What Adecco Bulgaria does

Adecco Bulgaria is the Bulgarian operating subsidiary of The Adecco Group, a Swiss-listed global HR services company (SIX: ADEN) with presence in nearly 60 countries. The company delivers staffing, recruitment, and workforce management services to Bulgarian employers and job seekers through a portfolio of nine core service lines organized into three pillars: (1) staffing services — recruitment & selection, temporary staffing / employer of record, and recruiter on demand; (2) administrative services — outsourcing and payroll / HR administration; and (3) strategic services — LHH talent development, employer branding, consultancy, and executive search. Coverage spans 12 industry verticals including Finance & Accounting, Transport & Logistics, Engineering & Manufacturing, IT & Telecommunications, Sales, Marketing, Hospitality, Retail, Architecture & Construction, Administration & Outsourcing, Legal, and Healthcare & Pharma.\n\nThe underlying technology is a Salesforce-integrated online job board and candidate application platform hosted at adecco.bg, layered on top of four physical branch locations across Bulgaria. There is no proprietary AI or machine learning capability disclosed at the Bulgarian entity level; the only AI reference is a parent-group survey using AI analytics to surface workforce trend signals. The company reports 4,000+ active candidates, 300+ corporate clients, 1,500+ collaborators, and 400+ active job postings at the time of observation.\n\nAdecco Bulgaria operates a transaction-fee revenue model, monetizing permanent placement, temporary staffing, payroll administration, and outsourced workforce solutions on a quote-based, customized pricing structure per engagement. Distribution is a hybrid of direct enterprise sales via 4 branches and a self-serve digital channel for candidates and SMB employers. As a wholly-owned subsidiary of a publicly listed Swiss parent, Adecco Bulgaria's ownership, governance, and capital allocation are determined at the group level, with the Bulgarian entity functioning as a local execution and revenue-generating unit within Adecco Group's EMEA footprint.

Name

Adecco Bulgaria

Legal name

Adecco Bulgaria

Website

https://adecco.bg

Company type

Private

Operating status

Operating

Short description

Adecco Bulgaria is the Bulgarian subsidiary of The Adecco Group, providing permanent recruitment, temporary staffing, payroll administration, outsourcing, and LHH talent development services to 300+ corporate clients across 12 industry verticals through 4 branches and a Salesforce-integrated online job board.

Ownership category

akta.pro rank

Product category

Staffing and Recruitment Services

NAICS

Employment Placement Agencies and Executive Search Services (56131), Employment Placement Agencies (561311), Professional Employer Organizations (56133), Executive Search Services (561312)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Office & Administrative Temp Staffing (BPACACAA)

akta.pro secondary industries

Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ)

Keywords

• Staffing services
• Permanent recruitment
• Temporary employment
• HR outsourcing
• Executive search

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Staffing and Recruitment Services: Revenue generated through placement fees for matching candidates with employers, temporary staffing services, and payroll administration. The company provides permanent placement, temporary employment, and outsourced workforce solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Adecco Bulgaria is a multi-service HR agency providing staffing, recruitment, and workforce management solutions to Bulgarian employers and candidates. Its portfolio spans permanent recruitment, temporary staffing/employer of record, payroll and HR administration, process outsourcing, recruiter on demand, executive search, employer branding, talent development (via the LHH sub-brand), and HR consultancy. Services are delivered across 12 industry verticals including IT, finance, healthcare, manufacturing, logistics, and hospitality.

Product overview

Adecco Bulgaria operates as a multi-service HR agency offering a comprehensive portfolio of workforce solutions organized across nine core service lines. The portfolio is structured around three pillars: (1) Staffing services including recruitment & selection, temporary staffing/employer of record, and recruiter on demand; (2) Administrative services including outsourcing and payroll/HR administration; and (3) Strategic services including talent development (LHH), employer branding, consultancy services, and executive search. The company covers 12 industry verticals including Finance & Accounting, Transport & Logistics, Engineering & Manufacturing, IT & Telecommunications, Sales & Business Development, Marketing, Hospitality, Retail, Architecture & Construction, Administration & Outsourcing, Legal, and Healthcare & Pharma. With over 4,000 candidates, 300+ clients, 4 branches, and 1,500+ collaborators, the Bulgaria operation is part of Adecco Group's global presence in nearly 60 countries.

