Wolf & Willow

What Wolf & Willow does

Wolf & Willow is a majority Indigenous-owned Canadian staffing agency headquartered in Toronto that connects organizations with Indigenous professionals across permanent, contract, and temporary placements, while also offering payroll administration for those engagements. Beyond placement, the firm runs an Indigenous Corporate Consultation practice that supports Indigenous communities and organizations on workforce development, capacity building, and access to economic development funding. The revenue model is primarily transactional — placement fees on permanent and contract hires — augmented by managed-service revenue from payroll administration and professional-services fees from consultation work. Go-to-market is consultative and relationship-driven: the firm runs no programmatic or self-serve motion, relying on direct client engagement initiated via a website contact form, with a stated methodology of searching locally within Indigenous communities first before expanding outward.

The company is led by four partners — Geena Jackson (Shishalh Nation / Sechelt) and Dean Montgomery (Metis Nation, Cree descent), who anchor Indigenous community and economic development credibility, alongside Sami Boubertakh and Johann Francis, who bring commercial recruitment operations expertise — together representing 50+ years of combined experience. Operationally the firm is small (1-10 employees) and bootstrapped, with no disclosed outside funding, no public revenue figures, and no public pricing. Its differentiated value proposition rests on three pillars: a 300+ community Indigenous talent network built through the partners' 30+ years of recruitment experience; majority Indigenous-owned status that authenticates its role in corporate economic reconciliation efforts; and an embedded commitment to community capacity-building that is positioned as core operating principle rather than a peripheral CSR program.

Name

Wolf & Willow

Legal name

Wolf & Willow

Website

https://www.wwintalent.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Majority Indigenous-owned Canadian staffing agency offering permanent placement, contract staffing, payroll administration, and Indigenous corporate consultation, connecting organizations with Indigenous professionals and supporting Indigenous community workforce development.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Permanent Placement Services: Long-term placement of Indigenous professionals with client organizations. The agency connects organizations with talented professionals for permanent positions, ensuring placements align with client values and support Indigenous empowerment.
2. Contract & Temporary Placement: Flexible staffing solutions for short-term or project-based needs, drawing from an extensive network of Indigenous talent.
3. Indigenous Corporate Consultation: Specialized advisory services for Indigenous communities and organizations, supporting workforce development, capacity building, and access to funding for economic growth.
4. Payroll Solutions: Seamless payroll management for all placements, ensuring compliance, transparency, and peace of mind for both employers and employees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Wolf & Willow is a majority Indigenous-owned Canadian staffing agency that connects organizations with Indigenous professionals through permanent placement, contract and temporary placement, Indigenous corporate consultation, and payroll solutions. The firm sources from an extensive Indigenous talent network built over 30+ years of recruitment experience and supports both employers and Indigenous communities across Canada.

Product overview

Wolf & Willow is a majority Indigenous-owned Canadian staffing agency offering a unified portfolio of talent solutions focused on Indigenous professionals. The core offerings consist of four interconnected services: Permanent Placement (long-term recruitment), Contract & Temporary Placement (flexible/project-based staffing), Indigenous Corporate Consultation (advisory and workforce development for Indigenous communities), and Payroll Solutions (compliance and management for all placements). These services are designed to work together as an end-to-end staffing solution that connects organizations with Indigenous talent while supporting economic reconciliation.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent Placement Long-term recruitment service connecting organizations with talented Indigenous professionals for permanent positions, ensuring every placement aligns with client values and supports Indigenous empowerment.
• Contract & Temporary Placement Flexible staffing solutions for short-term or project-based needs, drawing from an extensive network of Indigenous talent to serve organizations with variable workforce requirements.
• Indigenous Corporate Consultation Specialized advisory services for Indigenous communities and organizations, supporting workforce development, capacity building, and access to funding for economic growth.
• Payroll Solutions Seamless payroll management for all placements, ensuring compliance, transparency, and peace of mind for both employers and employees.

Quantifiable outcome

• 800+ Indigenous entrepreneurs connected through the platform
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Indigenous Communities (General)coreStrategic or Co-development PartnerDeep partnership with Indigenous communities across Canada. The company starts recruitment searches locally with Indigenous talent and communities first, only expanding to broader networks when needed. This approach strengthens local capacity and supports Indigenous business leadership and economic development.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Adecco Group: Global staffing leader operating in Canada across permanent placement, temporary staffing, and workforce solutions. Comparable as a broad incumbent competing for enterprise hiring budgets that Wolf & Willow also targets.
• Randstad: One of the world's largest staffing firms with significant Canadian operations across permanent, contract, and payroll services. Comparable as a broad incumbent that could enter the Indigenous-talent niche or compete for the same enterprise clients.
• Robert Half: Global staffing and consulting firm with a Canadian presence specializing in finance, accounting, technology, and administrative placements. Broad incumbent whose permanent-placement and contract-staffing model overlaps with Wolf & Willow's core services.
• ManpowerGroup: Global staffing and workforce solutions provider with operations in Canada. Comparable to Wolf & Willow as a broad incumbent offering permanent placement, temporary staffing, and managed services that overlap with Wolf & Willow's service portfolio.
• Kelly Services: Global staffing firm with Canadian operations delivering temporary, permanent, and workforce solutions. Comparable as a broad incumbent whose service mix (placement + payroll-adjacent solutions) aligns with Wolf & Willow's offerings.
• Hays: Specialist staffing and recruitment firm with a Canadian footprint focused on professional and skilled trades placements. Comparable to Wolf & Willow as a specialized-recruitment incumbent with a similar relationship-led permanent placement model.
• Drake International: Canadian-headquartered staffing firm offering temporary, permanent, and workforce solutions across multiple provinces. Comparable to Wolf & Willow as a domestic broad incumbent with overlapping permanent and contract placement services.

Direct peers

• Spirit Staffing & Consulting: A Canadian Indigenous-focused staffing and consulting firm offering recruitment and workforce solutions for Indigenous communities and organizations. Directly comparable to Wolf & Willow in mission, target talent pool, and service mix.
• Aboriginal Link: Canadian organization connecting Indigenous job seekers with employers and supporting Indigenous employment outcomes. Overlaps with Wolf & Willow's placement and community-engagement activities.

Others

• Indigenous Services Canada (ISC): Canadian federal department funding Indigenous employment, training, and capacity-building programs. Comparable as an ecosystem participant whose funding and policy decisions shape the demand environment for Wolf & Willow's Indigenous Corporate Consultation and capacity-building services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wolf-willow-indigenous-talent

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wolf & Willow