 1 certifications, with some holding Level 2 and Power Level 2 certifications. The TPI Screen is used for initial athlete assessment to identify strengths and limitations through biofeedback.
- Sportsbox 3D GolfcoreSportsbox 3D Golf technology creates three-dimensional swing models for body motion analysis in measurable terms, used in training sessions.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Golf Stable competitors and assessment
Company assessmentDirect peers
- GOLFTEC: National chain of tech-driven golf instruction centers using Foresight/Trackman launch monitors and structured lessons. The Golf Stable competes for the same improvement-oriented golfer with a similar launch-monitor + coach-led model, only at a single location.
- Club Champion: National club-fitting franchise using launch monitors to fit Titleist, TaylorMade, Callaway and other OEM equipment. Direct overlap with The Golf Stable's custom club fitting revenue line.
- True Spec Golf: Premium multi-brand club fitting chain using launch-monitor data with a brand-agnostic approach. Closely comparable to The Golf Stable's unbiased, OEM-agnostic club fitting service.
- X-Golf: Indoor golf simulator and lesson concept with membership-based bay access and instruction. Directly comparable to The Golf Stable's simulator membership and lesson offering.
Broad incumbents
- Topgolf: Large-scale indoor/outdoor golf entertainment venue. Overlaps with The Golf Stable's simulator and private-events business but at a much larger entertainment-led footprint.
- Drive Shack: Indoor golf entertainment and tech-driven golf venue operator (PGA Tour Lounge of America). Competes for share-of-wallet on simulator time and corporate/group events.
Emerging players
- Athletic Motion Golf: Sports-science-driven golf performance coaching that fuses 3D motion capture with instruction. Comparable to The Golf Stable's TPI + Sportsbox 3D + K-Vest biomechanics stack.
- Me and My Golf: Online golf instruction platform with subscription video content and remote coaching. Comparable to The Golf Stable's virtual Performance Academy tier and remote coaching segment.
Others
- Titleist Performance Institute (TPI): Industry-recognized certification body whose TPI Screen and methodology anchor The Golf Stable's service. Functions as an enabling ecosystem partner rather than a competitor.
Regional players
- 2nd Swing Golf: Golf equipment retailer with custom fitting services in the Upper Midwest. Adjacent competitor for club fitting customers in the broader region around Kansas City.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Golf Stable social profiles
Digital presenceThe Golf Stable financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Golf Stable leadership team
Management profileNumber of profiles
Profiles6 records
The Golf Stable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Golf Stable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Golf Stable
What does The Golf Stable do?
The Golf Stable operates a golf performance academy in Prairie Village, Kansas City, providing TPI-based assessments, golf instruction, simulator practice sessions, custom club fitting, golf-specific fitness training, and recovery services. Its core deliverable is a monthly membership program combining unlimited in-person or virtual training sessions that integrate fitness, biomechanics, swing fundamentals, and club fitting for individual golfers of all skill levels.
Is The Golf Stable a public or private company?
The Golf Stable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Golf Stable founded?
The Golf Stable was founded in 2015. It employs 1 to 10 people.
Where is The Golf Stable based?
The Golf Stable is headquartered in Prairie Village, United States, in the North America region.
How does The Golf Stable make money?
Six revenue lines are on record. Performance Academy Membership is the primary driver. The others are golf Simulator Membership, club Fitting Services, private Events, fitness Memberships and gift Cards.
Who are The Golf Stable's main competitors?
Direct peers on record are GOLFTEC, Club Champion, True Spec Golf and X-Golf. Broad incumbents are Topgolf and Drive Shack. Emerging players are Athletic Motion Golf and Me and My Golf. Titleist Performance Institute (TPI) is listed as an others. 2nd Swing Golf is listed as a regional player.
Does The Golf Stable have an API?
No public API is recorded for The Golf Stable.
What industry is The Golf Stable in?
The Golf Stable's product category is Golf Instruction & Performance Training. Its primary akta.pro industry code is CRAMAGAG, Golf Training Aids & Swing Analytics Retail, with a secondary code of CRAMAGAI, Golf Simulators, Nets & Practice Equipment Retail. Its NAICS code is 61162 and its SIC code is 7997.