Differentiator

Problem solved

Functional benefit

Brands

• LHH (Leaders for Human Capital): Talent development solutions including innovative training and strategic consulting to maximize employee and company potential.

Products and services

• Permanent Recruitment and Selection (Подбор) Pre-selection and validation of candidates against client-defined criteria to identify the best long-term fit for organizational needs across multiple industry verticals.
• Temporary Staffing and Employer of Record (Временна заетост и Изнесен персонал) Provides flexible workforce solutions to address staffing shortages caused by seasonal peaks, absences, or temporary hiring constraints; Adecco acts as the legal employer of the placed workers.
• Outsourcing (Аутсорсинг) Delegation of business processes to Adecco to provide cost-effective solutions and save client resources while maintaining operational efficiency.
• Payroll and HR Administration (Пейрол и HR администрация) Enables companies to transfer salary calculation and employment documentation processes to Adecco, removing the administrative burden from in-house teams.
• Recruiter on Demand (Консултант за проектни нужди) Flexible solution that allows clients to hire experienced recruitment consultants from Adecco for specific periods or project-based assignments without committing to a full-time hire.
• Talent Development (LHH) (Развитие на таланти) Organizational culture improvement through innovative training and strategic consulting aimed at maximizing employee and company potential, delivered under the LHH sub-brand.
• Employer Branding (Работодателска марка) Combines HR practices, marketing, and recruitment strategies to reveal a client's unique identity that distinguishes and attracts suitable talent.
• HR Consultancy Services (Консултантски услуги) Advisory solutions for investors regarding workforce availability, labor costs, and the specifics of Bulgarian labor law.
• Executive Search Trusted talent search for key leadership and highly qualified positions within client organizations.

Quantifiable outcome

• Employee retention intent increases from 22% to 33% when clear professional growth prospects are present

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Partnerships

One partnership is on record.

• The Adecco GroupcoreOthersAdecco Bulgaria is the Bulgarian subsidiary of The Adecco Group, a global HR services company operating in nearly 60 countries. The Adecco Group provides the parent brand, global network, methodologies, and resources that Adecco Bulgaria leverages for local operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Robert Half International: Global staffing and consulting firm specializing in Finance, Accounting, IT, and Administrative placements. Overlaps with Adecco Bulgaria's vertical coverage and operates a similar mid-to-senior professional placement model.

Regional players

• WorkService Bulgaria: Central and Eastern European staffing group with Bulgarian operations. Competes with Adecco Bulgaria in industrial and blue-collar temporary staffing, often at lower price points for cost-sensitive clients.
• JobTiger Bulgaria: One of Bulgaria's largest domestic job boards and recruitment service providers. Competes with Adecco Bulgaria particularly in permanent placement and SMB employer recruitment across Bulgaria.

Emerging players

• Toptal: Global freelance marketplace focused on elite software, design, and finance talent. Competes with Adecco Bulgaria's IT & Telecommunications and Finance & Accounting verticals for high-end contract placements.
• Cielo: Global Recruitment Process Outsourcing (RPO) leader. Comparable to Adecco Bulgaria's outsourcing and recruiter-on-demand offerings, particularly for clients seeking outsourced end-to-end hiring functions.

Direct peers

• Michael Page Bulgaria: Bulgarian subsidiary of PageGroup, focused on mid-to-senior permanent placement and executive search. Competes with Adecco Bulgaria's executive search and recruitment & selection service lines.
• Hays Bulgaria: Bulgarian operations of Hays, a global specialist recruitment firm. Direct competitor in professional permanent placement and executive search, particularly in IT, Finance, and Engineering verticals that Adecco Bulgaria also serves.
• Manpower Bulgaria (ManpowerGroup): Bulgarian subsidiary of ManpowerGroup, one of the world's largest staffing firms. Directly competes with Adecco Bulgaria across temporary staffing, permanent placement, and workforce solutions for similar Bulgarian employers and candidates.
• Randstad Bulgaria: Bulgarian arm of Randstad, another global HR services leader. Competes head-to-head with Adecco Bulgaria in temp staffing, permanent recruitment, and HR outsourcing across multiple Bulgarian industry verticals.
• Kelly Services Bulgaria: Bulgarian subsidiary of Kelly Services, a global staffing firm. Directly competes in temporary staffing, permanent placement, and outsourcing services for similar Bulgarian employers across office, industrial, and professional segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/adecco-bulgaria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adecco Bulgaria