Roast Productions

Name

Roast Productions

Legal name

Roast Productions

Website

https://roast.productions

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Live Entertainment Production

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

akta.pro primary industry

Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Live theater production
• Concert management
• Family entertainment
• Theatrical marketing
• Production consultancy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Production Fees: Revenue from producing theatrical productions, musicals, concerts, and family entertainment shows. This includes roles such as Lead Producer, Co-Producer, Associate Producer, and Consultant General Manager on various productions.
2. General Management Services: General management, local producing, project development, and international touring services for external producers.
3. Marketing and Ticketing Consultancy: Independent consultancy services on marketing and ticketing for external producers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Roast Productions is a live entertainment production company that produces and manages theatrical productions, musicals, concerts, circus, and family entertainment events across the UK, USA, and Australia. The company serves in producer roles (Lead, Co-, Associate) and service roles (Marketing Director, Consultant General Manager) on productions staged at major venues. In addition to in-house productions, the company offers independent consultancy services in general management, local producing, project development, international touring, marketing, and ticketing for external producers.

Product overview

Roast Productions is a live entertainment company offering a portfolio of theatrical productions, concerts, and family entertainment events. The company operates both as a producer (lead, co-producer, associate producer) and service provider (marketing director, consultant general manager) across productions in the UK, USA, and Australia. Their productions include original works (Cyrano, Vanya, The Seagull), family shows (Dog Man - The Musical, Mrs. Armitage on Wheels, The 13-Storey Treehouse), musicals (Kinky Boots, Standing At The Sky's Edge), circus (Cirque Alice, Duck Pond), festivals (Wimbledon Children's Festival), and developing works (Cowboy Bob). In addition to producing, the company offers independent consultancy services in general management, local producing, project development, international touring, marketing, and ticketing for external producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Cirque Alice A circus production scheduled for Southbank Centre from 12 December 2026 to 3 January 2027, with Roast Productions serving as Producer.
• Dog Man - The Musical A musical production based on the Dav Pilkey book series, performed at Southbank Centre from 30 July to 16 August 2026, with Roast Productions serving as Producer.
• Public - The Musical A musical production staged at Leicester Curve from 30 May to 13 June 2026, with Roast Productions serving as Producer.
• Mrs. Armitage on Wheels A family production staged at Southbank Centre from 18-21 February 2026, with Roast Productions serving as Producer.
• Cyrano Stage production of the classic play performed at Traverse Theatre (August 2024), Park Theatre (December 2024-January 2025), and CAA Theatre Toronto (March-April 2026), with Roast Productions serving as Producer.
• Kinky Boots Co-produced musical running at London Coliseum from 17 March to 11 July 2026.
• Oh, Mary! Production at Trafalgar Theatre from 3 December 2025, with Roast Productions serving as Marketing Director.
• The Nutcracker Classic ballet production at St Martin's Theatre from 9 December 2025 to 4 January 2026, with Roast Productions serving as Consultant General Manager.
• Vanya Production based on Chekhov's work, staged at Richmond Theatre and Duke of York's Theatre (2023), NT Live (2024), and Lucille Lortel Theatre New York (2025), with Roast Productions serving as Associate Producer and Marketing Director.
• The Seagull Chekhov production co-produced and marketed by the company at Barbican Theatre from 26 February to 5 April 2025.
• Feeling Afraid Associate-produced show touring to Arts Centre Melbourne, Sydney Opera House, and Adelaide Festival in early 2025.
• Duck Pond Circus production staged at Royal Festival Hall from 19-30 December 2024, with Roast Productions serving as Producer.
• The 13-Storey Treehouse Family production with the company serving as Producer and General Manager, touring the UK in Summer 2024.
• Red Pitch Production staged at Soho Place from 15 March to 4 May 2024, with Roast Productions serving as Co-Producer.
• Standing At The Sky's Edge Musical running at Gillian Lynne Theatre from February 2024 to 3 August 2024, with Roast Productions serving as Co-Producer.
• Wimbledon Children's Festival Children's festival with the company serving as Creative Producer at New Wimbledon Theatre in August 2024.
• Macbeth Shakespeare production touring Liverpool (November-December 2023), Edinburgh (January 2024), London (February-March 2024), and Washington (April-May 2024), with Roast Productions serving as Co-Producer and Marketing Director.
• 2:22 A Ghost Story Hit thriller production at Apollo Theatre (May-September 2023), Her Majesty's Theatre Melbourne (July-August 2023), and UK Tour (September 2023-May 2024), with Roast Productions serving as Associate Producer.
• Christmas Actually Holiday production with the company serving as Lead Producer and General Manager at Royal Festival Hall from 7-11 December 2023.
• FMP Marketing Consultancy Marketing consultancy service provided by the company for external producers.
• General Management Consulting Independent consultancy on general management, local producing, project development, international touring, marketing, and ticketing for external producers.

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Elliott & Harper Productions: Elliott & Harper Productions is a UK-based independent theatrical producer co-founded by producers with West End and Broadway credits, producing both original and touring work. Similar independent-producer model and scale to Roast.
• Tilted Wig Productions: Tilted Wig Productions is an independent UK producer focused on mid-scale touring productions across regional and West End venues, with a similar project-based fee model and emphasis on accessible, audience-friendly programming—directly comparable in size and approach to Roast.
• Playful Productions: Playful Productions is a UK independent theatrical producer producing comedies, musicals, and new work at venues such as the West End and key touring houses. Comparable independent-producer business model producing shows where Roast also operates.
• Francesca Moody Productions: Francesca Moody Productions is a UK-based independent theatrical producer that co-produced Feeling Afraid with Roast Productions (where Roast served as Associate Producer). Comparable in scale, scope, and operating model—producing plays and new work across UK and international venues while also operating as a producer-for-hire.
• Wessex Grove: Wessex Grove is the lead producer of Vanya (Duke of York's, NT Live, Lucille Lortel) and Macbeth (Liverpool, Edinburgh, London, Washington) where Roast served as Associate Producer/Marketing Director. Same independent UK producer model with a similar touring footprint and roster of mid-to-large scale theatrical productions.

Broad incumbents

• Really Useful Group: Really Useful Group is Andrew Lloyd Webber's production company and a dominant West End/Broadway musical producer. Relevant as the broader incumbent in the UK musical production space where Roast also co-produces (Kinky Boots).
• Bill Kenwright Ltd: Bill Kenwright Ltd is a long-established UK theatrical producer with a broad portfolio of West End, touring, and family entertainment productions, including UK tours and venue programming that overlap directly with Roast's touring family and drama slate. Larger and longer-running, but operates in the same producer space.
• Sonia Friedman Productions: Sonia Friedman Productions is the largest independent West End producer, responsible for many of the biggest commercial musicals and plays in London and on Broadway. It is the broader incumbent against which smaller producers like Roast position and co-produce; overlapping West End footprint and producer-for-hire services.

Others

• Curve Leicester: Curve Leicester is a producing theatre that both hosts and produces its own work, including Public — The Musical where Roast served as Producer. They are a customer/venue partner rather than a direct competitor but operate in the same producing ecosystem.
• National Theatre: The National Theatre is both a venue (hosting Vanya NT Live and Standing At The Sky's Edge at Gillian Lynne) and a producer of major theatrical productions. Acts as a co-producer/partner rather than competitor, but is the most influential comparable producing organisation in UK theatre.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roast.productions
• LinkedInlinkedin.com/company/roastprods

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roast Productions